Pedal Movement

What Pedal Movement does

Pedal Movement, Inc. is a Long Beach, California-based micromobility services company that designs, deploys, and operates public bike share systems, off-grid solar-powered mobility hubs, and community e-bike programs for municipal and affordable-housing clients. Founded in 2009 by three friends and led by Co-Founder and CEO John Tully, the company has run the City of Long Beach Bike Share system since 2017, growing the fleet from 500 to more than 1,000 bicycles and expanding geographic reach into underserved North Long Beach communities. Its core technology is an off-grid, solar-powered, modular mobility hub architecture paired with fleet management integration (via the third-party Mobility Cloud platform) and a custom e-bike reservation app used by the Good2Go Bikes program.

The company earns revenue through managed-services contracts with municipal governments (fleet operations, maintenance, rebalancing, and customer support), infrastructure installation contracts for mobility hubs, subsidized e-bike rental subscriptions for affordable-housing residents, and retail service work. Pricing is bifurcated: consumer-facing Good2Go Bikes usage fees ($2 first hour / $0.50 per additional hour, or $20/month for 20 hours) are publicly disclosed, while city and housing-authority contracts are negotiated. Distribution runs through direct enterprise sales to city governments and housing authorities (notably the City of Long Beach and HACLA), supported by a small Long Beach retail storefront and a satellite operation in San Pedro.

Pedal Movement's strategic positioning emphasizes equity and environmental-justice outcomes: its HACLA/CARB-funded Good2Go Bikes pilot targets residents of the 21-acre Rancho San Pedro housing project in a port-adjacent, high-pollution zone. The company is differentiated operationally by its commitment to paying bicycle mechanics living wages with competitive benefits, and technically by its expertise refurbishing and integrating bicycles from defunct systems (notably Social Bicycles from the defunct Uber bikeshare) into unified networks.

Name

Pedal Movement

Legal name

Pedal Movement, Inc.

Website

https://pedalmovement.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Pedal Movement designs, deploys, and operates public bike share systems, off-grid solar-powered mobility hubs, and community e-bike programs for municipal governments and affordable-housing clients in Southern California, anchored by the City of Long Beach contract and the HACLA Good2Go Bikes pilot.

Ownership category

akta.pro rank

Product category

Micromobility Services

NAICS

Recreational Goods Rental (532284)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

akta.pro secondary industries

E-Bike Rentals (THADAGAE), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• Bike share operations
• Mobility hub networks
• Micromobility services
• Active transportation programs
• Shared fleet maintenance

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Bike Share Operations & Maintenance: Pedal Movement operates and maintains shared micromobility fleets for municipal clients, including the City of Long Beach Bike Share system. Revenue is generated through government contracts for fleet operations, maintenance, and rebalancing services.
2. Mobility Hub Networks: Design, build, and operate bicycle parking and service hubs in urban environments. Revenue is generated through hub installation contracts and ongoing operational services for municipalities and property developers.
3. E-Bike Rental Programs: Affordable e-bike and e-cargo bike rental programs for underserved communities, funded through California Air Resources Board Clean Mobility Options vouchers and municipal partnerships. Residents pay nominal usage fees under pay-as-you-go or monthly plans.
4. Bicycle Maintenance Services: Full-service maintenance options for shared mobility fleets and individual cyclists, including multi-point inspections, tune-ups, and repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pedal Movement designs, implements, and operates active transportation programs for municipalities and underserved communities. Its core services include Bike Share Operations (maintenance, rebalancing, and bilingual customer support for shared micromobility fleets), Mobility Hub Networks (secure bicycle parking and multi-modal transit hubs, including off-grid solar-powered modular designs), and Events Services (community group rides, safety clinics, bike valets, and educational programming). It manages the City of Long Beach Bike Share system (500+ bicycles, expanded to 1,000+) and operates the Good2Go Bikes off-grid e-bike rental pilot at Rancho San Pedro in partnership with HACLA and LACI.

Product overview

Pedal Movement operates a portfolio of interconnected micromobility services organized around three core offerings: Bike Share Operations (maintenance, rebalancing, and customer support for shared fleets), Mobility Hub Networks (multi-modal transit connectors with secure parking, services, and programming), and Events Services (community activation through rides, clinics, and education). Key programs include the Good2Go Bikes off-grid e-bike pilot at Rancho San Pedro and the Long Beach Bike Share system. All services are designed to advance active transportation, emissions-free mobility, and equitable access for communities of all sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Good2Go Bikes: A zero-emission e-bike and e-cargo bike rental program for affordable housing residents, launched in partnership with LACI and HACLA at Rancho San Pedro in November 2022. Funded by California's Air Resources Board's Clean Mobility Options voucher program.

Products and services

• Bike Share Operations End-to-end maintenance, rebalancing, and customer support services for shared micromobility fleets operated by municipalities, including regular multi-point inspections, strategic vehicle density management, and bilingual (English/Spanish) member assistance available 7 days a week.
• Mobility Hub Networks Multi-modal transit access points connecting walking, biking, transit, and shared mobility, offering secure bicycle parking, maintenance services, air pumps, retail, locker and shower facilities, solar charging, and educational programming, including fully off-grid, solar-powered, and modular designs.
• Events Services Community activation services including organized group rides, safety clinics, bike valets, educational events, and programming designed to inspire active transportation use and engage local communities.
• Good2Go Bikes Off-grid e-bike library program providing e-bikes and e-cargo bikes for affordable rental to residents of underserved affordable housing communities, featuring a portable off-grid charging hub and a custom mobile app for member registration, access codes, and bike reservations.
• Long Beach Bike Share Public bike share system operated by Pedal Movement under contract with the City of Long Beach, featuring a 500+ bicycle fleet with stations across Long Beach and an expanded subsystem serving North Long Beach with refurbished bicycles integrated via the Mobility Cloud platform.

Quantifiable outcome

• Expanded Long Beach Bike Share fleet from 500 to over 1,000 bicycles and nearly doubled geographic reach since 2017
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Housing Authority of the City of Los Angeles (HACLA)coreStrategic or Co-development Partner · 1 November 2022HACLA partnered with LACI and Pedal Movement to launch Good2Go Bikes, providing e-bikes and e-cargo bikes for affordable rental to Rancho San Pedro residents. HACLA is one of the nation's largest public housing authorities, serving over 83,000 households. The partnership was a key driver of Pedal Movement's first off-grid e-bike fleet deployment.
• California Air Resources Board (CARB) Clean Mobility Options (CMO) ProgramcoreOthers · 1 November 2022The Good2Go Bikes program is funded by CARB's Clean Mobility Options voucher program, a statewide initiative that empowers under-resourced communities to access zero-emission shared transportation. CARB's Mobile Source Control Division oversees the program. This funding enabled Pedal Movement to deploy the off-grid e-bike fleet at no cost to the community.
• Los Angeles Cleantech Incubator (LACI)coreStrategic or Co-development Partner · 1 February 2022Pedal Movement is a participant in the LACI Market Access Program, which connects cleantech startups with market opportunities. LACI, founded as an economic development initiative by the City of Los Angeles and LADWP, has been recognized as a top ten business incubator globally by UBI Global. The partnership enabled the deployment of the Good2Go Bikes e-bike program at Rancho San Pedro.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Zagster (now Pace): Zagster/Pace operates bike share programs focused on smaller cities, universities, and corporate campuses—directly comparable to Pedal Movement's mid-market municipal approach.
• Bcycle: Bcycle (a Trek Bicycle subsidiary) operates station-based public bike share systems in dozens of mid-sized US cities. It is the most direct comparable to Pedal Movement in terms of municipal bike share operations, fleet management, and customer support model.
• Gotcha Group: Gotcha operates bike share and e-bike share programs targeted at smaller and mid-sized US cities and university campuses—a market niche similar to Pedal Movement's municipal focus.
• Bewegen Technologies: Bewegen provides turnkey bike share systems and operations for municipalities across North America. Its service model (design, deploy, operate public bike share) directly mirrors Pedal Movement's end-to-end offering.
• Veo: Veo operates shared e-bikes and e-scooters with an explicit focus on underserved communities and equitable mobility access, closely paralleling Pedal Movement's Good2Go Bikes program and CARB-funded equity strategy.
• Shift Transit: Shift Transit operates bike share systems on behalf of municipalities across the US, including station-based deployments. Its operating model and customer base (city governments) are highly comparable to Pedal Movement's.

Broad incumbents

• Lyft Bikes: Lyft operates large-scale bike share systems including Citi Bike (NYC) and Bay Wheels (SF Bay Area). It competes with Pedal Movement for municipal bike share contracts but at much greater scale and capitalization.
• Lime: Lime operates shared bike and e-bike fleets across US cities with a focus on micromobility. It is a broader incumbent than Pedal Movement, offering a wider vehicle portfolio (bikes, e-bikes, scooters) but with overlapping municipal-client customer base.
• Bird: Bird is a large micromobility operator primarily focused on shared scooters but increasingly active in shared e-bikes and municipal partnerships—an adjacent incumbent to Pedal Movement in the shared-mobility space.

Others

• Toole Design Group: Toole Design is a leading planning and engineering firm focused on active transportation infrastructure (bicycles, pedestrian, trails). It is an adjacent, ecosystem participant that Pedal Movement could partner with on mobility hub planning and design rather than directly compete with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pedalmovement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedal Movement