WOEHRLE PIROLA AG

What WOEHRLE PIROLA AG does

WOEHRLE PIROLA AG is a Swiss owner-managed event and public relations agency founded in 1997/1998 and headquartered in Meggen, with additional offices in Zürich and St. Moritz. The firm delivers an integrated portfolio of six core services — Event & Promotion, Hospitality, Public Relations, Marketing, Sponsoring, and Graphic Design — to enterprise clients primarily in the Swiss automotive sector (Mercedes-Benz Schweiz, Renault Suisse, Jaguar Land Rover Schweiz, Nissan Switzerland), with additional exposure to food and beverage (migrolino, Lindt & Sprüngli, Rémy Martin), energy (SOCAR, Shell Switzerland), and Swiss associations. The agency has completed over 1,350 projects for 330 clients, organized 350 media conferences, and maintains a database of more than 3,700 media contacts, supported by founder-led management (Adriano Pirola, Managing Director; Erica Woehrle, Member of the Board of Management).

The firm combines conventional event management with a digital layer that includes a Virtual Event Hub microsite platform for virtual dealer meetings, live streaming for hybrid events (delivered via the smARTec / StageOne partnership since 2022), and 360-degree video technology for virtual venue experiences. It also owns and operates proprietary event properties — St. Moritz Gourmet Festival, ChefAlps International Cooking Summit (co-founded 2012 with master chef Reto Mathis), and the Jaguar Land Rover Swiss Golf Challenge (since 1984/1998) — and provides press-office mandates such as FOOD ZURICH (since 2019).

The business operates as a professional services firm on a project-based fee model with custom quotations and implied retainer arrangements through long-tenured clients. There is no public pricing, no disclosed revenue, and no external funding; the company is privately held by its founders and runs with a lean 4-person team supplemented by an ecosystem of specialist partners (smARTec, VON HOLZEN, INWARE, pfeffermint, EFEX, APS, CIBOLINI). Geographic scope is single-country (Switzerland) with primary focus on the German-speaking market and St. Moritz/Graubünden premium venues.

Name

WOEHRLE PIROLA AG

Legal name

WOEHRLE PIROLA AG

Website

https://woehrlepirola.ch

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

WOEHRLE PIROLA AG is a Swiss owner-managed event and PR agency offering integrated event management, hospitality, public relations, marketing, sponsoring, and graphic design services to enterprise clients — primarily Swiss automotive, food and beverage, and luxury brands — supported by a 3,700+ media-contact network and owned event properties including the St. Moritz Gourmet Festival.

Ownership category

akta.pro rank

Product category

Event Management and Public Relations Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Corporate Event Planning & Management Services (Agencies/Planners) (MPAGAHAL)

akta.pro secondary industry

Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

Keywords

• Event management services
• Public relations agency
• Corporate event planning
• Hospitality management services
• Sponsorship activation services

Headquarters

HQ city

Saint Moritz

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Event Services: Project-based fees for event management, public relations, marketing communications, hospitality services, sponsorship management, and graphic design. Retainer arrangements implied through ongoing client relationships spanning multiple years.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

WOEHRLE PIROLA AG is an owner-managed Swiss event and PR agency that plans and executes corporate events, product launches, dealer conventions, press conferences, hospitality programs, sponsorship activations, and graphic design/communications for enterprise clients in the automotive, food & beverage, energy, luxury, and association sectors. The firm also owns and operates recurring event properties such as the St. Moritz Gourmet Festival, ChefAlps International Cooking Summit, and the Jaguar Land Rover Swiss Golf Challenge.

Product overview

WOEHRLE PIROLA AG is an event management and marketing communications agency based in Switzerland with offices in Zurich and St. Moritz. The company offers a unified portfolio of six core service areas: Event & Promotion, Hospitality, Public Relations, Marketing, Sponsoring, and Graphic Design. These services are delivered as an integrated offering to corporate clients primarily in the automotive, hospitality, luxury goods, and food & beverage sectors. The agency also owns and organizes event properties including the St. Moritz Gourmet Festival, ChefAlps International Cooking Summit (initiated in 2012), and manages the Jaguar Land Rover Swiss Golf Challenge (since 1984). The company serves approximately 330 clients and has completed over 1,350 projects since its founding over 25 years ago.

Differentiator

Problem solved

Functional benefit

Products and services

• Event & Promotion
• Hospitality Premium hospitality management and guest services for events, including VIP treatment, catering coordination, and attendee experience optimization.
• Public Relations Media relations, press office services, communications strategy, and public affairs support for corporate clients and events.
• Marketing Comprehensive marketing services including campaigns, digital marketing support, and brand communications for various corporate clients.
• Sponsoring Sponsorship management and activation services, including the Jaguar Land Rover Swiss Golf Challenge series organized since 1984.
• Graphic Design Visual communication design services including print materials, magazines, websites, and brand identity development for corporate communications.
• St. Moritz Gourmet Festival Annual gourmet food festival held in St. Moritz, featuring international star chefs, cooking demonstrations, and culinary experiences.
• ChefAlps – International Cooking Summit Annual gastronomy symposium in Zurich featuring international star chefs, live cooking shows, and a market hall for industry professionals.
• Jaguar Land Rover Swiss Golf Challenge Annual golf tournament series in Switzerland organized since 1984, with five qualification tournaments and a final in Ticino.
• FOOD ZURICH Press Office Mandate Official press office and PR services for Switzerland's largest food festival, running since 2019.

Quantifiable outcome

• 350 media conferences organized
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and supporting.

• smARTeccoreTechnology or Integration · 26 January 2022Technical partner for hybrid and virtual event production, providing live streaming capabilities and studio facilities at StageOne in Zürich Oerlikon. Collaborated on Renault Convention 2022 (first hybrid event) and subsequent virtual dealer meetings.
• VON HOLZEN GmbHsupportingOthers · 1 January 2022Design agency partnership for the D. Martinelli AG 111-year anniversary magazine and website project, providing graphic design and photography services.
• INWARE AGsupportingOthers · 1 January 2022Programming partner for the D. Martinelli AG website development, working alongside WOEHRLE PIROLA's concept and content work.
• pfeffermint AGsupportingStrategic or Co-development Partner · 1 January 2022Creative decoration partner for migrolino events including Hüttengaudi, providing tent decoration and event ambiance design for mountain events.
• APS GmbH (Agentur für Promotion und Service)supportingImplementation/ SI/ Consulting Partner · 1 January 2016Promotion and service agency partner for Jaguar The Art of Performance Tour in Switzerland in 2016, handling regional implementation.
• KonformsupportingOthers · 1 January 2016Event consulting partner for migrolino new store concept launch at Zürich HB, collaborating on VIP event and sampling campaign execution.
• Messerli 3dsupportingOthers · 1 January 20163D design and display partner for migrolino new store concept event, creating promotional displays and installations.
• CIBOLINI AGsupportingImplementation/ SI/ Consulting Partner · 1 January 2015Event implementation partner for the Land Rover Defender Farewell Party in 2015, collaborating on overall event execution and logistics.
• EFEX GmbHsupportingTechnology or Integration · 1 January 2015Video production partner for SOCAR Velvet 98 launch event, producing a technically exceptional promotional clip for the launch.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FurrerHugi & Partner AG: Swiss PR and public affairs consultancy based in Zurich with comparable blue-chip corporate client focus. Both operate in the same Swiss corporate communications/event ecosystem with similar boutique scales.
• Hotz Brands & Services GmbH: Swiss brand consulting and event/communication agency serving premium corporate clients, comparable in boutique scale and Swiss-market focus to WOEHRLE PIROLA.
• MCH Group AG: Swiss-owned exhibition and live-event operator (parent of Messe Basel, Art Basel). Comparable in Swiss event/IP ownership space but at much larger scale with venue ownership.
• pom+ Consulting AG: Swiss communications and event consultancy serving corporate clients with integrated PR, marketing, and event services. Direct overlap in client type and service offering with WOEHRLE PIROLA.

Broad incumbents

• Live Nation Entertainment: Global live entertainment promoter/operator with broad event portfolio and venue relationships; comparable in event-promotion business model but operates at massive scale globally.
• IMG (Endeavor): Global sports and entertainment events/marketing firm handling premium event properties and corporate hospitality. Comparable expertise in the same culinary, golf, and luxury event categories WOEHRLE PIROLA operates in.
• Wasserman Group: Global sports marketing and events agency with comparable experience in golf tournaments, hospitality programs, and brand activations. Comparable in product category but vastly larger in scale and geographic reach.
• FleishmanHillard (Omnicom): Global communications and PR network competing for Swiss and multinational corporate event/PR mandates; broader portfolio, deeper bench, and global reach compared with WOEHRLE PIROLA.
• BCW (Publicis Groupe): Global PR and communications agency group serving enterprise clients with integrated communications, including event activation. Operates at vastly larger scale than the boutique Swiss firm.
• Jung von Matt/Limmat AG: Swiss creative/advertising agency network competing for the same corporate marketing budgets with broader creative services rather than event specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/WoehrlePirola
• Facebookfacebook.com/woehrlepirola
• LinkedInlinkedin.com/company/woehrle-pirola-ag-events-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WOEHRLE PIROLA AG