PRG Commercial Property Advisors

What PRG Commercial Property Advisors does

PRG Commercial Property Advisors is a privately held commercial real estate services firm headquartered in Louisville, Kentucky, operating under the legal entity Pinnacle Realty Group, LLC. Founded in 2004 by Fred Sutterlin, the firm delivers three integrated service lines: Brokerage Services (investment sales, owner-occupant sales, landlord and tenant representation across retail, industrial, office, multifamily, and land asset classes); Asset Management (institutional-grade portfolio oversight for investors and family offices); and Property Management (retail, office, and industrial assets). The firm targets a hybrid client mix including private investors, family offices, large institutions, special assets departments, landlords, and tenants. Named engagements span government (Veterans Affairs GSA medical office lease), education (Simmons College), telecom (AT&T), grocery/retail (Rainbow Blossom), and real estate development (Brown Bros Cadillac land), demonstrating cross-asset-class reach.

The firm's service model is fee-based and relationship-driven: brokerage commissions on transactions plus managed-services fees for asset management and property management mandates. Pricing is quote-based and not publicly disclosed, consistent with bespoke CRE advisory work. The geographic footprint is concentrated in Kentucky and Indiana, with national deal-flow reach via established relationships. Distribution is direct sales via a team of 15+ named professionals; the firm has no proprietary technology platform, no API, no software products, and no digital self-serve channel. Marketing relies on earned media (notably Louisville Business First), industry trade recognition, and community board participation.

Leadership is concentrated among Founder/CEO Fred Sutterlin, President Reed Weinberg (Midwest CRE Hall of Fame inductee and two-time KCREA Multifamily Broker of the Year), and Partner/Principal Broker Taylor M. Thompson, supported by Executive Vice Presidents Jenny Johnston and Dustin Coffman and a broader team of associates and property managers. The firm is independent, with no disclosed private equity or venture capital backing and no subsidiaries.

Name

PRG Commercial Property Advisors

Legal name

PRG Commercial Property Advisors

Website

https://prginvestments.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

PRG Commercial Property Advisors is a privately held Louisville-based commercial real estate services firm offering brokerage, asset management, and property management across retail, industrial, office, multifamily, and land asset classes in Kentucky and Indiana, serving private investors, family offices, institutions, and tenants.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Nonresidential Property Managers (531312), Portfolio Management and Investment Advice (523940)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Commercial Real Estate Asset Management (BPAJAMAB), Property Management Advisory & Leasing Administration (FSAEAJAN)

Keywords

• Commercial real estate brokerage
• Property management services
• Asset management services
• Commercial leasing
• Investment sales

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Brokerage Services: PRG earns commissions on commercial real estate sales and leasing transactions, representing both buyers and sellers, landlords and tenants across all asset classes including retail, industrial, office, multifamily, and land.
2. Asset Management: Asset management services provided to investors and institutions to maximize performance and value of commercial real estate assets.
3. Property Management: Property management services for retail, office and industrial assets throughout the region, with a focus on controlling costs, improving efficiencies, and building value for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PRG Commercial Property Advisors is a commercial real estate services firm that brokers sales and leases, manages assets, and manages properties across retail, industrial, multifamily, office, and land asset classes. The firm represents buyers, sellers, landlords, and tenants with deep local expertise in the Louisville region and broader Kentucky and Indiana markets. Services are delivered by a team of professionals with 70+ years of combined asset management experience.

Product overview

PRG Commercial Property Advisors is a commercial real estate services firm offering three integrated service lines: Brokerage Services (encompassing investment sales, owner occupant sales, landlord representation, and tenant representation), Asset Management (providing institutional-grade portfolio management), and Property Management (covering retail, office, and industrial asset types). These services work together to provide clients with comprehensive commercial real estate solutions across all asset classes throughout Kentucky and Indiana.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Services Commercial real estate brokerage services including investment and owner occupant sales, landlord representation, and tenant representation across retail, industrial, office, multifamily, and land asset classes in Kentucky and Indiana.
• Asset Management Asset management services for investors and institutions with expertise in maximizing performance and value of commercial real estate assets across multiple property types.
• Property Management Property management services for retail, office, and industrial assets, offering high-level customer service, cost control, and efficiency improvements for property owners throughout the region.

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• NAI Global: Network of independent CRE brokerages offering brokerage, property management, and asset management. Operates through regional member firms in markets like Louisville, making it a direct peer on service model and scale.
• SVN International (Sperry Van Ness): Commercial real estate brokerage franchise with a strong presence in secondary markets; offers investment sales, leasing, and property management similar to PRG's three-line model. Often competes in the same sub-institutional tier.
• Marcus & Millichap: Specialized CRE investment sales brokerage firm with a strong multifamily focus. Operates investment sales across secondary markets in the U.S. and is the most direct competitor to PRG's brokerage and multifamily investment activities.
• Avison Young: Privately held, partner-led CRE services firm offering brokerage, property management, and project management. Operates in a similar mid-market, principal-driven model and is a closer analog to PRG than the public incumbents.

Broad incumbents

• JLL (Jones Lang LaSalle): Global CRE services firm offering brokerage, property management, and asset management. Active in the Louisville and Indiana markets and competes with PRG for institutional mandates and large leasing/sales engagements.
• CBRE Group: World's largest commercial real estate services firm with investment sales, leasing, valuation, and property management across all asset classes. Operates in Louisville and competes for the same institutional and private investor clients PRG serves.
• Newmark Group: Global CRE services firm with capital markets, leasing, and property management. Competes for institutional investment sales and asset management mandates in mid-sized U.S. markets including the Midwest.
• Colliers International: Global CRE services firm with full-service brokerage, asset management, and property management. PRG's website even links to Colliers' Louisville page, indicating active co-presence in the same local market. Comparable in service mix but vastly larger in scale.
• Cushman & Wakefield: Global full-service CRE firm with brokerage, asset services, and property management. Has a presence in the Kentucky/Indiana region and competes for similar institutional and corporate clients.

Regional players

• Semonin Realtors: Long-established Louisville-based real estate firm with commercial and residential brokerage. Strongly comparable as a regional Kentucky CRE competitor competing for the same local clients and landlord/tenant mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRG Commercial Property Advisors