What Custom Wire Industries does

Custom Wire Industries is a privately-held, UL and CSA certified contract manufacturer of custom electromechanical wire and cable assemblies, headquartered in a newly built facility in Muskego, Wisconsin. Founded in 1968, the company operates with over 100 dedicated employees and serves B2B customers across 18 U.S. states. Its core technology combines in-house CAD design capabilities, custom tooling, injection molding, and overmolding, producing a wide portfolio that includes coaxial, fiber optic, data, sensor, computer, interface, power, medical, ribbon, wire, Ethernet, USB, HDMI, twinaxial, and UTP cables; wire harnesses; control panels; and electromechanical devices ranging from microscopic components to assemblies over 800 pounds.

The company runs a quote-based, direct-sales model in which engineers co-design components with customers against submitted drawings, Bills of Materials, and specifications, then manufacture to those requirements. All revenue is generated through one-time project-based product sales spanning primary verticals of medical, military, and automotive, with secondary exposure to telecommunications, aerospace, instrumentation, industrial, construction, energy, dental, gaming, software, agriculture, warehouses, and factories. Pricing is non-public and determined per quote.

Operationally, Custom Wire Industries does not rely on third-party resellers or distributors and funnels bottom-of-funnel demand through a quote-request contact form and phone line. Marketing is concentrated on the company website, supported by industry- and product-specific landing pages. The privately-held business shows no public filings, parent entity, funding rounds, M&A activity, or leadership disclosures in the source material.

Name

Custom Wire Industries

Legal name

Custom Wire Industries

Website

https://customwireind.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Custom Wire Industries is a privately-held, UL and CSA certified manufacturer of custom electromechanical wire and cable assemblies, wire harnesses, control panels, and electromechanical devices, serving B2B customers across medical, military, automotive, industrial, and other regulated sectors from its Muskego, Wisconsin facility.

Ownership category

akta.pro rank

Product category

Wire and Cable Manufacturing

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Other Communication and Energy Wire Manufacturing (335929), Electrical Equipment Manufacturing (3353), Other Fabricated Wire Product Manufacturing (332618)

SIC

Electronic Components & Accessories (3670), Miscellaneous Electrical Machinery, Equipment & Supplies (3690), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Cable Assemblies & Wire Harnesses (HDAHAOAB)

Keywords

• Custom cable assembly
• Wire harness manufacturing
• Electromechanical assembly
• Control panel fabrication
• Custom injection molding

Headquarters

HQ city

Muskego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Cable Assembly Manufacturing: Custom manufacturing of electromechanical wire and cable assemblies, wire harnesses, control panels, and electromechanical devices. Products are built to customer specifications with pricing based on custom quotes. Revenue is generated through one-time product sales and project-based engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Custom Wire Industries is a UL and CSA certified contract manufacturer that designs and builds custom electromechanical wire, cable, and harness assemblies—including coaxial, fiber optic, power, ribbon, sensor, medical, Ethernet, USB, HDMI, twinaxial, UTP, mil-spec, shipboard, and aircraft cables—plus wire and cable assemblies, overmolded assemblies, control panels, and electromechanical devices (such as electric motor assemblies, switches, timers, thermostats, and automatic transmission systems). The company operates from a single Muskego, Wisconsin facility with 100+ employees and CAD-based engineering capabilities, delivering build-to-specification assemblies ranging from microscopic components to 800+ pound assemblies for medical, military, aerospace, automotive, industrial, telecommunications, construction, dental, energy, and agricultural customers.

Product overview

Custom Wire Industries is a UL and CSA certified manufacturer offering a comprehensive portfolio of custom electromechanical wire and cable products and assembly services. Their core offering consists of two main categories: (1) Cable Fabrication products including coaxial cables, data cables, fiber optic cables, sensor cables, computer cables, interface cables, power cables, medical cables, ribbon cables, wire cables, Ethernet cables, USB cables, HDMI cables, twinaxial cables, UTP cables, rigid line/semi-rigid/triaxial/radiating/hard line coaxial cables, mil-spec coaxial cables, shipboard cables, aircraft cables, automotive battery cables, GPT primary wire, PLC cables, serial cables, modular cables, and various ribbon cable variants for robotics, LCD panels, hard drives, CD drives, and DVD players; (2) Wire & Cable Assemblies including coaxial cable assembly, fiber optic cable assembly, wire harness assembly, medical cable assembly, power cable assembly, lead wire, electronic kit assembly, industrial assembly, mechanical cable assembly, cable assemblies, electrical assemblies, wire assemblies, kit assembly, and overmolded assemblies; (3) Services including wire harnesses, electromechanical devices, control panels, custom tooling, and electrical supply. All products are manufactured to exact customer specifications with quality control throughout the production process.

Differentiator

Problem solved

Functional benefit

Products and services

• Cable Fabrication Services Custom fabrication of electromechanical cables including coaxial, data, fiber optic, sensor, computer, interface, power, medical, ribbon, wire, Ethernet, USB, HDMI, twinaxial, UTP, rigid line coaxial, semi-rigid coaxial, triaxial, radiating, hard line coaxial, plain RG-6, mil-spec, shipboard, aircraft, automotive battery, GPT primary wire, PLC, RS232 serial, modular, and application-specific ribbon cable variants for robotics, LCD TV panels, car LCD screens, hard drives, CD drives, and DVD players—manufactured to exact customer specifications for use across regulated and demanding end-use applications.
• Wire and Cable Assemblies Custom wire and cable assembly services covering coaxial cable assembly, fiber optic cable assembly, wire harness assembly, medical cable assembly, power cable assembly, lead wire, electronic kit assembly, industrial assembly, mechanical cable assembly, cable assemblies, electrical assemblies, wire assemblies, kit assembly, and overmolded cable assemblies including coaxial plugs and specialty connectors.
• Wire Harness Manufacturing Custom wire harness assembly manufacturing for bundled groups of wires that organize wiring to simplify repairs, maintenance, and production, serving automotive, construction, medical, industrial, and military applications.
• Electromechanical Device Assembly Custom electromechanical device manufacturing including electric motor assemblies, switches, thermostats, timers, and automatic transmission systems, ranging from microscopic components to 800+ pound assemblies.
• Control Panel Fabrication Custom manufactured control panels for electric power distribution, lighting, control circuits, and instrumentation, customized to specific operational needs.
• Overmolded Cable Assemblies Custom molded cable assemblies including coaxial plugs and specialty connectors using overmolding capabilities for enhanced durability and environmental sealing.
• Custom Tooling and Injection Molding Custom tooling solutions including injection molding services for a wide variety of industries, supporting cable and electromechanical assembly production.
• Electrical Supply Manufacturing Custom cable manufacturing for electrical supply needs including power distribution components supporting building and infrastructure electrical systems.

Segments13 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Quail Electronics: Quail Electronics is a custom power cord and cable assembly manufacturer serving medical, industrial, and OEM markets. Highly comparable to CWI in quote-based B2B custom cable/harness manufacturing.
• LAPP Group: LAPP manufactures a broad portfolio of cables, connectors, and cable assemblies (including ÖLFLEX brand) for industrial, automation, and OEM customers. It is directly comparable to Custom Wire Industries in product breadth and custom-to-spec B2B sales motion.
• Bel Fuse: Bel Fuse designs and manufactures power, protection, and connectivity products including custom cable assemblies for industrial, military, and telecom customers. Directly comparable to CWI's mil-spec, shipboard, and electromechanical assembly work.
• Allied Wire & Cable: Allied Wire & Cable is a custom manufacturer and distributor of wire, cable, and cable assemblies serving defense, aerospace, industrial, and medical customers. Closely comparable in product mix and customer verticals.
• Calmont Wire & Cable: Calmont manufactures custom and standard wire and cable products, including high-performance and medical-grade assemblies, for OEM customers. Comparable in custom-to-spec, low-to-mid volume specialty cable manufacturing.
• Cobra Wire & Cable: Cobra Wire & Cable produces custom cable and harness assemblies for industrial, military, and aerospace customers. Similar niche custom-manufacturing positioning to Custom Wire Industries.
• Consolidated Wire & Cable: Consolidated Wire & Cable is a custom manufacturer of wire harnesses, cable assemblies, and electromechanical products for industrial, medical, and defense customers. Closely comparable in product mix and vertical exposure.

Emerging players

• FSR Inc. FSR manufactures custom cable assemblies, connectivity, and infrastructure products for AV, broadcast, and IT markets. Comparable in custom-to-spec cable assembly but with a narrower vertical focus.

Broad incumbents

• Amphenol: Amphenol is a global incumbent in interconnect, cable assembly, and sensor solutions serving aerospace, military, automotive, medical, and industrial markets. Overlaps with CWI across multiple verticals but operates at vastly greater scale and product breadth.
• TE Connectivity: TE Connectivity is a large global manufacturer of connectivity and sensor solutions, including wire harnesses and cable assemblies for automotive, aerospace, industrial, and medical customers. Provides the upper bound of scale and vertical reach in CWI's competitive set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/167702489913648
• LinkedInlinkedin.com/company/custom-wire-industries-inc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Wire Industries