Surya
Surya is a US home furnishings company founded in 1976 that designs, sources, and distributes rugs, lighting, textiles, wall decor, accent furniture, and outdoor products through trade accounts, hospitality contracts, authorized dealers, and direct e-commerce to designers, retailers, and consumers.
- Company typePrivate
- Founded1976
- HeadquartersWhite, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Surya does
Surya is a US-based home furnishings company founded in 1976 and headquartered in Acworth, Georgia, specializing in area rugs, lighting, textiles, wall decor, accent furniture, and outdoor furniture. The company operates a 10,000+ SKU catalog across multiple construction methods (hand-knotted, hand-tufted, hand-woven, machine-woven) and price tiers ranging from under $200 entry-level products to over $5,000 luxury rugs, supported by global manufacturing sourcing in India, China, Egypt, Turkey, and Belgium.
The company pursues a hybrid B2B and B2C go-to-market model anchored in the trade channel. Interior designers, hospitality buyers, and independent furniture retailers access exclusive pricing, free samples, and account management through Surya's Trade Account program and dedicated sales representatives, while Surya Contract serves hospitality, commercial, and senior living projects. Direct-to-consumer sales are conducted through surya.com and a UK storefront at surya.com/UK. Retailers receive display fixture support (rug racks, pillow towers, design galleries) and can participate in the Surya Rewards program.
Surya operates a multi-brand corporate portfolio that includes the core Surya brand, Global Views (a high-end home furnishings wholesaler acquired in April 2023), RST Brands (outdoor furniture, acquired September 2023), Mitchell Gold + Bob Williams (upholstered furniture), and LIVABLISS (value-oriented rugs). Revenue is generated through one-time product sales across MSRP-based retail pricing and undisclosed trade pricing, with no subscription, licensing, or service-based revenue streams evident in the available data. The company is privately held with no disclosed external investors.
Surya firmographics
Firmographics- Name
- Surya
- Legal name
- SURYA, Inc.
- Website
- https://surya.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Surya is a US home furnishings company founded in 1976 that designs, sources, and distributes rugs, lighting, textiles, wall decor, accent furniture, and outdoor products through trade accounts, hospitality contracts, authorized dealers, and direct e-commerce to designers, retailers, and consumers.
- Ownership category
- akta.pro rank
Surya industry classification
Industry- Product category
- Home Furnishings
- NAICS
- Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491), All Other Home Furnishings Retailers (449129)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)
- akta.pro secondary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Surya is headquartered
LocationHeadquarters
- HQ city
- White
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surya business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales: Surya generates revenue primarily through the sale of home furnishings products including rugs, lighting, textiles, wall decor, accent furniture, and outdoor furniture. Products are sold at various price points ranging from entry-level to luxury, with MSRP-based pricing for retail customers and exclusive trade pricing for account holders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level rugs under $300 |
| Unit Pricing | Pay-as-you-go | Mid-range rugs $300-$999 |
| Unit Pricing | Pay-as-you-go | Premium rugs $1,000-$2,999 |
| Unit Pricing | Pay-as-you-go | Luxury rugs $3,000-$4,999 and Over $5,000 |
| Unit Pricing | Pay-as-you-go | Entry-level lighting under $200 |
| Unit Pricing | Pay-as-you-go | Mid-range lighting $200-$599 |
| Unit Pricing | Pay-as-you-go | Premium lighting Over $2,500 |
| Other | Annual | Trade Account Pricing |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Surya product offering
Product offeringCore offering
Surya manufactures and distributes home furnishings, with area rugs as its primary product category across hand-knotted, hand-tufted, hand-woven, hand-hooked, hand-loomed, and machine-woven constructions. The portfolio extends to interior lighting, textiles, wall decor, accent furniture, decorative accents, and outdoor furniture, sold through direct e-commerce, a trade account program serving interior designers and hospitality professionals, and an authorized dealer network across North America and the United Kingdom.
Product overview
Surya is a home furnishings company offering a comprehensive portfolio of products organized as a single unified e-commerce platform with multiple product categories and sub-brands. The core offering consists of rugs (the primary category), lighting, textiles (pillows, throws, bedding), wall decor, accents, furniture, and outdoor products. The company operates several sub-brands including LIVABLISS for value-oriented rugs, Mitchell Gold + Bob Williams for lifestyle furniture, and acquired brands Global Views (high-end home furnishings and accessories) and RST Brands (outdoor furniture, acquired 2023). The product ecosystem includes curated collections like Yasmin and Astralis, supplementary offerings such as rug pads and retail displays, catalogs (annual Outdoor, Heritage, Luxury, and Foundations catalogs), and contract/commercial design services through Surya Contract. The portfolio is complemented by the Surya Spaces lookbook program, a Designer Program, a trade Rewards Program, and collaboration collections with designers.
Differentiator
Problem solved
Functional benefit
Brands
- Global Views: A subsidiary brand specializing in home furnishings and accessories, operating independently under Surya's ownership.
- Mitchell Gold + Bob Williams
- RST Brands
Products and services
- Surya Rugs
Quantifiable outcome
- Over 5,000 rug designs available through hanging display programs
- +1 more outcomes
Companies that use Surya
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Surya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Surya partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- RST BrandscoreSurya acquired RST Brands on September 1, 2023, forming a strategic alliance to expand into the outdoor furniture segment. The acquisition aims to enhance product diversity, quality, and distribution capabilities for both companies.
- Global ViewscoreSurya signed an agreement in April 2023 to purchase Global Views, a wholesaler of home furnishings and accessories, to expand its portfolio in the high-end interior design market. Global Views operates independently under its current leadership, and the acquisition was expected to complete within months. Global Views launched a revitalized brand identity at HP Market in Fall 2025.
- Mitchell Gold + Bob WilliamscoreMitchell Gold + Bob Williams is listed as a brand under the Surya corporate family on surya.com, alongside Surya and Global Views. It operates its own website at mgbw.com.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Surya competitors and assessment
Company assessmentDirect peers
- Dash & Albert: Dash & Albert is a US rug and home textiles brand with a strong designer/trade following and price-point breadth from entry to premium. Highly comparable to Surya's rug-centric catalog and trade GTM.
- Serena & Lily: Serena & Lily is a design-forward home furnishings retailer serving trade and consumer with rugs, lighting, and decor at premium price points. Overlaps with Surya in coordinated room curation and trade account strategy.
- Jaipur Living: Jaipur Living is a rug and home accents company with global manufacturing (India) and a trade program similar to Surya's. Comparable in product mix (rugs, pillows, throws) and designer-channel strategy.
- Loloi Rugs: Loloi is the most direct peer: a US-based designer-focused rug and home textile company that distributes through designers, dealers, and its own e-commerce site. Its product breadth, trade program, and price-tiering structure closely mirror Surya's go-to-market.
Broad incumbents
- Pottery Barn: Pottery Barn is a Williams-Sonoma home furnishings retailer with comparable product breadth (rugs, lighting, furniture, decor) and a contractor/trade program. Larger scale and consumer brand recognition than Surya.
- Anthropologie Home: Anthropologie Home is a URBN-owned home furnishings concept covering rugs, lighting, textiles, and decor with a similar design-led, eclectic aesthetic to Surya's curated collections.
- Frontgate: Frontgate is a Berkshire Hathaway-owned home furnishings retailer with a strong catalog/online presence and dedicated outdoor and hospitality lines. Overlaps with Surya in coordinated room programs and hospitality FF&E.
- Crate & Barrel: Crate & Barrel operates broad home furnishings retail including rugs, lighting, and decor with a designer trade program. Comparable assortment and B2B channel, though primarily D2C consumer-led.
- West Elm: West Elm is a Williams-Sonoma brand offering broad home furnishings including rugs, lighting, furniture, and outdoor. A scaled incumbent that competes for the same design-conscious consumer and contract buyer, though its assortment is much wider.
- Restoration Hardware (RH): RH is a premium home furnishings incumbent with a hospitality/contract arm (RH Hospitality) directly competing with Surya Contract. Their luxury positioning overlaps Surya's high-end tier (Global Views, MGBW).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Surya social profiles
Digital presenceSurya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surya leadership team
Management profileNumber of profiles
Profiles5 records
Surya subsidiaries and ownership
Company hierarchySubsidiaries3 records
Surya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surya M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surya
What does Surya do?
Surya manufactures and distributes home furnishings, with area rugs as its primary product category across hand-knotted, hand-tufted, hand-woven, hand-hooked, hand-loomed, and machine-woven constructions. The portfolio extends to interior lighting, textiles, wall decor, accent furniture, decorative accents, and outdoor furniture, sold through direct e-commerce, a trade account program serving interior designers and hospitality professionals, and an authorized dealer network across North America and the United Kingdom.
Is Surya a public or private company?
Surya is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surya founded?
Surya was founded in 1976. It employs 101 to 250 people.
Where is Surya based?
Surya is headquartered in White, United States, in the North America region.
How does Surya make money?
One revenue line is on record: product Sales.
Who are Surya's main competitors?
Direct peers on record are Dash & Albert, Serena & Lily, Jaipur Living and Loloi Rugs. Broad incumbents are Pottery Barn, Anthropologie Home, Frontgate, Crate & Barrel, West Elm and Restoration Hardware (RH).
Does Surya have an API?
No public API is recorded for Surya.
What industry is Surya in?
Surya's product category is Home Furnishings. Its primary akta.pro industry code is CRAIALAJ, Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants), with a secondary code of CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 44912 and its SIC code is 5700.