Shoniz

What Shoniz does

Shoniz (legal entity: Dadash Baradar Industrial Company, داداش برادر) is an Iranian confectionery manufacturer and direct-to-consumer packaged-foods brand headquartered at the Kilometer 23 Tabriz Road corridor between Tehran and Tabriz. Founded in 2009, the company operates an integrated manufacturing facility producing a multi-category confectionery portfolio spanning candies, chocolates, biscuits, toffees, chewing gum, wafer products, marshmallows, and mint tablets, marketed under a constellation of sub-brands including Shoniz, Andis, Melika, Melisa, Domenica, ByKit, Markiz, Seychel, Eruca, Farlin, Ramand, Barbara, Barsa, Aynada, Dr. Nami, Skate, Dinogam and others. Family-owned under the Baradar ("brother") co-founder naming convention, the company employs 1,001–5,000 people and operates with no publicly disclosed outside investors or shareholders.

The underlying technology is conventional confectionery manufacturing — production lines for sugar confection, molded chocolate, biscuits, wafers, toffee, extruded gum, and packaging — paired with a proprietary digital infrastructure for consumer engagement: a WordPress-style storefront at shoniz.com, integrated loyalty club (باشگاه مشتریان شونیز), complaint-tracking platform (discontent.shonizcloud.ir), and Shoniz Magazine (مجله شونیز) content portal. The company has no disclosed API, SDK, mobile app, or proprietary software product.

Revenue is generated through one-time consumer product sales distributed across three channels: (1) a direct-to-consumer e-commerce storefront with home delivery, (2) regional distribution offices (دفاتر پخش) supplying wholesale accounts, and (3) retail supermarkets and convenience stores across Iran. Pricing is denominated in Iranian Toman, with unit prices ranging from approximately 100,000 Toman for lower-priced candies to 2,800,000 Toman for premium gift-box chocolates, and bulk (فله) pricing tiers offered for wholesale/resale accounts. Customer segments are predominantly individual Iranian consumers (B2C for personal consumption and gifting) with a secondary retail-reseller segment (bulk wholesale). An export channel ([email protected]) indicates nascent international expansion intent, though the company primarily operates as a domestic single-country (Iran) consumer brand.

Name

Shoniz

Legal name

Dadash Baradar Industrial Company (Shoniz)

Website

https://shoniz.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Shoniz (Dadash Baradar Industrial Company) is an Iranian confectionery manufacturer producing candies, chocolates, biscuits, toffees, gum, and wafers under multiple sub-brands, selling directly to consumers via its online shop, regional distribution offices, and retail supermarkets across Iran.

Ownership category

akta.pro rank

Product category

Confectionery Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Nonchocolate Confectionery Manufacturing (31134), Bakeries and Tortilla Manufacturing (3118), Confectionery and Nut Retailers (445292)

SIC

Sugar & Confectionery Products (2060), Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Sugar Confectionery (Gummies, Hard Candy, Chews) (CRADABAB)

akta.pro secondary industries

Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Confectionery, Snacks & Specialty Sweets Wholesale Distribution (CRAOAAAM)

Keywords

• Confectionery manufacturing
• Chocolate products
• Soft candy products
• Wafer and biscuit
• Sugar confectionery

Headquarters

HQ city

Tabriz

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct B2C sales of confectionery products including candies, chocolates, biscuits, toffees, chewing gum, and wafer products through online shop and physical retail distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shoniz manufactures and sells a wide assortment of confectionery products under the Shoniz brand family, including chocolates, soft and hard candies, toffees, jellies, marshmallows, chewing gums, mints, lollipops, biscuits, and wafers. Production is centralized at the company's manufacturing facility in Tabriz, and the products are sold to Iranian consumers through an online shop, distribution offices, and retail outlets.

Product overview

Shoniz (Dadash Baradar Industrial Company) is an Iranian confectionery manufacturer operating an e-commerce platform. The product portfolio includes a comprehensive range of sweets and snacks organized into distinct brand families: candy products (Barsa, Kish with powder-filled and fruit varieties, Soral pastilles), chocolate products (own-brand Shoniz 100 line, Andis, Melika, Melisa, Domenica, Luiz, Eruca, Yonica, Farlin, Ramand, Barbara, heart-shaped and square formats), biscuit products (Seychel, Talu, Penaton, Symphony, Fenster), wafer products (Markiz in multiple flavors, Eterno), snack products (ByKit in various flavors, Mini ByKit, Ramtin snack line, Picnic), toffee products (Toffi, Toffis, Taffy varieties), gum products (Skate in banana/mint, Dinogam dinosaur-themed), milk candy products (Golden Milk/ShirTahli in multiple formats), marshmallow products (Aynada mixed), and tablet mint products (Dr. Nami brand). The company operates a customer loyalty club (Shoniz Club) and offers products through both retail distribution and an online e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Shoniz Chocolate Range

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Behshahr Industrial Company: One of Iran's largest industrial groups and a major producer of confectionery, chocolate, tomato paste, and food products (Bahar, Sombol, Shemshad brands). Behshahr is the closest Iranian direct peer to Shoniz given similar multi-category confectionery manufacturing scale and domestic distribution depth.
• Paksan Industrial Group: Iranian confectionery and snack manufacturer best known for its Paksan chocolate brand and broader sweet and savory snack portfolio. Comparable to Shoniz in offering mass-market chocolate, wafer, and biscuit products distributed through Iranian retail.
• Minoo Industrial Group: Iranian manufacturer of confectionery products including Minoo-branded chocolate, toffee, and biscuits. Operates as a domestic Iranian competitor in overlapping product categories (chocolate, toffee, biscuits) with similar multi-brand positioning.
• Golrang Industrial Group: Large Iranian FMCG conglomerate producing confectionery (Chito chocolate bars, Pardis) plus personal care and household products. Competes with Shoniz in the chocolate and confectionery category across the same retail channels in Iran.
• Takdaneh Industrial Group: Iranian producer of snack foods and confectionery including chewing gum (Takdaneh gum is a leading brand). Direct overlap with Shoniz in the chewing gum and candy categories as well as broader Iranian snack retail.

Broad incumbents

• Mondelez International: Global confectionery major (Cadbury, Milka, Toblerone, Oreo) with presence in the Middle East. Represents the broader incumbent competitive set that Shoniz positions against in adjacent export markets and via occasional parallel imports in Iran.
• Mars, Inc. Global confectionery and pet care major (M&M's, Snickers, Galaxy, Dove). Provides the broader global benchmark for branded chocolate, sugar confectionery, and gum categories in which Shoniz competes at a smaller scale.
• Ferrero: Global premium chocolate and confectionery company (Ferrero Rocher, Kinder, Nutella). Comparable to Shoniz in operating a portfolio of branded chocolate and wafer products (Eterno wafer, Markiz wafer), though at a global premium scale.
• Nestlé: World's largest food and beverage company with a broad confectionery portfolio (KitKat, Smarties, After Eight). Represents the multi-category, multi-brand confectionery operating model that Shoniz emulates at a regional scale.

Regional players

• Patchi: Lebanese-origin premium chocolate and gifting brand with strong Middle East retail presence. Comparable to Shoniz's premium gift-boxed chocolate lines (Domenica, Melisa gift boxes, Heart chocolates) and provides a regional benchmark for Middle East confectionery gifting category economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dadash-baradar---shoniz
• Instagraminstagram.com/shonizofficial
• Xx.com/shonizofficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoniz