Dance Magazine
- Company typePrivate
- Founded1920
- HeadquartersPalm Coast, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Dance Magazine firmographics
Firmographics- Name
- Dance Magazine
- Legal name
- Dance Media
- Website
- https://dancemagazine.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Ownership category
- akta.pro rank
Dance Magazine industry classification
Industry- Product category
- Dance Media & Publishing
- NAICS
- Performing Arts Companies (7111), Advertising, Public Relations, and Related Services (5418)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Contemporary & Modern Dance (MPAGADAB)
- akta.pro secondary industries
- Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH), Classical Ballet (Full-Length & Repertoire) (MPAGADAA), Dance Performances (THAJAFAD)
Keywords
Where Dance Magazine is headquartered
LocationHeadquarters
- HQ city
- Palm Coast
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Dance Magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Subscriptions: Dance Magazine generates revenue through print and digital subscriptions. Subscribers can access the magazine through annual or other subscription plans. The magazine also offers a College Guide subscription.
- Advertising: The magazine sells advertising space to dance-related businesses including schools, studios, ballet companies, and dancewear brands. They have an Ad Director and offer integrated marketing packages.
- Newsstand Sales: Single issues of the magazine are available for purchase through their online store and likely retail locations.
- Sponsored Content: The magazine features sponsored content from dance organizations including ballet schools, pre-professional programs, and dance companies, particularly in their 'From Our Sponsors' section.
- Directory Listings: The Dance Annual Directory allows dance organizations to purchase listings in the directory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Magazine Subscription |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Dance Magazine product offering
Product offeringCore offering
Dance Magazine is the flagship publication of Dance Media, LLC, providing print and digital editorial coverage of the dance industry including news, career and training advice, technique, health, performance reviews, and cultural commentary. It operates alongside sister titles (Dance Spirit, Pointe Magazine, Dance Teacher, The Dance Edit), industry directories, an events calendar, awards programs, and ancillary guides such as the College Guide and Summer Study Guide, sold primarily through subscriptions and single-issue sales to individual dancers, students, teachers, and dance enthusiasts.
Product overview
Dance Magazine operates as a multi-platform media company offering Dance Magazine as its core publication alongside a portfolio of specialized sub-brands including Dance Spirit, Pointe Magazine, Dance Teacher, and The Dance Edit. The company provides supplementary resources such as the Dance Media Calendar (events calendar), College Guide, Dance Annual Directory, and Summer Study Guide. Additional offerings include the Friday Film Break video showcase and the Dance Magazine Awards program. The product suite is complemented by email newsletters covering different segments of the dance community.
Differentiator
Problem solved
Functional benefit
Products and services
- Dance Magazine (flagship subscription) Flagship print and digital subscription publication covering dance industry news, technique, training, career development, health, performance reviews, and cultural commentary for individual dancers, students, educators, and dance enthusiasts.
- Dance Spirit Sister publication targeted at young competition dancers and pre-professional students, with training tips, audition prep, style guides, and dance lifestyle content.
- Pointe Magazine Sister publication focused on ballet, pointe technique, ballet careers, and performance coverage, serving serious ballet students and professionals.
- Dance Teacher Sister publication targeted at dance teachers, studio owners, and school administrators, covering pedagogy, classroom techniques, and dance business operations.
- The Dance Edit Email newsletter delivering curated dance news, features, and content highlights to subscribers.
- Dance Annual Directory Annual paid listing directory of dance schools, training programs, summer intensives, and industry service providers used by dancers and parents researching programs.
- College Guide Specialty guide for prospective dance majors evaluating college and conservatory dance programs, audition requirements, and academic options.
- Summer Study Guide Specialty guide helping dancers and parents evaluate summer intensive, workshop, and summer dance study programs.
- Dance Magazine Awards Annual awards program recognizing excellence in dance, with paid nominations/entries and sponsorship opportunities for industry brands.
- Dance Media Calendar Online events calendar listing dance auditions, performances, competitions, intensives, and industry events.
- Single issues and back issues Individual print magazine issues and archived back issues sold through the online store and newsstand distribution for one-off readers.
Companies that use Dance Magazine
Customer profileSegments5 records
Ideal customer profiles4 records
Dance Magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dance Magazine partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Dance SpiritcoreSister publication under Dance Media covering dance news and culture for younger dancers.
- Pointe MagazinecoreSister publication focused on ballet coverage.
- Dance TeachercoreSister publication providing resources and news for dance teachers and educators.
- The Dance EditcoreSister publication offering daily dance industry news coverage and podcast.
- Dance Media CalendarminorEvents calendar for the dance industry under Dance Media brand.
- Milwaukee Ballet School and AcademyminorSponsored content partnership featuring Milwaukee Ballet's Pre-Professional Program in Dance Magazine.
- Westside School of BalletminorSponsored content partnership featuring Westside School of Ballet's programs in Dance Magazine.
- Marymount Manhattan CollegeminorSponsored content partnership featuring Marymount Manhattan College's dance program in Dance Magazine.
- Harlequin FloorsminorSponsored content featuring Harlequin Floors' products and partnerships with dance programs in higher education.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Dance Magazine competitors and assessment
Company assessmentDirect peers
- Backstage: Backstage is a leading performing arts careers and auditions media platform with substantial dance coverage. It directly competes with Dance Magazine for professional dancers, students, and training-related advertising and reader attention.
- BroadwayWorld: BroadwayWorld is a performing arts news, reviews, and ticketing media outlet covering Broadway and dance. Its content-led growth model and audience of theater/dance enthusiasts make it a direct competitor for advertising spend and reader attention.
- Playbill: Playbill is the iconic Broadway and performing arts media brand, covering theater, dance, and live performance. Its comparable multi-channel media model with print, digital, and events monetization serves an overlapping performing arts audience.
- American Theatre: American Theatre is the trade publication of Theatre Communications Group, covering theater with an overlapping performing arts audience. It runs a comparable niche performing arts media model serving a related but adjacent community (theater vs. dance).
Broad incumbents
- Variety: Variety is a major entertainment industry trade publication covering film, TV, theater, and performing arts including dance. As a broader entertainment incumbent, it competes for entertainment advertising and arts coverage reader attention at scale.
- The Hollywood Reporter: The Hollywood Reporter is a leading entertainment industry trade publication with performing arts coverage. As a broad incumbent, it competes for high-end entertainment advertising and serves an overlapping decision-maker audience in the broader entertainment ecosystem.
Regional players
- The Stage: The Stage is the UK's leading performing arts trade publication, covering theater, dance, and live performance. It is a comparable niche performing arts media company operating primarily in the UK rather than the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dance Magazine social profiles
Digital presenceDance Magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dance Magazine leadership team
Management profileNumber of profiles
Profiles6 records
Dance Magazine subsidiaries and ownership
Company hierarchySubsidiaries8 records
Dance Magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dance Magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dance Magazine
What does Dance Magazine do?
Dance Magazine is the flagship publication of Dance Media, LLC, providing print and digital editorial coverage of the dance industry including news, career and training advice, technique, health, performance reviews, and cultural commentary. It operates alongside sister titles (Dance Spirit, Pointe Magazine, Dance Teacher, The Dance Edit), industry directories, an events calendar, awards programs, and ancillary guides such as the College Guide and Summer Study Guide, sold primarily through subscriptions and single-issue sales to individual dancers, students, teachers, and dance enthusiasts.
Is Dance Magazine a public or private company?
Dance Magazine is a private company. It is classified as unknown and is currently operating.
When was Dance Magazine founded?
Dance Magazine was founded in 1920.
Where is Dance Magazine based?
Dance Magazine is headquartered in Palm Coast, United States, in the North America region.
How does Dance Magazine make money?
Five revenue lines are on record. Subscriptions are the primary driver. The others are advertising, newsstand Sales, sponsored Content and directory Listings.
Who are Dance Magazine's main competitors?
Direct peers on record are Backstage, BroadwayWorld, Playbill and American Theatre. Broad incumbents are Variety and The Hollywood Reporter. The Stage is listed as a regional player.
Does Dance Magazine have an API?
No public API is recorded for Dance Magazine.
What industry is Dance Magazine in?
Dance Magazine's product category is Dance Media & Publishing. Its primary akta.pro industry code is MPAGADAB, Contemporary & Modern Dance, with a secondary code of EDAMAAAH, Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance). Its NAICS code is 7111 and its SIC code is 2721.