BESTSELLER

What BESTSELLER does

BESTSELLER is a privately held, family-owned Danish fashion group founded in 1975 and headquartered in Brande, Denmark. It sells garments and accessories through a portfolio of more than 20 brands, including JACK & JONES, ONLY, VERO MODA, and NAME IT, targeting children, men, women, and wholesale retail partners. Products are sold across more than 90 countries through approximately 3,100 branded stores in 47 countries, including approximately 2,200 company-owned and 900 partner-operated locations, more than 16,500 wholesale customer stores, and brand e-commerce websites.\n\nThe group's operating infrastructure includes approximately 25,000 colleagues, a supply chain spanning 700+ manufacturing facilities and 400+ partners, and more than 400,000 square meters of warehouse space handling over 16 million boxes annually. Its B2B technology stack includes the app-based MORE platform for collection access, replenishment, order placement and tracking, and invoicing, plus API, EDI, and VPI integrations. It also operates blockchain product-traceability capabilities, a Factory Standards Programme using environmental ratings and supplier data, and a chemical-testing programme; these systems support ordering, supply-chain transparency, and regulatory compliance rather than representing separately disclosed software businesses.\n\nBESTSELLER's revenue model is based on direct retail and wholesale merchandise transactions across physical stores, partner stores, and e-commerce. Pricing is not publicly disclosed, and the available information does not indicate material subscription, advertising, transaction-fee, or other platform revenue. The combination of a broad brand portfolio, wholesale reach, owned retail, and digital channels provides multiple routes to market, although no brand-level or channel-level revenue, margin, or profitability data is available.

Name

BESTSELLER

Legal name

BESTSELLER A/S

Website

https://bestseller.com

Company type

Private

Founded year

1975

Operating status

Operating

Short description

BESTSELLER is a privately held Danish fashion group that sells garments and accessories through 20+ brands and company-owned, partner-operated, wholesale, and e-commerce channels to consumers and retail partners worldwide across 90+ countries.

Ownership category

akta.pro rank

Product category

Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

akta.pro secondary industries

Fast Fashion & Trend-led Apparel Retail (CRAAABAH), Apparel & Textile Wholesale Marketplaces (CRAFAHAI)

Keywords

• Fashion retail
• Multi-brand apparel
• Wholesale clothing
• Denim menswear womenswear
• Children's fashion

Headquarters

HQ city

Brande

HQ country

Denmark

HQ region

Europe

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Direct retail sales through approximately 2,200 company-owned branded stores across 47 countries
2. Wholesale: Wholesale distribution to more than 16,500 multi-brand and department stores globally as part of extensive wholesale business

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

BESTSELLER designs, sources, and sells fashion apparel and accessories under more than 20 owned brands (including JACK & JONES, ONLY, VERO MODA, NAME IT, VILA, OBJECT, JDY, SELECTED, MAMALICIOUS, and others) through approximately 2,200 company-owned stores, around 900 partner stores, brand-specific e-commerce sites, and wholesale to more than 16,500 multi-brand and department stores in over 90 countries. The company also operates the MORE app-based B2B platform, EDI, API and VPI integrations to support wholesale partners with ordering, replenishment, invoicing, and supply chain integration.

Product overview

BESTSELLER is a family-owned, international fashion company founded in Denmark in 1975, operating as a multi-brand matrix organisation with more than 20 fashion brands spanning all ages, genders, and occasions. The core brand portfolio includes JACK & JONES (men's denim and fashionwear), ONLY (women's denim and fashion), VERO MODA (women's contemporary fashion), NAME IT (children's fashion), and VILA (women's fashion), supported by sub-brands including JJXX, JDY, LMTD, JACK & JONES Junior, JACK & JONES Plus, and EVOKED VILA. Additional brands include OBJECT, NOISY, ONLY & SONS, PIECES, YAS, SELECTED, MAMALICIOUS, and ANNARR. On the B2B side, BESTSELLER operates the MORE platform for wholesale and retail partners, offering app-based digital ordering alongside EDI, API, and VPI solutions for supply chain integration.

Differentiator

Problem solved

Functional benefit

Brands

• JACK & JONES: Europe's leading producer of men's fashionwear with more than 1,000 stores in 38 countries. Core business is jeans and jeanswear, also covering tailoring, urban sportswear, footwear, and accessories.
• ONLY
• VERO MODA
• NAME IT
• VILA
• OBJECT
• JJXX
• JDY
• ONLY & SONS
• PIECES
• YAS
• SELECTED
• MAMALICIOUS
• LMTD
• NOISY MAY
• JACK & JONES Junior
• JACK & JONES Plus
• EVOKED VILA
• ANNARR

Products and services

• JACK & JONES Europe's leading producer of men's fashionwear with over 1,000 stores across 38 countries, covering jeans, jeanswear, tailoring, urban sportswear, footwear, and accessories.
• ONLY International fashion brand for young women and one of the leading denim brands in Europe, sold in more than 4,500 stores worldwide with more than 700 stores and 5,000 colleagues.
• VERO MODA BESTSELLER's first fashion label and one of the most recognisable high-street European fashion brands, appealing to all generations with an authentic and honest style expression.
• NAME IT Playful and affordable fashion brand for children aged 0–16, present in more than 20 markets across Europe, Asia, North America, South America and Australia, with 140 stores globally.
• VILA Feminine fashion brand for young women with a personal style, serving more than 2,000 retail and multi-brand stores across 16 European markets through 50 showrooms around Europe.
• OBJECT Danish fashion brand offering contemporary clothing with Scandinavian simplicity for adults and tweens, sold through over 600 multi-brand stores across Europe.
• JJXX Brand for young women creating wardrobe essentials, timeless denim styles, and on-trend pieces, leveraging over 30 years of JACK & JONES denim craftsmanship.
• JDY Affordable and trend-forward fashion brand for fashion-conscious customers, offering products to 38 different countries through more than 3,000 wholesalers; originally launched as Jacqueline de Young in 2012.
• NOISY MAY Edgy and unconventional denim brand for men that lives and breathes denim, covering seasonal key categories including dresses, knitwear and outerwear.
• LMTD Fashion brand for tweens translating grown-up trends into tween life, with designs inspired by nature and subdued earthy colour palettes.
• ONLY & SONS Men's denim brand offering fashion from timeless and classic to eccentric and challenging, rooted in denim and indigo.
• PIECES Everyday standout products with a clear and fashionable mindset, focusing on relevant trends, colours and prints to create feminine and contemporary looks.
• YAS Destination for contemporary, sophisticated, and beautifully crafted designs with immediate impact for women, balancing modern femininity with a bold approach to prints and colours.
• SELECTED Danish fashion brand offering contemporary clothing for men and women influenced by Nordic lifestyle with timeless Scandinavian design.
• MAMALICIOUS Fashion brand for mothers, whether pregnant or nursing, supporting a modern lifestyle with an environmentally conscious approach.
• ANNARR Premium BESTSELLER brand that debuted at Paris Fashion Week, presenting collections on the international stage.
• JACK & JONES Junior Junior extension of JACK & JONES, providing children's fashion as part of the brand's portfolio expansion since 2017.
• JACK & JONES Plus Plus-size extension of JACK & JONES offering plus-size menswear, part of the brand's portfolio expansion since 2017.
• EVOKED VILA Plus-size brand extension of VILA, launching its first retail stores and expanding shop-in-shop locations.
• MORE platform App-based B2B online tool for BESTSELLER wholesale and retail partners to access collections, re-supply on NOOS, place and track orders, view invoices, and integrate via EDI, API and VPI solutions.

Quantifiable outcome

• Avoided 37,000 tonnes of CO2 emissions since 2021 through biofuel investment for ocean transport
• +3 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Pakistan Accord for Health and SafetycoreStrategic or Co-development Partner · 1 January 2024BESTSELLER renewed its agreement with the Pakistan Accord for Health and Safety in the Textile and Garment Industry, reaffirming commitment to safe and responsible working conditions across supply chain. The Accord was renewed for six more years - the longest term yet.
• Bangladesh AccordcoreStrategic or Co-development Partner · 1 January 2024BESTSELLER joined leading fashion brands in affirming commitment to the International Accord for Health and Safety in the Textile and Garment Industry in Pakistan and Bangladesh.
• International AccordcoreStrategic or Co-development PartnerThe International Accord for Health and Safety in the Textile and Garment Industry has been renewed for six more years.
• Fashion for GoodminorStrategic or Co-development PartnerA Fashion for Good project seeks to demonstrate that hemp-based denim can match or even surpass cotton in both performance and appeal.
• RISE InitiativeminorStrategic or Co-development PartnerThe world's four largest women's empowerment programmes in the fashion industry have joined together to launch RISE, an initiative working to make it easier and more efficient to drive lasting impact on gender equality.
• Artistic MillinerscoreStrategic or Co-development PartnerBESTSELLER and its brand JACK & JONES are making history together with their long-standing supplier and partner Artistic Milliners for direct-to-farm cotton initiatives including regenerative practices and organic cotton sourcing from Pakistan.
• FREJAminorStrategic or Co-development PartnerBESTSELLER's online business is more climate-friendly thanks to an agreement with transport and logistics company FREJA.
• OnceMore®minorStrategic or Co-development PartnerOBJECT collaborated with fabric innovator OnceMore® to apply recycled textiles into a knitted top in their Spring collection.
• matterrminorStrategic or Co-development PartnerStrategic partnership with matterr as part of BESTSELLER's ongoing investments in development of future materials. The investment follows substantial EU grant ensuring German innovator is ready to advance plans for upcoming factory to scale polyester recycling.
• Infinited Fiber CompanyminorStrategic or Co-development PartnerJACK & JONES launched a pair of jeans made from the innovative Infinna™ fibre from Infinited Fiber Company.
• Henning LarsenminorStrategic or Co-development PartnerBESTSELLER and architecture studio Henning Larsen unveiled concept design for new ground-breaking logistics centre to be built in the Netherlands - the biggest of its kind in Europe made with mass timber.
• Brande PoolminorOthersFor the eighth consecutive year, BESTSELLER opened applications for Brande Pool, supporting local projects that contribute positively to development of Brande - the Danish city that is home to headquarters.
• Aarhus MotionminorGTM or Marketing PartnerAarhus Motion and BESTSELLER continue long-standing partnership with four more years for Aarhus City Half marathon - making it the longest agreement to date.
• SmukfestminorGTM or Marketing PartnerBESTSELLER provides crew members with crew-tees at Smukfest, one of the most loved music festivals in Denmark.
• BESTSELLER FoundationcoreOthersPhilanthropically funded by BESTSELLER, BESTSELLER Foundation drives social and environmental impact in Sub-Saharan Africa and communities close to BESTSELLER's value chain. Committed USD 250,000 to earthquake-affected areas of Myanmar.
• Olympic and Paralympic TeamsminorGTM or Marketing PartnerFor the fifth consecutive time, JACK & JONES and VERO MODA will design and deliver the official Olympic and Paralympic collection for Danish athletes.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• H&M (Hennes & Mauritz): Swedish publicly-listed fast fashion retailer operating multi-brand portfolio (H&M, COS, Weekday, Arket, & Other Stories, Monki) across 70+ markets with both owned retail and wholesale distribution; comparable in scale, multi-brand model and European origin to BESTSELLER.
• Inditex (Zara): Spanish publicly-listed global fashion group operating Zara, Bershka, Pull&Bear, Massimo Dutti, Stradivarius and others with integrated retail and digital channels; competes with BESTSELLER in similar price tiers and demographic segments across Europe and globally.
• Fast Retailing (Uniqlo): Japanese publicly-listed multi-brand apparel group operating Uniqlo, GU, Theory and Helmut Lang with vertically integrated supply chain and global retail footprint; comparable in scale, multi-brand strategy and cross-border retail operations.
• PVH Corp: US-listed multi-brand apparel company owning Calvin Klein and Tommy Hilfiger with global wholesale and DTC distribution; comparable as a multi-brand portfolio operator selling to department stores and directly to consumers worldwide.
• Mango: Spanish family-owned fashion retailer operating across women's, men's, kids and teens with owned stores and wholesale in 100+ markets; comparable to BESTSELLER in family-ownership structure, multi-channel model and European heritage.
• Levi Strauss & Co. US-listed global denim and casual apparel company with wholesale to department stores and direct retail; directly comparable to BESTSELLER's denim-heavy JACK & JONES brand across wholesale channels and product category.
• Kontoor Brands: US-listed apparel company owning Wrangler, Lee and Helly Hansen with global wholesale and DTC distribution; comparable as a denim-led multi-brand operator selling through wholesale partners and direct channels.
• New Wave Group: Swedish family-owned multi-brand apparel, promotional products and home textiles group with brands including Craft, Seger, Jobman and retail brands; comparable to BESTSELLER in Nordic family-owned multi-brand structure and wholesale-led distribution.
• Arcadia Group (Topshop/Topman): UK-based multi-brand fashion retailer operating Topshop, Topman, Dorothy Perkins, Burton, Miss Selfridge and Wallis historically; a historical direct competitor to BESTSELLER's youth-focused brands in the UK and European wholesale market (currently restructured).
• C&A Group: Dutch/German family-owned fashion retailer with 1,300+ stores in 17 European countries selling affordable fashion for all ages; comparable to BESTSELLER in family-ownership heritage, mid-market positioning and European multi-channel distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BESTSELLERCareers
• LinkedInlinkedin.com/company/bestseller/?originalSubdomain=dk
• Instagraminstagram.com/bestseller.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BESTSELLER