Wild Thang

What Wild Thang does

Wild Thang is a B Corporation-certified private limited company headquartered at 331-337 Derby Road, Bootle, Liverpool that supplies branded merchandise, promotional products, and print services to corporate clients. Founded in 1996 with Prince's Trust support, the company has grown into a multi-territory operation with subsidiary entities in Dublin (Wild Thang EU), Derry-Londonderry (Partridge Peartree Promotions, acquired May 2026), and Boonton, New Jersey (Wild Thang International LLC), together serving enterprise customers across the UK, Ireland, Northern Ireland, and the United States. The product catalog spans 15+ categories — branded clothing, bags, pens and writing instruments, drinkware, technology gadgets, awards, eco-friendly merchandise, executive gifts, exhibition and event display materials, confectionery, umbrellas, paper/desk, sport, and toys/novelties — with customization delivered through in-house embroidery, screen printing, direct-to-garment (DTG), and sublimation. The commerce front end runs on nopCommerce and emphasizes distribution of premium partner brand Stanley/Stella sustainable apparel alongside eco-certified lines.

Revenue is generated primarily through one-time sales of branded merchandise plus attached customization services, priced per unit with branding fees varying by method, complexity, and volume. Most transactions operate on a quote-driven basis via a Quote Basket system rather than direct e-commerce checkout, with unit prices ranging from approximately £0.14 to over £70 and volume discounts available for corporate accounts. Go-to-market is enterprise field sales layered onto the e-commerce storefront, targeting named logos including McDonald's, Paddy Power, Umbro (8-year relationship), Sony Interactive Entertainment, NHS, Everton, Manchester Originals, Hilton, Wembley, Flutter, Liverpool FC, Coca-Cola, and ITV, alongside education and charity clients. Customer segmentation is horizontal, organized across Corporate Enterprises (primary), Sports & Entertainment, Healthcare & Government, and Education. The business is privately held, family-run, with no disclosed external funding rounds, and has publicly targeted £20m of turnover within three years following the Partridge Peartree acquisition.

Marketing and distribution leverage a multi-channel stack (SEO-optimized website wildthang.co.uk, blog, LinkedIn, Facebook, Instagram, YouTube, TikTok, email newsletter) supplemented by an annual 30th anniversary ESG Expo event positioning the company around sustainability and innovation. The sustainability thesis — formalized via B Corp certification, an Eco-Friendly / Lower-Eco Impact product line, GRS-certified recycled goods, organic apparel through Stanley/Stella, and an Ecologi partnership — functions as the primary horizontal differentiator versus standard merchandise distributors. Pricing is competition-driven and unit-based rather than subscription or recurring; revenue durability therefore depends on enterprise re-order cycles and on the company's ability to retain and expand logo contracts across sports, healthcare, betting/gaming, food/beverage, and broadcasting verticals.

Name

Wild Thang

Legal name

Wild thang Ltd

Website

https://wildthang.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Wild Thang is a B Corp certified UK-headquartered branded merchandise company, founded in 1996, operating across the UK, Ireland, Northern Ireland, and the United States. It provides customized clothing, accessories, and promotional goods to enterprise clients including McDonald's, NHS, Liverpool FC, and Coca-Cola.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Branded Merchandise Sales: One-time product sales of branded clothing, accessories, and promotional merchandise to corporate clients. Products include t-shirts, bags, pens, drinkware, technology gadgets, and custom-printed items. Revenue is generated through individual product transactions with customization fees.
2. Custom Branding Services: Services for customizing products with client logos, including embroidery, screen printing, and other branding methods. Pricing varies based on quantity, complexity, and branding method selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Wild Thang is a B2B branded merchandise supplier that sells custom-branded clothing, bags, pens, drinkware, technology gadgets, awards, eco-friendly products, executive gifts, event displays, and confectionery to corporate clients. The company applies branding methods including embroidery, screen printing, DTG, and sublimation to customize products with client logos, operating via an online catalog with a quote-based ordering system backed by direct field sales across the UK, Ireland, Northern Ireland, and the USA.

Product overview

Wild Thang is a B Corp certified branded merchandise and e-commerce business offering a comprehensive portfolio of promotional products. The core platform provides an online catalog and ordering system powered by nopCommerce, featuring branded clothing, bags, pens, drinkware, technology gadgets, awards, eco-friendly products, executive gifts, event displays, and confectionery. The company also distributes Stanley/Stella premium sustainable apparel as a partner brand and acquired Partridge Peartree Promotions to expand its Northern Ireland operations. The product range spans over 15 major categories with thousands of customizable items for corporate branding.

Differentiator

Problem solved

Functional benefit

Products and services

• Branded Clothing Promotional clothing including T-shirts, polo shirts, hooded tops, sweatshirts, jackets, and workwear customized with corporate branding for staff uniforms, events, and marketing campaigns.
• Bags Promotional bags including tote bags, backpacks, laptop bags, travel bags, cooler bags, shopper bags, and drawstring bags branded with corporate logos.
• Pens & Writing Branded pens, pencils, highlighters, stylus pens, and writing instruments used as promotional giveaways and corporate gifts.
• Drinkware Promotional drinkware including water bottles, mugs, sports bottles, thermal cups, and travel mugs for corporate branding.
• Technology & Gadgets Branded tech accessories including power banks, wireless charging pads, USB drives, headphones, speakers, and phone accessories for executive gifts and promotional campaigns.
• Awards Recognition awards including glass, wood, crystal, acrylic, bamboo, and eco awards used for corporate recognition programs.
• Lower-Eco Impact / Eco-Friendly Products Sustainable promotional products including eco clothing, recycled bags, eco pens, bamboo products, and recycled drinkware for clients with ESG mandates.
• Stanley/Stella Premium Apparel Europe's premium retail quality sustainable blank apparel brand, creating garments from organic or recycled materials with full traceability and ethically produced from seed to garment.
• Executive Gifts Premium corporate gift sets including leather gifts, technology gifts, travel accessories, and premium pen sets designed for senior executive gifting.
• Exhibitions & Events Display Event branding materials including lanyards, banners, exhibition stands, flags, wristbands, and promotional signage for conferences and events.
• Box & Gift Sets Custom gift packaging and presentation boxes for corporate gifting occasions.
• Confectionery & Foods Branded food and confectionery items including chocolates, sweets, hampers, mints, and seasonal treats for promotional and gift use.
• Umbrellas Promotional umbrellas including golf umbrellas, telescopic umbrellas, and executive umbrellas branded for corporate use.
• Paper & Desk Desk accessories including notebooks, notepads, calendars, diaries, sticky notes, and mouse mats for office and promotional use.
• Sport Sports merchandise including football, rugby, golf, tennis, cycling equipment, and sports accessories for teams and events.
• Toys, Novelties & Stress Relievers Promotional toys, novelty items, and stress relief products used as giveaways and event merchandise.
• Custom Branding Services Branding services including embroidery, screen printing, DTG, and sublimation to customize apparel and promotional products with client logos.

Quantifiable outcome

• Target £20m turnover within 3 years
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partridge Peartree PromotionscoreStrategic or Co-development Partner · 26 May 2026Acquisition of Northern Ireland-based Partridge Peartree Promotions combines two family-run businesses with 68 years of combined trading heritage. The acquired company maintains Derry-Londonderry operations, name, and team while gaining access to Wild Thang's expanded resources and global network spanning Liverpool, Dublin, New Jersey, and Northern Ireland.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• 4imprint Group: 4imprint Group is the largest UK-listed promotional products distributor, serving enterprise clients across North America and Europe with branded merchandise. It is the most directly comparable peer to Wild Thang, operating the same B2B promotional products model but at substantially larger scale (~£1bn+ revenue).
• Brand Addition: Brand Addition is a UK-headquartered promotional merchandise and branded products supplier serving enterprise clients across Europe. It directly competes with Wild Thang in the corporate branded apparel and accessories segment with a similar one-stop-shop model and decoration capabilities.
• PF Concept (Xindao): PF Concept is one of Europe's largest promotional product distributors, supplying branded merchandise including bags, drinkware, and writing instruments (categories where Wild Thang prominently features PF Concept-sourced SKUs). It is a comparable peer as both a supplier Wild Thang uses and a competing distributor in the European promo market.
• PenCarrie: PenCarrie is a UK-based promotional products wholesaler and distributor with a catalog spanning writing instruments, drinkware, bags, and tech accessories. It is a direct peer in the UK promotional merchandise market with overlapping product categories and a similar target customer base of corporate resellers and end-buyers.
• Outstanding Branding: Outstanding Branding is a UK promotional merchandise and branded clothing supplier serving corporate clients with embroidery, printing, and decoration services. It is comparable to Wild Thang as a similarly sized mid-market B2B branded merchandise competitor with overlapping services and customer types.
• BAMKO: BAMKO is a US-headquartered promotional products distributor specializing in branded merchandise for enterprise and sports/entertainment clients. It is comparable to Wild Thang in targeting sports partnerships, corporate accounts, and offering integrated decoration services, with a stronger US focus.

Broad incumbents

• HALO Branded Solutions: HALO is one of North America's largest promotional products distributors, serving enterprise clients globally with branded merchandise. It is a broad incumbent peer operating at much larger scale than Wild Thang but with overlapping capabilities in corporate branded merchandise and decoration services.
• Staples Promotional Products: Staples Promotional Products is the dedicated promo division of Staples, offering branded merchandise to enterprise buyers across North America. It is a broad incumbent peer competing in the same space as Wild Thang but leveraging Staples' procurement scale and broader portfolio of office and workplace products.
• Geiger: Geiger is a fourth-generation, family-owned US promotional products distributor serving enterprise clients globally with branded merchandise and incentive programs. It is a comparable peer given its family-run ownership model, enterprise customer focus, and broad product portfolio overlapping with Wild Thang's apparel and merchandise range.

Emerging players

• Cubic Promote: Cubic Promote is a UK promotional merchandise supplier offering branded products and corporate gifts to SMEs and mid-market clients. It is an emerging player peer to Wild Thang with similar product categories and customization services but a smaller customer base and no comparable enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/wildthangone
• YouTubeyoutube.com/channel/UCe3IOtmOjZx98lUzx5y4UKA
• Facebookfacebook.com/wildthangone
• LinkedInlinkedin.com/company/wild-thang-merchandise-experts
• Instagraminstagram.com/wildthangltd
• TikToktiktok.com/@wildthangltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Thang