Veeda
Veeda USA is a private, direct-to-consumer brand selling 100% natural cotton feminine care products — applicator-free and compact-applicator tampons plus incontinence liners — to health-conscious women across the US and Canada via its Shopify storefront, Amazon, and the othercare.org marketplace.
- Company typePrivate
- Founded-
- HeadquartersDanville, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Veeda does
Veeda USA is a private, direct-to-consumer brand operating in the natural feminine care category. The company's product portfolio is intentionally narrow, comprising three core SKUs: 100% natural cotton applicator-free tampons (Super), 100% natural cotton BPA-free compact applicator tampons (Super Plus), and natural premium incontinence/bladder control unisex liners. Underlying technology is product-formulation rather than software — the differentiator is 100% natural cotton construction and a "free from harmful chemicals and hidden toxins" formulation stance that targets health-conscious women. The company is operated under Naturalena Brands, with corporate references pointing to a San Mateo, California headquarters, while firmographic data lists Danville, USA.
Veeda's go-to-market is multi-channel but small-scale. The primary storefront is a Shopify-powered DTC website (veedausa.com), which now redirects purchase intent to othercare.org following a partnership with that philanthropic wellness marketplace. Distribution is also routed through the Amazon marketplace and the othercare.org platform, with shipping available to the US and Canada. Marketing is minimal and digital-only, relying on email newsletter capture and marketplace surface area. The brand shows strong customer satisfaction signal, with 710 verified Yotpo reviews averaging 5.0 stars, but no paid-acquisition, social, or influencer channels are disclosed.
Revenue mechanics are unit-pricing on commodity-like consumer goods sold in small individual and bulk packs (bulk orders marked non-returnable). No subscription, tiered SaaS, or contractual pricing model exists. No institutional funding, M&A activity, headcount figure, or disclosed revenue figure is present in the available data, indicating a founder-operated, bootstrapped small business rather than a venture-backed CPG platform. The dominant recent strategic action — migration to othercare.org — reads as channel consolidation and ecosystem participation rather than aggressive scaling.
Veeda firmographics
Firmographics- Name
- Veeda
- Legal name
- Veeda USA
- Website
- https://veedausa.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Veeda USA is a private, direct-to-consumer brand selling 100% natural cotton feminine care products — applicator-free and compact-applicator tampons plus incontinence liners — to health-conscious women across the US and Canada via its Shopify storefront, Amazon, and the othercare.org marketplace.
- Ownership category
- akta.pro rank
Veeda industry classification
Industry- Product category
- Feminine Hygiene Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Tampons (CRABAIAC)
- akta.pro secondary industries
- Feminine Care Applicators & Accessories (CRABAIAO), Cotton & Personal Care Paper (Cotton Balls/Swabs, Paper Cotton Products) (CRADALAI)
Keywords
Where Veeda is headquartered
LocationHeadquarters
- HQ city
- Danville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veeda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct E-commerce Sales: Veeda sells natural feminine care products (tampons, liners, incontinence products) directly to consumers through their website and marketplace channels. Products include applicator-free tampons, BPA-free compact applicator tampons, and natural incontinence/bladder control liners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for natural feminine care products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Veeda product offering
Product offeringCore offering
Veeda sells a focused line of natural feminine care products made from 100% natural cotton, including applicator-free tampons, BPA-free compact applicator tampons, and unisex incontinence/bladder control liners. The products are free from harmful chemicals and hidden toxins, and are sold directly to consumers via the Veeda USA e-commerce storefront, the othercare.org marketplace, and Amazon.
Product overview
Veeda offers a focused portfolio of natural feminine care and wellness products, including 100% natural cotton tampons (both applicator-free and compact applicator varieties) and natural premium incontinence/bladder control liners. The company emphasizes toxin-free, natural ingredients across its product range, positioning itself in the natural and holistic wellness category. Products are available through their e-commerce platform and via othercare.org partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- 100% Natural Cotton Applicator Free Tampons (Super) Non-applicator tampons made from 100% natural cotton, designed for comfort and effective menstrual protection for women who prefer toxin-free period care.
- 100% Natural Cotton BPA-Free Compact Applicator Tampons (Super Plus) Compact applicator tampons made from 100% natural cotton with BPA-free applicators, offering reliable menstrual protection for users who prefer an applicator format.
- Natural Premium Incontinence / Bladder Control Unisex Liners Premium cotton liners for incontinence and bladder control protection, designed with extra length and rounded edges for comfort and a secure fit, suitable for men and women.
Quantifiable outcome
- 710 verified reviews with 5.0 star average rating
Companies that use Veeda
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Veeda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Veeda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Othercare.orgcoreVeeda has partnered with othercare.org, a trusted philanthropic purpose-driven marketplace that shares commitment to accessible, natural, and affordable wellness products. Othercare.org supports families and gives back through nonprofit work including the Houston Lone Star Diaper Bank. Veeda products are now available on othercare.org with wider range of wellness essentials, easier shopping, better shipping options, and ongoing community support.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Veeda competitors and assessment
Company assessmentDirect peers
- Cora: Organic cotton tampons, pads, and liners sold DTC with a social-impact mission; overlaps Veeda on both natural ingredient claim and purpose-driven brand identity.
- Rael: Natural and organic feminine care (pads, tampons, liners, menstrual care supplements) sold DTC and through retail; comparable clean-ingredient, millennial-targeted positioning.
- Lola: DTC brand of organic cotton tampons, liners, and pads marketed to women seeking natural period care; competes head-to-head with Veeda in the natural-feminine-care DTC channel.
- The Honey Pot Company: Plant-derived feminine care brand offering cleansers, wipes, tampons, pads, and liners across DTC and retail; directly comparable natural-ingredient positioning to Veeda.
Broad incumbents
- Seventh Generation (Unilever): Established natural household and personal care brand under Unilever offering cotton tampons and feminine care; broad incumbent that competes with Veeda on the 'natural' promise at mass scale.
- Playtex (Edgewell Personal Care): Established tampon and feminine care brand within Edgewell's portfolio; large incumbent competing across both conventional and natural-leaning segments.
- Kotex (Kimberly-Clark): Mass-market feminine care brand from Kimberly-Clark; a major category incumbent whose pricing and shelf presence pressure smaller natural players like Veeda.
- Tampax (Procter & Gamble): Category-leading tampon brand from P&G; dominant incumbent whose mass-distribution and R&D scale set the competitive bar for natural entrants like Veeda.
Emerging players
- Diva International (DivaCup): Reusable menstrual cup brand that competes for the same 'natural/chemical-free' consumer; relevant adjacent alternative to Veeda's disposable natural cotton tampons.
- August: DTC natural tampon and liner brand focused on organic cotton and subscription; smaller-scale direct competitor with overlapping target customer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Veeda social profiles
Digital presenceVeeda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veeda leadership team
Management profileNumber of profiles
Veeda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veeda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veeda
What does Veeda do?
Veeda sells a focused line of natural feminine care products made from 100% natural cotton, including applicator-free tampons, BPA-free compact applicator tampons, and unisex incontinence/bladder control liners. The products are free from harmful chemicals and hidden toxins, and are sold directly to consumers via the Veeda USA e-commerce storefront, the othercare.org marketplace, and Amazon.
Is Veeda a public or private company?
Veeda is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veeda founded?
Veeda was founded in -1.
Where is Veeda based?
Veeda is headquartered in Danville, United States, in the North America region.
How does Veeda make money?
One revenue line is on record: direct E-commerce Sales.
Who are Veeda's main competitors?
Direct peers on record are Cora, Rael, Lola and The Honey Pot Company. Broad incumbents are Seventh Generation (Unilever), Playtex (Edgewell Personal Care), Kotex (Kimberly-Clark) and Tampax (Procter & Gamble). Emerging players are Diva International (DivaCup) and August.
Does Veeda have an API?
No public API is recorded for Veeda.
What industry is Veeda in?
Veeda's product category is Feminine Hygiene Products. Its primary akta.pro industry code is CRABAIAC, Tampons, with a secondary code of CRABAIAO, Feminine Care Applicators & Accessories. Its NAICS code is 456120 and its SIC code is 2844.