Visit Flanders

What Visit Flanders does

Visit Flanders (legally Toerisme Vlaanderen, company registration 0225.944.375) is the official tourism promotion agency of the Flemish Government, headquartered in Brussels, Belgium. It serves leisure travelers, meeting and event planners (via the Flanders Convention Bureau), and media/trade partners by promoting the Flanders region's destinations, cultural heritage, cycling routes, culinary offerings, and nature experiences through a multilingual digital platform and on-ground Visitor Information Centres. All services are provided free of charge; the agency is funded through the Flemish Government budget and does not sell commercial products.

The agency's core product surface is centered on visitflanders.com, available in seven languages (English, Dutch, French, German, Italian, Spanish, Catalan). Headline products include an AI Travel Guide that generates personalized itineraries from user-stated preferences, the curated Flanders' Finest Cycle Routes collection with GPX downloads, multi-day city and regional itineraries (48-hour guides for Antwerp, Bruges, Brussels, Ghent, Leuven, Mechelen, Hasselt, Ypres, Kortrijk, plus the Flemish Coast and Limburg), an Accessibility Finder for visitors with disabilities, the GOESTING culinary ambassador programme (22 chefs, producers, food professionals), the Flanders Fields WWI heritage programme, and Nature Micro-Adventures across 14 landscape and national parks. Supporting distribution includes regional Visitor Information Centres, the Flanders Convention Bureau for corporate events, and international culinary/event partnerships (Lyon Street Food Festival June 2026, Heimbrauconvention, Brussels Airlines in-flight activations).

The business model is government-funded destination marketing rather than a commercial revenue model. Customer-facing output is free content and itinerary information; pricing is non-transactional. The agency co-develops with regional DMOs (Westtoer, Visit Limburg, Visit Antwerp, Visit Bruges, Visit Brussels, Visit Ghent, Visit Hasselt, Flanders Classics) and operates the GOESTING ambassador network with agricultural and research partners to amplify Flemish gastronomy internationally. A 2025 external accessibility audit found the website partially meets WCAG 2.1 Level AA, indicating ongoing regulatory and compliance work. There is no parent company other than the Flemish Government, no subsidiaries, no disclosed funding rounds, and no M&A activity.

Name

Visit Flanders

Legal name

Toerisme Vlaanderen

Website

https://visitflanders.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Flanders (Toerisme Vlaanderen) is the Flemish Government's official tourism promotion agency, operating a multilingual website (visitflanders.com) with AI itinerary planning, cycling routes, city guides, and the GOESTING culinary ambassador programme to promote leisure, cultural, and event travel to Belgium's Flanders region.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Culture, Heritage & Arts Itinerary Planning (THAKAOAK)

Keywords

• Destination marketing services
• Tourism promotion agency
• Travel planning resources
• Cultural heritage tourism
• Culinary tourism promotion

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Distribution channels4 records

Marketing channels8 records

Core offering

Visit Flanders is the official Flemish Government tourism promotion agency, providing free multilingual travel information and digital planning tools for the Flanders region of Belgium. Its core offerings include an AI-powered Travel Guide that generates personalized itineraries, curated cycling routes with GPX downloads, multi-day city and regional itineraries, an Accessibility Finder, the GOESTING culinary ambassador programme, and convention bureau services for event planners. All services are offered free of charge to travelers and the trade.

Product overview

Visit Flanders operates a comprehensive tourism promotion platform centered on its main website (visitflanders.com), which functions as both a content portal and digital travel service. The core offering consists of the AI Travel Guide for personalized itinerary generation, the Flanders' Finest Cycle Routes collection, and multi-day Itineraries covering cities (Antwerp, Bruges, Brussels, Ghent, Leuven, Mechelen, Hasselt, Ypres, Kortrijk) and regions (Flemish Coast, Limburg). Supporting products include the Accessibility Finder tool, the GOESTING culinary ambassadors programme, the Flanders Fields heritage content, Nature Micro-Adventures across landscape and national parks, Arts and Heritage content (Flemish Masters, castles, UNESCO sites), and a Culinary Experiences section promoting Belgian beer, chocolate, and fries. All content is available in 6 languages (English, Spanish, German, French, Italian, Dutch, Catalan). The platform also provides downloadable brochures, GPX cycling route files, and practical travel information.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Travel Guide AI-powered digital assistant on visitflanders.com that generates personalized travel itineraries for Flanders based on user preferences such as heritage, nature, family activities, accessibility needs, and travel pace.
• Flanders' Finest Cycle Routes Curated collection of cycling routes across Flanders including themed itineraries such as fruit landscapes, nature parks, canal routes, and heritage trails, with GPX downloads and distance specifications for self-guided cycle tourism.
• Accessibility Finder Searchable tool enabling visitors to filter accessible tourism offerings across Flanders based on accessibility features, supporting wheelchair users, those with visual impairments, and stimulus-sensitive visitors.
• Itineraries (48 Hours / Multi-Day) Curated city and regional travel itineraries covering 2-5 day trips to destinations including Antwerp, Bruges, Brussels, Ghent, Leuven, Mechelen, Hasselt, Ypres, Kortrijk, the Flemish Coast, and Limburg, with suggested activities, heritage sites, and culinary highlights.
• Flanders Convention Bureau Dedicated B2B bureau providing venue and destination information for professional meeting planners, conference organizers, and incentive travel coordinators evaluating Flanders as a corporate events destination.
• Travel Information Portal Practical travel information including transport options (to, in, and around Flanders), sustainability guidance, accessibility resources, and multilingual support across six languages.
• Flanders Fields Heritage Programme Curated collection of World War I heritage sites, battlefield tours, and memorial experiences across the Westhoek region, including the In Flanders Fields Museum and Menin Gate ceremonies.
• Nature Micro-Adventures Curated outdoor experience guides covering 14 landscape parks and national parks across Flanders, including hiking, cycling, birdwatching, kayaking, and nature-based micro-adventures.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• WesttoercoreStrategic or Co-development PartnerRegional tourism organization for West Flanders responsible for promoting destinations along the Flemish coast and Westhoek region, including coastal tram system and regional tourism initiatives.
• Visit LimburgcoreStrategic or Co-development PartnerRegional tourism organization for Limburg province, promoting cycling tourism, nature parks (Hoge Kempen National Park), mining heritage sites, and the C-Mine cultural center.
• Visit HasseltminorStrategic or Co-development PartnerLocal destination marketing organization for Hasselt, the provincial capital of Limburg, promoting Japanese Garden, jenever museum, and regional culinary experiences.
• Visit GentminorStrategic or Co-development PartnerLocal tourism organization for Ghent promoting the Gentse Feesten festival and city attractions.
• Visit AntwerpenminorStrategic or Co-development PartnerLocal tourism organization for Antwerp promoting museums, fashion, and Beer Passion Weekend festival.
• Visit BrugesminorStrategic or Co-development PartnerLocal tourism organization for Bruges promoting medieval heritage, art galleries, and beer culture.
• Visit BrusselsminorStrategic or Co-development PartnerTourism organization for Brussels (partially Flemish) promoting Belgian Beer Weekend and Grand Place heritage.
• Flanders ClassicsminorStrategic or Co-development PartnerOrganization promoting cycling classics and events in Flanders including route information and event coverage.
• Dries Delanote (Wild Farmer)minorOthersWild farmer practicing regenerative agriculture supplying produce to GOESTING ambassador restaurant humus x hortense. Works without plowing, fertilizers, or pesticides, enriching soil and biodiversity.
• Maxime Willems (Food Scientist)minorOthersFood scientist whose laboratory develops innovative culinary techniques for GOESTING ambassadors, including slow-fermented celeriac charcuterie and zero-waste cordials.
• Lyon Street Food FestivalcoreGTM or Marketing PartnerVisit Flanders served as culinary destination partner at the Lyon Street Food Festival (June 2026), featuring Flemish chefs, brewers, and culinary makers introducing thousands of visitors to Flemish food and drink culture.
• HeimbrauconventionminorGTM or Marketing PartnerVisit Flanders celebrated 10 years of UNESCO recognition for Belgian beer culture at this German convention, featuring masterclasses on Belgian beer and cheese pairing.
• Brussels AirlinesminorStrategic or Co-development PartnerPartnership to surprise passengers on flights (e.g., Copenhagen route) with breakfast experiences introducing new GOESTING ambassadors and Flemish culinary culture.

Recent moves1 record

Expansion highlights3 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/visitflanders
• Facebookfacebook.com/visitflanders
• Instagraminstagram.com/visitflanders
• Pinterestpinterest.co.uk/visitflanders/_created
• Xx.com/visitflanders
• LinkedInlinkedin.com/company/createtomorrowsheritage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Flanders