Laureate Medical Group

What Laureate Medical Group does

Laureate Medical Group is a private, multi-specialty medical practice headquartered in Alpharetta, Georgia, providing comprehensive adult healthcare services across seven locations in the Atlanta metropolitan area (Alpharetta, Canton, East Cobb/Marietta, Holly Springs, Jonesboro, Midtown, and Sandy Springs). Founded in 1962 and formally incorporated in 1991, the practice delivers internal medicine as its foundational service, supplemented by specialty offerings in endocrinology, neurology, rheumatology, sleep medicine, and physical therapy, plus ancillary services including diabetes education, nutritional counseling, weight management, and on-site diagnostic testing (EKG, echocardiograms, stress tests, bone density, EMG, thyroid ultrasound, carotid ultrasound, PFT). The practice employs Board Certified internists and specialists, supported by nurse practitioners, physician assistants, and registered dietitians.

The group's technology stack is built around patient-facing digital tools rather than proprietary platforms. The MyLaureate Patient Portal, powered by FollowMyHealth, provides secure messaging, lab results, appointment requests, and prescription refills. Patient intake is handled via the Phreesia electronic check-in system on tablets, and automated text messages deliver registration reminders and day-of-appointment arrival instructions. On-site diagnostic testing capabilities reduce the need for external referrals and support integrated care delivery. The practice is affiliated with Northside Hospital (since 2012), enabling coordinated inpatient and hospital-based services including sleep lab testing.

Laureate generates revenue primarily through fee-for-service insurance billing for office visits and diagnostic procedures, with patient visit revenue and on-site diagnostic services representing the core revenue streams. The practice participates with most major Georgia insurance carriers (Aetna, Blue Cross Blue Shield, Cigna, Coventry, Humana, Medicare, United Healthcare, and others), collects co-pays and deductibles at time of service, and charges administrative fees for outstanding balances. Nutrition and wellness programs represent a smaller recurring revenue stream, typically covered by insurance. The practice markets through its website, online scheduling, the patient portal, and physician referrals, with a sales-led go-to-motion targeting adult patients seeking multi-specialty care in metro Atlanta.

Name

Laureate Medical Group

Legal name

Laureate Medical Group

Website

https://laureatemed.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

101–250 employees

Short description

Laureate Medical Group is a private multi-specialty medical practice operating seven locations across metro Atlanta, providing adult internal medicine, endocrinology, neurology, rheumatology, sleep medicine, physical therapy, and on-site diagnostics to adult patients in Georgia.

Ownership category

akta.pro rank

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Patient Visit Revenue: Revenue generated from office visits and medical services billed to insurance companies. The practice participates with most insurance plans and collects co-payments and deductibles at time of service.
2. Diagnostic Testing Services: On-site diagnostic tests including lab tests, EKG, echocardiograms, X-rays, bone density tests, nerve conduction tests, and stress tests performed and billed as part of patient care.
3. Nutrition and Wellness Programs: Registered dietitian services for weight management, diabetes education, and nutritional counseling, typically covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Laureate Medical Group is a multi-specialty adult medical practice providing Internal Medicine, Endocrinology, Neurology, Rheumatology, Sleep Medicine, and Physical Therapy services across seven metro Atlanta locations. It sells office-visit care, on-site diagnostic testing (EKG, echocardiograms, bone density, EMG, etc.), diabetes education, nutritional counseling, and weight management programs, billed primarily through insurance with co-pays and deductibles collected at time of service.

Product overview

Laureate Medical Group is a multi-specialty medical practice providing comprehensive healthcare services through a platform of 12 distinct service offerings across 7 locations in the Atlanta metropolitan area. The practice operates as an integrated healthcare delivery system where Internal Medicine serves as the foundational primary care service, supplemented by specialized services including Endocrinology (with Diabetes Education), Neurology, Rheumatology, Sleep Medicine, and Physical Therapy. Additional support services include Nutritional Counseling and Weight Management programs, Medical Evaluation & Treatment Services with on-site diagnostic testing capabilities, and a Patient Portal (MyLaureate) for digital access to health records and care management. The practice became an affiliate of Northside Hospital in 2012 and continues to provide individualized, comprehensive medical care with a focus on accurate diagnosis and effective treatment across all specialties.

Differentiator

Problem solved

Functional benefit

Products and services

• Internal Medicine Non-surgical management of adult diseases including prevention, detection, and treatment of conditions such as diabetes, hypertension, high cholesterol, asthma, hypothyroidism, arthritis, and depression. Targeted at adult men and women.
• Endocrinology Specialty care for diseases of the endocrine system including diabetes management (Type I and Type II), thyroid dysfunction (hyperthyroidism, hypothyroidism), and other hormonal imbalances. Targeted at adult patients with endocrine disorders.
• Neurology

Quantifiable outcome

• Expected weight reduction of 5-10% within 6-12 months with nutrition/weight management programs
• +3 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Northside HospitalcoreStrategic or Co-development Partner · 1 January 2012In 2012, Laureate Medical Group became an affiliate of Northside Hospital. This affiliation provides integrated care coordination with Northside's hospital services. The practice utilizes Northside Hospital's Sleep Disorders Center for sleep lab testing, and patients can access hospital-based services through this partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Piedmont Healthcare: Large Atlanta-area health system operating multi-specialty physician practices, urgent care, and hospital services. Directly comparable as a multi-specialty care delivery platform competing in the same metro Atlanta market with overlapping primary care and specialty service lines.
• Emory Healthcare: Major Atlanta-based academic health system with extensive multi-specialty outpatient clinics. Comparable as a large-scale multi-specialty provider competing for adult primary care, endocrinology, neurology, and rheumatology patients in metro Atlanta.
• Wellstar Health System: Multi-hospital Georgia health system with a broad network of primary and specialty care offices. Comparable as a regional multi-specialty delivery platform serving similar adult patient populations across metro Atlanta.
• Northside Hospital: Parent-affiliate health system of Laureate Medical Group. Comparable as a Georgia-based multi-specialty delivery network with overlapping primary care, endocrinology, neurology, sleep medicine, and on-site diagnostic services.

Direct peers

• Privia Health Group: Multi-specialty physician enablement and medical group platform that partners with independent practices across multiple states. Comparable as a multi-specialty adult care delivery model organized around employed/affiliated physician groups with on-site ancillaries.
• One Medical (Amazon): Membership-based multi-specialty primary care platform with integrated technology (portal, digital scheduling, on-site lab services). Comparable in providing a tech-enabled, multi-specialty adult care experience with strong patient engagement tools.
• VillageMD: Primary care and multi-specialty group platform with on-site diagnostics and chronic disease management focus. Comparable as a tech-enabled adult care delivery model emphasizing integrated specialty services and value-based care infrastructure.
• Agilon Health: Multi-specialty physician group platform partnering with independent practices for senior/adult populations. Comparable in its multi-specialty adult care model with embedded diagnostics and emphasis on chronic disease management.

Regional players

• Resurgens Orthopaedics: Large multi-specialty musculoskeletal physician group based in Georgia. Comparable as a metro Atlanta multi-specialty physician practice with on-site diagnostics and a similar independent, physician-led operating model.
• North Atlanta Primary Care: Multi-location independent primary care group serving metro Atlanta adults with on-site lab services. Comparable as a regional multi-office adult primary care competitor in the same metro Atlanta footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laureate Medical Group