What Metal Rollforming Systems does

Metal Rollforming Systems (MRS) is a privately held, family-owned manufacturer of rollforming equipment founded in 1993 and headquartered in Spokane, Washington. The company designs, engineers, and builds 100% of its machines in-house, operating a 30+ CNC machine shop staffed by 40+ skilled machinists alongside development, tooling design, and assembly functions. Its product portfolio spans three series of panel rollformers (Titan at 200 ft/min for high-volume industrial use, Signature at 150 ft/min for mid-volume flagship applications, and the Patriot at 120 ft/min featuring a modular die set for quick profile changeover), a complete trim line (single and multi-trim, hemming, F&J, Super Single, Board and Batten, Dutch Lap siding, and Soffit/Wall), plus coil processing accessories including slitting lines, recoiler lines, decoilers, shears, multi-batch controls, sheet stackers, and ridge-cap presses. Proprietary features include chromed 4140 precision-ground slitter shafts held to 0.0005-inch tolerance, CNC-machined 4150 chromed dies, a modular die set / rafted design on the Patriot for sub-minute profile changeover, and UL-approved 15-inch touch-screen multi-batch controls supporting up to 100 batch lengths.

MRS sells capital equipment directly to metal roofing and siding manufacturers, metal building contractors, post-frame builders, and — increasingly through its residential siding product line — to producers serving the homeowner market. Go-to-market is conducted via in-house sales engineers and a deep trade show rotation (NFBA, METALCON, Construction Rollforming Show, International Roofing Expo, and Post Frame Builders Show), with no resellers or dealer channel. Equipment is priced as capital goods starting in the low $100,000 range, and the company is differentiated by free direct technical support from the assembly team, a 2-year parts warranty on all machines delivered from 2026 onward, and custom panel profile design services that let customers offer differentiated profiles to their own buyers. The company is currently co-owned by Aaron McDonald and Bill Griffin following a 2020 generational transition from founders Dan and Carol McDonald.

Name

Metal Rollforming Systems

Legal name

Metal Rollforming Systems

Website

https://mrsrollform.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Metal Rollforming Systems is a family-owned, US manufacturer of rollforming equipment for the metal roofing, siding, and post-frame building industries, producing 100% in-house panel lines, trim lines, and coil-processing machines sold directly to manufacturers and contractors.

Ownership category

akta.pro rank

Product category

Rollforming Equipment

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519)

SIC

Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

Keywords

• Rollforming equipment
• Metal roofing machinery
• Panel production lines
• Trim rollformers
• Metal building equipment

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Rollforming Equipment Sales: MRS designs, manufactures, and sells rollforming machines and equipment directly to customers. Products include panel lines (Titan, Signature, Patriot), trim lines, slitting and recoiling machines, decoilers, and accessories. Equipment is sold as capital goods, typically as complete production lines with accessories.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Metal Rollforming Systems (MRS) designs, manufactures, and sells rollforming equipment for the metal roofing and metal building industry. The product portfolio includes panel rollforming lines (Titan, Signature, Patriot series), trim rollformers, hemming rollformers, specialty profile machines, slitting and recoiling lines, decoilers, and supporting accessories. All design, tooling, manufacturing, and assembly are performed 100% in-house at the company's Spokane, WA facility, and equipment is sold as capital goods to metal roofing/siding manufacturers and contractors.

Product overview

Metal Rollforming Systems is a manufacturer of rollforming equipment for the metal building industry, offering a complete portfolio of panel lines and trim equipment. The core product lines include three series of panel rollformers: the Titan Series (high-speed industrial grade), Signature Series (mid-range flagship), and Patriot Series (versatile and affordable with modular die sets). Supporting the panel lines is a comprehensive suite of trim equipment including single and multi-trim rollformers, hemming rollformers, and specialty profiles like Board and Batten, F & J, Super Single, and Dutch Lap Siding. The company also manufactures ancillary equipment including slitting lines, recoiler lines, coil reels, decoilers, shears, multi-batch controls, sheet stackers, coil upenders, back-cut shears, and ridge-cap presses. All products are manufactured 100% in-house at their Spokane, WA facility.

Differentiator

Problem solved

Functional benefit

Brands

• MRS Metal Rollforming Systems: Primary brand name for the company and its rollforming equipment product line.

Products and services

• Titan Series Rollformer High-speed single or double deck rollformer designed for industrial production, operating at 200 feet per minute with heavier duty components and an automatic friction-controlled drive system. Targeted at high-volume metal panel manufacturers.
• Signature Series Rollformer Mid-range flagship rollformer running at 150 feet per minute, suited for companies where higher volume production is not necessary. Built to the same quality standards as the Titan Series.
• Patriot Rollformer MRS's most versatile and affordable rollformer, operating at 120 feet per minute, with an integrated shear, modular die set, compact footprint, and rafted design that allows quick changeover between panel profiles.
• Trim Rollformers (Single & Multi) Rollforming equipment for trim and flashing production with the ability to run up to 5 profiles on one machine and produce up to 600 pieces of trim per hour, replacing slower folder-based methods.
• Hemming Rollformer Equipment for hemming one or both edges on trim pieces, with 4–24 inch width capacity, operating at 120 feet per minute and handling grade 50 and grade 80 material.
• Board and Batten Rollformer Concealed fastener board and batten profile rollformer with 30 to 26 gauge capacity, variable speed control, and optional striations or flats in a compact 34-inch wide footprint.
• F & J Trim Rollformer Combined F & J profile trim machine with tear drop hem for full hard grade 80 material, adjustable soffit receiver, and production capacity of 600 pieces of 10-foot trim per hour.
• Super Single Trim Rollformer 4-in-1 trim machine producing Large Corner, Ridge Cap, Mini Corner, and Gable Trim profiles with approximately 10-minute changeover time and 600 pieces per hour capacity.
• Double 5" Dutch Lap Siding Panel Concealed fastener lap panel with 13.625 inch strip width, S-lock lap design, and integrated rotary punch for nail slots, targeting residential consumers.
• Soffit / Wall Panel Line Panel line for soffit and wall applications with 16-inch panel width, industry standard 20.125 inch coil width, operating at 150 feet per minute with concealed S-lock design, nail slots for thermal expansion, and weep holes for water evacuation.
• Slitting Line Coil slitting equipment with up to 9 knives, 48-inch width capacity, ability to run 29 to 24 gauge material, and 150 feet per minute line speed. Slitter shafts are precision-ground chromed 4140 steel to within 0.0005-inch tolerance.
• Recoiler Line Slit-to-Recoil equipment for cutting master coils into smaller widths and rewinding onto coil cartridges for trim or snap-loc production, with 12,000-pound capacity.
• Coil Reel Coil handling equipment available in 5-ton, 6-ton, and 10-ton capacities with speeds up to 200 feet per minute and automatic precision speed adjustment.
• Multi-Station Decoiler Decoiler allowing up to 6 coils ready for use with 10,000-pound capacity and hydraulic powered forward/reverse for re-coil operation.
• Shear Pre-cut shear with unique upward cut design reducing scratching, VFD electric motor drive, and ability to cut any length sheet up to 100 feet.
• Multi-Batch Controls UL approved control panel with 15-inch touch screen, ability to hold up to 100 different jobs with 100 different lengths, and optional printer for itemized order summaries.
• Sheet Stacker Magnetic or hydraulic zero clearance drop stacker with adjustable drop distance of 2-12 inches and ability to stack sheets up to 40 feet in length.
• Coil Upender Coil rotation equipment in 6-ton or 10-ton capacities with high speed industrial motors and safety features including electric safety brake and coil cradle.
• Back-Cut Shear Free-standing shear for cutting already formed panels to any length, capable of cutting 30 to 22 gauge material with 36-inch adjustable back stop.
• Ridge-Cap Press Press for forming ridge caps with 26 and 24 gauge material capacity, adjustable back-gauge, and depth adjustment for 1/12 to 4/12 pitch roof requirements.

Quantifiable outcome

• Trim rollformers produce up to 600 pieces of 10-foot trim per hour, compared to approximately 1 minute 25 seconds per piece on a folder, representing a 5-10x improvement in production speed.
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Formtek Group: Formtek Group is a multi-brand rollforming equipment manufacturer with brands like BOVA, Dahlstrom, and Turek & Heller serving HVAC, construction, metal building, and general fabrication markets — directly comparable to MRS as a custom rollforming equipment maker for the metal building industry.
• The Bradbury Group: Bradbury Group designs and manufactures roll forming equipment, cut-to-length lines, and metal processing systems for the metal building, construction, and industrial markets, overlapping directly with MRS's panel and trim rollforming equipment portfolio.
• SAMCO Machinery: SAMCO Machinery builds roll forming equipment for metal roofing, garage doors, HVAC, shelving, and other sheet metal applications — a directly comparable manufacturer serving many of the same metal roofing/siding and trim customers as MRS.
• ASC Machine Tools: ASC Machine Tools manufactures roll forming equipment, coil processing lines, and automated production systems for metal building and construction customers, directly comparable to MRS's in-house equipment manufacturing model.
• Englert Inc. Englert is a leading manufacturer of metal roofing equipment, coil, and accessories for contractors and roll formers in the U.S. metal roofing market — a direct competitor to MRS in panel rollforming equipment, accessories, and trim.
• New Tech Machinery: New Tech Machinery specializes in portable rollforming equipment for contractors, particularly metal roofing and siding standing-seam profiles — closely comparable to MRS as a rollforming equipment supplier targeting the metal roofing contractor segment.
• Knudson Manufacturing: Knudson Manufacturing produces roll forming equipment and metal building components, serving post-frame, metal building, and roofing markets — directly comparable to MRS in equipment design, manufacture, and end-market focus.
• Lockformer Company: Lockformer designs and manufactures roll forming equipment and HVAC duct-related machinery, overlapping with MRS in metal forming equipment for construction and HVAC/architectural sheet metal applications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/metalrollforming
• LinkedInlinkedin.com/company/metal-rollforming-systems

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metal Rollforming Systems