MJB

What MJB does

MJB (Partnership) Ltd is an independent financial advisory firm headquartered in Chichester, West Sussex, delivering personalised financial planning to individuals and small-to-medium employers across Chichester and the broader Southeast England region. The firm was originally established in 1985 and formally incorporated in 1998 under Bryan Hodges and Lawrence Clarke, with a 2002 merger with Finnan and Co consolidating its West Sussex base. The team comprises 4 advisers and 3 support staff (7 total), operating as an appointed representative of Best Practice IFA Group Ltd and authorised by the FCA (registration 117931).

The firm offers seven core service lines: Investments (ISAs, portfolio planning, fund selection, asset allocation), Alternative Investments (ethical/ESG funds, EIS, VCTs), Pensions (personal pensions, SIPPs, flexi-access drawdown, group schemes, auto-enrolment), Mortgages (purchase and remortgage), Equity Release (lifetime mortgages, home reversion plans), Inheritance Tax Planning, and Protection (life, critical illness, income protection). Technology consists of standard financial planning and portfolio management tools plus a WealthPlatform client login portal; the firm does not develop proprietary technology and has no AI/ML capabilities.

Revenue is generated through a mix of fee-based advisory and commission-based product recommendations. Pricing includes a £250 application fee for equity release (plus up to £500), and tiered annual service-level agreements across Comprehensive, Flexible, Review Based, and Transactional categories. Go-to-market is sales-led via direct face-to-face advisory meetings at the Chichester office (with home visits when required), supported by referral relationships with local solicitors and accountants, a website, social media, and client testimonials. There is no external equity investment, no disclosed revenue, and operating scope is restricted to UK residents.

Name

MJB

Legal name

MJB (Partnership) Ltd

Website

https://mjbpartnership.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

MJB (Partnership) Ltd is an independent financial advisory firm in Chichester, West Sussex, offering personalised financial planning across investments, pensions, mortgages, equity release, inheritance tax, and protection to individual clients and small-to-medium employers in Southeast England.

Ownership category

akta.pro rank

Headquarters

HQ city

Chichester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory Services: Fee-based and/or commission-based financial advisory services across multiple financial planning areas including investments, pensions, mortgages, equity release, inheritance tax planning, and protection products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MJB (Partnership) Ltd is an Independent Financial Adviser delivering personalized financial planning and advisory services across seven core areas: investments, alternative investments, inheritance tax planning, pensions, mortgages, equity release, and protection products. The firm is FCA-regulated (registration 117931), operates as an appointed representative of Best Practice IFA Group Ltd, and serves individual consumers and small-to-medium employers in the Chichester and West Sussex region of the United Kingdom.

Product overview

MJB (Partnership) Ltd is an Independent Financial Adviser offering a comprehensive suite of financial planning services from its Chichester and West Sussex offices. The company provides seven core service lines: Investments (including ISA management, portfolio planning, and fund selection), Alternative Investments (ethical/ESG investing and venture capital schemes), Inheritance Tax Planning, Pensions (covering personal pensions, SIPPs, drawdown options, and auto-enrolment), Mortgages (purchase and re-mortgaging), Equity Release (lifetime mortgages and home reversion plans), and Protection (life and critical illness cover). Services are delivered through qualified independent advisers and are regulated by the FCA, with the company operating as an appointed representative of Best Practice IFA Group Ltd.

Differentiator

Problem solved

Functional benefit

Products and services

• Investments Investment advisory services covering portfolio planning, fund selection, and asset allocation. Offerings include Individual Savings Accounts (ISAs) with up to £20,000 annual subscription, National Savings, Distribution Funds, Commercial Property Funds, Managed Funds, and Equity Funds. Targeted at individual investors seeking professional investment advice.
• Alternative Investments Ethical and ESG investment advisory, including screening for environmental, social, and governance factors. Also covers Enterprise Investment Schemes (EIS) and Venture Capital Trusts (VCTs) for tax-efficient planning. Targeted at individual investors seeking ESG-aligned and tax-efficient investment opportunities.
• Inheritance Tax Planning Inheritance tax mitigation strategies including use of nil rate bands, residential nil rate band (£175,000), Discounted Gift Trusts, and business property relief for estate planning. Targeted at individuals with significant assets seeking to reduce inheritance tax liability.
• Pensions Comprehensive pension advisory covering Personal Pension, Annuity purchase, Flexi Access Drawdown, Group Personal Pensions, Self Invested Personal Pension Schemes (SIPPs), Executive Pension Plans, Small Self Administered Schemes, Pension Transfers, and Phased Retirement. Also includes Auto Enrolment guidance for employers. Targeted at individuals planning for retirement and small to medium employers.
• Mortgages Mortgage advisory services including Capital and Repayment mortgages, Fixed Rate, Tracker Rate, Discounted Variable Rate, Capped Rate, and offset mortgages. Also covers re-mortgaging options. Targeted at first-time buyers, home movers, and remortgagors.
• Equity Release Equity release solutions for clients aged 65+, including Lifetime Mortgages and Home Reversion Plans, compliant with Equity Release Council standards. Initial fee of £250 plus additional fees up to £500. Targeted at homeowners aged 65+ looking to release property equity while continuing to live there.
• Protection Life and health insurance protection including Level Term Assurance, Decreasing/Increasing Term Assurance, Whole of Life, Family Income Benefit, Critical Illness policies, and Income Replacement Plans. Includes guidance on Trust arrangements. Targeted at individuals and families seeking financial protection.

Quantifiable outcome

• Monthly pension income doubled compared to insurance company offer through expert drawdown advice
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Best Practice IFA Group LtdcoreChannel Partner/ Reseller/ DistributorBest Practice IFA Group Ltd is MJB's appointed representative network and parent organization. They provide MJB with regulatory authorization, network support, and access to industry resources. MJB operates as an appointed representative under this network, which provides added security and compliance infrastructure.
• MJR SolicitorsminorStrategic or Co-development PartnerMJR Solicitors is a firm based in Middleton-On-Sea and Bognor Regis. Recommended professional connection for clients needing legal services alongside financial advice.
• George Ide SolicitorsminorStrategic or Co-development PartnerChichester-based firm of solicitors providing legal services. Established professional connection beneficial for estate planning and inheritance tax matters.
• Matthew Shanton AccountantsminorStrategic or Co-development PartnerAccountancy firm based in Bognor Regis providing professional accounting services. Recommended partnership for clients needing coordinated financial and accounting advice.
• Hampshire Accountancy ServicesminorStrategic or Co-development PartnerFirm of accountants based in Petersfield providing accounting services. Professional referral relationship.
• Horizon Wealth ManagementminorChannel Partner/ Reseller/ DistributorOverseas wealth management consultants providing international wealth management services for clients with overseas interests.
• Simon ConnminorChannel Partner/ Reseller/ DistributorOverseas property and finance specialists providing services for clients with international property and financial needs.
• The Equity Release CouncilcoreOthersThe Equity Release Council (formerly Safe Home Income Plans) is the industry standards body for equity release products. MJB ensures the equity release companies they use follow this body's guidance, which guarantees clients will not be evicted from their home and there will never be any negative equity.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• AJ Bell: UK investment platform providing SIPPs, ISAs, and dealing services. Competes for the same pool of UK retail investors as MJB's investment and pension clients, but via a self-serve digital platform rather than adviser-led relationship model.
• Rathbones Group: UK wealth manager offering investment management, financial planning, and advice services to individuals, trustees, and charities. Overlapping in core investment advisory and financial planning, but operating nationally at materially larger scale.
• Interactive Investor: UK flat-fee investment platform offering ISAs, SIPPs, and trading accounts. An indirect competitor for MJB's investment and pension clients who opt for low-cost self-directed execution instead of full advice.
• Brewin Dolphin (now RBC Wealth Management UK): UK wealth manager offering discretionary investment management and financial advice. Similar investment advisory and wealth planning services for individuals, but operating nationally at significantly greater scale.
• Evelyn Partners (formerly Tilney): UK wealth management and professional services group providing investment management, financial planning, and tax advice. Directly comparable investment advisory and financial planning services, but with national reach and substantially larger AUM.
• St. James's Place: UK's largest IFA network with thousands of advisers offering wealth management, pensions, and protection advice. A broadly comparable business model (adviser-led, fee/commission-based) but vastly larger scale and a tied rather than truly independent product model.
• Hargreaves Lansdown: UK's largest direct-to-consumer investment platform offering ISAs, pensions, and funds. Adjacent competitor for retail investment clients who choose self-directed platforms over advice; overlapping product universe but different distribution model.
• Quilter: UK wealth management business with a national network of financial advisers. Comparable adviser-led wealth and pension advisory model, but operating at vastly larger scale with a tied platform rather than truly independent.
• Charles Stanley: UK wealth manager providing investment management, financial planning, and advisory services to private clients. Overlapping investment advisory and financial planning offerings, but with national footprint and much larger client base.

Others

• Best Practice IFA Group: UK appointed-representative network of which MJB is a member. Provides FCA authorization, compliance, and network support to member IFAs; relevant as MJB's regulatory infrastructure partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mjbpartnership

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MJB