Veeda

What Veeda does

Veeda USA is a private, direct-to-consumer brand operating in the natural feminine care category. The company's product portfolio is intentionally narrow, comprising three core SKUs: 100% natural cotton applicator-free tampons (Super), 100% natural cotton BPA-free compact applicator tampons (Super Plus), and natural premium incontinence/bladder control unisex liners. Underlying technology is product-formulation rather than software — the differentiator is 100% natural cotton construction and a "free from harmful chemicals and hidden toxins" formulation stance that targets health-conscious women. The company is operated under Naturalena Brands, with corporate references pointing to a San Mateo, California headquarters, while firmographic data lists Danville, USA.

Veeda's go-to-market is multi-channel but small-scale. The primary storefront is a Shopify-powered DTC website (veedausa.com), which now redirects purchase intent to othercare.org following a partnership with that philanthropic wellness marketplace. Distribution is also routed through the Amazon marketplace and the othercare.org platform, with shipping available to the US and Canada. Marketing is minimal and digital-only, relying on email newsletter capture and marketplace surface area. The brand shows strong customer satisfaction signal, with 710 verified Yotpo reviews averaging 5.0 stars, but no paid-acquisition, social, or influencer channels are disclosed.

Revenue mechanics are unit-pricing on commodity-like consumer goods sold in small individual and bulk packs (bulk orders marked non-returnable). No subscription, tiered SaaS, or contractual pricing model exists. No institutional funding, M&A activity, headcount figure, or disclosed revenue figure is present in the available data, indicating a founder-operated, bootstrapped small business rather than a venture-backed CPG platform. The dominant recent strategic action — migration to othercare.org — reads as channel consolidation and ecosystem participation rather than aggressive scaling.

Name

Veeda

Legal name

Veeda USA

Website

https://veedausa.com

Company type

Private

Operating status

Operating

Short description

Veeda USA is a private, direct-to-consumer brand selling 100% natural cotton feminine care products — applicator-free and compact-applicator tampons plus incontinence liners — to health-conscious women across the US and Canada via its Shopify storefront, Amazon, and the othercare.org marketplace.

Ownership category

akta.pro rank

Product category

Feminine Hygiene Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Tampons (CRABAIAC)

akta.pro secondary industries

Feminine Care Applicators & Accessories (CRABAIAO), Cotton & Personal Care Paper (Cotton Balls/Swabs, Paper Cotton Products) (CRADALAI)

Keywords

• Natural feminine care
• Cotton tampons
• Incontinence liners
• Period care products
• Toxin-free hygiene

Headquarters

HQ city

Danville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Direct E-commerce Sales: Veeda sells natural feminine care products (tampons, liners, incontinence products) directly to consumers through their website and marketplace channels. Products include applicator-free tampons, BPA-free compact applicator tampons, and natural incontinence/bladder control liners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Veeda sells a focused line of natural feminine care products made from 100% natural cotton, including applicator-free tampons, BPA-free compact applicator tampons, and unisex incontinence/bladder control liners. The products are free from harmful chemicals and hidden toxins, and are sold directly to consumers via the Veeda USA e-commerce storefront, the othercare.org marketplace, and Amazon.

Product overview

Veeda offers a focused portfolio of natural feminine care and wellness products, including 100% natural cotton tampons (both applicator-free and compact applicator varieties) and natural premium incontinence/bladder control liners. The company emphasizes toxin-free, natural ingredients across its product range, positioning itself in the natural and holistic wellness category. Products are available through their e-commerce platform and via othercare.org partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• 100% Natural Cotton Applicator Free Tampons (Super) Non-applicator tampons made from 100% natural cotton, designed for comfort and effective menstrual protection for women who prefer toxin-free period care.
• 100% Natural Cotton BPA-Free Compact Applicator Tampons (Super Plus) Compact applicator tampons made from 100% natural cotton with BPA-free applicators, offering reliable menstrual protection for users who prefer an applicator format.
• Natural Premium Incontinence / Bladder Control Unisex Liners Premium cotton liners for incontinence and bladder control protection, designed with extra length and rounded edges for comfort and a secure fit, suitable for men and women.

Quantifiable outcome

• 710 verified reviews with 5.0 star average rating

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Othercare.orgcoreChannel Partner/ Reseller/ DistributorVeeda has partnered with othercare.org, a trusted philanthropic purpose-driven marketplace that shares commitment to accessible, natural, and affordable wellness products. Othercare.org supports families and gives back through nonprofit work including the Houston Lone Star Diaper Bank. Veeda products are now available on othercare.org with wider range of wellness essentials, easier shopping, better shipping options, and ongoing community support.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cora: Organic cotton tampons, pads, and liners sold DTC with a social-impact mission; overlaps Veeda on both natural ingredient claim and purpose-driven brand identity.
• Rael: Natural and organic feminine care (pads, tampons, liners, menstrual care supplements) sold DTC and through retail; comparable clean-ingredient, millennial-targeted positioning.
• Lola: DTC brand of organic cotton tampons, liners, and pads marketed to women seeking natural period care; competes head-to-head with Veeda in the natural-feminine-care DTC channel.
• The Honey Pot Company: Plant-derived feminine care brand offering cleansers, wipes, tampons, pads, and liners across DTC and retail; directly comparable natural-ingredient positioning to Veeda.

Broad incumbents

• Seventh Generation (Unilever): Established natural household and personal care brand under Unilever offering cotton tampons and feminine care; broad incumbent that competes with Veeda on the 'natural' promise at mass scale.
• Playtex (Edgewell Personal Care): Established tampon and feminine care brand within Edgewell's portfolio; large incumbent competing across both conventional and natural-leaning segments.
• Kotex (Kimberly-Clark): Mass-market feminine care brand from Kimberly-Clark; a major category incumbent whose pricing and shelf presence pressure smaller natural players like Veeda.
• Tampax (Procter & Gamble): Category-leading tampon brand from P&G; dominant incumbent whose mass-distribution and R&D scale set the competitive bar for natural entrants like Veeda.

Emerging players

• Diva International (DivaCup): Reusable menstrual cup brand that competes for the same 'natural/chemical-free' consumer; relevant adjacent alternative to Veeda's disposable natural cotton tampons.
• August: DTC natural tampon and liner brand focused on organic cotton and subscription; smaller-scale direct competitor with overlapping target customer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VeedaUsa
• Facebookfacebook.com/VeedaUSA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veeda