Keller Williams Preferred Properties
- Company typePrivate
- Founded2004
- HeadquartersUpper Marlboro, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Keller Williams Preferred Properties firmographics
Firmographics- Name
- Keller Williams Preferred Properties
- Website
- https://thekwppexperience.com
- Company type
- Private
- Founded year
- 2004
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Keller Williams Preferred Properties industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro industry
- Traditional Residential Brokerage (Existing Homes)Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate BrokerageTenant Representation & Corporate Services BrokerageBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate BrokerageSeller Representation & Listing ServicesBusiness & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage
Keywords
Where Keller Williams Preferred Properties is headquartered
LocationHeadquarters
- HQ city
- Upper Marlboro
- HQ country
- United States
- HQ region
- North America
Markets served
Keller Williams Preferred Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Keller Williams Preferred Properties product offering
Product offeringCore offering
Keller Williams Preferred Properties is a real estate brokerage firm offering residential and commercial sales and leasing services. It works with buyers, sellers, landlords, and tenants through its team of agents operating from its Upper Marlboro office and its branded website.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Sales Brokerage representation for residential property buyers and sellers, delivered through the firm's agents and website presence.
- Residential Leasing Services Leasing brokerage services connecting residential landlords and tenants through the firm's agent network.
- Commercial Real Estate Sales Brokerage representation for commercial property sales, supporting owners and investors of commercial real estate.
- Commercial Leasing Services Leasing services for commercial landlords and tenants, structured through the firm's commercial brokerage.
Companies that use Keller Williams Preferred Properties
Customer profileIdeal customer profiles2 records
Keller Williams Preferred Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keller Williams Preferred Properties partnerships and signals
Strategic signalRecent moves1 record
Keller Williams Preferred Properties competitors and assessment
Company assessmentDirect peers
- Coldwell Banker: Established franchised brokerage offering residential and commercial real estate services. Operates under a comparable commission-based, agent-centric model with overlapping service categories and customer segments.
- Century 21 Real Estate: Global franchised real estate brand offering residential and commercial brokerage. Comparable business model and target customers, with similar mid-tier franchise structure serving local markets.
- HomeSmart: Large franchised residential brokerage offering a high-commission model that competes for individual agents. Comparable commission structure and franchise-style operations targeting similar agent and consumer segments.
- RE/MAX: Large franchised real estate brokerage network operating in the same residential and commercial sales and leasing category. Closely comparable franchise-based model serving individual agents and teams with shared brand infrastructure.
- Better Homes and Gardens Real Estate: Franchised residential brokerage affiliated with a recognized consumer brand. Operates under a comparable agent-franchise model with overlapping service offerings and customer segments.
- Berkshire Hathaway HomeServices: Franchised residential and commercial real estate brokerage network. Comparable in offering full-service sales and leasing through franchisees serving local markets in a commission-based model.
Broad incumbents
- Sotheby's International Realty: Luxury-focused franchised brokerage with residential and commercial services. Overlaps in the high-end residential segment in the DC metro and competes for the same affluent buyer/seller relationships.
- Keller Williams Realty (parent franchise network): The parent franchisor of which this firm is a market center. Directly comparable as the brand and operating system umbrella, though at network scale rather than single-market-center scope.
Emerging players
- eXp Realty: Cloud-based brokerage operating on a high-commission-share, low-overhead franchise model that competes aggressively for traditional agents. Increasingly recruiting agents from established franchises including Keller Williams.
- Compass: Tech-enabled residential brokerage competing for agents and clients in major metros including the Washington DC area. Represents the newer model of brokerage competing for the same agent talent and seller/buyer relationships.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Keller Williams Preferred Properties social profiles
Digital presenceKeller Williams Preferred Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keller Williams Preferred Properties leadership team
Management profileNumber of profiles
Profiles1 record
Keller Williams Preferred Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keller Williams Preferred Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keller Williams Preferred Properties
What does Keller Williams Preferred Properties do?
Keller Williams Preferred Properties is a real estate brokerage firm offering residential and commercial sales and leasing services. It works with buyers, sellers, landlords, and tenants through its team of agents operating from its Upper Marlboro office and its branded website.
When was Keller Williams Preferred Properties founded?
Keller Williams Preferred Properties was founded in 2004. It employs 101 to 250 people.
Where is Keller Williams Preferred Properties based?
Keller Williams Preferred Properties is headquartered in Upper Marlboro, United States, in the North America region.
Who are Keller Williams Preferred Properties's main competitors?
Direct peers on record are Coldwell Banker, Century 21 Real Estate, HomeSmart, RE/MAX, Better Homes and Gardens Real Estate and Berkshire Hathaway HomeServices. Broad incumbents are Sotheby's International Realty and Keller Williams Realty (parent franchise network). Emerging players are eXp Realty and Compass.
Does Keller Williams Preferred Properties have an API?
No public API is recorded for Keller Williams Preferred Properties.
What industry is Keller Williams Preferred Properties in?
Keller Williams Preferred Properties's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAJ, Tenant Representation & Corporate Services Brokerage. Its NAICS code is 53121 and its SIC code is 6531.