Behaviour Design Group
Behaviour Design Group is a Stockholm-based leadership development consulting firm founded in 2019, serving business clients with training and advisory services delivered by co-founders Fredrik Rosengren and Erik Matton.
- Company typePrivate
- Founded2019
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Behaviour Design Group does
Behaviour Design Group is a Stockholm, Sweden-based consulting firm founded in 2019 that provides leadership development training and services to business clients. The firm operates as a for-profit, private company with a headcount of 11-50 employees, placing it in the small-to-mid-sized boutique consultancy segment. Its go-to-market appears to be a traditional advisory and training delivery model serving corporate buyers of leadership development, though no specific client logos, verticals, contract structures, or pricing tiers are disclosed in the available data.
The firm is led by CEO, founder, and co-owner Fredrik Rosengren, alongside founder, owner, and organizational consultant Erik Matton, who appears to play a hands-on delivery role. The two co-founders constitute the entirety of the documented leadership team; no additional executives, board members, or senior hires are reported. The company name implies a methodology centered on applying behavioural science or behavioural design principles to leadership development interventions, but no proprietary framework, curriculum, or technology platform is described in the available source material.
The company's revenue model, customer segments, distribution channels, and technology infrastructure are not documented. The company website (behaviourdesigngroup.com) could not be meaningfully scraped beyond a verification/loading page, and no funding rounds, partnerships, M&A activity, regulatory actions, product launches, or AI/ML capabilities are recorded. As a result, the firm's competitive positioning, pricing mechanics, and scale of operations cannot be triangulated from the available evidence, representing a significant due diligence gap for any prospective investor or acquirer.
Behaviour Design Group firmographics
Firmographics- Name
- Behaviour Design Group
- Website
- https://behaviourdesigngroup.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Behaviour Design Group is a Stockholm-based leadership development consulting firm founded in 2019, serving business clients with training and advisory services delivered by co-founders Fredrik Rosengren and Erik Matton.
- Ownership category
- akta.pro rank
Behaviour Design Group industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH)
- akta.pro secondary industry
- Leadership Assessment, 360 Feedback & Development Planning (EDABAAAK)
Keywords
Where Behaviour Design Group is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Behaviour Design Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Behaviour Design Group product offering
Product offeringCore offering
Behaviour Design Group is a Stockholm-based consulting firm that provides leadership development training and behavioural-design advisory services to businesses. The firm helps organizations build leadership capability and influence employee behaviour through structured training programs and consulting engagements.
Differentiator
Problem solved
Functional benefit
Products and services
- Leadership Development Training
- Organizational Consulting
Companies that use Behaviour Design Group
Customer profileIdeal customer profiles1 record
Behaviour Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behaviour Design Group partnerships and signals
Strategic signalRecent moves2 records
Behaviour Design Group competitors and assessment
Company assessmentDirect peers
- The Ken Blanchard Companies: Leadership training and development firm built around Situational Leadership and other management development programs; directly comparable offering to Behaviour Design Group's leadership development focus.
- RHR International: Boutique firm specializing in leadership assessment, executive development, and top-team effectiveness, closely aligned with the niche Behaviour Design Group occupies in leadership development services.
- Dale Carnegie & Associates: Long-established provider of leadership, communication, and interpersonal skills training delivered globally through licensed partners; competes for the same corporate training and professional development budgets.
- Development Dimensions International (DDI): DDI is a global leader in leadership development, assessment, and behavioral interviewing, competing for the same enterprise training budgets that Behaviour Design Group targets.
- Center for Creative Leadership: Global nonprofit specializing in leadership development research, executive education, and 360-feedback programs; directly comparable to Behaviour Design Group's stated focus on leadership development training and services for businesses.
- Egon Zehnder: Global executive search and leadership advisory firm with a strong leadership development and assessment practice; serves large enterprises on similar mandates as Behaviour Design Group.
- BTS Group AB: Stockholm-headquartered consultancy specializing in leadership development, business acumen simulations, and strategy execution programs, making it the most direct local comparable to Behaviour Design Group.
Broad incumbents
- McKinsey (People & Organizational Performance): Global management consulting practice with a dedicated People & Organizational Performance service line that addresses leadership development, capability building, and culture transformation for large enterprises.
- Korn Ferry: Global organizational consulting firm with a major leadership development and talent advisory practice; competes for the same enterprise L&D budgets but operates at significantly greater scale and scope.
Others
- FranklinCovey: Provider of leadership, productivity, and execution training programs (including The 7 Habits), competing with boutique firms like Behaviour Design Group for corporate leadership development mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Behaviour Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behaviour Design Group leadership team
Management profileNumber of profiles
Profiles2 records
Behaviour Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behaviour Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behaviour Design Group
What does Behaviour Design Group do?
Behaviour Design Group is a Stockholm-based consulting firm that provides leadership development training and behavioural-design advisory services to businesses. The firm helps organizations build leadership capability and influence employee behaviour through structured training programs and consulting engagements.
When was Behaviour Design Group founded?
Behaviour Design Group was founded in 2019. It employs 11 to 50 people.
Where is Behaviour Design Group based?
Behaviour Design Group is headquartered in Stockholm, Sweden, in the Europe region.
Who are Behaviour Design Group's main competitors?
Direct peers on record are The Ken Blanchard Companies, RHR International, Dale Carnegie & Associates, Development Dimensions International (DDI), Center for Creative Leadership, Egon Zehnder and BTS Group AB. Broad incumbents are McKinsey (People & Organizational Performance) and Korn Ferry. FranklinCovey is listed as an others.
Does Behaviour Design Group have an API?
No public API is recorded for Behaviour Design Group.
What industry is Behaviour Design Group in?
Behaviour Design Group's product category is Management Consulting. Its primary akta.pro industry code is BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture), with a secondary code of EDABAAAK, Leadership Assessment, 360 Feedback & Development Planning. Its NAICS code is 54161 and its SIC code is 8742.