Sea Point

What Sea Point does

Sea Point China Limited is a privately held Hong Kong–headquartered system integrator that designs, distributes, and deploys integrated hardware-and-software solutions for restaurants, hospitality, retail, commercial buildings, shopping malls, hotels, and — more recently — industrial facilities across Hong Kong, Mainland China, Macau, Southeast Asia, and (via a Los Angeles office) North America. The company positions itself as a single-vendor "smart building and hospitality automation" provider, combining its own IoT, POS, digital signage, people counting, wayfinding, and LoRaWAN-based washroom management platforms with third-party brands it distributes and integrates — notably Bosch (Gold Dealer), AxxonSoft (exclusive China VMS distribution), Milesight (AIoT sensors), and Cisco.

Technically, Sea Point's stack is built around an IoT-based smart building hub that aggregates edge sensors, edge-computing nodes, and a cloud management layer; an AI video management platform supporting 100+ security brands and 10,000+ camera models with behavioral analysis, fire/smoke detection, license plate recognition, and facial recognition; a PSIM layer for unified security orchestration; service-robot fleets (inspection, delivery, cleaning); 3D LiDAR imaging for industrial scanning; and a digital energy management platform. The company also exposes integration through payment rails (WeChat Pay, Alipay, VISA, MasterCard) and APIs on its contactless meal-pickup locker system.

Commercially, Sea Point generates revenue across four streams: hardware resale (LED displays, sensors, robots, POS terminals, signage hardware), software solutions (VMS, washroom management, POS, reservation, digital signage CMS — increasingly positioned as recurring), system integration professional services (assessment, design, project management, installation), and recurring maintenance/aftermarket support contracts. Go-to-market is enterprise field sales supported by demo/experience centers in Hong Kong, Beijing, and Chengdu, supplemented by co-marketing with technology partners and a multi-language digital presence. Pricing is quote-based and not publicly disclosed, and no revenue figures are available — the company is small (11–50 employees) relative to its geographic and product footprint, suggesting a high-touch, project-based integration model rather than a scaled software business.

Name

Sea Point

Legal name

Sea Point China Limited

Website

https://seapointcorp.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sea Point is a privately held Hong Kong–headquartered system integrator that designs, distributes, and deploys integrated IoT, AI video, POS, and smart-building automation solutions for restaurants, retail, commercial buildings, and industrial clients across Asia-Pacific.

Ownership category

akta.pro rank

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hardware Sales: Sale of proprietary and third-party hardware including LED displays, sensors, robots, IoT devices, POS systems, digital signage hardware, and building management equipment.
2. Software Solutions: AI video management platforms, washroom management systems, POS systems, reservation systems, digital signage content management, and building automation software.
3. System Integration Services: Custom integration of hardware and software solutions tailored to client requirements, including assessment, system design, project management, installation, and aftersales service and support.
4. Maintenance and Support Services: Ongoing aftersales service, technical support, and maintenance contracts for installed systems.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Sea Point delivers tightly integrated hardware and software technology solutions and system integration services for the restaurant, hospitality, retail, shopping mall, commercial building, and industrial markets. Core offerings include a Smart Building IoT platform, POS systems, digital signage, AI video management (VMS), people counting, LED display/lighting, and hospitality automation such as self-serve beverage systems, automated food servers, queuing systems, and service robots. Solutions are customized to client requirements and supported by in-house design, project management, integration, and aftersales services across Asia-Pacific.

Product overview

Sea Point is a multinational technology solutions provider offering an integrated portfolio of hardware and software solutions primarily for the restaurant, hospitality, retail, commercial building, and industrial markets. The product portfolio centers around a smart building solutions platform that connects IoT devices, sensors, and building systems through a centralized management hub, supplemented by specialized solutions for specific verticals. Core offerings include: Point-of-Sale (POS) Systems for restaurant and retail operations with inventory, CRM, and payment processing; Digital Signage/Menu Boards for dynamic content display; People Counting Management with facial recognition for customer analytics; Video Analytics Management Systems (VMS) with AI-powered security monitoring; LED Display/Lighting Solutions for visual communication; and Smart Building Solutions encompassing washroom management, facility booking, wayfinding, service robots, and IoT sensors. Hospitality-specific automation includes Self-Serve Beverage Systems, Automated Food Server Systems, Queuing Systems, and Contactless Meal Pick Up Lockers. The company also offers specialized solutions including 3D LiDAR imaging for industrial applications, Digital Energy Management, and Physical Security Information Management (PSIM). These products are distributed across Hong Kong, Mainland China, Macau, and Southeast Asia through offices in Hong Kong, Beijing, Chengdu, Shanghai, Guangzhou, and Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Point-of-Sale (POS) Systems Customizable end-to-end POS system for hospitality and retail with inventory management, staff time and attendance, CRM, payroll, and menu management capabilities. Supports Android/Apple handheld tablet ordering and customer self-ordering, with integration to ERP, CRM, and analytics systems.
• Digital Signage / Menu Board Interactive digital display system for restaurants, retail, and commercial buildings featuring dynamic content management, wayfinding, eDirectory, and queuing displays with multi-lingual support.
• Smart Building Solutions Comprehensive IoT-based smart building management platform integrating people counting, contactless access control, smart conference rooms, cleaning and delivery robots, IoT carpark systems, washroom management, and facility monitoring with centralized hub control.
• Innovative Washroom Management Systems LoRaWAN-based smart washroom management system with environmental sensors, occupancy monitoring, odor detection, consumables management, and automated cleaning scheduling through cloud platform, processing metrics such as NH3, H2S, humidity, temperature, TVOC, PM2.5, and CO2.
• LED Display/Lighting Solutions LED lighting and display solutions including LED screen lighting, lighting control systems, outdoor effect lighting, LED signage engineering and maintenance, with fixture design and manufacturing capabilities.
• Queuing Systems (EnQue) Multi-media queuing platform with self-service kiosks for instant queue notification, position locator integration, and promotional content display for retail and restaurant environments.
• Self-Serve Beverage Systems Self-serve beer and cocktail dispensing systems with mobile payment integration (WeChat Pay, Alipay, VISA, MasterCard), smart card operation, and real-time inventory management for bars, restaurants, and commercial spaces.
• Automated Food Server Systems Automated food delivery system from kitchen to customer tables with themed vehicle delivery (trains, cars, boats), integrated with self-ordering POS and kitchen display systems to increase table turnover and reduce labor costs.
• People Counting Management Solutions Comprehensive people counting system including facial recognition for demographic analysis (age, gender), footpath analytics, indoor navigation, and customer movement pattern tracking for retail and commercial applications.
• AI Video Management Platform (VMS) Scalable AI-powered video management software with comprehensive IP device support, intelligent forensic search, and customizable video analytics including skeleton pose behavioral analysis, object tracking, smoke/fire detection, license plate recognition, and face detection. Supports 100+ security brands and 10,000+ camera models.
• Facility Booking Systems 24/7 online facility booking platform with customizable booking sessions, time slot management, capacity management, recurring booking support, and web-based management system for corporate offices, academic institutions, and community facilities.
• Wayfinding Systems Interactive touchscreen wayfinding system with 4K resolution, 3D mapping, face detection, voice searching, and AI-powered behavior prediction through cloud-based CMS for shopping malls, hotels, commercial buildings, and public facilities.
• Contactless Meal Pick Up Locker Systems Modular smart pickup locker with QR code access, intelligent heat preservation (45-75 degrees), UV disinfection, food-grade stainless steel design, and cloud management system API for chain restaurants and office buildings.
• Service Robots (Inspection, Delivery, Cleaning) Complete robot solutions including patrol/inspection robots with 24/7 monitoring, delivery robots with elevator integration, and cleaning robots with autonomous navigation and 24-hour operation for smart buildings and campuses.
• 3D LiDAR Imaging and Measurement Solutions 3D laser radar scanning system for 360-degree imaging and measurement in mining, steel, and industrial applications with real-time data acquisition, inventory volume measurement, and transport monitoring with IP65 protection and 76m detection range.
• Digital Energy Management Platform Digital energy management platform integrating all energy and electromechanical equipment for facilities, optimizing operations, improving energy efficiency, and reducing carbon emissions with AI-driven digital twin management.
• Physical Security Information Management (PSIM) Comprehensive security software platform integrating video analytics, perimeter protection, access control, and intrusion alarm systems with unified interface and customizable automation scripts for organizations of any scale.
• Reservation Systems Centralized table reservation system for single or multi-location restaurants with online booking, call center module, promotion management, CRM integration, and deposit collection with POS system interface.
• Bosch Brand Solutions Bosch security and building solutions including access control systems, conference systems, and public address/broadcast systems, distributed by Sea Point as a Bosch Gold Dealer partner.

Quantifiable outcome

• Reduces ongoing expenditure costs and accurately predicts future demand through integrated POS and inventory management
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability25 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AxxonSoftcoreTechnology or Integration · 25 March 2026Strategic partnership where AxxonSoft and Sea Point collaborate on intelligent video management solutions. Sea Point serves as the China exclusive distributor for AxxonSoft's video management software, integrating their VMS platform into Sea Point's smart building and security solutions portfolio.
• MilesightcoreTechnology or Integration · 1 December 2025Partnership to empower building upgrades with integrated AIoT solutions. Sea Point and Milesight co-create IoT ecosystem offerings combining Milesight's IoT sensors and devices with Sea Point's system integration and smart building management platforms.
• BoschcoreChannel Partner/ Reseller/ DistributorSea Point is a Bosch Gold Dealer, distributing Bosch brand solutions including access control systems, conference systems, and broadcast systems. The partnership involves market expansion and sales of Bosch products to Sea Point's customer base.
• Beijing Property Management Industry AssociationminorOthersSea Point became an official member of the Beijing Property Management Industry Association (BJPMA) in March 2025, enhancing credibility in the smart building market.

Scale indicators1 record

Recent moves6 records

Expansion highlights7 records

Direct peers

• Milestone Systems: Denmark-headquartered open-platform VMS vendor that competes with Sea Point's AI video management and PSIM products for the same smart building, retail, and commercial security integrators globally.
• Advantech: Taiwan-based industrial IoT and embedded platform vendor with comparable vertical reach into smart buildings, retail, and industrial IoT — a like-for-like APAC peer for Sea Point's IoT hub and smart washroom management business.
• Lightspeed Commerce: Cloud POS and commerce platform for restaurants and retail, directly comparable to Sea Point's POS and digital signage offerings for multi-location F&B and retail chains in APAC.
• Toast: US restaurant-focused POS and operations platform that competes with Sea Point's POS, queue, and reservation systems for chain restaurants such as Outback Steakhouse and other F&B enterprise accounts.
• Genetec: Montreal-based unified physical security software vendor whose Security Center and VMS platforms overlap directly with Sea Point's PSIM and AI VMS offerings, both targeting enterprise customers consolidating heterogeneous camera and access control estates.

Broad incumbents

• Schneider Electric: Global building automation, energy management, and digital industrial company with EcoStruxure competing across multiple Sea Point verticals — smart building, energy, and industrial — at significantly larger scale.
• Siemens Smart Infrastructure: Global smart building, energy, and digital infrastructure incumbent whose building management, energy, and security portfolios broadly overlap Sea Point's smart building, IoT, and digital energy management offerings across the same enterprise customers.

Emerging players

• Pudu Robotics: Shenzhen-based service robot vendor for hospitality and F&B — directly comparable to Sea Point's delivery, cleaning, and inspection robot solutions for restaurants, hotels, and commercial buildings in the same APAC market.
• Verkada: US cloud-native physical security vendor competing with Sea Point's VMS and PSIM products for enterprise customers prioritizing cloud-managed, AI-driven video and access — a different delivery model but overlapping use cases.
• Bear Robotics: US-based restaurant service robot company whose delivery and bussing robots overlap with Sea Point's service robot portfolio for F&B automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZbZD7dT3Z8
• Facebookfacebook.com/SeaPointChinaLimited
• LinkedInlinkedin.com/company/sea-point-china-limited
• Instagraminstagram.com/seapointcorp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Point