Shopmetrics, Inc.
- Company typePrivate
- Founded2004
- HeadquartersVarna, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Shopmetrics, Inc. firmographics
Firmographics- Name
- Shopmetrics, Inc.
- Legal name
- Research Metrics LLC
- Website
- https://shopmetrics.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Shopmetrics, Inc. industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ)
- akta.pro secondary industries
- Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Service Excellence (EDABACAB)
Keywords
Where Shopmetrics, Inc. is headquartered
LocationHeadquarters
- HQ city
- Varna
- HQ country
- Bulgaria
- HQ region
- Europe
Offices2 records
Markets served
Shopmetrics, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Platform Subscription: Enterprise-class software solutions provided as a platform offering to mystery shopping, market research, and service-improvement industries. The platform includes integrated tools for survey generation, scheduling, data collection, validation, analysis, and reporting.
- Project and Fieldwork Management: Service covering mystery shopping, internal audits, retail audits, telephone/web audits, in-store demonstrations, and micro-gigs through the integrated CX Suite ecosystem.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Shopmetrics, Inc. product offering
Product offeringCore offering
Shopmetrics provides an integrated Customer Experience Excellence Suite (CX Suite) software platform that enables mystery shopping providers, market research firms, and retail audit companies to manage the full quality management lifecycle — from project scheduling and field data collection through analytics and action management. The platform is built around the proprietary A4 Methodology (Acquire, Analyze, Act, Achieve) and includes modules such as Shopmetrics CX, Field Portal, CX Analytics, GigSpot, Surveo, Aptivate Microlearning, Dataverse CX, Actionate Action Management, and Partner Network.
Product overview
Shopmetrics offers a unified platform-plus-modules architecture called the Customer Experience Excellence Suite (CX Suite), featuring Shopmetrics NEXT as the core service excellence platform. The suite integrates Shopmetrics CX (operational hub), Field Portal (fieldwork data collection), CX Analytics (business intelligence), GigSpot (contractor marketplace), Surveo (survey collection), Aptivate Microlearning (training), Dataverse CX (prospect research), Actionate Action Management (action planning), and Partner Network (collaboration). Products such as MobiAudit and Surveo provide online and offline data collection, storage, delivery, and analysis capabilities across mystery shopping, fieldwork, business audits, and market research operations in over 80 countries.
Differentiator
Problem solved
Functional benefit
Brands
- Shopmetrics CX: The core CX operations platform for customer experience management
- Shopmetrics NEXT
- GigSpot
- Surveo
- MobiAudit
- CX Analytics
- Dataverse CX
- Partner Network
- Aptivate Microlearning
- Actionate Action Management
- Field Portal
- A4 Methodology
Products and services
- Shopmetrics NEXT
Quantifiable outcome
- Significant cost savings and efficiency improvements for clients
- +1 more outcomes
Companies that use Shopmetrics, Inc.
Customer profileSegments3 records
Ideal customer profiles3 records
Shopmetrics, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature9 records
Shopmetrics, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partner NetworkcoreAn ever-growing group of providers on the Shopmetrics platform who can partner on global or special projects, or assist with yours. Primary Partners have complete control over what parts of their projects they choose to outsource to their Secondary Partner(s). The Collaboration features allow Partners to easily set up data transfers between each other.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Shopmetrics, Inc. competitors and assessment
Company assessmentDirect peers
- MaritzCX: CX services and technology arm of Maritz focused on customer experience measurement, including mystery shopping and voice-of-customer. Comparable in offering mix (research services plus platform) and target enterprise buyers.
- Intellishop: Specialty SaaS platform purpose-built for managing mystery shopping programs. Direct head-to-head competitor serving the same primary segment (mystery shopping providers) with overlapping functionality around field assignments, surveys, and reporting.
Emerging players
- InMoment: CX and VoC platform combining surveys, text analytics, and experience improvement workflows. Targets the same enterprise CX buyer as Shopmetrics, though with a stronger horizontal SaaS GTM rather than a mystery shopping-specialized product.
- AskNicely: Frontline customer experience and NPS platform with mobile-first survey collection. Competes for the same CX software budget as Shopmetrics, especially with multi-location retail and service brands, though lighter on fieldwork management.
- Forsta (formerly Confirmit): Enterprise feedback and CX research platform covering surveys, VoC, and analytics. Overlaps with Shopmetrics' Surveo and CX Analytics modules and sells into similar market research and enterprise customers globally.
- CustomerGauge: NPS and B2B customer experience management platform with action management and benchmarking. Adjacent to Shopmetrics' Actionate and CX Analytics modules, focused on CX rather than mystery shopping data collection.
- Mobenzi: Mobile data collection and field worker platform used for audits, surveys and field research in emerging markets. Comparable to Shopmetrics' MobiAudit and Field Portal capabilities, particularly in offline-capable field deployments.
Broad incumbents
- Qualtrics: Enterprise experience management platform (now part of SAP) covering CX, EX, and market research surveys. Overlaps with Shopmetrics' survey, analytics, and action management capabilities, addressing the same CX buyer persona at greater scale.
- Medallia: Enterprise customer experience and VoC platform with AI-driven analytics and action workflows. Comparable to Shopmetrics' CX Analytics and Actionate Action Management, but positioned at the high end of enterprise budgets.
- Ipsos (Mystery Shopping): Global research giant with a dedicated mystery shopping practice. Larger incumbent competing for many of the same brand-side mystery shopping budgets, but operates as a services-led business rather than a software platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shopmetrics, Inc. social profiles
Digital presenceShopmetrics, Inc. compliance and trust
Trust signalCompliance2 records
Shopmetrics, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopmetrics, Inc. leadership team
Management profileNumber of profiles
Shopmetrics, Inc. subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shopmetrics, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopmetrics, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopmetrics, Inc.
What does Shopmetrics, Inc. do?
Shopmetrics provides an integrated Customer Experience Excellence Suite (CX Suite) software platform that enables mystery shopping providers, market research firms, and retail audit companies to manage the full quality management lifecycle — from project scheduling and field data collection through analytics and action management. The platform is built around the proprietary A4 Methodology (Acquire, Analyze, Act, Achieve) and includes modules such as Shopmetrics CX, Field Portal, CX Analytics, GigSpot, Surveo, Aptivate Microlearning, Dataverse CX, Actionate Action Management, and Partner Network.
Is Shopmetrics, Inc. a public or private company?
Shopmetrics, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shopmetrics, Inc. founded?
Shopmetrics, Inc. was founded in 2004. It employs 11 to 50 people.
Where is Shopmetrics, Inc. based?
Shopmetrics, Inc. is headquartered in Varna, Bulgaria, in the Europe region.
How does Shopmetrics, Inc. make money?
Two revenue lines are on record. Software Platform Subscription is the primary driver. The others are project and Fieldwork Management.
Who are Shopmetrics, Inc.'s main competitors?
Direct peers on record are MaritzCX and Intellishop. Emerging players are InMoment, AskNicely, Forsta (formerly Confirmit), CustomerGauge and Mobenzi. Broad incumbents are Qualtrics, Medallia and Ipsos (Mystery Shopping).
Does Shopmetrics, Inc. have an API?
No public API is recorded for Shopmetrics, Inc..
What industry is Shopmetrics, Inc. in?
Shopmetrics, Inc.'s product category is Customer Experience Management Software. Its primary akta.pro industry code is BPAAAAAJ, Customer Experience (CX) Quality, Training & Workforce Management (WFM), with a secondary code of BPAHALAK, Customer Experience (CX) & Voice-of-Customer Analytics. Its NAICS code is 5132.