The Martello Law Firm

What The Martello Law Firm does

The Martello Law Firm, operating as The Martello Law Firm PLLC, was a solo-practitioner personal injury law firm based in Yonkers, New York, serving Westchester and Rockland Counties. Founded by John Martello, Esq. after more than a decade of litigation practice at New York City firms, the practice focused on representing individuals injured in motor vehicle accidents (car, bus, truck, motorcycle, Uber/Lyft), pedestrian accidents, construction site injuries, slip and fall premises liability claims, and wrongful death matters. The firm differentiated itself through Spanish-language service capability, niche expertise in qualifying injuries under New York Insurance Law Article 51, and willingness to accept soft tissue injury referrals that other firms declined. It also maintained an intake channel for case referrals from other attorneys.

The firm operated on a traditional contingency-fee legal services model, with no publicly disclosed fee schedule and no fixed pricing tiers beyond free initial case evaluations. Client acquisition relied on local SEO across more than a dozen municipality-specific landing pages, attorney directory listings, and website-driven direct intake via phone and contact form. Distribution was single-office, single-county, and direct-to-consumer, with no technology platform, no AI tooling, no external funding, and no institutional clients. The firm had no subsidiaries, no partnerships, and no parent entity.

Effective in 2024, following the death of founder John Martello, the firm announced it was closed and not accepting new clients, restricting operations to file retrieval and administrative inquiries handled via a single contact email. The business is no longer active and has no succession, sale, or continuation plan evidenced in available data.

Name

The Martello Law Firm

Legal name

The Martello Law Firm PLLC

Website

https://martellofirm.com

Company type

Private

Founded year

2005

Operating status

Closed

Headcount range

1–10 employees

Short description

The Martello Law Firm was a solo-practitioner personal injury law firm based in Yonkers, NY, serving Westchester and Rockland Counties with contingency-fee representation for vehicle, construction, premises liability, and wrongful death cases. The firm closed in 2024 following founder John Martello's death.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Vehicle accident representation
• Premises liability law
• Wrongful death claims
• Construction accident law

Headquarters

HQ city

Yonkers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Legal Fees - Personal Injury Representation: Traditional legal fee arrangement for personal injury law. Accepts referrals from other attorneys. Operated as The Martello Law Firm PLLC. No specific fee structure disclosed publicly.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Martello Law Firm provided personal injury legal representation to individuals in Westchester County, New York, handling motor vehicle accidents (car, truck, bus, motorcycle), pedestrian accidents, construction site injuries, slip and fall premises liability, rideshare (Uber/Lyft) accidents, and wrongful death claims. Services included navigating New York's no-fault insurance system and pursuing personal injury lawsuits when injuries met the serious-injury threshold under New York Insurance Law Article 51. The firm operated as a solo practice under The Martello Law Firm PLLC and is now closed.

Product overview

The Martello Law Firm is a personal injury law firm operating in Westchester County, New York. The firm provides legal representation through a unified service offering focused on personal injury litigation, handling various practice areas including vehicle accidents (car, truck, bus, motorcycle), pedestrian accidents, slip and fall premises liability, construction accidents, rideshare accidents (Uber/Lyft), and wrongful death claims. The firm assists clients with navigating New York's no-fault insurance system and pursuing personal injury lawsuits when serious injuries occur.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Representation Legal representation for personal injury cases including vehicle accidents, premises liability, and wrongful death claims in Westchester County, New York.
• Bus Accident Legal Services Legal representation for bus accident victims, including cases involving government entities like the MTA, addressing driver negligence, fatigue, and equipment defects.
• Car Accident Legal Services Legal representation for car accident victims, handling insurance claims under New York's no-fault laws and personal injury lawsuits, with expertise in determining when injuries qualify as 'serious injury' under Insurance Law Article 51.
• Construction Accident Legal Services Legal representation for construction site injuries, including third-party lawsuits against manufacturers, contractors, and property owners for defective equipment and unsafe conditions.
• Motorcycle Accident Legal Services Legal representation for motorcycle accident victims, addressing the exemption from no-fault insurance laws and pursuing personal injury claims against negligent drivers.
• Pedestrian Accident Legal Services Legal representation for pedestrians injured in vehicle accidents, navigating no-fault insurance claims and serious injury thresholds for filing lawsuits.
• Slip and Fall Legal Services Legal representation for slip and fall accidents on commercial and residential properties, addressing premises liability and property owner duty of care violations.
• Truck Accident Legal Services Legal representation for truck accident victims, pursuing claims against drivers, trucking companies, and manufacturers for driver error and equipment failures.
• Uber and Lyft Accident Legal Services Legal representation for rideshare accident victims, targeting driver negligence and supplemental insurance policies from Uber and Lyft companies.
• Wrongful Death Legal Services Legal representation for families pursuing wrongful death claims, seeking compensation for funeral costs, lost income, and loss of companionship.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Block O'Toole & Murphy: Established New York City-based personal injury and construction accident firm; highly comparable given Martello's overlapping construction accident and serious-injury practice areas.
• Cellino Law: High-visibility New York personal injury firm with statewide advertising presence, representing the upper bound of marketing intensity in the same plaintiff market as Martello.
• The Barnes Firm: Large New York personal injury firm (successor to Cellino & Barnes) operating across the state including Westchester, with significantly larger marketing budgets and broader geographic reach than Martello.

Direct peers

• Gair, Gair, Conason, Rubinowitz, Bloom, Hershenhorn, Steigman & Mackauf: Long-standing New York personal injury firm with significant track record in construction, vehicle, and wrongful death cases — directly overlapping Martello's practice area mix.
• Rheingold, Giuffra, Ruffo & Plotkin: NYC-based personal injury boutique handling serious injury, wrongful death, and motor vehicle cases, comparable to Martello in case-type focus and contingency-fee model.
• Friedman, Levy, Goldfarb & Green: Westchester County personal injury firm based in White Plains, directly competing with Martello in the same geographic market and plaintiff-side vehicle/premises practice.
• Bonina & Bonina, P.C. New York City personal injury firm with Spanish-language capability, comparable to Martello's bilingual differentiation and contingency-fee plaintiff practice.
• The Law Office of Jacob S. Fuchs: Solo Westchester County personal injury practitioner; a near-structural analog to Martello in scale, geography, and plaintiff-side practice.
• Pasternack Tilker Ziegler Walsh Stanton & Romano: Mid-sized New York personal injury and workers' compensation firm serving the Bronx/Westchester/lower Hudson Valley region with a similar plaintiff-side practice mix.

Regional players

• Law Office of Stuart M. Kerner: Westchester County personal injury firm operating in the same geographic market with similar motor-vehicle and premises-liability focus; comparable referral competitor.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MartelloLaw

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Martello Law Firm