Partridge Peartree Promotions

What Partridge Peartree Promotions does

Partridge Peartree Promotions Ltd is a B2B supplier of branded promotional merchandise and clothing, operating from a single facility at Maydown Industrial Estate in Derry-Londonderry, Northern Ireland. Founded in 1988, the company has run for 35 years as a regional promotional products business, serving enterprise and event clients across Northern Ireland and the broader UK with a mix of custom clothing, branded accessories, and sourced promotional items.

The company's core capability is a combination of in-house decoration and global sourcing. In-house production covers manual and automatic screen printing carousels, embroidery machines, and heat presses for full-colour transfers, enabling both high-volume runs and lower-quantity custom work. This is paired with access to over 100,000 promotional SKUs through an overseas sourcing network, plus dedicated sub-brand sites for Custom Baubles and Custom Coins/Medals, and a seasonal School Leavers Hoodies line. The technology stack is conventional (WordPress/Elementor website, dedicated ecommerce subdomains for sourcing and clothing) with no disclosed AI or data-asset components.

Commercially, PPP runs a sales-led direct model with no public pricing: customers quote jobs via phone and email and receive bespoke quotes based on specification and volume. Customers include Coca-Cola, NHS, ITV (8 years), UMBRO (8 years), Ford, DHL, eBay, CMA-CGM (10+ years), Modern Sky, Sound City, Energia, and Publiship, spanning beverage, healthcare, media, sportswear, automotive, logistics, e-commerce, shipping, music, and energy. The company is now a wholly owned subsidiary of Wild Thang (a B Corp founded in Liverpool in 1996) following a May 2026 acquisition, retaining its Derry-Londonderry operations, brand, and team while gaining access to a group footprint across Northern Ireland, Liverpool, Dublin, and New Jersey.

Name

Partridge Peartree Promotions

Legal name

Partridge Peartree Promotions Ltd

Website

https://partridgepeartree.com

Company type

Private

Founded year

1988

Operating status

Acquired

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Londonderry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Branded Promotional Products: Sale of branded promotional merchandise including clothing, accessories, and promotional items. The company offers worldwide sourcing capabilities combined with in-house manufacturing for custom branded products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Partridge Peartree Promotions supplies branded promotional merchandise and customized clothing to businesses. The company combines in-house production capabilities (screen printing, embroidery, and heat press for full-colour transfers) with worldwide sourcing of over 100,000 promotional products to deliver end-to-end branded merchandise solutions for corporate campaigns, events, and ongoing promotional programs.

Product overview

Partridge Peartree Promotions Ltd operates as an award-winning promotional products company in Northern Ireland with 35 years of experience. The offering is a unified portfolio centered on branded promotional merchandise and clothing. The core product line includes over 100,000 promotional products available through their sourcing platform, supplemented by branded clothing with in-house production capabilities (screen printing, embroidery, and heat transfer). The portfolio also includes specialized offerings through sub-brands: Custom Baubles (custombaubles.co.uk) and Custom Coins and Medals (customcoinsandmedals.co.uk). School Leavers Hoodies represent a seasonal add-on offering. All products benefit from in-house manufacturing facilities and global sourcing capabilities.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 35 years of trading heritage and award-winning service

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Wild ThangflagshipStrategic or Co-development Partner · 26 May 2026Wild Thang, a B Corp certified branded merchandise business founded in Liverpool in 1996, acquired Partridge Peartree Promotions. This acquisition combines two family-run businesses with a combined 68 years of trading heritage. Partridge Peartree retains its Derry-Londonderry operations, name, and team while gaining access to Wild Thang's expanded resources and global network spanning Liverpool, Dublin, New Jersey, and Northern Ireland. The deal moves Wild Thang closer to its target of reaching £20m turnover within three years.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brand Addition: UK-based promotional merchandise and branded products distributor serving enterprise clients; directly comparable to PPP in product category (branded merchandise, clothing, accessories) and B2B sales-led GTM.
• Discount Mugs: US promotional products company offering customized branded merchandise including apparel, drinkware, and accessories; comparable to PPP in product category and in-house decoration capabilities.
• 4imprint: One of the largest direct-to-customer promotional products distributors in the UK and US, offering a broad catalogue of branded merchandise to enterprise clients; directly comparable to PPP in product category, customer base, and B2B distribution model, though at much larger scale.
• Wild Thang: B Corp certified branded merchandise business founded in Liverpool in 1996 and PPP's parent company post-acquisition; comparable in product offering (branded clothing, promotional merchandise), enterprise client focus, and in-house production capabilities.
• National Pen (Pens.com): Large-scale promotional products and personalized gifts company offering branded merchandise to enterprise and SMB customers; comparable to PPP in product category and B2B distribution, with a stronger digital/e-commerce infrastructure.
• Crestline: US-based promotional products distributor serving enterprise clients with branded merchandise and apparel; comparable to PPP in product category, in-house decoration services, and enterprise customer base.
• Quality Logo Products: US promotional products distributor offering screen-printed, embroidered, and branded merchandise; directly comparable to PPP in product category, decoration services, and B2B customer base.

Emerging players

• AXIOM Promotions: UK-based promotional merchandise distributor serving enterprise clients with branded products; comparable to PPP in product category and customer focus, though smaller in scale.
• Seller Promotions: Promotional products distributor serving e-commerce sellers and enterprise clients with branded merchandise; partially comparable to PPP in product category and B2B distribution model.

Regional players

• Havercamp: European promotional products distributor headquartered in the Netherlands; comparable to PPP in product category and enterprise client focus, but operating primarily in continental Europe rather than the UK/Northern Ireland market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/partridge1988
• YouTubeyoutube.com/channel/UC8dR1qII-qecwrK6jdgqXMg
• Facebookfacebook.com/partridgepeartree
• LinkedInlinkedin.com/company/11183294

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partridge Peartree Promotions