ASAP Marketplace

What ASAP Marketplace does

ASAP Marketplace, operated by ASAP, LLC (a subsidiary of ASAP Site Services founded in 1995), is a Columbia, Maryland-based online marketplace that connects customers needing temporary site services with a nationwide network of over 5,000 vetted local haulers across all 50 states. The company was relaunched in its current digital marketplace form in May 2023 following the July 2021 acquisition of DumpsterMarket.com, under CEO Sean Mahon who has led the business since 2018. Core product categories include portable toilets (standard, ADA, sink-equipped, flushable, and high-rise variants), roll-off dumpsters (10–40 yard), restroom trailers (2–10 stalls), temporary fencing, tents (10×10 to 100×100), and portable storage and office units. The platform's underlying technology combines a proprietary zip-code-level pricing engine with a curated hauler directory and an online ordering flow, supplemented by an inside-sales team of "ASAP Advisors" reachable by phone or text for guided transactions.

The business operates a marketplace model, earning revenue through commissions or margins on rentals coordinated between customers and haulers, with a secondary stream from coordination services covering product selection, delivery scheduling, placement, and maintenance. Pricing is unit-based and highly variable by zip code, product, and duration — for example, standard portable toilets range from $150 to $185 per rental period, 20-yard roll-off dumpsters from $275 to $700 per haul, and restroom trailers from $2,800 to $6,000, while commercial dumpsters follow a recurring $75–$300 per week monthly billing cadence. Distribution is hybrid: SMB and residential customers transact self-serve online, while enterprise customers are routed to the MVP Loyalty Program, a white-glove B2B offering with bespoke pricing and dedicated account management. Marketing is driven by SEO-focused educational content, social media presence, phone/text inside-sales support, and customer reviews.

ASAP serves four primary customer segments — construction (new builds, remodels, infrastructure, solar farms, power stations), events (festivals, weddings, corporate gatherings), residential/homeowners (renovations and cleanouts), and commercial/business (retail, restaurants, facilities) — with secondary use cases in emergency/disaster relief, agriculture, and military bases. Named customers include EMCOR, Whiting-Turner, Walmart, Amazon, UAW, the US Army, Servpro, and Dollar General. The company reports 100,000+ successful orders fulfilled cumulatively, 50,000+ locations serviced, and 7,500+ commercial and residential customers served annually. The team is small (11–50 employees) and the business has been bootstrapped over its nearly 30-year history with no disclosed external funding rounds.

Name

ASAP Marketplace

Legal name

ASAP, LLC

Website

https://asapmarketplace.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Construction Site Services Marketplace

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Portable Restroom & Sanitation Rentals (Restrooms, Handwashing Stations) (HSACAFAH)

akta.pro secondary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

Keywords

• Construction site services
• Portable toilet rentals
• Roll-off dumpster rentals
• Temporary fencing rental
• Equipment rental marketplace

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission/Margin: ASAP Marketplace operates as an intermediary connecting customers with local haulers. The company earns revenue through commissions or margins on rentals facilitated through their platform, coordinating delivery, placement, and pickup services through their network of vetted vendors.
2. Rental Coordination Services: The company provides coordination services including product selection guidance, delivery scheduling, placement confirmation, and ongoing maintenance coordination, adding value to the transaction between customers and haulers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ASAP Marketplace operates an online marketplace that connects customers with more than 5,000 vetted local haulers across all 50 U.S. states to rent portable toilets, roll-off dumpsters, restroom trailers, tents, portable storage containers, and temporary fencing and barricades. The platform serves construction sites, commercial projects, residential needs, and live events through a single digital interface, supported by expert advisors, zip-code-level pricing intelligence, and real-time order tracking. The company also offers an MVP white-glove loyalty program for enterprise customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Portable Toilets

Quantifiable outcome

• Over 100,000 successful orders fulfilled
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Portable Sanitation AssociationminorOthersIndustry association membership demonstrating commitment to portable sanitation industry standards, best practices, and professional development in the temporary site services sector.
• National Waste & Recycling (NWB)minorOthersIndustry association membership in the waste management and recycling sector, demonstrating adherence to industry standards and environmental compliance in dumpster and waste services.

Scale indicators12 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Thumbtack: Online marketplace connecting consumers with local service professionals across many categories including home improvement. Comparable as a digital local services marketplace with a similar GTM (self-serve plus pro network), though broader and consumer-focused.

Regional players

• Honey Bucket: Regional portable sanitation and temporary site services provider with strong West Coast presence, offering portable toilets, fencing, and storage. Comparable product mix and customer base to ASAP but operates regionally with owned assets rather than as a national marketplace.

Broad incumbents

• Herc Rentals: Large equipment rental company serving construction, industrial, and infrastructure markets with broad fleet including site services. Comparable enterprise customer overlap with construction/industrial accounts, though broader scope and asset-heavy.
• Republic Services: Major U.S. waste services company with commercial dumpster, roll-off, and recycling offerings. Overlaps with ASAP's commercial/construction dumpster business at scale and could expand into temporary site services.
• United Site Services: Largest national provider of portable restrooms, temporary fence, and other site services with owned fleet and direct sales force. Directly competes with ASAP's portable toilet and site service offering, but operates an asset-heavy model rather than a marketplace.
• Sunbelt Rentals: One of the largest equipment rental companies in North America, serving construction and industrial customers with a broad fleet including portable toilets, fencing, and storage. Comparable on customer overlap (construction/enterprise) and rental categories, but asset-heavy and broader in scope.
• Waste Management Inc. Largest U.S. waste and environmental services company, providing commercial dumpster and roll-off services nationwide. Directly competes with ASAP's roll-off dumpster business and has unmatched national infrastructure, but is not a digital marketplace.
• Angi (Angie's List): Public home services marketplace connecting homeowners with contractors and service providers. Comparable as a marketplace model serving local services demand, but much broader in scope and lacking site-rental specialization.

Direct peers

• PolyJohn Enterprises: Manufacturer and direct renter of portable sanitation equipment (portable toilets, sinks, handwash stations). Comparable product offering in portable restrooms and could serve as both supplier and competitor for ASAP's hauler network.
• EquipmentShare: Construction equipment rental marketplace and technology platform serving contractors with heavy equipment, telematics, and fleet management. Closest comparable in being a tech-enabled rental marketplace serving construction customers, though focused on heavy equipment rather than site services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asap-marketplace

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASAP Marketplace