Noir Trading

What Noir Trading does

Noir Trading, Inc. is a privately-held, design-driven furniture manufacturer founded in 2004 and headquartered in Gardena, California. The company produces small-batch, hand-finished furniture, seating, lighting, and accessories sold exclusively to the trade — interior designers, architects, and hospitality specifiers — through a membership-based direct sales program. End consumers who are not trade members are directed to approved online retailers in the United States and Canada, preserving a B2B-first go-to-market posture. The firm operates at a small scale (11–50 employees), with no disclosed external funding, acquisitions, or parent company.

The core creative engine is co-owner Georg Bahler's hand sketches, which originate each piece. Production is deliberately small-batch with hand-finished techniques and distinctive materials spanning black walnut, dark walnut, teak, white oak, black iron, brass, leather, and natural fibers. The product portfolio covers four core categories — Furniture (dressers, sideboards, consoles, bookcases, hutches, beds, desks, dining tables, bar/counter), Seating (dining chairs, occasional chairs, sofas, stools, benches), Lighting (chandeliers, pendants, table and floor lamps, sconces, ceiling fixtures), and Accessories & Mirrors — plus the Grand Scale Collection (larger-format statement pieces), the limited-run Prototypes line, and a hospitality catalog. Marketing is conducted through seasonal lookbooks distributed via Issuu, an active Instagram presence (@noirfurniture), and the company's own website with newsletter signup.

Revenue is generated from B2B sales of design-driven furnishings under account-based trade pricing; consumer pricing is realized indirectly via authorized online retailers. No public pricing, revenue, or contract terms are disclosed, and pricing for the trade program is non-public. Ownership is founder-controlled with no disclosed venture capital or private equity backing. There is no evidence of digital products, software, AI, or platform technology in the offering — the business is fundamentally a craft manufacturer operating through a trade distribution channel.

Name

Noir Trading

Legal name

Noir Trading, Inc.

Website

https://noirfurniturela.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Noir Trading is a privately-held, design-driven furniture manufacturer producing small-batch, hand-finished furniture, seating, lighting, and accessories exclusively for interior designers, architects, and hospitality trade professionals through a B2B membership program.

Ownership category

akta.pro rank

Headquarters

HQ city

Gardena

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Trade Furniture Sales: NOIR Trading generates revenue through B2B sales of design-driven furniture, lighting, and decor exclusively to trade professionals (interior designers, architects, hospitality specifiers) via their trade membership program.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Noir Trading is a design-driven furniture manufacturer that produces small-batch, hand-finished furniture, seating, lighting, and accessories. The company sells exclusively to trade professionals (interior designers, architects, and hospitality specifiers) via its trade membership program, with non-trade consumers directed to authorized online retailers in the USA and Canada.

Product overview

Noir Trading is a design-driven furniture company offering small-batch furniture, lighting, and decor exclusively for the trade. The product portfolio consists of the core Furniture Collection (dressers, sideboards, consoles, bookcases, hutches, beds, desks, dining tables), Seating Collection (dining chairs, occasional chairs, sofas, stools, benches), Lighting Collection (chandeliers, pendants, table lamps, floor lamps, sconces), and Accessories & Mirrors. Special offerings include the Grand Scale Collection featuring larger-format statement pieces with bold proportions, and Prototypes—limited-run experimental designs highlighting fresh forms and premium materials. The Hospitality Catalog provides curated selections for hospitality environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Collection Small-batch furniture pieces including dressers, sideboards, consoles, bookcases, hutches, beds, desks, dining tables, accent tables, coffee tables, and bar & counter units, crafted with distinctive materials for residential and hospitality environments.
• Seating Collection Seating options including dining chairs, occasional chairs, sofas, stools, and benches designed for residential and hospitality environments.
• Lighting Collection Lighting fixtures including chandeliers, pendants, table lamps, floor lamps, sconces, and ceiling light fixtures.
• Accessories & Mirrors Decorative accessories and mirrors designed to complement furniture and lighting pieces.
• Grand Scale Collection Larger-format furniture pieces designed with bold proportions and commanding presence, crafted with premium materials and exceptional artistry for expansive spaces.
• Prototypes Emerging designs from creative explorations featuring fresh forms and premium materials, available only while inventory lasts as limited-run experimental pieces.
• Hospitality Catalog Curated catalog of hospitality selections showcasing materials, silhouettes, and the signature design point of view for hotel, restaurant, and commercial hospitality environments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Surya: Surya is a large design-driven home accessories and furnishings brand serving the interior design trade across rugs, lighting, furniture, and decor. Comparable to NOIR in trade-first distribution and design-led assortment, but operates at significantly broader scale and category breadth.
• Bernhardt Furniture: Bernhardt is an established residential and contract furniture manufacturer with broad category coverage. Comparable to NOIR in furniture manufacturing and trade/specifier channels, but operates at a much larger scale and includes broader price tiers.
• Hooker Furnishings: Hooker Furnishings is a publicly traded home furnishings company with multiple furniture brands serving designers and retailers. Comparable to NOIR in trade-channel furniture distribution, but operates a portfolio of brands across broader price points.

Direct peers

• Four Hands: Four Hands is a design-driven furniture wholesaler selling to interior designers and retailers with globally influenced, statement-piece aesthetics. Comparable to NOIR in B2B trade focus, design-forward positioning, and broad furniture-and-decor catalog.
• Palecek: Palecek designs and distributes handcrafted furniture, lighting, and accessories for the interior design trade. Comparable to NOIR in artisan, globally influenced design language and trade-exclusive distribution.
• Arteriors: Arteriors is a design-driven home furnishings brand offering lighting, furniture, and decor to the interior design trade. Comparable to NOIR in trade-only go-to-market, design-led positioning, and broad category coverage across furniture and lighting.
• Jamie Young Co. Jamie Young Co. offers design-driven furniture, lighting, and home accessories to interior designers with globally sourced, artisanal aesthetics. Comparable to NOIR in trade-only B2B model, handcrafted design positioning, and lifestyle-led home category.
• Uttermost: Uttermost designs and distributes furniture, lighting, wall decor, and accessories with a strong trade and designer customer base. Comparable to NOIR in trade-focused distribution, multi-category home portfolio, and design-led assortment strategy.
• Worlds Away: Worlds Away is a designer and manufacturer of luxury home furnishings (furniture, lighting, mirrors, accessories) selling to the interior design trade. Comparable to NOIR in B2B trade focus and broad furniture/lighting/decor portfolio.

Emerging players

• Selamat Designs: Selamat Designs produces design-driven, sustainably sourced furniture and accessories for the interior design trade. Comparable to NOIR in small-batch, design-led trade positioning, though with a more pronounced sustainability/material narrative.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/noirfurniture
• Instagraminstagram.com/noirfurniture
• Facebookfacebook.com/NoirFurniture
• LinkedInlinkedin.com/company/noir-trading

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noir Trading