MAPS

What MAPS does

MAPS (Maitland-Australian Physiotherapy Seminars) is a private, for-profit continuing education provider founded in 1985 and headquartered in Cutchogue, New York. The company delivers evidence-based, hands-on training in the Maitland-Australian Approach to Orthopedic Manual Therapy, a clinical reasoning methodology developed over seven decades by named clinicians including D. Butler, C. Cook, J. Cyrias, M. Jones, D. Rivett, and C. Showalter. The curriculum is built around the Maitland Concept's "comparable sign" clinical reasoning framework and a proprietary classification of 15 grades of movement for joint mobilization, from gentle oscillations through high-level thrust manipulation.

The product portfolio spans seven two-day seminars (MT-1 Essential Peripheral, MT-2 Essential Spinal, MT-FMC Motor Control, MT-O Diagnostic Evaluation, MT-UC Upper Cervical, MT-SP Sports, MT-PED Pediatric), multi-tier certification pathways (COMT for PTs, COMPTA and COMAT for PTAs and athletic trainers, COMOT and COMOTA for OTs and COTAs), and an AAOMPT/ACOMPTE-accredited Fellowship Program requiring a minimum of 1,000 hours of study and clinical training. Courses are delivered through live in-person weekend seminars across the United States and internationally, with remote learning and on-demand options added to the mix. Faculty comprise 29 FAAOMPTs, 22 OCS/SCSs, and 5 Advanced Manipulation degrees, with 955+ combined years of clinical experience and 514+ peer-reviewed journal articles.

MAPS generates revenue primarily through course registration fees and certification tuition on a pay-as-you-go model, with supplementary recertification, website-listing referral subscriptions, and fellowship program fees. The go-to-market is event-driven and direct: clinicians register online or via a 1-800 number, with course schedules published nationally. Customer segments include physical therapists, physical therapy assistants, athletic trainers, occupational therapists, occupational therapy assistants, and chiropractors. The company has trained 49,000+ rehabilitation professionals and certified 1,038+ COMTs since founding, maintaining a 98% approval rating over 25+ years. Christopher R. Showalter, PT, DPT, OCS, COMT, FAAOMPT, serves as Fellowship Program Director, and Joanne Showalter as Fellowship Program Administrator, indicating family-controlled ownership with no disclosed outside investment.

Name

MAPS

Legal name

Maitland-Australian Physiotherapy Seminars

Website

https://ozpt.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

MAPS (Maitland-Australian Physiotherapy Seminars) is a private, accreditation-backed continuing education provider founded in 1985 that trains rehabilitation clinicians in evidence-based orthopedic manual therapy through live weekend seminars, certifications, and a fellowship program.

Ownership category

akta.pro rank

Product category

Continuing Education and Professional Certification Services

NAICS

Educational Support Services (61171), Technical and Trade Schools (61151)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Rehabilitation Support (PT/OT Aide) (EDAOAJAI)

akta.pro secondary industry

Hand & Upper Extremity Therapy (OT/CHT) (HSADAIAH)

Keywords

• Manual therapy certification
• Continuing education courses
• Orthopedic manual therapy
• Physical therapist training
• Clinical fellowship programs

Headquarters

HQ city

Cutchogue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Course Registration and Tuition: Revenue generated from 2-day hands-on seminars and weekend training courses leading to manual therapy certification. Courses include MT-1 Essential Peripheral, MT-2 Essential Spinal, MT-FMC Motor Control, MT-O Diagnostic Evaluation, MT-UC Upper Cervical, MT-SP Sports, and MT-PED Pediatric seminars.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

MAPS delivers evidence-based continuing education courses, professional certifications, and fellowship training in the Maitland-Australian Approach to orthopedic manual therapy. Its core offerings include two-day weekend seminars (MT-1 Peripheral, MT-2 Spinal, MT-FMC Motor Control, MT-O Diagnostic Evaluation, MT-UC Upper Cervical, MT-SP Sports, MT-PED Pediatric), certification programs (COMT for PTs, COMPTA/COMAT for PTAs and athletic trainers, COMOT/COMOTA for OTs/COTAs), and an AAOMPT/ACOMPTE-accredited OMT Fellowship Program requiring 1,000+ hours of training.

Product overview

MAPS (Maitland-Australian Physiotherapy Seminars) is a continuing education provider offering a structured curriculum of manual therapy courses and professional certifications for rehabilitation clinicians. The portfolio centers on the Maitland-Australian Approach to Orthopedic Manual Therapy, with core course modules including MT-1 (Essential Peripheral), MT-2 (Essential Spinal), MT-FMC (Motor Control), MT-O (Diagnostic Evaluation), MT-UC (Upper Cervical), MT-SP (Sports), and MT-PED (Pediatric). Certification pathways include COMT for PTs, COMPTA/COMAT for PT assistants and athletic trainers, and COMOT/COMOTA for occupational therapists. The AAOMPT/ACOMPTE-accredited OMT Fellowship Program provides advanced training with 1,000+ hours of study and clinical mentorship across multiple U.S. states. Courses are delivered through live in-person weekend seminars, remote learning, and on-demand formats.

Differentiator

Problem solved

Functional benefit

Products and services

• COMT Certification (Certification in Orthopedic Manual Therapy)

Quantifiable outcome

• 98% approval rating over 25+ years
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AAOMPT (American Academy of Orthopedic Manual Physical Therapists)coreStrategic or Co-development PartnerProfessional association for orthopedic manual physical therapists. AAOMPT formed ACOMPTE to set standards and formal accreditation of OMT Fellowship Programs. MAPS fellowship program is AAOMPT/ACOMPTE-accredited.
• ACOMPTE (Accreditation Council on Orthopaedic Manual Physical Therapy Education)coreStrategic or Co-development PartnerResponsible for setting standards and formal accreditation of all OMT Fellowship Programs recognized by AAOMPT in the USA since January 1, 2020. Ensures compliance with IFOMPT standards.
• IFOMPT (International Federation of Orthopedic Manipulative Physical Therapists)coreStrategic or Co-development PartnerInternational federation setting standards for orthopedic manipulative physical therapy education. AAOMPT and ACOMPTE standards align with IFOMPT requirements.
• Australian Physiotherapy AssociationminorStrategic or Co-development PartnerProfessional association supporting the Australian physiotherapy profession. Related to the Australian contributions to the Maitland-Australian Approach methodology.
• APTA (American Physical Therapy Association)minorStrategic or Co-development PartnerProfessional organization representing physical therapists nationwide. Joint mobilization and manipulation recommended by APTA for both acute and chronic low back pain.
• AOTA (American Occupational Therapy Association)minorStrategic or Co-development PartnerProfessional association for occupational therapists. MAPS offers certification programs (COMOT/COMOTA) for OTs and COTAs.
• BOC (Board of Certification)minorStrategic or Co-development PartnerBoard of Certification for athletic trainers. MAPS offers COMAT certification for athletic trainers.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medbridge: Medbridge is a direct peer offering online continuing education for PTs, OTs, and ATs, representing the on-demand digital substitution threat to MAPS's in-person seminar model.
• Institute of Physical Art (IPA): IPA is a direct peer offering manual therapy certification and continuing education courses for physical therapists using proprietary functional manual therapy methodology, competing for the same COMT-style credentialing wallet share.
• North American Institute of Orthopedic Manual Therapy (NAIOMT): NAIOMT is a direct peer providing OMT fellowship and certification programs for PTs, directly competing with MAPS's accredited fellowship pathway and Maitland-style manual therapy curriculum.
• Evidence in Motion (EIM): EIM is a direct peer offering post-professional PT certifications, residencies, and fellowships, competing for the same advanced continuing education dollars from licensed PTs and OTs.
• GREAT Seminars: GREAT Seminars is a direct peer providing manual therapy and geriatric rehabilitation continuing education courses for PTs, targeting the same CEU-licensed practitioner audience as MAPS.

Broad incumbents

• PESI (Psychotherapy Education, Sciences & Training): PESI is a broad incumbent in healthcare continuing education, offering live seminars and on-demand CE across many disciplines including rehabilitation, competing for clinician CEU budget with a much broader catalog.
• University of St. Augustine for Health Sciences: USAHS is a broad incumbent that offers DPT, MOT, and continuing education programs for rehabilitation professionals, including manual therapy specializations that overlap MAPS's fellowship and certification offerings.
• ATI Physical Therapy: ATI is a broad incumbent offering in-clinic CE and residency/fellowship programs to its large PT workforce, competing for attention of licensed PTs who might otherwise pursue MAPS certifications.

Emerging players

• Herman & Wallace Pelvic Rehabilitation Institute: Herman & Wallace is an emerging player focused on pelvic health rehabilitation CE for PTs and OTs, representing a niche but growing specialization that competes for the same CEU budget MAPS targets.
• Education Resources (ERI): ERI is an emerging player offering continuing education courses for PTs, OTs, and SLPs across multiple clinical specialties, competing for the same rehabilitation clinician audience as MAPS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@maitlandseminars7811/featured
• Facebookfacebook.com/maitlandseminars
• LinkedInlinkedin.com/company/maitland-australian-physiotherapy-seminars

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAPS