Church Motion Graphics

What Church Motion Graphics does

Church Motion Graphics (CMG) is a vertical SaaS-style content platform serving churches with ready-to-use visual media for worship services, sermon presentations, and social media engagement. Founded in 2010 by Jeff McIntosh and headquartered in Barrie, Ontario, the company distributes a cloud-hosted library of more than 14,000 motion backgrounds, 30,000 slide templates, 10,000 social graphics, 7,000 still backgrounds, and 300+ countdown timers, used by over 20,000 churches across 90 countries.

The platform combines a subscription-based media library with proprietary browser-based creative tools including CMG Designer (web graphic editor), CMG Pro Builder (custom title/graphic builder), CMG Remix (still composition tool that integrates with Unsplash), TempoMatch (BPM-to-motion matching for worship songs), ColorMatch (color identification with hex extraction), and a free CMG Sans lyric font. Media files are distributed in standard MP4 H.264 formats compatible with the dominant church presentation stacks (ProPresenter, EasyWorship, MediaShout, SongShowPlus, Worship Extreme, Proclaim, PowerPoint), avoiding the need for native software integrations and instead relying on format-level interoperability.

Revenue is generated through three annual subscription tiers — Standard ($249), Premium ($349), and Premium Kids ($679) — supplemented by a la carte single-purchase packs and multi-site licensing for multi-campus churches. The go-to-market is product-led and self-serve, with distribution through churchmotiongraphics.com, a dedicated Media Store, and reseller channels (WorshipHouseMedia.com, TripleWideMedia.com). Marketing relies on content (210+ blog articles, tutorials), a 25,000+ member Facebook community (Visual Church Media), free resources, seasonal Easter/Christmas campaigns, and an affiliate program offering up to 10% referral commissions. In 2023, CMG was acquired by Ministry Brands Holdings, LLC, a Delaware-based software and services platform for faith-based organizations, and now operates as a subsidiary within that portfolio.

Name

Church Motion Graphics

Legal name

Church Motion Graphics Inc.

Website

https://churchmotiongraphics.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Church Motion Graphics is a subscription-based visual media platform serving churches worldwide with motion backgrounds, slide templates, social graphics, and browser-based creative tools, used by 20,000+ churches across 90 countries and operating under Ministry Brands since 2023.

Ownership category

akta.pro rank

Product category

Church Media and Worship Visuals

NAICS

Broadcasting and Content Providers (516), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD)

akta.pro secondary industries

Worship & Liturgy Publishing (Liturgical Texts, Missals, Service Books, Hymnals) (MPAJAHAE), Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC)

Keywords

• Church media library
• Worship motion backgrounds
• Church presentation graphics
• Church slide templates
• Worship visual content

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Subscription Plans: Annual subscription tiers providing access to digital media library with different feature sets. Standard includes motion backgrounds, countdown timers, motion titles, still backgrounds, pro layers, pro titles, and TempoMatch. Premium adds slide templates, social graphics, mini movies, lower thirds, CMG Designer, Pro Builder, and CMG Remix. Premium Kids adds elementary and preschool curriculum content.
2. Single Purchase: Individual graphic packs and assets available for one-time purchase without subscription, allowing churches to buy specific packs directly from the Media Store
3. Multi-Site Subscriptions: Licensing for churches with multiple physical locations requiring separate site licenses
4. CMG Affiliates Program: Referral program allowing users to earn up to 10% commission on purchases made by new customers they refer for an entire year

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Church Motion Graphics sells subscription-based and à la carte access to a large digital media library of worship visuals—including motion backgrounds, still backgrounds, countdown timers, motion titles, slide templates, social graphics, and mini movies—paired with proprietary browser-based design tools (CMG Designer, Pro Builder, CMG Remix, TempoMatch, ColorMatch) for churches of all sizes. Content is delivered as MP4 H.264 video and JPEG assets compatible with all major worship presentation software.

Product overview

Church Motion Graphics operates a subscription-based visual content platform providing ready-to-use graphics specifically designed for worship environments. The portfolio centers on three tiers: Standard ($249/year) with motion backgrounds, countdown timers, still backgrounds, and Pro Layers/Titles; Premium ($349/year) adding slide templates, social graphics, mini movies, lower thirds, and creative tools (CMG Designer, Pro Builder, CMG Remix); and Premium Kids ($679/year) further including elementary and preschool curriculum. Individual purchases are available a la carte. The platform integrates with major worship presentation software (ProPresenter, EasyWorship, etc.) and offers creative tools for customizing content. Over 14,000 motion backgrounds, 30,000 slide templates, 10,000 social graphics, and 7,000 still backgrounds form the core content library, with new content added monthly.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Subscription Annual subscription at $249/year providing access to the full motion backgrounds library, countdown timers, motion titles, still backgrounds (7,000+), Pro Layers, Pro Titles, TempoMatch, and the Look Great Guarantee. Designed for churches needing essential worship visuals.
• Premium Subscription

Quantifiable outcome

• Serving over 20,000 churches worldwide
• +1 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Ministry BrandsflagshipOthers · 1 January 2023Ministry Brands acquired Church Motion Graphics in 2023, bringing CMG into a family of software and services companies for faith-based and non-profit organizations. Ministry Brands is a leading provider of software and services for faith-based organizations. The acquisition opened new possibilities for reaching more churches and improving offerings. CMG now operates under Ministry Brands Holdings, LLC as successor-by-acquisition.
• Visual RevivalcoreStrategic or Co-development PartnerPartnership with Visual Revival to bring stunning nature-focused motion content to the CMG Media Browser. Visual Revival was founded by two former Saddleback Church media creators in 2019. Nine nature-focused motion packs were planned for release through CMG, with each pack including 12+ coordinating motion backgrounds plus matching free still versions. Premium subscribers receive Visual Revival content at no extra cost. Visual Revival content can also be purchased individually.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Canva: Mass-market online design platform increasingly used by churches for social graphics, sermon slides, and announcement design. Not vertical-specific but a meaningful substitute for CMG's lower-tier still backgrounds and social graphics use cases.
• EasyWorship: Established church presentation software with built-in media access and song libraries. Targets the same worship-leader buyer and competes for the same visual-production budget, though at the software/presentation layer rather than raw media.
• Faithlife (Logos Bible Software): Faith-based software platform offering Bible study, sermon prep, and church media tools. Comparable in vertical (church/faith) and recurring-revenue SaaS motion, but broader scope — no direct overlap in motion graphics.
• Renewed Vision (ProPresenter): Maker of ProPresenter, the dominant church presentation software that CMG integrates with. Competes for the same church-media budget through worship-presentation software and increasingly bundled media libraries, though primarily as workflow rather than content.
• Subsplash: Faith-based engagement platform offering mobile apps, giving, and media tools for churches, often including access to worship media. Comparable as a Ministry Brands-adjacent competitor targeting the same church media budget with a broader product suite.
• MediaShout: Long-standing worship presentation software serving the same church-projection use case as CMG's compatible media. Adjacent rather than direct, since MediaShout is a presentation platform while CMG is a content library, but they share the same buyer.

Direct peers

• Shift Worship: Subscription-based provider of worship motion graphics, still backgrounds, and mini movies for churches. Closely aligned with CMG in target customer, product category, and recurring-revenue motion.
• WorshipHouse Media: One of the longest-running marketplaces for church motion graphics, countdowns, and worship media. Directly comparable to CMG as a competing source of ready-to-use motion backgrounds for churches; CMG itself resells through this site, indicating overlapping product-market overlap.
• Freebridge Media: Church motion graphics and worship media subscription service offering motion backgrounds, countdowns, and social graphics. Directly comparable in vertical, product mix, and church-centric positioning.
• TripleWide Media: Long-standing church motion graphics store where CMG originally launched in 2010; now a peer offering competing motion backgrounds, countdowns, and still media to the same worship-leader audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ChurchMotion
• YouTubeyoutube.com/channel/UCunBOXtIYW6LR-TOcj-W9ww
• Facebookfacebook.com/churchmotion
• Instagraminstagram.com/churchmotion
• Pinterestpinterest.com/churchmotiongraphics
• LinkedInlinkedin.com/company/churchmotiongraphics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Church Motion Graphics