What Rite Environmental does

Rite Environmental, Inc. (formerly Recycle Rite) is a privately held waste collection, recycling, and environmental services company headquartered in Waterloo, Iowa, with a secondary depot in Central City. Founded in 2011 by Brian Hoyer as a curbside recycling pickup operated out of his parents' garage, the company rebranded to Rite Environmental in 2016 alongside the acquisition of Denver Construction's waste hauling division, and has since expanded through four acquisitions (Denver Construction 2016, Beninga Sanitation 2017, Cedar Falls Oil Co. 2021, Iowa Gold Distributing 2023) into a multi-service operator serving residential, commercial, and municipal customers across Northeast Iowa, with a used-oil collection footprint extending into Minnesota, South Dakota and Wyoming.

The company offers a comprehensive suite of services including regularly scheduled residential curbside garbage and recycling collection (plastics #1-7, metal cans, cardboard, paper), commercial front- and rear-load dumpster service in 2-8yd sizes plus compactor receiver boxes and 64-gallon carts, municipal contracting for cities, towns and HOAs, roll-off dumpster rentals in 12yd and 30yd sizes for construction and renovation projects, and used oil, filter, absorbent and antifreeze collection with downstream resale into re-refining, asphalt, and burner applications. Supporting infrastructure includes a self-service online ordering portal powered by ASAP Marketplace, an online customer dashboard, and a bill-pay system that processes American Express, Discover, MasterCard and Visa with a 4% processing fee. Portable toilet rentals are offered through a channel partnership with D&S Portables.

Revenue is generated through a mix of recurring subscription contracts (residential and commercial collection), one-time transactional roll-off rentals, and used-oil resale. Go-to-market is direct: phone-based sales (319.235.7401), quote-request web forms, the self-serve ordering portal for residential and small commercial roll-off demand, and direct RFP bidding for municipal and HOA contracts. The company is bootstrapped with no disclosed venture or institutional funding and is led by President Brian Hoyer alongside a small named management team handling operations, office, maintenance and sales.

Name

Rite Environmental

Legal name

Rite Environmental Inc

Website

https://riteenvironmental.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Rite Environmental is a privately held Iowa-based waste collection, recycling, and roll-off dumpster rental company serving residential, commercial, and municipal customers across Northeast Iowa, with a used-oil collection footprint extending into Minnesota, South Dakota and Wyoming.

Ownership category

akta.pro rank

Product category

Waste Management and Recycling Services

NAICS

Solid Waste Collection (562111), Waste Collection (56211)

SIC

Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Municipal Contract Collection & Franchise Operations (BPALAAAH)

akta.pro secondary industries

Residential Junk Removal & Hauling (HSAKALAA), Bulky Item & White Goods Collection (EUAIAAAH)

Keywords

• Waste removal services
• Recycling services
• Roll-off dumpster rental
• Commercial waste hauling
• Used oil collection

Headquarters

HQ city

Waterloo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Recurring Waste Collection Services: Regularly scheduled garbage collection for residential and commercial customers. Provides weekly garbage service with flexible collection frequencies (monthly, every other week, or weekly). Revenue is generated through recurring service contracts.
2. Roll-Off Dumpster Rental: One-time rental of roll-off containers for construction, remodeling, cleanouts, and special projects. Available in 12yd and 30yd sizes. Also offers permanent container rentals (2-8yd) for ongoing commercial service.
3. Used Oil Collection and Sales: Collects used oil, used oil filters, absorbents, and antifreeze from commercial sites. Collected used oil is made available for sale for residential or commercial use including re-refining for new motor oils, asphalt production, oil burners, and fence post treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rite Environmental provides scheduled residential and commercial garbage collection, recycling pickup and drop-off locations, roll-off and permanent dumpster/container rentals (2yd–40yd), municipal contracting for cities, towns, and HOAs, and used oil, filter, absorbent, and antifreeze collection and resale for residential, commercial, and oil-and-lube customers in Northeast Iowa.

Product overview

Rite Environmental is a waste removal and recycling company offering a comprehensive suite of services through multiple interconnected product lines. The core offerings include Residential Waste Removal & Recycling (curbside garbage collection and recycling), Commercial Waste Disposal & Recycling (front/rear load dumpsters and compactors), and Municipal Waste & Recycling (contracting services for cities, towns, and HOAs). Container and dumpster rentals are available in permanent (2-8yd slant dumpsters) and roll-off sizes (12yd, 30yd) for various project needs. Used Oil Services, acquired in 2021 through Cedar Falls Oil Co., provides collection and recycling of used oil, filters, absorbents and antifreeze. Supporting services include online bill pay, customer account management, and portable toilet rentals through partnership with D&S Portables.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Waste Removal & Recycling Regularly scheduled residential garbage and curbside recycling collection with Rite-provided 64-gallon or 96-gallon carts or 2yd dumpsters; recyclables include plastics #1-7, metal cans, cardboard, office paper, and newspaper.
• Commercial Waste Disposal & Recycling Monthly, biweekly, or weekly front-load or rear-load dumpster service in 2–8yd sizes for businesses, with receiver boxes for compactors, 64-gallon carts for small businesses, and portable toilets for job sites and commercial farms.
• Municipal Waste & Recycling Services Contracted waste removal and recycling services for cities, towns, and HOAs, including residential waste removal, recycling drop-off locations, roll-off containers, and dumpsters for municipal buildings.
• Roll-Off Dumpster Rental Roll-off container rentals in 12yd and 30yd sizes available for one-time or recurring use, for clean-outs, renovations, construction, roofing, and remodeling projects, ordered via the online ordering portal.
• Container / Dumpster Rentals Permanent dumpster rentals in 2yd, 4yd, 6yd, and 8yd slant sizes for small to large businesses, with 12yd and 30yd options for smaller projects and masonry work.
• Used Oil Services Collection of used oil, used oil filters, absorbents, and antifreeze from commercial sites and farms; collected used oil is made available for sale to residential and commercial buyers for end uses including re-refining into new motor oils, asphalt production, oil burners, and fence post treatment.

Quantifiable outcome

• Roll-off portion of the business grew by over 50% in less than a year after February 2016 acquisition

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• D&S PortablesminorChannel Partner/ Reseller/ DistributorRite Environmental partners with D&S Portables to provide portable toilets to celebrations, festivals, construction job-sites, farms, and commercial locations. This partnership extends service offerings to customers needing portable sanitation alongside waste removal services.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GFL Environmental: Diversified environmental services company providing solid waste, recycling and used-oil collection across North America. Comparable service lines including residential/commercial hauling and used oil/antifreeze collection.
• Rumpke Consolidated Companies: Family-owned regional hauler serving the Midwest (Ohio, Kentucky, Indiana, West Virginia) with residential, commercial, recycling and roll-off services. Similar private, founder-led operating profile to Rite Environmental but at larger scale.
• Clean Harbors: Largest North American provider of environmental and industrial services, including used-oil and hazardous waste collection. Comparable to the used-oil and antifreeze collection line Rite acquired via Cedar Falls Oil Co. and Iowa Gold Distributing.
• Casella Waste Systems: Regional solid waste, recycling and resource management operator in the Northeast and Mid-Atlantic U.S. Highly comparable regional roll-up model with municipal franchise contracts and roll-off services.
• Republic Services: Second-largest U.S. solid waste hauler offering residential, commercial and municipal collection plus recycling. Directly comparable in service mix to Rite Environmental but with national scale and integrated recycling/disposal assets.
• Waste Management, Inc. Largest North American solid waste and recycling hauler with extensive municipal and commercial collection operations. Overlaps directly with Rite Environmental's residential, commercial, and municipal collection, but operates at vastly greater scale across the U.S.
• FCC Environmental: Solid waste and environmental services provider active across the U.S. Comparable residential and commercial collection, recycling and roll-off service set with overlapping municipal contracting.
• Waste Connections: Large North American solid waste consolidator with a roll-up strategy of small and mid-market haulers — the same playbook Rite Environmental is executing in Iowa. Operates across the U.S. and Canada with a similar municipal/commercial mix.

Direct peers

• Sierra Waste & Recycling: Small-to-mid-market regional hauler offering roll-off, residential and commercial collection. Operates as a private local competitor in a similar size band to Rite Environmental.

Others

• ASAP Marketplace: Online marketplace platform for roll-off dumpster rentals. Enables, rather than competes with, Rite Environmental by powering its ordering portal and aggregating SMB demand across multiple regional haulers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/riteenviro
• Facebookfacebook.com/RiteEnvironmental
• LinkedInlinkedin.com/company/recycle-rite-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rite Environmental