Latino Press

What Latino Press does

Latino Press is a privately held, Detroit-based Spanish-language digital news publication (operating as Latino Detroit via latinodetroit.com) that serves the Latino and Hispanic community across Metro Detroit and the broader Michigan market. Founded in 1993 by Elias M Gutiérrez, who continues to serve as Founder, Owner, Publisher, and Editor, the company delivers news and cultural content across 16+ categories including local Detroit/Michigan news, national (Nacionales) and international coverage, Mexican and Latin American news, immigration, sports (Liga MX, NBA, NFL, MLB, IndyCar), entertainment, health, cuisine, education, and business.

The core product is a WordPress-based website publishing free Spanish-language editorial content, with the most recent dated articles reaching August 2026 and an archive of 15,531+ pages accumulated over multiple years. The company has expanded into adjacent product lines including themed Digital Editions, an annual Editorial Calendar for advertising planning, and, through its affiliated Latino Press Foundation (a 501(c)(3) nonprofit), direct community programs such as a December 2026 food pantry distribution and a Baby Shower application program.

The business model is advertising-led, with a published Advertisement page indicating local SMB and Hispanic-market advertisers as the primary revenue source; pricing is not publicly disclosed. The company is small (1–10 employees), privately held, and has recorded only one known external funding event — a $10,000 Comcast RISE grant in April 2021. No management team beyond the founder is disclosed, and no expansion beyond the Michigan market is signaled.

Name

Latino Press

Legal name

Latino Press

Website

https://latinodetroit.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Latino Press, operating as Latino Detroit, is a privately held Spanish-language digital news publication serving the Latino and Hispanic community across Metro Detroit and Michigan with local, national, Mexican, and immigrant-focused editorial content and community-service programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

Latino Press publishes the Latino Detroit digital news platform (latinodetroit.com), a Spanish-language online newspaper covering local Detroit news, Michigan news, Mexico, Latin America, immigration, sports, entertainment, health, cuisine, education, and jobs for the Latino/Hispanic community. It also publishes themed Digital Editions, an Editorial Calendar for advertisers, and operates the affiliated Latino Press Foundation, a 501(c)(3) nonprofit supporting community initiatives.

Product overview

Latino Press operates primarily as a digital news and media publication under the Latino Detroit brand, serving Michigan's Latino community. The company's core offering is the Latino Detroit news website, which publishes Spanish-language content across 16+ categories including local news, sports, immigration, health, entertainment, Mexico news, and international coverage. Beyond the core publication, Latino Press offers Digital Editions (themed special publications like Back to School and Hispanic Heritage Month), an Editorial Calendar for advertisement planning, and the Latino Press Foundation (a 501(c)(3) non-profit focused on community support). The company also operates community-focused programs including Baby Shower applications and Food Pantry applications. The portfolio does not constitute a unified software platform but rather a media and community service organization.

Differentiator

Problem solved

Functional benefit

Products and services

• Latino Detroit Digital News Publication Spanish-language online newspaper covering local Detroit news, Michigan news, Mexico, Latin America, immigration, sports (Liga MX, NBA, NFL, MLB, IndyCar), entertainment, health, cuisine, education, and jobs for the Latino/Hispanic community in Metro Detroit.
• Digital Editions Themed special digital publications covering specific topics and events, distributed via the publication's website.
• Editorial Calendar 2025 Annual editorial calendar available for content planning and advertisement scheduling, accessible via the publication's website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• La Raza (Chicago): La Raza is a long-running Spanish-language newspaper serving the Hispanic community in the Chicago area with local, national and Mexico/Latin America coverage — directly comparable in audience, language and editorial scope to Latino Press's Detroit/Michigan coverage.
• Mundo Hispánico (Atlanta): Mundo Hispánico is a Spanish-language news outlet serving Hispanic communities in Georgia and the Southeast with local, national and Latin America coverage, comparable in target audience, language and editorial mix to Latino Press's Michigan Latino readership.
• El Diario NY: El Diario NY is a Spanish-language newspaper serving the New York Hispanic community with local and international news, and shares the same community-focused, Spanish-first publishing model targeting immigrant and U.S.-born Latino readers.
• La Opinión (Los Angeles): La Opinión is a major Spanish-language daily serving a U.S. Latino metro audience with local news, immigration, Mexico/Latin America and lifestyle coverage, operating under the same ethnic/community news publisher model as Latino Press.
• La Noticia (North Carolina): La Noticia is a Spanish-language community newspaper serving the Latino population in the Carolinas with local news and cultural content, similar in scale and model to a single-market ethnic news publisher like Latino Press.

Broad incumbents

• Al Día News (Philadelphia / Dallas): Al Día News is a Spanish-language news brand covering multiple U.S. metros for Hispanic audiences, comparable as a multi-market Spanish-language community publisher operating in the same niche as Latino Press.
• ImpreMedia: ImpreMedia is the parent company of La Opinión, El Diario NY and other Spanish-language titles, making it a broader incumbent operating at scale across multiple U.S. metros — comparable as the larger, multi-market counterpart to a single-market player like Latino Press.

Regional players

• El Informador (Chicago area): El Informador is a regional Spanish-language publication in the Chicago/Midwest area providing local news and community coverage — adjacent in audience demographics and geography to Latino Press's Midwest Latino readership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/latinopress
• Facebookfacebook.com/LatinoPress
• LinkedInlinkedin.com/company/latino-press-latino-newspaper

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latino Press