Lancereal

What Lancereal does

Lancereal is a UK-based powertrain solutions provider and systems integrator that designs, manufactures, and distributes bespoke mechanical and electrical power transmission solutions for industrial and mobile equipment manufacturers. Founded in 1975 and headquartered in a single facility in Huddersfield, the company combines sourced components from world-class manufacturers — including Dana Spicer Torque Hub, Curtis Instruments, ZAE, ZET, Bockwoldt, OCR, E-comer, Amsbeck, and Dana TM4 — with in-house engineering, integration, programming, and CNC machining capabilities. Its product portfolio spans gearboxes and transmissions (worm, planetary, parallel shaft, shaft mounted, engine mounted, bevel gears), electric drives and motors (geared motors, AC/DC motors, electric wheel drives, transaxles), control systems (Curtis motor controllers, CAN modules, power converters, displays), clutches and brakes (centrifugal, hydraulic, electromagnetic), and power take-offs, complemented by specialist services in systems integration, technical support, programming, gearbox repair and design, and CNC machining.

The company generates revenue across four streams: hardware component sales via certified distribution, systems integration and design services, technical support and aftermarket services (including gearbox repair, refurbishment, and bespoke training), and CNC machining. Pricing is entirely quote-based for bespoke systems and specification-driven for catalogue components, and the go-to-market is enterprise field sales directed at OEM engineering teams, supplemented by trade shows (Hillhead, Bauma, LogiMat, iVT, AGRITECHNICA), a content-led website, and a global on-site service capability. Lancereal serves a broad set of B2B customers across more than fifteen verticals — including agriculture, construction, material handling, oil and gas, marine and offshore, mining, pharmaceutical, water and wastewater, wind energy, powered access, and aerospace ground support — with named enterprise and mid-market customers such as MOFFETT/Hiab, JLG, Genie, Haulotte, Anemoi Marine Technologies, Aldercote, EXVO, and Chapman Machinery.

In 2025 the company completed a management buyout that placed Laura Hampson as Managing Director and triggered a wave of operational professionalisation, including the creation of a Financial Controller role for Victoria Wetherill and a refreshed emphasis on electrification. This strategic pivot is anchored by an October 2024 distribution partnership with Curtis Instruments (UK), expanded motor and controller integration capability, and continued ISO 9001:2015 certification (recertified October 2025). Lancereal operates as an independently owned UK private limited company with no disclosed parent, subsidiaries, external funding rounds, or public revenue figures.

Name

Lancereal

Legal name

Lancereal Limited

Website

https://lancereal.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Lancereal is a UK-based bespoke powertrain systems integrator that combines sourced components from manufacturers such as Dana Spicer, Curtis, ZAE, and Amsbeck with in-house design, integration, and CNC machining for industrial and mobile equipment OEMs across construction, material handling, agriculture, marine, oil and gas, and powered access sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Component and Product Sales: Lancereal generates revenue primarily through the sale of powertrain components and products, including gearboxes, transmissions, electric drives, motors, control systems, clutches, brakes, power take-offs, and custom gearing. Products are sourced from world-class manufacturers (ZAE, Dana Spicer, Curtis, Bockwoldt, Amsbeck, etc.) and sold to industrial equipment manufacturers and operators.
2. Systems Integration Services: Revenue is generated through the provision of systems integration services, acting as a full powertrain solutions partner delivering procurement, design, and powertrain integration services for bespoke applications across multiple sectors.
3. Technical Support and Aftermarket Services: Ongoing revenue from technical support, gearbox repair and refurbishment, maintenance training, programming services, and aftermarket support for supplied components and systems.
4. CNC Machining Services: CNC machining services for bespoke gearing and custom machine components as part of the engineering services offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lancereal designs, manufactures, and distributes bespoke power transmission (powertrain) solutions for industrial and mobile equipment manufacturers. The company combines world-class sourced components—gearboxes, electric motors, motor controllers, clutches, brakes, and power take-offs from brands such as ZAE, Dana Spicer, Curtis Instruments, Bockwoldt, Amsbeck, E-comer, ZET, and OCR—with in-house engineering services including systems integration, custom control software, gearbox design, CNC machining, repair/refurbishment, technical support, and bespoke training programmes. As the certified UK distributor and repair centre for Fairfield Torque Hub planetary drives, Lancereal also serves the aerial work platform aftermarket.

Product overview

Lancereal is a powertrain solutions provider and systems integrator offering a comprehensive portfolio of mechanical and electrical power transmission components combined with specialist engineering services. The core product offering centres on gearboxes and transmissions (worm gears, planetary gear drives, parallel shaft gearboxes, shaft mounted gearboxes, engine mounted gearboxes, bevel gears), electric drives and motors (geared motors, AC/DC motors, electric wheel drives, transaxles), control systems (motor controllers from Curtis Instruments, CAN modules, power converters, display solutions, DC contactors, input devices), and clutches and brakes (centrifugal clutches, hydraulic clutches and brakes, electromagnetic clutches and brakes, centrifugal brake systems). Products are sourced from world-class manufacturers including ZAE, Bockwoldt, Dana Spicer Torque Hub, OCR, ZET, Curtis Instruments, E-comer, and Amsbeck. These components are complemented by a suite of specialist services encompassing systems integration, technical support, programming, gearbox repair, gearbox design, and CNC machining. Lancereal applies its expertise across diverse industrial sectors including agriculture, construction, material handling, marine, mining, oil and gas, pharmaceuticals, and automation, with a growing focus on electrification solutions for electric vehicles and off-highway equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Controllers Curtis Instruments motor controllers with dual microprocessors, comprehensive CAN capabilities, and accurate speed and torque control supporting AC Induction, PMAC, BLDC and Brushed DC motors across 12V-144V DC and 200+V DC. IP67 rated with configurable CANbus and VCL, supplied to UK and Ireland OEMs for electrification programmes.
• Planetary Gear Drives Planetary gear drives from Dana Spicer Torque Hub, ranging from 845Nm to 332,000Nm torque capacity, including 2-speed compact planetary wheel drive transmissions, shaft drives, spindle drives, and bespoke planetary gear units for industrial mobile applications such as material handling, aerial work platforms, oil and gas, and construction.
• Worm Gears Helical worm gear and worm drive gearboxes with motor units sourced from ZAE, featuring high efficiency ratings, above-average capacities, and extremely low noise levels, plus servo drives with hermetic pressure equalisation system.
• Parallel Shaft Gearboxes Foot-mounted parallel shaft gearboxes from ZET featuring MonoBlock body design with rigid cast iron housing. Ratios from 2:47 to 122 with torque capacity up to 70,000Nm.
• Shaft Mounted Gearboxes Shaft mounted gear units from OCR suitable for direct mounting onto the shaft of driven equipment. Eight sizes available with ratios from 4:1 to 25:1, torque capacity up to 13,000Nm, and power capabilities up to 80kW.
• Engine Mounted Gearboxes Case hardened and ground single helical gearboxes with lightweight aluminium housings providing SAE interface for direct mounting onto driving engines. Single reduction ratios of 1:6, 2, 2:5, 3:1 with power capabilities up to 40kW.
• Bevel Gears Comprehensive range of bevel gear units from ZAE including stainless steel options for food, beverage, chemical and pharmaceutical industries. Standard ratios from 1:1 to 4:1 with torque capacity up to 2,400Nm, with low backlash servo motor options available.
• AC/DC Motors Standard AC/DC motors and bespoke electric motor solutions including synchronous IPM motors, asynchronous motors and axial flux motors with peak power 1kW-200kW and torque 2Nm-560Nm. Available standalone or close coupled to gearboxes or transaxles.
• Geared Motors Wide range of geared motors including worm, helical worm and bevel geared motors from ZAE and Bockwoldt. Ratio range from 1:1 to 6889:1, output torque up to 27,650Nm, output speed 0.2-6,000 rpm, power 0.09-90kW.
• Electric Wheel Drives Electric wheel drive solutions combining specialist gearbox technology with electric motors (AC/DC, geared motors, IPM motors). Peak power 1-20kW, torque 25-13,000Nm, voltage 24-800V, load per wheel up to 7,257kg, IP Protection 54-6K9K.
• Transaxles E-comer TX1 and TX2 Series transaxles designed for electric vehicles with four-axis transmission systems and integrated differentials. Features class five gears, optimised design, lightweight construction, scalable design and multi-angle installation capability.
• Centrifugal Clutches Amsbeck centrifugal clutches providing soft-start or no-load acceleration, with options including rotor-only, belt drive, automatic/manual belt tensioner, shaft connection, flexible coupling, custom interface, and chain driven configurations.
• Electromagnetic Clutches & Brakes Electromagnetic clutch and brake solutions including spring-applied failsafe brakes (0.2-40,000Nm transmitting torque), toothed clutches, and permanent magnet clutches at 24V-205V with compact, high torque design.
• Power Take-Offs Power take-off (PTO) assemblies and over-centre clutches for applications including compressors and pumps.
• Systems Integration Full powertrain solutions partner delivering procurement, design, and powertrain integration services via a six-stage process from ideation through prototyping, testing, and sign-off to after-sales support, for industrial and mobile equipment manufacturers across multiple sectors.
• Technical Support Specialist technical support services to enhance customer operations, overcome challenges, and keep engineering projects on track.
• Programming Software development and programming services for control systems, including Curtis controller programming and bespoke control software for integrated powertrain applications.
• Gearbox Repair On-site and in-house gearbox repair and refurbishment services; Lancereal is the certified distributor and repair centre for Fairfield Torque Hub products with proven turnaround (e.g., swing drive overhaul in 2 weeks with 1-year warranty).
• Gearbox Design Custom gearbox design and manufacturing services including bespoke gear units, custom gearing solutions, and in-house 3D design and modelling for customer-specific applications.
• CNC Machining CNC machining services for manufacturing precision components and bespoke parts as part of Lancereal's engineering services offering.

Quantifiable outcome

• Delivered complete electrification solution for MOFFETT second-generation all-electric truck-mounted forklifts, reducing hydraulic hose use by 60%
• +4 more outcomes

Named customers10 records

Segments18 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Curtis Instruments (UK) LtdcoreTechnology or Integration · 1 October 2024Lancereal forged a key partnership with Curtis Instruments (UK), a US-based electrification company with global presence. The partnership enables Lancereal to supply UK and Ireland customers with a complete powertrain system including motor controllers, CAN modules, programmers, instrumentation, battery chargers and converters. Curtis was particularly interested in Lancereal's expertise in gearboxes and drive systems, and both companies operate in similar markets. Lancereal also supports Curtis's UK OEM customers entering electrification.
• Fairfield Torque HubcoreChannel Partner/ Reseller/ DistributorLancereal is the certified distributor and repair centre for Fairfield Torque Hub, a well-known brand of planetary drive in the aerial work platform market. They supply and support manufacturers of industrial machinery across many sectors, including supplying 2-speed planetary Torque Hubs for winch drives on logging rigs for over 12 years.
• Dana Spicer Torque HubcoreChannel Partner/ Reseller/ DistributorLancereal supplies Dana Spicer Torque Hub products including wheel drives, shaft drives, spindle drives, and 2-speed compact planetary transmissions used across material handling, aerial work platforms, oil and gas, construction, and other industrial applications.
• AmsbeckcoreChannel Partner/ Reseller/ DistributorAmsbeck is a manufacturer of centrifugal clutches and brake systems. Lancereal supplies Amsbeck centrifugal clutches to Chapman Machinery and other customers, providing high-quality, cast iron and steel construction clutches for heavy-duty applications including flail mowers and groundcare equipment.
• ZAEcoreChannel Partner/ Reseller/ DistributorZAE is a renowned specialist manufacturer of gearboxes including worm geared motors, helical worm, bevel geared motors, and servo drives. Lancereal stocks and supplies the ZAE range including single stand and double stage worm geared motors, with uniquely high efficiency ratings, above-average capacities, and extremely low noise levels.
• E-comercoreChannel Partner/ Reseller/ DistributorE-comer manufactures transaxle solutions designed specifically for electric vehicles. Lancereal supplies the TX1 and TX2 Series transaxles from E-comer, featuring four-axis transmission systems with integrated differentials, scalable design, and multi-angle installation capability.
• Dana TM4minorChannel Partner/ Reseller/ DistributorDana TM4 supplies IPM (Interior Permanent Magnet) motors. Lancereal combines Dana TM4 IPM 200 motor assemblies with planetary gearboxes to create compact, power-dense electric wheel drive solutions for electric vehicles.
• OCR (Oxford Component Systems)minorChannel Partner/ Reseller/ DistributorOCR is a leading gearbox specialist that manufactures shaft mounted gearboxes. Lancereal supplies OCR shaft mounted gear units suitable for direct mounting onto driven equipment shafts, available in eight different sizes with roller holdback options.
• ZET GearboxesminorChannel Partner/ Reseller/ DistributorZET is a world-renowned gearbox specialist. Lancereal supplies ZET parallel shaft gearboxes including the newest MonoBlock parallel shaft gearbox with a rigid MonoBlock body offering excellent endurance levels and high running performance.
• Chapman MachinerycoreStrategic or Co-development PartnerChapman Machinery designs and manufactures equipment for agricultural, equestrian and horticultural sectors. Lancereal supplies Amsbeck centrifugal clutches for their flail and rotary mowers on production line. The partnership has strengthened over years with Lancereal becoming a key partner, sharing technical expertise and solving problems together on new projects.
• MOFFETT / HiabcoreStrategic or Co-development PartnerMOFFETT, owned by Hiab, is a pioneer in smart and sustainable on-road load handling solutions. Lancereal worked with the MOFFETT engineering team to design and supply a compact electric drive package for the second-generation all-electric truck-mounted forklifts, including permanent magnet motor, planetary gearbox, hydraulic/electric park brake, and chassis mounting plate.
• AldercotecoreStrategic or Co-development PartnerAldercote is a leading provider of vehicle-mounted access platforms. Lancereal supplies 24V permanent magnet induction motors for hydraulic pump systems, supporting Aldercote's ongoing collaboration including stock management and flexible delivery. Since 2022, Lancereal has supplied approximately 100 motors annually for Aldercote's V, VZ and CZ ranges, with ongoing support for new projects including motor controllers.
• EXVOcoreStrategic or Co-development PartnerEXVO is a forward-thinking start-up specialising in electric-powered vehicles. Lancereal provided customised traction and hydraulic systems for the EX2 wheel-drive system, integrating 80V IPM motors and planetary gearboxes with EXVO's unique drivetrain design. Lancereal acted as a trusted advisor providing technical guidance on system integration and engineering solutions, keeping the project on schedule through flexible support outside regular business hours.
• Anemoi Marine TechnologiescoreStrategic or Co-development PartnerAnemoi Marine Technologies specialises in Rotor Sail development and manufacture for the shipping industry. Lancereal developed a completely bespoke remote-controlled transmission system for motorised trolleys used on bulk carrier vessels, including gearboxes, motors, hydraulic pump drive motor, and custom control software. Multiple powertrain systems have been commissioned and are now operational on client vessels.
• Bockwoldt (Himmel Technologies)minorChannel Partner/ Reseller/ DistributorBockwoldt, part of Himmel Technologies, manufactures geared motors. Lancereal stocks and supplies the Bockwoldt range of geared motors suitable for both vertical and horizontal mounting as part of their comprehensive product portfolio.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lancereal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lancereal