Florida Beach Rentals

What Florida Beach Rentals does

Florida Beach Rentals is a privately held vacation rental operator and property management company based in Clearwater Beach, Florida, founded in 2003 and incorporated as Florida Beach Rentals, LLC in 2004 by co-owners Lisa Bettner (CEO) and Paul VonFeldt (COO). The company curates 250+ hand-selected vacation properties across the Clearwater Beach to Treasure Island corridor, including beachfront condos (Surfside Condos), harbor-view luxury units (Harborview Grande, Belle Harbor), bayfront properties (Bayside Condos), and single-family rentals (Dunedin Waterside Cottage), with average nightly rates ranging from $91.78 (studio) to $900 (4-bedroom luxury). By 2019 the platform had facilitated 3,670 annual bookings and 33,765+ lifetime bookings with cumulative rental volume of $8M in that year, and the company self-describes as the largest vacation rental operator in the Clearwater Beach area.

The commercial model is a two-sided marketplace with two property-owner service tiers: a Booking Service at 15% commission where FBR secures bookings and collects deposits but the owner handles operations, and a Full Service Vacation Rental Management tier at 20% commission where FBR handles booking, payment collection, tax compliance, check-in, cleanings, and 24/7 guest support end-to-end. Guest distribution runs through the direct website (florida-beachrentals.com) and across 30+ third-party booking sites including Airbnb, HomeAway, and Booking.com. Underlying technology is a vacation rental management platform with an in-house proprietary pricing algorithm developed to optimize owner income, an inventory and availability system, professional HDR photography standards, and a quality-control layer (white linens, updated interiors) embedded in the operating model rather than purely in software.

The business is geographically bound to a single Florida Gulf Coast micro-market, staffed by 30+ full-time personnel who provide phone-based guest service 7 days a week (10am-6pm core hours, 9am-9pm reservations coverage, 24-hour renter support). The company is bootstrapped with no external institutional investment, no parent company, and no subsidiaries; operating KPIs include a 35% repeat booking rate, 99.4% error-free check-ins, 97.87% cleaning satisfaction, and an A+ Better Business Bureau rating across 16+ continuous years of operation.

Name

Florida Beach Rentals

Legal name

Florida Beach Rentals, LLC

Website

https://florida-beachrentals.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Florida Beach Rentals is a privately held vacation rental operator and property management company serving 250+ hand-selected properties across the Clearwater Beach to Treasure Island corridor, offering owners 15-20% commission-based booking and full-service management tiers.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

General Rental Centers (5323), General Rental Centers (53231)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Full-Service Vacation Rental Property Management (BPAJAIAA)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Vacation rental properties
• Beachfront accommodations
• Short-term rentals
• Rental booking platform
• Vacation rental management

Headquarters

HQ city

Clearwater Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Booking Service Commission: 15% commission model where FBR secures booking, takes deposit, and passes remaining services to property owner to handle
2. Full Service Management Commission: 20% commission model including complete end-to-end service: FBR secures booking, takes payment, pays taxes, completes check-in, manages cleanings, handles guest support 24/7. Owner receives detailed invoicing for any material replacements.
3. Rental Revenue: Revenue from vacation rental bookings. Grew to $8M annually by 2019 with 3,670 bookings. 35% repeat booking rate with 95%+ guest satisfaction on returning to booked properties.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Florida Beach Rentals operates a vacation rental booking platform offering 250+ hand-selected properties across Clearwater Beach, Dunedin, and Treasure Island. For property owners, the company offers two service tiers: a Booking Service (15% commission) where FBR secures bookings and the owner handles day-to-day management, and Full Service Vacation Rental Management (20% commission) where FBR manages the entire guest experience including booking, payment collection, tax compliance, check-ins, cleaning coordination, and 24/7 guest support.

Product overview

Florida Beach Rentals operates a vacation rental booking platform with over 250+ hand-selected properties across Clearwater Beach, Dunedin, and Treasure Island, Florida. The core product is an online booking platform enabling travelers to search and reserve vacation rentals. Property owners can choose between two service tiers: a Booking Service (15% commission) where owners handle day-to-day management after booking, or Full Service Vacation Rental Management (20% commission) where Florida Beach Rentals handles the entire guest experience including check-ins, cleaning coordination, and 24/7 support. The portfolio includes diverse property types such as waterfront cottages (Dunedin Waterside Cottage), beachfront condos (Surfside Condos), luxury harbor-view units (Harborview Grande), bayfront properties (Bayside Condos), and premium condos (Belle Harbor). The company also provides white-label marketing services listing properties across 30+ third-party booking sites.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rental Booking Platform Online platform enabling travelers to search, browse, and book vacation rental properties across Clearwater Beach, Dunedin, and Treasure Island areas. Features search functionality with date selection, property listings with photos, pricing, availability calendars, and online reservation capability. Targets individual families and groups seeking beach-area accommodations.
• Booking Service for Property Owners Property owner service option where Florida Beach Rentals secures bookings and takes deposits, then passes remaining day-to-day management to the property owner. Commission-based at 15% per booking with marketing to 30+ third-party booking sites included at no additional cost. Designed for owners who want booking exposure but prefer to handle their own guest services.
• Full Service Vacation Rental Management Comprehensive property management service including booking securing, payment collection, tax compliance, check-ins, cleaning coordination, and 24/7 guest support. Commission-based at 20% per booking. Owner receives detailed invoicing for any material replacements. Designed for owners seeking a fully hands-off management solution.

Quantifiable outcome

• 35% repeat booking rate
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Booking.com and Major Vacation Rental PlatformscoreChannel Partner/ Reseller/ DistributorProperties marketed through 30+ third-party booking sites including major platforms like AirBnb, HomeAway, Booking.com, and other global vacation rental marketplaces. This extends distribution reach significantly beyond direct website bookings.

Scale indicators10 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TurnKey Vacation Rentals: Tech-enabled vacation rental property manager with a local-cleaner model and proprietary guest experience software. Direct competitor in the professional vacation rental management category.
• Evolve Vacation Rental: National full-service vacation rental manager with a lighter-touch model and emphasis on local market knowledge. Competes directly with FBR for property owners in beach destinations and on third-party distribution channels.
• iTrip Vacations: Franchise-based vacation rental property manager operating across multiple U.S. beach markets. Competes for the same property owners and guests in coastal destinations with a similar full-service commission model.
• Vacasa: Largest U.S. vacation rental management company offering full-service property management with proprietary pricing technology. Directly comparable business model serving both homeowners and vacationers, but at much larger national scale across beach and mountain destinations.
• Beach Properties of Florida: Regional Florida vacation rental management company serving 30A and South Walton beaches. Comparable Florida-focused full-service property manager competing for coastal vacation rental demand in the same state.

Broad incumbents

• Marriott Homes & Villas: Premium vacation rental offering backed by Marriott Bonvoy loyalty program. Competes for the same high-end family and group travelers in coastal Florida destinations, but as part of a global hotel portfolio.
• Vrbo (Expedia Group): Major vacation rental marketplace owned by Expedia. Functions both as a key distribution partner and as a broader alternative to managed full-service rentals in Florida beach markets.
• Airbnb: Largest vacation rental marketplace with growing professional hosting tools. Not a direct management competitor, but a primary distribution channel and adjacent option for both owners and guests in the same Clearwater Beach market.
• Sonder: Tech-forward short-term rental and apartment operator offering professionally managed units in multiple cities. Adjacent competitor for managed, design-forward short stays, though more urban-focused than FBR's beach portfolio.

Regional players

• Sandpearl Resort: Luxury beachfront resort in Clearwater Beach that operates its own rental program alongside FBR-managed residences at Sandpearl Residences. Regional competitor for high-end beach vacationers in the same micro-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/FBRentals
• YouTubeyoutube.com/user/yourfloridavacation
• Facebookfacebook.com/flbrentals
• Instagraminstagram.com/florida_beach_rentals
• Pinterestpinterest.com/beachrentalsfl
• LinkedInlinkedin.com/company/florida-beach-rentals

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Florida Beach Rentals