What Bestpets does

Bestpets is a UK trade-only wholesale distributor of pet food, treats, toys, bedding, grooming products, and accessories, established in 2005 as a division of Bestway Wholesale Limited. The company serves independent pet retailers, professional dog groomers, and online resellers through a hybrid physical-and-digital procurement model: 17 depots nationwide support cash-and-carry shopping, while a delivered service operates via a transactional website and an industry-leading mobile app, with dedicated delivery vehicles including freezer units for frozen products. The assortment spans over 8,000–8,500 product lines from leading brands alongside exclusive Bestpets own-label products spanning dog and cat food, treats, toys, fish, bird, and small animal categories, supplemented by loyalty programmes (Bestpets Local, Pet Retail Club) and regular promotional events (Bonanza weeks, four-weekly mailers, supplier specials).

The company operates on a transaction-based wholesale model: trade customers must register and log in to access trade pricing, with pay-as-you-go billing across both depot collections and delivered orders. Pricing is opaque to non-trade users and is supplemented by rotating percentage-off deals (up to 30% off select brands) and Price Marked Packs for retailers. Go-to-market is built around a field sales force of Regional Sales Development Managers covering defined UK regions, plus a National Sales Manager, Category Controller, and Director of Trading functions. Bestpets has invested in customer service infrastructure including a 2018 Customer Contact Centre and supports both an iOS and Android ordering app, with approximately 30% of delivered orders now routed through the website. The business is wholly owned by Bestway Wholesale Limited (UK's largest trade-only wholesaler, £2.52 billion group turnover as of FY2013) and benefits from shared back-office and procurement scale.

Bestpets has received industry recognition through multiple consecutive Wholesaler of the Year awards from the Pet Industry Federation (PIF, 2017, 2018, 2021) and Pet Product Marketing Retailer Recommended Awards (2019, 2020, 2021, 2025), and is an active sponsor of events such as the British Dog Grooming Championships. The company previously traded as 'Batleys Bestpets' and has continuously expanded its depot footprint from its founding sites through £10 million of parent-allocated investment supporting new hubs and depot expansions. No public financials are disclosed at the Bestpets division level, and the headcount reported in firmographic data (1–10) reflects administrative rather than divisional scope.

Name

Bestpets

Legal name

Bestpets (A division of Bestway Wholesale Limited)

Website

https://best-pets.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Bestpets is a UK trade-only wholesale distributor of pet food, accessories, and grooming products, serving independent pet retailers, professional groomers, and online resellers through 17 nationwide depots and a delivered service supported by a website and mobile app.

Ownership category

akta.pro rank

Product category

Pet Products Wholesale Distribution

akta.pro primary industry

Pet Supplies & Consumables Distribution (Litter, Pads, Waste, Grooming) (CRAOAKAB)

Keywords

• Pet product wholesale
• Trade-only distribution
• Pet food wholesale
• Cash and carry wholesale
• Pet accessories supply

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale pet product distribution: Bestpets generates revenue by selling pet food and accessories at wholesale prices to trade customers including independent pet retailers, dog groomers, and online retailers. They operate on a trade-only basis through cash-and-carry depots and a delivered ordering service.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Bestpets is a trade-only B2B wholesaler of pet food, bedding, grooming products, accessories and frozen pet products, supplying independent pet retailers, professional dog groomers, and online retailers across the UK. The company operates 17 cash-and-carry depots nationwide and a delivered service ordered through its website and industry-leading mobile app, stocking over 8,000 product lines from leading brands plus exclusive Bestpets own-label products.

Product overview

Bestpets operates as a B2B wholesale pet product supplier and is a division of Bestway Wholesale. The company offers a unified platform combining online ordering via website and industry-leading mobile app, with physical services through 17 nationwide depots for cash & carry and delivered orders. Their product portfolio spans over 8,500 lines from leading brands alongside exclusive Bestpets own-label products covering pet food (dry, wet, frozen), treats, toys, and accessories. Supporting services include the Bestpets Local loyalty program, Pet Retail Club membership, promotional mailers, Bonanza promotional events, Regional Sales Development support, and a Customer Contact Centre. The company operates a strictly trade-only policy serving independent pet retailers, professional groomers, and online retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Bestpets Own Label: Exclusive own-label pet food and toys sold under the Bestpets brand, available only to independent pet retailers.

Products and services

• Bestpets Wholesale Platform Trade-only B2B wholesale distribution of pet food, treats, accessories, grooming products and frozen pet food (over 8,000 product lines) to independent pet retailers, professional groomers and online retailers in the UK.
• Cash & Carry Service In-depot wholesale shopping service at 17 nationwide locations where trade customers can purchase products directly, with shopping list building capability.
• Bestpets Delivered Delivery service to trade customers placing orders via the Bestpets website or mobile app, using dedicated delivery vehicles including freezer units for frozen products.
• Bestpets Online Ordering Platform Trade-only web-based ordering platform at best-pets.co.uk enabling delivered customers to browse, price (login required) and place orders, and cash & carry customers to build shopping lists.
• Bestpets Mobile Ordering App Industry-leading shopping app for delivered trade customers enabling quick and easy browsing and reordering of pet products from mobile devices (iOS and Android).
• Bestpets Own Label Exclusive Bestpets-branded pet products including dry and wet dog and cat food, treats, toys, fish food, bird food and accessories. Available only to independent pet retailers.
• Destination Frozen Pet Food Range Frozen pet food category stocking all leading frozen brands, supported by depot freezer units and freezer-equipped delivery vehicles for cold-chain fulfillment.
• Bestpets Complete Dry Cat Food Own-label dry complete cat food in two flavours (Ocean Fish and Chicken) and multiple pack sizes, sold wholesale to independent pet retailers.
• Bestpets Goldfish and Tropical Flake Fish Food Own-label flake fish food for goldfish and tropical fish, supplied wholesale in 20g and 40g packs.
• Bestpets High Energy Bird Food Own-label husk-free, multi-purpose bird food for all bird species, supplied wholesale in 15kg and 2kg bags.
• Bark Bites Dog Treats Natural, premium, hand-baked dog treats available in 11 varieties with 100% human-grade ingredients, supplied wholesale to pet retailers.
• Be:Loved Natural Petcare Natural petcare brand stocked at Bestpets for distribution to UK pet retailers.
• Bugalugs Pet Care Range Bugalugs vegan, cruelty-free UK pet care range including shampoos, colognes, deodorising and detangling sprays, ear cleaner, and nose & paw balm, stocked for wholesale to pet retailers.
• Bestpets Own-Label Cat and Dog Toy Range Expansion of the Bestpets own-label toy range with 16 new dog toys and 4 new cat toys (including catnip hedgehogs, plush squeaky foxes and knot rope toys), with selected lines available as Price Marked Packs.
• Rogz Pet Accessories Rogz functional pet accessories for dogs (collars, leads, harnesses and similar) stocked at Bestpets for wholesale distribution.

Quantifiable outcome

• 30% of delivered orders processed through website
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pet Industry Federation (PIF)coreOthersBestpets is an active member of the Pet Industry Federation, participating in their annual awards and industry events. They have won Wholesaler of the Year from PIF multiple times (2017, 2018, 2021).
• Pet Product MarketingcoreOthersBestpets participates in the Pet Product Marketing Retailer Recommended Awards, winning Wholesaler of the Year multiple consecutive years (2019, 2020, 2021, 2025).
• British Dog Grooming Championships / PIFcoreGTM or Marketing PartnerBestpets was headline sponsor of the British Dog Grooming Championships in 2018, supporting the professional grooming industry.
• Bestway Wholesale (Parent Company)coreOthersBestpets is a division of Bestway Wholesale, the UK's largest trade-only wholesaler. The parent company announced £10 million investment plan for Bestpets expansion.
• Supa PetcareminorChannel Partner/ Reseller/ DistributorSupplier partner contributing products to Bestpets Local community initiatives such as Wild Bird Watching Starter Kits for schools.
• Various Frozen Food BrandscoreChannel Partner/ Reseller/ DistributorBestpets positions itself as 'Destination Frozen' stocking all top frozen brands. They have invested in new freezer units for depots and delivery vehicles.
• UK Pet Food (formerly PFMA)minorOthersBestpets references guidance from UK Pet Food on wild bird feeding best practices.

Scale indicators8 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Animed Direct: UK online pet supplies and pharmacy retailer/wholesaler serving both consumer and trade customers with broad pet food, accessory and health product assortment — directly comparable in product categories though stronger online tilt.
• Centaur Services: UK veterinary and pet products wholesaler distributing supplies to veterinary practices and pet retailers — comparable B2B trade-only wholesale model with depot-based distribution serving professional pet businesses.
• National Veterinary Services (NVS): Major UK veterinary and animal health products distributor with depot and delivered service serving professional trade customers — comparable depot-based B2B distribution model in adjacent pet/animal health categories.
• Pedigree Wholesale: UK trade-only pet products wholesaler serving independent retailers with a depot-based distribution model and broad branded pet food and accessories range — directly comparable in product mix, customer base, and distribution mechanics.
• Pet Planet: UK pet retail chain with both own-store retail and trade supply operations, stocking broad pet food and accessory lines serving independent retailers — comparable product mix and overlapping trade customer base.

Broad incumbents

• Pets at Home: UK's largest omnichannel pet specialist retailer with 450+ stores, own-brand ranges and online platform — operates across both retail and increasingly wholesale/advertising services, competing with Bestpets indirectly for the trade and consumer pet pound.

Others

• Bestway Wholesale (Parent): Parent company and UK's largest trade-only wholesaler across grocery and pet categories — directly relevant as Bestpets' parent and a sister business sharing depot infrastructure and capital.
• Pet Industry Federation: UK trade association for pet businesses, of which Bestpets is an active member and award sponsor — directly comparable as the ecosystem body shaping pet wholesale industry recognition and standards.

Emerging players

• VetUK: UK online pet supplies and pharmacy retailer with broad pet food, accessory and health ranges — comparable product categories and overlapping trade/consumer customer mix, though primarily consumer-facing.
• Zooplus (Europe): Europe's leading online pet retailer with broad pet food and accessory assortment — comparable product range though operating as pure-play e-commerce, increasingly relevant as Bestpets serves online pet retailers as customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/BestpetsUK
• LinkedInlinkedin.com/company/bestpets

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bestpets