Afficionado Coffee Roasters

Name

Afficionado Coffee Roasters

Legal name

Afficionado Coffee Roasters

Website

https://afficionadocoffee.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industries

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG), Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)

Keywords

• Specialty coffee roasting
• Single origin coffee
• Wholesale coffee programs
• Espresso blends
• Ready to drink cold brew

Headquarters

HQ city

Morganville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Coffee Sales: E-commerce sales of whole bean and ground specialty coffees to individual consumers through their Shopify storefront, with products ranging from single origins to espresso blends and ready-to-drink beverages
2. Subscription Service: Recurring subscription model offering 10-15% discounts on regular deliveries of coffee products with flexible frequency options (weekly, bi-weekly, monthly)
3. Wholesale Coffee Programs: B2B sales of coffee products and full coffee program services to restaurants, hotels, offices, and cafes including equipment provision, training, and ongoing support
4. Retail Coffee Shop: In-person beverage and food sales at flagship Hell's Kitchen location with order-ahead pickup and loyalty rewards program
5. Apparel and Merchandise: Sale of branded apparel items including t-shirts, tote bags, and other merchandise through e-commerce and retail locations

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Afficionado Coffee Roasters sources green coffee directly from 13 exclusive farms across the Americas and Africa, then roasts it by hand on a vintage 1955 Gothot roaster at its New Jersey roastery. The company sells single origin coffees, espresso and blended coffees, a ready-to-drink cold brew in bag-in-box format, and branded apparel through a Shopify e-commerce storefront, a wholesale division serving restaurants, hotels, and offices in the Northeast, and a flagship coffee shop in Hell's Kitchen, Manhattan.

Product overview

Afficionado Coffee Roasters is a specialty coffee company offering a portfolio of single origin coffees, espresso blends, ready-to-drink beverages, and apparel. The product lineup includes 10 single origin coffees sourced directly from farms in Ethiopia, Congo, Peru, Guatemala, Nicaragua, Honduras, Colombia, and Bolivia, featuring distinct terroir-driven flavor profiles. Their espresso offerings comprise 4 proprietary blends including the Benchmark, Liberator, Aileron, and Calico Decaf. The company also offers a ready-to-drink Magical Cold Brew in bag-in-box format, and premium merchandise including tote bags and logo t-shirts. All products are roasted by hand on a vintage 1955 Gothot roaster in their New Jersey facility, with wholesale services and a flagship coffee shop in NYC's Hell's Kitchen.

Differentiator

Problem solved

Functional benefit

Products and services

• Afficionado Ethiopia Uraga Single Origin Coffee Single origin coffee from Guji Zone, Oromia, Ethiopia; natural processing with notes of Alpine Strawberry, Lemon Verbena, and Pink Peppercorn, recommended for Hario pour over brewing.
• Afficionado Congo Nyamasasa Single Origin Coffee Single origin coffee from Kalehe District, South Congo D.R.C.; fully washed Red Bourbon, dried on African beds with notes of Bright Citrus, Malty Fudge, and Honey.
• Afficionado Peru Punku Rumi Single Origin Coffee Single origin coffee from Lambayeque, Peru; Typica and Caturra varietals, semi-washed processing dried on granite mountain stone with notes of Chocolate, Whiskey, and Maple.
• Afficionado Guatemala El Platanillo, Las Flores Single Origin Coffee Single origin coffee from San Rafael Pie de la Cuesta, San Marcos, Guatemala; Red Icatu and Yellow Icatu varietals, washed processing with notes of Spicy Cinnamon, Vanilla, and Honey.
• Afficionado Nicaragua La Huicoya Single Origin Coffee Women-produced single origin coffee from Dipilto, Nueva Segovia, Nicaragua; washed Caturra with notes of Toffee, Peanut, and Earthy.
• Afficionado Honduras Finca Cerro Bueno Single Origin Coffee Single origin coffee from Cerro Bueno, San Jose, La Paz, Honduras with Cafe Marcala Denomination of Origin; Catuai and Pacamara varietals with notes of Brown Butter, Nutty Praline, and Light Citrus.
• Afficionado Ethiopia Hamma Collective Single Origin Coffee Single origin coffee from Yirgacheffe, Ethiopia sourced from the Hamma Collective; wet fermentation with Heirloom varietal and notes of Graham Cracker, Honey, and Florality.
• Afficionado Ethiopia Dangora Cooperative Decaf Decaffeinated single origin coffee from Sidamo, Ethiopia; natural sun-dried processing on African beds, Heirloom varietal with notes of Malty, Citrus, and Milk Chocolate, decaffeinated in Germany.
• Afficionado Colombia Cascabel Single Origin Coffee Single origin coffee from Narino, Colombia; Caturra and Colombia varietals, washed processing with notes of Chocolate, Honey Toffee, and Lemon Confit.
• Afficionado Bolivia Finca Floripondio Single Origin Coffee Single origin coffee from Samaipata, Santa Cruz, Bolivia, part of the Fincas Los Rodriguez project; Coco Natural processing with SL-28 varietal and notes of Bright Tangerine, Vibrant Peppercorn, and Dark Muscovado.
• Afficionado Liberator Espresso Blend Progressive espresso blend from Brazil, El Salvador, and Guatemala combining washed and natural processed coffees; Bourbon, Icatu, and Yellow Catucai varietals with notes of Baker's Chocolate, Rum Raisin, and Sweet Lemon Finish; available in 12oz and 5lb bulk formats.
• Afficionado Benchmark Espresso Blend Classic espresso blend from Brazil, Peru, and Honduras combining washed and natural processing with notes of Dark Chocolate, Creamy body, and Stewed Red Fruit.
• Afficionado Aileron Blend Signature blend from Brazil, D.R. Congo, and Honduras; Red Bourbon and Caturra varietals with notes of Peanut, Caramel, and Citrus Jam, built via Afficionado's purpose-driven artisan blending methodology.
• Afficionado Calico Decaf Espresso Blend Decaffeinated espresso blend from Colombia and Ethiopia with fully washed processing; Caturra and Heirloom varietals offering Peanut, Caramel, and Citrus Jam notes.
• Afficionado Magical Cold Brew (1G Bag-in-Box) Ready-to-drink cold brew from the Lambayeque district of northern Peru, sourced from the Mamahuaca Collective. 100% organic, all natural, pasteurized and shelf-stable; smooth and chocolatey with hints of whiskey and maple. Sold as a 1-gallon bag-in-box.
• Afficionado Origin Tote Premium everyday tote bag available in Green and Black colorways, sold as branded merchandise through the e-commerce store and retail coffee shop.
• Afficionado Logo Tee Premium cotton t-shirt with front and back logos and sleeve tag, available in Black, Khaki, or Army Green, sold as branded merchandise through the e-commerce store and retail coffee shop.
• Afficionado Wholesale Coffee Programs End-to-end B2B coffee program for restaurants, hotels, and offices in the Northeast US, including station blueprints, equipment provision, barista training, café design, and ongoing maintenance services.
• Afficionado Hell's Kitchen Flagship Coffee Shop Owned and operated coffee shop in Manhattan's Hell's Kitchen serving in-person beverages and food, with order-ahead pickup via Square and a loyalty rewards program. Doubles as the brand showcase.

Quantifiable outcome

• 13 exclusive farm partnerships worldwide
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Emmanuel Rusatira / Café Imports RwandacoreStrategic or Co-development Partner · 1 January 2022Partnership with coffee producer Emmanuel Rusatira for sourcing from Rwandan washing stations (Fugi, Ngoma, Muzo). Afficionado visited in April 2022 to tour farms and processing facilities. Relationship focused on positive impact for coffee producing communities.
• Mahabub Awel / Mullege CompanycoreStrategic or Co-development Partner · 1 January 2017Partnership established in 2017 with Ethiopian producer Mahabub Awel and his family company Mullege. Access to exclusive Yirgacheffe region coffees through family-owned farms that bypass national coffee exchange. Awel family provides housing, daycare, food and education to workers. Joint community projects including clean water wells (bore holes).
• 13 Farm Partners (Peru, Bolivia, Guatemala, Honduras, Ethiopia, Congo, Nicaragua, Colombia)coreStrategic or Co-development Partner · 1 January 2012Direct trading relationships with 13 exclusive farms worldwide since 2012. Includes Peru (Punku Rumi/Lambayeque), Bolivia (Finca Floripondio/Samaipata), Guatemala (El Platanillo/Las Flores), Honduras (Finca Cerro Bueno/Montecillos), Ethiopia (Hamma Collective/Yirgacheffe, Dangora Cooperative/Jimma, Uraga/Guji), Congo (Nyamasasa/Kalehe), Nicaragua (La Huicoya/Dipilto), Colombia (Cascabel/Nariño). Ongoing community support including school construction, women's centers, irrigation, and agricultural tools.
• Merling Preza / La Huicoya CooperativecoreStrategic or Co-development Partner · 1 January 2012Women-produced coffee from Dipilto, Nicaragua. Merling Preza advocates for small-scale producers' rights and champions women's rights through education programs. La Huicoya Farm serves as reforestation model with 500+ trees planted. Sustainable and organic practices prioritized.
• Rodriguez Family / Fincas Los RodriguezcoreStrategic or Co-development Partner · 1 January 2012Bolivian farming family with 12 farms (8 in Los Yungas/La Paz, 4 in Samaipata/Santa Cruz) established since 2020. 25 years of sourcing and exporting experience. Farms adhere to professional agronomist standards with thoughtful planning, rigorous standards, and cutting-edge farming techniques.
• Mamahuaca Collective (Peru)coreStrategic or Co-development Partner · 1 January 2012Direct trading relationship with Mamahuaca Collective farmers in Lambayeque district for over a decade. Source of Magical Cold Brew single origin coffee. Unique Quechua community partnership with old-world farming methods.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stumptown Coffee Roasters: Premium third-wave specialty roaster founded in 1999 in Portland, now owned by Peet's Coffee, with direct-trade sourcing, wholesale accounts, DTC e-commerce, and multiple cafés including in NYC. Closely comparable to Afficionado in product (single-origin, espresso), channels (DTC + wholesale + café), and customer base (specialty hospitality).
• Counter Culture Coffee: Specialty coffee roaster with deep direct-trade relationships, a strong wholesale program serving restaurants and cafés, and educational/sustainability programs. Operates at a larger scale than Afficionado but mirrors its wholesale-led, origin-story-driven model.
• Blue Bottle Coffee: Premium specialty roaster (now owned by Nestlé) with DTC subscriptions, a national café footprint, and a wholesale program. Operates at significantly larger scale with venture backing, but is a direct competitor for the same specialty wholesale and DTC customers in the Northeast.
• Intelligentsia Coffee: Specialty third-wave roaster known for direct trade, signature espresso blends, and a robust wholesale program for restaurants, hotels, and offices. Directly comparable to Afficionado in sourcing philosophy, blend methodology, and B2B go-to-market.
• La Colombe Coffee Roasters: Specialty roaster and café operator with a national café footprint, DTC e-commerce and subscriptions, and a wholesale division. Comparable to Afficionado across DTC, wholesale, and café channels and competes for similar NYC/Northeast hospitality accounts.
• Devoción: NYC-based specialty roaster focused on fresh-roasted single-origin Colombian coffees, with cafés in Manhattan and Brooklyn, DTC e-commerce, and direct sourcing. Directly comparable to Afficionado in geography, NYC café presence, and origin-story-led DTC brand positioning.
• Joe Coffee: NYC specialty coffee roaster and multi-location café operator with a wholesale program for restaurants and offices. Overlaps with Afficionado in NYC café geography, specialty positioning, and wholesale target customers in the Northeast.
• Toby's Estate Coffee Roasters: Specialty coffee roaster with NYC cafés, wholesale accounts across the Northeast, and DTC e-commerce. Mirrors Afficionado's combination of retail café, wholesale, and DTC channels and competes for similar hospitality partners in NYC.
• Birch Coffee: NYC specialty roaster and café operator offering single-origin coffees, espresso blends, and a wholesale program. Comparable to Afficionado as a NYC-anchored specialty competitor with overlapping café, wholesale, and DTC touchpoints.
• Ninth Street Espresso: NYC specialty roaster and multi-location café operator with wholesale accounts in the Northeast. Competes with Afficionado for similar NYC specialty wholesale and café customers at the premium end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@afficionadocoffeeroasters7527
• Facebookfacebook.com/afficionadocoffee
• Instagraminstagram.com/afficionado_coffee
• LinkedInlinkedin.com/company/afficionado-coffee-roasters

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Afficionado Coffee Roasters