BIG STAR
- Company typePrivate
- Founded1979
- HeadquartersKalisz, Poland
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
BIG STAR firmographics
Firmographics- Name
- BIG STAR
- Legal name
- BIG STAR Limited Sp. z o.o.
- Website
- https://bigstarjeans.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where BIG STAR is headquartered
LocationHeadquarters
- HQ city
- Kalisz
- HQ country
- Poland
- HQ region
- Europe
Offices5 records
Markets served
BIG STAR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail Store Sales: Revenue generated from 197 brick-and-mortar retail stores across Poland selling BIG STAR branded clothing, denim, and fashion accessories
- E-commerce/Marketplace Sales: Online sales through major European marketplaces (Otto, Zalando, About You) and OSS procedure for EU cross-border B2C sales
- B2B/Export: Wholesale/export sales to distributors and partners in EU and non-EU markets, including related party transactions with OOO BIG STAR Belarus
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Retail pricing for end consumers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
BIG STAR product offering
Product offeringCore offering
BIG STAR designs, produces, and distributes denim jeans, casual clothing, and fashion accessories under the BIG STAR brand, founded in 1979 in Kalisz, Poland. The company sells its products through a network of approximately 197 owned retail stores across Poland, its multilingual e-commerce website, third-party European fashion marketplaces (Otto, Zalando, About You), and a dedicated B2B export department serving international distributors. Seasonal collections (Fall/Winter and Spring/Summer) plus a foundational Basic Collection form the core product portfolio.
Product overview
BIG STAR is a clothing and jeans brand established in 1979, operating primarily in Poland with a network of retail outlets. The company's core product is jeans, supplemented by other clothing items and fashion accessories. The product portfolio consists of BIG STAR Jeans as the flagship offering, complemented by seasonal collections (FALL/WINTER and SPRING/SUMMER) and a BASIC collection. The company also operates a loyalty program called BIG STAR Premium Card. Products are sold through physical retail stores across Poland, online through the company website, and via third-party e-commerce platforms including Otto, Zalando, and About You.
Differentiator
Problem solved
Functional benefit
Products and services
- BIG STAR Jeans Flagship denim jeans product representing the core offering of the company since its founding, designed to follow current market trends at the highest quality standards. Sold to individual consumers through retail stores, the brand's e-commerce website, and European online marketplaces.
- BIG STAR Clothing and Fashion Accessories Complementary items of clothing and fashion accessories that extend the BIG STAR brand beyond jeans, sold through the same retail, e-commerce, and marketplace channels as the core jeans line.
- FALL/WINTER 2026 Collection Seasonal Fall/Winter clothing collection featuring denim and complementary apparel designed to current market trends, available as a downloadable catalogue and stocked across retail and wholesale channels.
- SPRING/SUMMER 2026 Collection Seasonal Spring/Summer clothing collection featuring denim and complementary apparel designed to current market trends, available as a downloadable catalogue and stocked across retail and wholesale channels.
- BASIC Collection Core basic collection of jeans and essential clothing items that form the foundational year-round product range of the BIG STAR brand, complementing the seasonal F/W and S/S collections.
- BIG STAR Premium Card Customer loyalty program offered by BIG STAR allowing registered customers to receive benefits, currently available through the Slovak e-commerce site with registration options for cities including Bratislava, Košice, Martin, Poprad, Prešov, and Žilina.
Quantifiable outcome
- 197 retail locations across Poland serving as primary distribution network
- +1 more outcomes
Companies that use BIG STAR
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
BIG STAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BIG STAR partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Borut Gašperlin s.p. (Slovenia)minorSlovenian distributor for BIG STAR products. Contact: [email protected], Phone: 00 386 41 625 272. Address: Jelenčeva ulica 1, 4000 Kranj, Slovenia. Operating hours: Mon-Fri 8:00-16:00.
- Otto GroupcoreMajor German e-commerce marketplace for BIG STAR products. Products available at otto.de/mode with BIG STAR brand filtering.
- ZalandocoreLeading European online fashion retailer carrying BIG STAR products on zalando.de and other European country sites.
- About YoucoreEuropean online fashion marketplace partner with dedicated BIG STAR shop page at aboutyou.de.
- OOO BIG STAR (Belarus)minorRelated party entity in Belarus. In 2020, transactions included goods sales of 6.00 million PLN and a loan of 4.40 million PLN granted.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
BIG STAR competitors and assessment
Company assessmentDirect peers
- LPP S.A. Polish-headquartered apparel retailer operating Reserved, Cropp, House, Mohito and Sinsay with a multi-hundred-store footprint across CEE and Western Europe — the closest direct comparable to BIG STAR by geography, scale, and mid-market positioning.
- Mustang Jeans: German heritage denim brand with European mid-market positioning in jeans and casual apparel; directly competes with BIG STAR in the denim specialty category across European marketplaces.
- S.Oliver Group: German mid-market casualwear and denim brand with strong DACH wholesale and marketplace presence; comparable positioning, price band and European marketplace distribution to BIG STAR.
- Gerry Weber International: German-listed mid-market womenswear and casual apparel group with European marketplace and own-store distribution; comparable business model and customer base to BIG STAR's apparel expansion beyond jeans.
- Orsay (Schustermann & Borenstein): European mid-market womenswear and denim specialty retailer with strong DACH and CEE presence; comparable specialty apparel positioning, store-based model, and European marketplace distribution to BIG STAR.
Regional players
- CCC S.A. Polish mass-market footwear and apparel retailer with a large store network across CEE; comparable to BIG STAR as a domestically anchored Polish specialty retailer expanding internationally via marketplaces.
Broad incumbents
- Levi Strauss & Co. Global denim leader with mass-market and premium lines sold across the same Zalando, Otto and About You marketplaces as BIG STAR; sets the category ceiling on denim brand pricing and assortment.
- Wrangler: Heritage American denim brand distributed broadly through European marketplaces and specialty retailers; comparable mid-market denim positioning competing for the same end consumer.
- Lee Jeans: Established denim brand with European wholesale and marketplace presence in the mid-price segment; directly comparable product positioning to BIG STAR's core jeans assortment.
- Bestseller (Only, Vero Moda, Jack & Jones): Danish apparel group with multiple mid-market denim and casualwear brands (Only Jeans, Vero Moda, Jack & Jones) sold across the same European marketplaces; a major competitor in BIG STAR's category and price band.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BIG STAR social profiles
Digital presenceBIG STAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIG STAR leadership team
Management profileNumber of profiles
BIG STAR subsidiaries and ownership
Company hierarchySubsidiaries1 record
BIG STAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIG STAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIG STAR
What does BIG STAR do?
BIG STAR designs, produces, and distributes denim jeans, casual clothing, and fashion accessories under the BIG STAR brand, founded in 1979 in Kalisz, Poland. The company sells its products through a network of approximately 197 owned retail stores across Poland, its multilingual e-commerce website, third-party European fashion marketplaces (Otto, Zalando, About You), and a dedicated B2B export department serving international distributors. Seasonal collections (Fall/Winter and Spring/Summer) plus a foundational Basic Collection form the core product portfolio.
Is BIG STAR a public or private company?
BIG STAR is a private company. It is classified as unknown and is currently operating.
When was BIG STAR founded?
BIG STAR was founded in 1979. It employs 501 to 1,000 people.
Where is BIG STAR based?
BIG STAR is headquartered in Kalisz, Poland, in the Europe region.
How does BIG STAR make money?
Three revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce/Marketplace Sales and B2B/Export.
Who are BIG STAR's main competitors?
Direct peers on record are LPP S.A., Mustang Jeans, S.Oliver Group, Gerry Weber International and Orsay (Schustermann & Borenstein). CCC S.A. is listed as a regional player. Broad incumbents are Levi Strauss & Co., Wrangler, Lee Jeans and Bestseller (Only, Vero Moda, Jack & Jones).
Does BIG STAR have an API?
No public API is recorded for BIG STAR.