What Hyresbostader does

Hyresbostäder i Norrköping AB is a municipally-owned Swedish housing company headquartered in Norrköping, founded in 1946 and wholly owned by Norrköping Municipality as an "allmännyttigt bostadsbolag" (public-utility housing company). It is self-described as Norrköping's largest housing company, operating rental properties across 25+ neighborhoods with apartments ranging from 1 to 5 rooms at rents from approximately 6,807 SEK to over 14,123 SEK per month. The company also offers senior housing concepts (Prima Plusboende and Prima Trygghetsboende), youth housing (Unga hem for ages 18-24), new construction and renovated units, short-term contracts, parking facilities, storage units, and commercial premises leased to local businesses such as Ringarnas Livs and Pekingkiosken.

The core commercial model is a direct-to-consumer monthly rental subscription, with apartment access governed by a queue-point system (köpoäng) administered through the Mitt Sökande applicant portal. Distribution combines the company's website, the Studentbo.se student housing marketplace, and eight physical area offices providing localized tenant service. Revenue streams are predominantly recurring monthly residential rent, supplemented by parking/storage add-ons and commercial tenancy income. Notable property-level technology includes Yale Doorman digital locks, Individual Utility Measurement (IMD) for hot/cold water, an open fiber broadband network with multi-provider tenant choice (including iTUX), and self-sufficient solar-powered waste rooms with battery backup currently installed at six sites.

Customer segmentation spans general population, young adults, seniors, new-construction seekers, short-term seekers, and commercial tenants, with explicit life-stage targeting. The business is not venture-backed; ownership is municipal, and strategy is anchored in social-mission brand positioning ("för ett Norrköping där alla kan känna sig hemma") rather than profit maximization, executed alongside community partners including Norrköpings kommun, Kunskapens hus, IFK Norrköping, FF Jaguar, NKPG-city, Generation Pep, and the European Union on circular-economy reuse projects.

Name

Hyresbostader

Legal name

Hyresbostäder i Norrköping AB

Website

https://hyresbostader.se

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Hyresbostäder is the largest municipally-owned housing company in Norrköping, Sweden, founded in 1946. It rents apartments, senior housing, youth housing, parking, storage, and commercial premises to thousands of residents across 25+ neighborhoods via a queue-point allocation system.

Ownership category

akta.pro rank

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Residential Rental Income: Monthly rental income from approximately 25+ residential areas across Norrköping. Apartments range from 1-5 rooms with varying amenities and locations. Rent includes heating but excludes water (metered separately) and electricity.
2. Parking and Garage Rental: Revenue from renting parking spaces, garages, and carports to tenants and external customers. Types include outdoor parking, cold garages, heated garages with private gates.
3. Storage Unit Rental: Monthly rental of storage spaces including bicycle storage, general storage units, and basement storage.
4. Commercial Premises Rental: Rental income from commercial tenants including grocery stores (Ringarnas Livs), kiosks (Pekingkiosken), and other business tenants in their properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hyresbostäder is a municipal housing company that provides rental apartments across 25+ neighborhoods in Norrköping, Sweden, ranging from 1- to 5-room units. Applicants access housing through a queue-based point system (Mitt Sökande), with specialized offerings for seniors (Prima Plusboende, Prima Trygghetsboende), young adults (Unga hem), new constructions, renovated units, and short-term contracts. The company also rents commercial spaces, parking, and storage units to its tenants.

Product overview

Hyresbostader operates as a comprehensive housing platform offering rental apartments across Norrköping, Sweden. The core product is rental housing (hyresrätter) available through a point-based queue system. The company provides various housing sub-brands including senior housing (Prima Plusboende, Prima Trygghetsboende), youth housing (Unga hem), new construction (Nyproduktion), renovated apartments (Nyrenoverat), and short-term contracts. Additional services include commercial spaces (Lokaler), parking facilities, and storage units. Digital platforms include Mina Sidor (tenant portal) and Mitt Sökande (applicant portal). The company was founded in 1946 and celebrates its 80th anniversary in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Rental Apartments (Hyresrätter) Main rental housing offering providing apartments in various sizes (1-5 rooms) across multiple districts in Norrköping, allocated through a point-based queue system.
• Senior Housing (Prima Plusboende, Prima Trygghetsboende) Specialized housing concepts for residents aged 65 and older, including Prima Plusboende with gym and relaxation facilities and Prima Trygghetsboende secure housing, offered across multiple locations including Granen, Krokek, Ljura, Prästkragen, Symfonin, and Utsikten.
• Youth Housing (Unga hem) Housing options designed for young people aged 18-24 seeking their first independent home, providing an accessible entry point to the rental housing market.
• New Construction Apartments (Nyproduktion) Newly built rental apartments in modern developments including Inre hamnen (Kanalhuset, Kolargränd 9, L-huset), Gamlebro, Skärblacka, and Åby areas, featuring contemporary design and modern amenities.
• Renovated Apartments (Nyrenoverat) Apartments that have undergone renovation projects, offering updated standards while maintaining character. Includes properties like Yllefabriken in Gamlebro with preserved industrial features.
• Short-term Contracts (Korttidskontrakt) Flexible rental arrangements for tenants needing housing quickly and for a limited period, providing rapid access to accommodation.
• Commercial Spaces (Lokaler) Rental commercial spaces for businesses including shops, hairdressers, preschools, and offices available in various areas across Norrköping.
• Parking Facilities Various parking options including outdoor parking spaces (208-364 SEK/month), cold garages (624 SEK/month), garages with private gates (676 SEK/month), and electric vehicle charging stations available across residential areas.
• Storage Units Storage facilities including bicycle/moped storage rooms (79-80 SEK/month) and general storage units available for rent to tenants.

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Generation PepminorStrategic or Co-development PartnerCollaboration in developing Pep Parks - accessible park environments for children and adults with different needs. Östergötlands first Pep Park was created in Skärblacka together with Generation Pep, involving local school students and residents in the design process.
• EU (European Union)minorOthersEU project within reuse (EU-projekt inom återbruk) - sustainability initiative supporting circular economy in construction and renovation.
• Kunskapens huscoreStrategic or Co-development PartnerCommunity collaboration organizing events for residents including VM football viewing on large screen, youth activities, and cultural programs in Klockaretorpet area. Multiple joint events organized including Inre hamndagen.
• Norrköpings kommuncoreStrategic or Co-development PartnerMunicipal partnership for community development and city events. Collaboration on major events like VM football screenings across the city.
• NKPG-city (Norrköping City)minorGTM or Marketing PartnerCollaboration on city marketing and event initiatives, particularly for major sports events and community gatherings.
• IFK NorrköpingminorGTM or Marketing PartnerFootball club participation in community events including VM screening and other sports-related activities in Hyresbostäder neighborhoods.
• FF JaguarminorGTM or Marketing PartnerFootball club participation in community events and activities organized in Hyresbostäder areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Uppsalahem: Uppsala's municipal housing company, directly comparable as a Swedish 'allmännyttigt bostadsbolag' providing rental apartments to a regional city population with a similar utility-oriented social mandate and public ownership structure.
• Stockholmshem: Stockholm's municipal housing company, the largest in Sweden by apartment count. Directly comparable business model, ownership structure, and tenant segmentation, though operating at a much larger scale.
• MKB Fastighets AB: Malmö's municipal housing company. Closely comparable as another Swedish municipal housing utility operating in a mid-sized regional city with a similar social mandate and rental-only model.
• Poseidon (Göteborg): Gothenburg's municipal housing company, another 'allmännyttigt bostadsbolag' with a directly comparable ownership and operating model serving a major Swedish regional city.
• Familjebostäder: Stockholm municipal housing company focused on residential rentals. Directly comparable as a Swedish public housing utility with similar tenant-segmentation (youth, senior, family) and digital tenant services.

Broad incumbents

• Heimstaden: One of Europe's largest private residential property owners, with significant Swedish rental exposure. Broader incumbent operating across multiple countries with a wider portfolio, including some regulated Nordic residential assets comparable to Hyresbostäder's offering.
• Akelius Residential Property: Large private residential operator in Sweden and Europe. Broad incumbent in the same space with a comparable apartment-rental product but operating across multiple geographies and with a for-profit (not utility) mandate.
• Willhem: Major Swedish private residential property company. Comparable apartment-rental product and tenant base, but operates as a broad incumbent with portfolio diversification across multiple cities versus Hyresbostäder's single-city focus.
• Rikshem: Swedish residential property company with municipal pension fund ownership. Comparable rental apartment product targeting seniors and families, but operating across multiple Swedish cities as a broader portfolio incumbent.
• Stena Fastigheter: Large private Swedish residential property owner with significant rental portfolios. Broad incumbent offering a comparable rental housing product across multiple Swedish cities, but at much larger scale and with a commercial (non-utility) ownership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hyresbostader
• LinkedInlinkedin.com/company/hyresbostader
• Instagraminstagram.com/hyresbostader

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hyresbostader