L'Echappee Biere

What L'Echappee Biere does

L'Echappee Biere is a privately held French SAS (SIREN 798478921) founded in 2013 and headquartered at 130 Boulevard de la Liberté, Lille. It operates as France and Belgium's first specialized beer tourism agency, organizing curated beer-themed experiences including urban scavenger hunts (jeux de piste), biérologie (zythology) tasting workshops, beer-and-cycling tours, cruises, guided brewery visits, and day trips across more than six cities — Lille, Paris, Strasbourg, Brussels, Metz, and Arras. The company also sells multi-day packaged stays to destinations including Alsace, the Ardennes, Lorraine, the Opal Coast, Belgian abbey regions (Chimay, Orval, Maredsous), and the Czech Republic, plus gift cards and experience boxes (including the Adopte un Houblon hop-adoption program at €99).

The platform is built on a WordPress-based e-commerce website with an integrated booking and reservation system, supported by a separate subdomain (event.echappee-biere.com) for corporate team-building and seminar enquiries. The core IP is experiential and content-driven — itineraries designed by trained biérologues, an educational blog, and exclusive access to partner abbeys, breweries, and venues (Chimay, Orval, Maredsous, St. Bernardus, Thiriez, Pays Flamand). All experiences are led by human beer experts; no AI/ML components are present in the stack, and the company holds an Atout France travel agency registration (IM059140008) required to legally sell packaged travel in France.

The business model is primarily direct-to-consumer transactional, with activity prices ranging from €30 to €89 per person and multi-day stays from €199 to €459 per person. Distribution spans the company's own e-commerce site, OTA resellers and partner travel agencies (commission-capped at 20%), and a dedicated B2B corporate events channel. Customer segments are individual leisure tourists, beer enthusiasts, and corporate clients, with revenue collected online at the point of booking. Headcount is 1-10, share capital is €23,530, and the company has raised no external funding.

Name

L'Echappee Biere

Legal name

SAS L'Echappée Bière

Website

https://echappee-biere.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

L'Echappee Biere is France and Belgium's first specialized beer tourism agency, founded in 2013 in Lille. It curates and sells beer-themed activities, multi-day trips, gift cards, and corporate team-building experiences across six-plus cities and three countries.

Ownership category

akta.pro rank

Product category

Beer Tourism & Experiential Travel Services

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Culinary & Wine Travel Agencies (THAKAFAH)

akta.pro secondary industries

Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Culinary & Wine Itinerary Planning (THAKAOAJ), Food, Wine & Beverage Festivals/Expos (MPAGAFAE), Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Beer tourism
• Brewery tours
• Beer tasting workshops
• Corporate team building
• Experiential travel

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Activity and day experience bookings: Individual and group bookings for beer-themed activities including tasting workshops, beer treasure hunts (jeux de piste), guided tours, beer & cycling circuits, and cruises. Revenue collected online at point of booking.
2. Multi-day trips and stays: Packaged beer tourism stays (weekends and multi-day trips) across France, Belgium, Czech Republic, and other beer regions. Pricing from €199 to €459 per person depending on duration, destination, and inclusions. Deposits (30%) required for bookings >30 days out, full payment for later bookings.
3. Gift cards and experience boxes: Gift cards (cartes cadeau) sold at configurable monetary values, valid for 1 year across the full range of activities. Beer experience boxes (Box Bière) including the Adopte un Houblon program at €99 per unit.
4. Corporate events and team building: B2B animations for corporate clients including team building, seminars, and professional events. Private bookings at custom pricing (separate from public activity rates), handled via the dedicated event subdomain and email ([email protected]).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

L'Echappee Biere is a beer tourism agency that designs, sells and operates curated beer-themed experiences in France, Belgium and the Czech Republic, including beer tasting workshops, urban scavenger hunts, beer & cycling tours, brewery visits, multi-day stays, gift cards and experience boxes. It also provides bespoke corporate team building and seminar events through a dedicated events subdomain, with all activities led by trained biérologues (beer experts).

Product overview

L'Echappee Biere is France and Belgium's first beer tourism agency, established in 2013. The company offers a portfolio of beer-focused experiential products organized around three pillars: (1) Core Activities including urban scavenger hunts (Jeux de piste), beer tasting workshops (Ateliers de biérologie), beer & cycling tours (Bière et Vélo), cruises, guided tours, and day trips; (2) Overnight Stays and Multi-day Packages covering destinations in Alsace, Ardennes, Lorraine, Paris, Opal Coast, Belgium, and Czech Republic; and (3) Corporate Services for team building and professional events. Key branded products include the Hop Adoption Program (Adopte un houblon), Beer Cocktail Workshops (Malterchef), Lille Beer Tour, and Gift Cards (Carte Cadeau). All experiences are led by trained biérologues (beer experts) and focus on artisanal beer culture, brewery visits, and blind tasting experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Adopte un Houblon: Hop adoption experience where customers adopt hop plants and follow their growth with newsletters and visits to hop farms and breweries
• Box Expérience
• Week-end Bière et Vin Alsace
• Weekend Bière, Abbaye et Vélo Ardenne
• Weekend Bière et Histoire Lorraine
• Weekend Bière City-trip Paris
• Escapade Côte d'Opale
• Séjour Bières d'Abbaye Belgique
• Weekend Bière Nature Ardenne
• Séjour République Tchèque

Products and services

• Jeux de piste (Scavenger Hunts) Urban scavenger hunts in French and Belgian cities combining riddle-solving with blind beer tastings at partner bars; available in Lille, Brussels, Paris, Strasbourg, Metz, Arras and other cities.
• Ateliers de biérologie (Beer Tasting Workshops) Beer education and tasting workshops led by biérologues covering brewing processes, beer styles (IPA, triple, abbey beers) and tasting techniques; €30 per person, hosted monthly in Lille and Strasbourg.
• Bière et Vélo (Beer & Cycling Tours) Cycling tours through beer regions visiting local breweries, hop farms and cultural sites, including routes in Flanders, the Lille metropolitan area and the Ardennes.
• Croisières (Beer Cruises) Boat cruises combined with beer tastings and guided commentary on local brewing culture.
• Circuits Guidés (Guided Tours) Guided walking or bus tours of beer-producing regions and cities led by biérologue guides.
• Journée bière (Beer Day Trips) Full-day beer-focused excursions combining multiple activities such as brewery visits, tastings and cycling.
• Box Bière / Box Expérience Beer experience gift boxes containing tasting kits, educational materials and vouchers for beer tourism activities, including the new Box Week-end Bière launched in 2025.
• Séjours Brassicoles (Beer Tourism Stays) Multi-day packaged beer tourism stays across France, Belgium and Czech Republic (e.g., Alsace weekend, Ardennes weekend, Paris city-trip, Opal Coast, Belgian abbey trail, Czech Republic 5-day trip), including accommodation, brewery visits and tastings; prices ranging from €199 to €459 per person.
• Adopte un houblon (Hop Adoption Program) Subscription-style experience (€99) where customers adopt hop plants and follow their growth via monthly newsletters, with guided visits to hop farms and breweries plus three personalized beers brewed with adopted hops; additional companion €49.
• Carte Cadeau (Gift Cards) Gift vouchers sold at configurable monetary values, valid for one year across the full range of L'Echappée Bière activities and stays.
• Séminaires d'entreprises (Corporate Seminars & Team Building) Corporate team building and professional event services including beer-themed activities (such as Malterchef cocktail workshops) for businesses, with custom pricing handled via event.echappee-biere.com and [email protected]; over 10 years of specialization.
• Lille Beer Tour Two-hour guided beer tour of Vieux-Lille visiting brasseries and bars with a biérologue guide.
• Le kilomètre de la bière à Lille Beer bar-crawl through five Lille establishments covering one kilometer, including five beer tastings (€49).

Quantifiable outcome

• Activities available year-round, 365 days per year for some stays

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Bars and breweries featured in beer treasure hunts (e.g., Brasserie des Singes Savants, Sikaru, Hopi)coreStrategic or Co-development PartnerPartner bars and breweries serve as venues for the company's signature beer treasure hunts (jeux de piste) and tasting workshops. These venues provide tasting stops along curated city routes and are featured in marketing materials. The company drives foot traffic to these venues in exchange for sampling infrastructure.
• Festival and beer route websites (Route Bière, Festival Bière à Lille, Fêtes de la Bière)minorGTM or Marketing PartnerCross-referral partnerships with dedicated beer route and festival websites. L'Echappée Bière is referenced on these partner sites and vice versa, expanding reach to beer tourism audiences.
• Abbeys and breweries featured in stays (Chimay, Orval, Maredsous, St. Bernardus, Thiriez, Pays Flamand)coreStrategic or Co-development PartnerPartner abbey breweries provide exclusive visit and tasting experiences included in multi-day beer tourism packages. These are central to the Belgium and Ardennes stay programs.
• Avant Garde (travel agency)coreChannel Partner/ Reseller/ DistributorCo-developed the Czech Republic beer trip program alongside L'Echappée Bière. Avant Garde acts as a travel agency partner co-selling the Czech beer tourism package.
• Bars and restaurants hosting tasting workshops (partner venues in Lille and Strasbourg)coreStrategic or Co-development PartnerMonthly tasting workshops (ateliers de biérologie) are hosted at partner bars and restaurants in Lille and Strasbourg. These venues provide the physical space and beer inventory for the company's educational tasting sessions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Belgian Beer Tour (Brussels Beer Tour): Direct competitor offering guided beer tours and tastings in Brussels and Belgian cities. Closely comparable on product (guided beer tastings and brewery visits), customer base (international beer tourists), and core Belgian beer market geography.
• BeerTour Belgium: Specialist Belgian beer tour operator running tastings, brewery visits, and pub crawls across Belgian cities. Directly comparable on geography, target audience (beer tourists), and core offering of curated tasting experiences.
• Brewers Cruise: UK-based craft beer tour operator offering multi-day brewery trips and tastings. Comparable on experiential beer tourism model, multi-day packaged itineraries, and craft-beer-enthusiast customer segment.
• Bières & Aventures: French beer tourism operator offering brewery visits and tastings across France. Same language market, same customer segment, and overlapping French geography as L'Echappée Bière.
• The Belgian Way: Specialist Belgian tour operator including beer-focused tours and brewery experiences. Comparable on Belgian market overlap, beer tourism positioning, and guided small-group format.
• Prague Beer Tour: Beer-focused tour operator in Czech Republic offering brewery visits and tastings. Directly comparable on Czech Republic beer tourism market, which L'Echappée Bière also serves via its multi-day Czech trip.
• Beer Hiking: Swiss-based operator combining hiking with brewery visits and tastings. Closely comparable on the beer & cycling/outdoor format that is one of L'Echappée Bière's signature products.

Emerging players

• Crafted Travels: Curated craft beverage tourism trips covering beer regions including Belgium and Germany. Comparable niche experiential model targeting craft beer connoisseurs seeking multi-day immersive trips.
• Les Ateliers Verts du Goût: French culinary and beverage experience operator including beer and food pairing workshops. Comparable on French experiential gastronomy offerings and tasting workshop format targeting similar customer segments.

Broad incumbents

• VisitFlanders / Toerisme Vlaanderen: Regional tourism board actively promoting Flemish brewery visits and beer routes as destination experiences. Comparable as a broader tourism entity driving beer tourism demand that L'Echappée Bière monetizes through bookings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lechappeebiere2572
• Facebookfacebook.com/echappeebiere
• Instagraminstagram.com/echappeebiere
• Xx.com/EchappeeBiere

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Echappee Biere