théhuone
A Helsinki-based specialty tea retailer founded in 2005, offering 400+ loose leaf teas, Japanese tea accessories, and tasting events through two physical stores and an e-commerce platform serving Finnish consumers and corporate clients.
- Company typePrivate
- Founded2005
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What théhuone does
Théhuone, legally registered as N&N Lindgren Oy, is a Helsinki-based specialty tea retailer founded in 2005 by sisters Nina and Nea Lindgrén. The company self-identifies as Finland's oldest tea culture specialist tea shop and tea room, curating over 400 loose leaf tea varieties from premier growing regions including Japan, China, India, Taiwan, Sri Lanka, Nepal, and Kenya, complemented by Japanese tea preparation accessories (HARIO glass teapots, matcha bowls and whisks, tea storage canisters) priced from €22 to €54 per item.
The business operates through two physical retail/tea room locations — the flagship at Eerikinkatu 10 in Helsinki and a second store at the AINOA shopping center (Tapionaukio 4) in Espoo — alongside a proprietary e-commerce storefront listing 548 products. Revenue is generated primarily through per-gram retail of loose leaf teas (€0.06–€0.30/g, minimum €5 order), accessory sales, and hosted tea tasting events (Thétilaisuudet) for groups of approximately 15 people at the flagship or off-site at workplaces and private venues. Distribution is Finland-domestic only, with Posti parcel (€5.70) and home delivery (€17) options and free in-store pickup. A separate B2B website (thehuoneb2b.com) serves corporate clients with bulk tea orders and event catering. The company is bootstrapped, founder-owned, operates with 1–10 employees, and uses Paytrail for payment processing.
théhuone firmographics
Firmographics- Name
- théhuone
- Legal name
- N&N Lindgren Oy
- Website
- https://thehuone.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A Helsinki-based specialty tea retailer founded in 2005, offering 400+ loose leaf teas, Japanese tea accessories, and tasting events through two physical stores and an e-commerce platform serving Finnish consumers and corporate clients.
- Ownership category
- akta.pro rank
théhuone industry classification
Industry- Product category
- Specialty Tea Retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Specialty Tea Shops (Loose-Leaf, Tea Bars) (THAFAKAD)
- akta.pro secondary industries
- Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where théhuone is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
théhuone business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Loose leaf tea retail: Sale of over 400 loose leaf tea varieties sourced globally, priced per gram. Minimum purchase of €5 per order. Products include black, green, white, oolong, Pu'erh, Rooibos, mate, chai, herbal, decaffeinated, jasmine, and wellness teas.
- Tea accessories and accoutrement: Sale of tea preparation tools and accessories including Japanese glass teapots (HARIO), matcha bowls, tea strainers, Japanese tea storage canisters, and premium matcha preparation sets.
- Tea tasting events and experiences: Hosting tea tasting events for small groups (approx. 15 people) at the Eerikinkatu location, and on-location at workplaces or private venues. Revenue generated through event bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Loose leaf teas priced per gram |
| Unit Pricing | Pay-as-you-go | Tea accessories priced per item |
| Unit Pricing | Pay-as-you-go | Delivery within Finland |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
théhuone product offering
Product offeringCore offering
Théhuone is Finland's oldest tea culture specialist tea shop and tea room, retailing over 400 varieties of loose leaf teas sourced from premier tea-growing regions worldwide, complemented by tea accessories such as Japanese glass teapots (HARIO), matcha bowls, and brewing tools. The company operates two physical tea rooms in Helsinki and Espoo, an e-commerce storefront shipping within Finland, and hosts tea tasting events for small groups.
Product overview
Théhuone is Finland's oldest tea culture specialist, operating as both a retail tea shop and tea room with two physical locations (Helsinki and Espoo) and a comprehensive online store. The business offers over 400 loose leaf tea varieties from premier growing regions globally, complemented by Japanese tea accessories (HARIO glass teapots, matcha bowls, bamboo whisks, tea canisters) and tea tasting event services. Théhuone also serves B2B customers through dedicated corporate offerings and event catering. The product portfolio centers on the tea selection (core offering) supplemented by accessories for tea preparation, while services include in-store tea experiences, hosted tasting events, and online retail. The company is owned by N&N Lindgren Oy and is led by founders Nina and Nea Lindgrén.
Differentiator
Problem solved
Functional benefit
Products and services
- Loose Leaf Tea Selection Over 400 varieties of loose leaf teas sourced from premier tea-growing regions worldwide, including black, green, white, oolong, Pu'erh, matcha, rooibos, mate, chai, herbal, jasmine, wellness, and decaffeinated teas. Sold by weight (per gram) with a €5 minimum purchase. Aimed at individual tea enthusiasts, gift buyers, and corporate clients.
- Tea Accessories and Teapots Tea preparation tools and accessories including Japanese glass teapots (HARIO), matcha bowls (chawan), bamboo whisks (chasen), matcha scoops (chashaku), tea strainers, Japanese tea storage canisters, and premium matcha preparation sets. Priced individually.
- Tea Tasting Events (Thétilaisuudet) Group tea tasting sessions for approximately 15 people, hosted on weekday evenings at the Eerikinkatu location in Helsinki. Events can also be brought to workplaces or reserved private venues upon booking.
- Théhuone Tea Rooms (Physical Stores) Two physical tea room locations where customers can shop loose leaf teas and accessories in person: Théhuone Helsinki at Eerikinkatu 10, 00100 Helsinki, and Théhuone Espoo inside the AINOA shopping center at Tapionaukio 4, 02100 Espoo. Both offer in-store shopping and free order pickup.
- Online Store (Verkkokauppa) E-commerce platform at thehuone.com listing 548 products across teas, accessories, and accoutrement. Supports customer accounts, order management, and multiple payment options (Finnish online banks via Paytrail and Visa/MasterCard credit cards). Delivery within Finland via Posti (€5.70 parcel, €17 home delivery) or free store pickup.
- Gift Cards (Lahjakortti) Théhuone gift cards redeemable across the full product assortment, available through the online store for use by gift recipients on loose leaf teas, accessories, and related products.
- B2B Tea Services Business-to-business offerings including bulk tea orders, event catering, and corporate tea services, presented through a dedicated B2B website with downloadable tea selection lists.
Companies that use théhuone
Customer profileSegments1 record
Ideal customer profiles2 records
théhuone technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
théhuone partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Paytrail OyjcorePaytrail Oyj (Business ID 2122839-7) provides the payment processing infrastructure for Théhuone's online store. Located at Innova 2, Lutakonaukio 7, 40100 Jyväskylä. Paytrail processes online banking payments (Nordea, OP, Danske Bank, S-Bank, POP Bank, Aktia, Handelsbanken, Ålandsbanken, LähiTapiola, Säästöpankki) and credit card payments (Visa, Visa Electron, MasterCard). Paytrail holds a payment institution license and appears as the payee on credit card statements.
- PosticorePosti is the logistics and delivery partner for Théhuone, handling all shipments within Finland. Offers Posti parcel delivery (€5.70) and home delivery (€17) options.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
théhuone competitors and assessment
Company assessmentDirect peers
- Adagio Teas: US-based DTC specialty loose-leaf tea retailer with hundreds of single-origin and flavored varieties plus tea accessories — competes with théhuone's e-commerce offering in Finland.
- Teavivre: Online specialty retailer of single-origin loose-leaf Chinese teas shipped internationally — a direct online competitor for théhuone's premium loose-leaf and accessory assortment.
- Tea Forte: Premium tea brand combining curated loose-leaf teas with distinctive accessories and gift packaging, sold via DTC and select retail — comparable premium positioning and accessory-led gifting model.
- Mariage Frères: French heritage specialty tea retailer founded in 1854, operating both physical tea salons/shops and e-commerce worldwide with deep loose-leaf assortments — directly comparable to théhuone's specialty tea shop + tea room model.
- Harney & Sons: Family-owned US specialty tea company selling curated loose-leaf teas, sachets, and tea accessories through DTC e-commerce and select physical locations — closely matches théhuone's DTC + physical premium-tea positioning.
- Whittard of Chelsea: UK-based specialty tea retailer with hundreds of loose-leaf varieties, own-brand accessories and a chain of physical stores plus e-commerce — analogous in scale, assortment breadth and curated retail experience.
- T2 Tea: Specialty tea retailer with a strong physical store footprint and global e-commerce, known for bold branding and curated loose-leaf assortments — directly comparable as a multi-channel specialty tea retailer.
- TeaGschwendner: Germany's largest specialty tea retailer with ~150 own-brand stores across Europe, blending proprietary loose-leaf blends and accessories — same specialist-tea retail format as théhuone, at larger scale.
Broad incumbents
- Twinings: Global heritage tea brand with broad assortment of teas and accessories across grocery, hospitality and DTC — relevant as an incumbent setting mainstream tea expectations and competing for gifting occasions.
- Fortnum & Mason: Iconic UK heritage retailer with a strong tea department (own blends, accessories, gift hampers) sold through flagship stores and global e-commerce — comparable premium/gift-led tea curation play.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
théhuone social profiles
Digital presencethéhuone financial estimates
Financial estimateRevenue estimate
Valuation estimate
théhuone leadership team
Management profileNumber of profiles
Profiles2 records
théhuone funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
théhuone M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about théhuone
What does théhuone do?
Théhuone is Finland's oldest tea culture specialist tea shop and tea room, retailing over 400 varieties of loose leaf teas sourced from premier tea-growing regions worldwide, complemented by tea accessories such as Japanese glass teapots (HARIO), matcha bowls, and brewing tools. The company operates two physical tea rooms in Helsinki and Espoo, an e-commerce storefront shipping within Finland, and hosts tea tasting events for small groups.
Is théhuone a public or private company?
théhuone is a private company. It is classified as family owned and is currently operating.
When was théhuone founded?
théhuone was founded in 2005. It employs 1 to 10 people.
Where is théhuone based?
théhuone is headquartered in Helsinki, Finland, in the Europe region.
How does théhuone make money?
Three revenue lines are on record. Loose leaf tea retail is the primary driver. The others are tea accessories and accoutrement and tea tasting events and experiences.
Who are théhuone's main competitors?
Direct peers on record are Adagio Teas, Teavivre, Tea Forte, Mariage Frères, Harney & Sons, Whittard of Chelsea, T2 Tea and TeaGschwendner. Broad incumbents are Twinings and Fortnum & Mason.
Does théhuone have an API?
No public API is recorded for théhuone.
What industry is théhuone in?
théhuone's product category is Specialty Tea Retail. Its primary akta.pro industry code is THAFAKAD, Specialty Tea Shops (Loose-Leaf, Tea Bars), with a secondary code of THAJAGAH, Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings). Its NAICS code is 722515 and its SIC code is 5810.