Minoo Industrial Group

What Minoo Industrial Group does

Minoo Industrial Group (گروه صنعتی مینو) is a privately held, Iranian-headquartered industrial conglomerate that manufactures and distributes branded food products, beverages, edible oils, sugar, date products, pharmaceuticals, and cosmetics across Iran. Founded in 1959 as Khurak Iran and consolidated through the 1990s under Azadgan Economic and Self-Sufficiency Company, the Group currently operates 12+ wholly-owned subsidiaries producing over 400 tons of finished products per day from facilities in Khorramdarreh (54 hectares — main complex), Zahedan, Shiraz, Behshahr, Fasa, Lorestan, and Tehran, and is described as the leader in Iran's confectionery and chocolate industry. Its manufacturing base spans confectionery (candies, chocolates, toffees, wafers, biscuits, gum, snacks), beverages (malt drinks, carbonated drinks, mineral water), packaged staples (edible oils, sugar, date syrups, canned goods, jams, honey, pickles, tomato paste), plus a pharma and cosmetics division, marketed across 60+ registered brands (Minoo, Shokoopars, Pofak Namaki, Chashni, White, Saghe Talaei, Javaneh, Bisheh, Ice Land, Mino Oil, MinooMart/Piwand and others).

The Group combines vertical integration — from raw inputs (Ghadak Minoo Fasa sugar supplying 7% of Iran's sugar needs; Minoo Caspian edible oils at 400 tons/day; Minoo Fars date processing) through packaging (Tandis Minoo), procurement (Pars Gostar), and export (Persuisse, with an 800+ SKU export basket) — with a multi-channel distribution system anchored by Ghasem Iran, one of Iran's largest direct-to-store networks with 20 distribution centers, plus its own MinoMart/Piwand retail chain and an e-commerce platform. Several subsidiaries are publicly traded on the Tehran Stock Exchange (tickers include Ghsinoo, Ghapinoo, Ghmno, Ghshoko, Khodkafa). The Group sells to Iranian household consumers (primary segment) and to wholesale/industrial buyers, with sales channels covering retail stores, direct-store distribution, chain stores, and exports; pricing is not publicly disclosed.

The Group makes money primarily through (i) sale of manufactured branded food and consumer-goods SKUs through retail and wholesale channels, (ii) distribution fees via Ghasem Iran — which also serves ~60 third-party manufacturers — and (iii) export revenue via Persuisse; a fourth, smaller stream is pharmaceutical/cosmetic manufacturing through Minoo Pharma, Cosmetics and Hygiene. Customer concentration is diversified across mass-market consumer demand, and growth has been driven by a recent M&A campaign (edible oil in 2019; sugar, canned goods, and packaging in 2020) plus organic additions such as Iran's first probiotic fiber biscuit (Javaneh) and sugar-free gum lines (White). The Group is governed through its parent, Azadgan Economic and Self-Sufficiency Company, with current CEO Engineer Saeed Owqati appointed by the holding board.

Name

Minoo Industrial Group

Legal name

گروه صنعتی مینو (Minoo Industrial Group)

Website

https://minoogroup.com

Company type

Public

Founded year

1959

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Minoo Industrial Group is an Iranian food, beverage, pharmaceutical, and cosmetics conglomerate that manufactures 800+ branded SKUs across 60+ brands via 12+ subsidiaries, serving Iranian consumers nationwide through direct-store distribution, its MinoMart chain, and export.

Ownership category

akta.pro rank

Product category

Confectionery and Packaged Food Manufacturing

NAICS

Sugar and Confectionery Product Manufacturing (3113), Snack Food Manufacturing (31191), Nonchocolate Confectionery Manufacturing (311340)

SIC

Sugar & Confectionery Products (2060), Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Chocolate & Candy Snacks Manufacturing (AFAKAIAM)

akta.pro secondary industries

Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH), Pretzels & Salted Snacks (CRADABAI), Dried & Dehydrated Foods Manufacturing (AFAKACAK), Jams, Jellies, Preserves & Fruit Spreads Manufacturing (AFAKADAI), Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)

Keywords

• Confectionery manufacturing
• Food processing
• Edible oil production
• Beverage manufacturing
• Consumer goods distribution

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food Products Manufacturing and Sales: Manufacturing and sale of wide range of food products including confectionery, biscuits, snacks, chocolate, wafers, gum, toffees, candy, cakes, beverages, edible oils, date products, canned goods, pickles, jams, honey, and condiments through retail and wholesale channels
2. Pharmaceutical and Cosmetic Products: Production of pharmaceutical products (syrups, tablets, ointments) and cosmetic/personal care products (shampoos, creams, perfumes, colognes)
3. Distribution Services: Distribution of food, pharmaceutical, and cosmetic products produced by Minoo Group companies and approximately 60 other manufacturing companies across Iran through 20 distribution centers
4. Export Revenue: Export of food, pharmaceutical, cosmetic and health products through Persuisse export company, with an export basket of over 800 product items

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Minoo Industrial Group manufactures and sells a broad range of consumer food products including confectionery (candy, toffee, chocolate, wafers, gum), biscuits and crackers, snacks (puffs, pellets, popcorn), beverages (malt drinks, carbonated drinks, mineral water), edible oils, date-derived products, canned goods, pickles, jams, honey, condiments, and sugar. It also produces pharmaceuticals and personal care products, distributes third-party manufacturer goods via Ghasem Iran, runs the MinoMart retail chain, and exports through Persuisse.

Product overview

Minoo Industrial Group is a diversified Iranian food, pharmaceutical, and cosmetics conglomerate operating under the economic organization of Azadegan. The group offers an extensive portfolio organized around 18 product categories spanning confectionery (candy, chocolate, toffee, wafers, biscuits, crackers, gum), snacks (puffs, pellets, popcorn, breakfast cereals), beverages (malt drinks, carbonated drinks, mineral water, syrups), canned goods and preserves, edible oils, date products, jams and honey, tomato and pomegranate paste, and sugar products. The portfolio is distributed across over 50 sub-brands including flagship brands Minoo, Shokoopars, Chashni, Pofak Namaki, Saghe Talaei, White, and Minoo Oil, alongside specialized sub-brands like Javaneh (probiotic biscuits), Recital (sugar-free candy), Dorajeh (jelly powders), and Ice Land (beverages). The group's subsidiaries handle distinct segments: Minoo Caspian focuses on edible oils, Minoo Fars produces date-derived organic products, Minoo East manufactures biscuits and snacks in southeastern Iran, Shokoopars specializes in chocolate and confectionery, and Kasht & Sanat Marian produces canned goods under the Chashni brand.

Differentiator

Problem solved

Functional benefit

Brands

• مینو (Minoo): Primary brand for confectionery products including wafers, biscuits, toffee, candies, chocolate spread, date products
• شوکوپارس (Shokopars)
• چاشنی (Chasni)
• پفک نمکی (Pofak Namaki)
• ساقه طلائی (Saghe Talaei)
• رنگارنگ (Rangarang)
• وایت (White)
• رسیتال (Recital)
• جوانه (Javaneh)
• مینو اویل (Minoo Oil)
• بیشه (Bisheh)
• آیس‌لند (Ice Land)
• دراژه (Doraje)
• دلگشا (Delgosha)

Products and services

• Minoo brand confectionery line (مینو) Primary Minoo brand confectionery and biscuit products including wafers, biscuits, candy, toffees, crackers, date products, and chocolate cream for general consumers through retail stores.
• Shokoopars confectionery brand (شوکوپارس) Shokoopars chocolate and confectionery brand producing breakfast chocolate, beverages, syrups, cake powders, jelly powders, gum in various flavors, and chocolate spread.
• Pofak Namaki salty puff snacks (پفک نمکی) Iconic Iranian salty puff corn snacks distributed nationwide through the Ghasem Iran direct-to-store network.
• Minoo Oil edible oils (مینو اویل) Minoo Oil brand producing sunflower liquid oil, frying oil, and household cooking oils with Minoo Caspian operating 400 tons of daily edible oil capacity.
• Chashni (Chasni) canned foods and preserves (چاشنی) Chashni brand offering compotes, canned vegetables, canned beans, canned corn, jams, pickled products, tomato paste, and pomegranate paste.
• Ice Land and Bisheh beverages (آیس‌لند / بیشه) Non-alcoholic malt beverages, flavored waters, carbonated beverages, and mineral water produced by Minoo Zagros at 30,000 bottles per hour capacity.
• Saghe Talaei health-focused biscuits (ساقه طلائی) Health-focused biscuit brand offering multi-grain biscuits, biscuits with date syrup, chocolate-covered biscuits, and cream-filled biscuits in various flavors.
• White (Vait) sugar-free gum (وایت) Sugar-free White gum brand offering stick and Dragee gum in flavors including spearmint, eucalyptus, strawberry, cinnamon, watermelon, and xylitol options.
• Javaneh probiotic fiber biscuits (جوانه) Health-focused Javaneh brand producing probiotic fiber biscuits and cream-filled biscuits - the first probiotic fiber biscuit line in Iran.
• Minoo Fars date-derived products Date-derived products produced at the Minoo Fars Shiraz facility including liquid date sugar, date syrup, sesame date syrup, honey-scented date nectar, and date products spanning more than 30,000 square meters.
• Minoo Zagros mineral water and beverages Mineral water, drinking water, flavored water, carbonated water, malt beverages, soft drinks, and fruit juices produced at the Lorestan Minoo Zagros facility.
• Delgosha and Ghadr Minoo Fasa sugar products White sugar, broken sugar cubes, and sugar products produced at the Fasa facility (Ghadr Minoo Fasa), which provides 7% of Iran's sugar needs.
• Delgosha sugar brand (دلگشا) Sugar brand offering white sugar and broken sugar cubes for retail and household use.
• Recital sugar-free candy (رسیتال) Recital candy brand offering sugar-free hard candies in fruit and mint flavors plus chocolate products.
• Dorajeh jelly powders (دراژه) Dorajeh jelly powder brand offering flavored jelly powders in fruit flavors including apricot, peach, raspberry, orange, blueberry, strawberry, cherry, pomegranate, and aloe vera.
• Tinoos biscuits (تینوس) Biscuit brand offering window-shaped biscuits, petit beurre style biscuits, family biscuits with various flavors including coconut and cardamom.
• Chocolate product line (Minoo and Shokoopars) Chocolate products including party chocolates, coconut chocolate, chocolate Dragee, cocoa cream, and cocoa products sold under Minoo and Shokoopars brands.
• Cakes and pastries line (Nersi, Pandin, Maxo, Boom Boom, Kito) Range of cakes and pastries across sub-brands Nersi, Pandin, Maxo, and Boom Boom, including sponge cakes, oil cakes, decorated cakes, breakfast cereals, chocolate-coated wafers, and crackers.
• Minoo pharmaceutical, cosmetic, and hygiene products Pharmaceutical products (syrups, tablets, ointments) and cosmetic/personal care products (shampoos, creams, perfumes, colognes) produced at the Tehran site.
• Ghasem Iran nationwide distribution services Wholesale distribution services delivering Minoo Group products and about 60 third-party manufacturers' food, pharmaceutical, and cosmetic products to retail outlets across Iran through 20 distribution centers.
• Persuisse export services Export of food, pharmaceutical, cosmetic, and health products internationally, with a portfolio of more than 800 product items.
• MinoMart (Peyvand) chain stores MinoMart chain of retail stores operating under the MinoMart/Piyand brand, providing the group with a direct-to-consumer retail channel.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Mars, Incorporated: Global chocolate, gum and confectionery manufacturer (M&M's, Snickers, Wrigley). Directly comparable on chocolate, sugar confectionery, and gum categories where Minoo competes with its Minoo, Shokoopars, and White brands.
• Hershey: Pure-play chocolate and confectionery manufacturer. Comparable to Minoo's Shokoopars chocolate and confectionery subsidiary and the broader Minoo chocolate portfolio in product mix and category focus.
• Ülker: Turkey's largest biscuits, chocolate and confectionery group. Highly comparable to Minoo given similar product mix (biscuits, chocolate, wafer, cake), regional consumer base, and multi-decade brand portfolio.
• Lotte Confectionery: Korean confectionery, chocolate, gum and biscuits manufacturer. Comparable to Minoo's multi-category snack and confectionery output with strong gum (Lotte/Cool Mint vs. White) and biscuit overlap.
• Mondelez International: Global confectionery and biscuits leader (Cadbury, Oreo, Toblerone). Directly comparable to Minoo as a chocolate, candy, biscuit and wafer manufacturer with a multi-brand portfolio and extensive emerging-market distribution.
• Eti: Turkish manufacturer of biscuits, cakes, chocolates and wafers with deep Middle East distribution. Closely mirrors Minoo's biscuit-and-confectionery core and serves overlapping regional retail channels.
• Bahlsen: German biscuits and crackers specialist. Comparable to Minoo's biscuit/cracker lines and the Pofak Namaki / Chub Shor savory snack business within a branded packaged-bakery portfolio.
• Perfetti Van Melle: Italian-Dutch global sugar confectionery and gum manufacturer (Mentos, Chupa Chups, Alpenliebe). Directly comparable to Minoo's candy (Recital) and gum (White) categories at international scale.
• Meiji Holdings: Japanese confectionery, chocolate and gum manufacturer. Comparable to Minoo's chocolate (Shokoopars), candy (Minoo/Recital) and gum (White, Shik, Tirool) portfolio with similar brand-driven, multi-category positioning.

Broad incumbents

• Nestlé: World's largest packaged food company with confectionery, dairy, beverages and culinary. Overlaps Minoo's chocolate, biscuits, beverages (Bisheh, Ice Land malt drinks), and culinary (date products, jams) categories, but at vastly greater scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minoo Industrial Group