What Roper Greyell does

Roper Greyell LLP is a Vancouver-based boutique workplace law firm formed in July 2006 through the merger of two leading British Columbia employment and labour law practices, founded by nine partners including Thomas A. Roper Q.C. and Bruce Greyell Q.C. The firm provides a comprehensive suite of legal services to employers across British Columbia and nationally, covering employment law, labour relations, human rights, privacy and freedom of information, health and safety, litigation, administrative law, and privileged workplace investigations. Its client base spans public sector organizations (municipalities, school districts, Crown corporations) and private sector employers across construction, forestry, mining, retail, healthcare, marine transportation, and utilities, with named clients including BC Hydro, City of Surrey, Township of Langley, Rexall Pharmacy Group, and Sinclar Group Forest Products.

The firm operates a traditional professional services revenue model, billing clients on hourly rates and retainer arrangements consistent with legal services industry practice; specific rates are not publicly disclosed. As of 2022, the firm became the largest workplace law firm in Western Canada, with over 60 lawyers and partners operating from its Vancouver headquarters and regional presences in Nelson and Victoria, BC. Distribution is sales-led and direct, with national and international reach augmented by its exclusive representation of the Employment Law Alliance in BC and a strategic alliance with Toronto-based Sherrard Kuzz LLP. The firm invests in thought leadership through legal updates, webinars, and seminars, and has accumulated 15+ years of consistent industry recognition including Chambers Canada Band 1, Lexpert AAA, and #1 ranking for Human Rights in Canada by The Globe and Mail and Statista in 2024-2025.

Leadership transitioned to professional management in 2024 when Adam Garvin, who joined as COO in 2022, was appointed CEO, while the founding partners retain governance through the LLP partnership structure. The firm is privately held with no external investment or parent company identified.

Name

Roper Greyell

Legal name

Roper Greyell LLP

Website

https://ropergreyell.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Professional Services: The firm generates revenue through billing clients for legal services rendered in employment, labour, human rights, privacy, health and safety, litigation, investigations, and administrative law matters. Services are provided on retainer and hourly fee arrangements typical of law firms serving employer clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Roper Greyell LLP is a boutique workplace law firm providing legal counsel, representation, and strategic advice to employer clients in British Columbia and across Canada. Services cover employment law, labour relations, human rights, privacy and freedom of information, workplace litigation, health and safety, administrative law, and privileged workplace investigations. The firm bills clients on hourly fees and retainer arrangements for matters of varying complexity.

Product overview

Roper Greyell LLP is a boutique workplace law firm offering comprehensive legal services across multiple practice areas. The firm provides Employment Law Services (wrongful dismissal, discipline, contracts), Labour Law Services (union relations, collective bargaining, arbitration), Human Rights Law Services (discrimination, accommodation, tribunal representation), Privacy + FOI Services (PIPA compliance, breach notification), Litigation Services (court proceedings, judicial reviews, appeals), Health + Safety Law Services (workers' compensation, regulatory compliance), Administrative Law Services (professional regulation, tribunal matters), and Workplace Investigations (privileged investigations into misconduct). The firm serves employers across British Columbia and nationally through its Employment Law Alliance membership, positioning itself as a full-service workplace law practice.

Differentiator

Problem solved

Functional benefit

Products and services

• Employment Law Services Legal counsel and representation for employers on all aspects of employment law, including wrongful dismissal, disciplinary matters, employment contracts, and workplace policies.
• Labour Law Services
• Human Rights Law Services
• Privacy + FOI Services
• Litigation Services
• Health + Safety Law Services
• Administrative Law Services
• Workplace Investigations

Quantifiable outcome

• Near perfect success rate in litigation
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Sherrard Kuzz LLPcoreStrategic or Co-development Partner · 1 January 2018Roper Greyell has partnered with Toronto law firm Sherrard Kuzz LLP, one of Canada's preeminent workplace law firms. Through this strategic alliance, the two firms provide clients who have operations across Canada access to each other's dynamic employment and labour teams. Both firms share a philosophy of proactive, strategic, and dedicated client service.
• Canadian Association of Counsel to Employers (CACE)minorOthers · 1 January 2017Roper Greyell is a proud member of CACE, with Gavin Marshall serving on the Board of Directors. The Association has grown to over 1,450 members of management-side lawyers in Canada as well as in-house counsel and affiliate members in the United States. CACE is the leading organization for management-side employment and labour lawyers in Canada.
• Employment Law Alliance (ELA)coreStrategic or Co-development Partner · 1 July 2006Roper Greyell LLP is the exclusive representative of the Employment Law Alliance (ELA) in British Columbia. The ELA is the most comprehensive network of labour and employment lawyers in the world, with more than 3,000 lawyers in more than 100 countries. The ELA has a presence in every region in Canada, all 50 U.S. states, and more than 300 cities around the globe. This partnership provides the firm and its clients with national and international reach for multi-jurisdictional workplace law matters.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Sherrard Kuzz LLP: Toronto-based workplace law boutique and Roper Greyell's explicit strategic alliance partner. Operates the same management-side employment/labour model in Ontario, making it the most directly comparable peer in scope, size, and positioning.
• Hicks Morley Hamilton Stewart Storie LLP: Ontario's largest management-side labour and employment boutique. The historical Canadian leader in the labour/employment boutique category and the most direct eastern peer to Roper Greyell, with similar practice mix and employer-side focus.

Broad incumbents

• McCarthy Tétrault LLP: One of Canada's largest national full-service law firms with a substantial employment and labour practice. Represents the broad incumbent competitor that can cross-sell workplace law alongside corporate, M&A, and litigation work.
• Borden Ladner Gervais LLP (BLG): Canada's largest full-service law firm with a national labour and employment group. Competes with Roper Greyell on BC mandates and across Canada, particularly for large institutional clients.
• Fasken Martineau DuMoulin LLP: Major Canadian full-service firm with a recognized employment, labour and human rights practice. A relevant peer in workplace law that competes in the same Chambers-recognized tier as Roper Greyell in BC.
• Norton Rose Fulbright Canada: Global full-service firm with a sizable Canadian employment and labour practice. Competes with Roper Greyell for multi-jurisdictional employer mandates, leveraging its global platform as a differentiator.
• Stikeman Elliott LLP: Top-tier Canadian corporate firm with a well-regarded employment and labour group. A relevant peer in the BC market, particularly for executive-level employment and restrictive-covenant mandates.

Emerging players

• Ogletree Deakins: Largest US-based labour and employment law firm that has expanded into Canada. Represents the cross-border specialist competitor that pressures Roper Greyell on multi-jurisdictional US-Canada workplace matters.
• Littler Mendelson (Littler): Global labour and employment law firm with growing Canadian presence. Competes for cross-border employment mandates and represents the specialist full-service labour/employment global platform peer.

Regional players

• Cassels Brock & Blackwell LLP: Toronto-headquartered full-service firm with a strong employment and labour group. Competes for Canadian employer work outside BC, particularly in Ontario-headquartered multi-jurisdictional matters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RoperGreyell
• LinkedInlinkedin.com/company/roper-greyell-llp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roper Greyell