RWS-Webdesign

What RWS-Webdesign does

RWS-Webdesign is a sole proprietorship web design agency founded in 2009 by Rosita Werner-Schacht and based in Willich, Germany, serving startups and small-to-medium businesses primarily in the Willich, Düsseldorf, and broader North Rhine-Westphalia region. The company delivers a full-stack digital presence offering spanning web design, logo design, SEO, Google Ads management, content/text design, and ongoing website maintenance, with an extended portfolio that also covers ecommerce, branding, and custom development.

The agency's core technology is built on WordPress CMS with W3C-compliant, responsive code, and projects are delivered through a proprietary "Quality-Build Method" that promises a 4-week turnaround for SEO-optimized websites, including live progress tracking and client feedback loops. The technology stack is standard rather than proprietary; the primary differentiator is the operator's 15+ years of design and SEO experience combined with close, consultative client engagement and the ability to service websites not originally built by RWS.

RWS-Webdesign's business model is a mix of one-time project fees (web design, logo design, branding, ecommerce builds) and recurring maintenance and care contracts, supplemented by professional-services revenue from SEO, Google Ads management, and copywriting. The go-to-market motion is sales-led, relying on the agency's own website and local SEO for lead generation, free initial consultations, and direct phone and email engagement. Headcount is reported at 1-5 employees, consistent with a micro-agency structure centered on the founder-operator.

Name

RWS-Webdesign

Legal name

RWS-Webdesign

Website

https://rws-webdesign.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

RWS-Webdesign is a Willich, Germany-based sole-proprietor web design agency offering WordPress website design, SEO, Google Ads, logo design, and maintenance services to startups and SMBs in the Düsseldorf region, delivered via a proprietary 4-week Quality-Build Method.

Ownership category

akta.pro rank

Product category

Web Design Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Graphic Design Services (541430)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Web design services
• Search engine optimization
• Logo design
• Google Ads management
• Website maintenance

Headquarters

HQ city

Willich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Web Design Services: Project-based web design and development services including new website creation and redesign. Delivery via Quality-Build Method in 4 weeks.
2. Maintenance & Support Contracts: Ongoing website maintenance and care contracts allowing clients to focus on core business while RWS handles updates, SEO optimization, and technical maintenance.
3. SEO Services: Search engine optimization services integrated into web development and offered as standalone optimization for existing websites.
4. Google Ads Management: Setup and ongoing management of Google Ads campaigns including keyword research, ad creation, and campaign administration.
5. Text Design Services: Content creation services including brand voice development and SEO-optimized copywriting for websites.
6. Logo Design Services: Logo design and redesign services including branding for print media (business cards, flyers, letterhead).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

RWS-Webdesign is a sole-proprietor web design agency based in Willich, Germany, providing website design, redesign, SEO, Google Ads management, logo design, copywriting, and ongoing website maintenance for startups and small-to-medium businesses in the greater Willich/Düsseldorf region. Services are delivered primarily on WordPress with W3C-compliant, responsive code, using the proprietary Quality-Build Method that completes new websites in four weeks.

Product overview

RWS-Webdesign is a web design agency based in Willich, Germany, offering a comprehensive suite of digital services for small and medium businesses as well as startups. The core product portfolio consists of Webdesign (website design built on WordPress with W3C standards), Logo-Design (professional logo creation), Text-Design (SEO-optimized copywriting), Suchmaschinenoptimierung (SEO services), Google Ads (PPC campaign management), and Pflege & Wartung (ongoing website maintenance). The agency also provides supporting services including Marketing, Development, Ecommerce solutions, and Branding. All services are delivered using their proprietary Quality-Build Method, which promises a 4-week delivery timeline for new websites.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign (Web Design) Professional website design and development following W3C standards, built on WordPress CMS with responsive/mobile-friendly implementation; delivered as a project service to startups and SMBs in the Willich/Düsseldorf region using the Quality-Build Method.
• Logo-Design (Logo Design) Creative logo design and redesign services creating modern, professional logos with high recognition value, suitable for both digital and print media applications.
• Text-Design (Copywriting & Content) Content writing and copywriting for websites including brand voice development, SEO-optimized content creation, and emotional engagement with target audiences.
• Suchmaschinenoptimierung (SEO) Search engine optimization services focused on on-page optimization, keyword research, and content optimization to improve website visibility in search engine results.
• Google Ads Google Ads campaign management including keyword research, ad creation, campaign setup, and ongoing administration under a pay-per-click pricing model.
• Pflege & Wartung (Website Care & Maintenance) Ongoing website maintenance and support including updates, backups, security, SEO optimization, and content management for both RWS-built and third-party websites, delivered as a recurring care contract.
• Marketing Services Strategic marketing services to support client business growth.
• Development Services Custom programming services for clients with complex functional website requirements.
• Ecommerce (Online Store Development) Online store development using flexible, modular platform solutions for SMB clients.
• Branding Brand strategy development, logo design, and brand guidelines creation to establish a consistent brand identity.

Quantifiable outcome

• Websites delivered in 4 weeks
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Emerging players

• SiteGround: Web hosting provider with strong WordPress focus, offering managed WordPress, site-building tools, and SEO integrations. Targets the same SMB/startup customer as RWS, with a complementary (hosting) rather than direct agency role.

Broad incumbents

• HubSpot: Global CRM, CMS, and marketing automation platform with a website builder and SEO/ads tools. Targets SMBs and mid-market — overlapping with RWS's integrated digital presence offering (website + SEO + Google Ads management).
• STRATO: Major German web hosting and website builder provider for SMBs, bundled with domains, mail, and basic site-creation tools. Competes with RWS at the low end of the SMB market and is also a potential partner (hosting referrals).
• WordPress.com / Automattic: Managed WordPress hosting platform with built-in site builder, SEO, and monetization tools. Directly tied to RWS's core technology stack (WordPress) and competes via a self-service alternative to agency-built WordPress sites.
• 1&1 IONOS: Large German hosting and web services provider offering domains, hosting, site builders, and marketing tools aimed at SMBs. Overlaps with RWS's full-stack offering (site + SEO + ads) as part of a much broader portfolio, including a DACH-specific brand (1&1).

Direct peers

• Jimdo: German-headquartered DIY website builder targeting small businesses and startups who need a quick, low-cost online presence. Directly competes with RWS-Webdesign for the same SMB/startup customer in the same DACH region, albeit via a self-service SaaS model rather than bespoke agency service.
• Wix.com: Global DIY website builder with strong adoption among German SMBs and startups. Competes for the same "startup needs a website fast" customer profile that RWS targets, though via a self-service platform instead of a custom WordPress build.
• Weebly (Square): Long-established DIY website builder with e-commerce and SEO features, popular with SMBs and micro-businesses. Comparable to RWS-Webdesign for SMB customers seeking a low-cost, template-based alternative to a custom agency-built site.
• Squarespace: Premium DIY website builder widely used by small businesses for branded sites with built-in SEO and marketing tools. Competes for SMB customers who might otherwise hire a local agency like RWS for a custom website.

Regional players

• Webdesign Köln / regionale WordPress-Agenturen: Generic bucket of small German WordPress and web design agencies (e.g., Webdesign Köln, Internetfabrik, regional WP-Büros) that compete head-to-head with RWS-Webdesign for SMB projects in the NRW/Rhineland and broader German region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rws-webdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RWS-Webdesign