smARTec
- Company typePrivate
- Founded1959
- HeadquartersAarau, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What smARTec does
smARTec Veranstaltungstechnik AG is a privately held Swiss event technology company founded in 1959 and headquartered in Aarau, with additional offices in Zurich-Oerlikon (opened earlier) and Bern (opened October 2024). It provides mobile event technology and digital event services to corporate, public, exhibition, venue, and touring production clients exclusively within Switzerland. The company operates an owned asset base comprising a 6,000+ m² logistics center, a fleet of 7 trucks and 10 vans (with an expanding electric subset including two Mercedes-Benz eActros 600 and two FLUX electric vans), and a rental inventory of more than 16,000 equipment items spanning audio, lighting, video, LED walls, and mobile stages. Its wholly-owned subsidiary Mobilestage GmbH offers over ten mobile stage sizes from manufacturers Europodium, Stagemaster, Kultour, and Stageline.
The core product set combines physical event production with a proprietary digital platform called smARTvenue, which delivers 3D-scanned digital twins of event venues, virtual tours, collaborative event planning, avatar meetings, and virtual staging. The platform is offered as SaaS in three subscription tiers (Basic, Web, Professional) and has been deployed across more than 14,000 m² of event space including Halle 550, StageOne, Kraftwerk Basel, Bürgenstock Resort, Schloss Hallwyl, and Aeschbachhalle. Complementary services include concept and planning, equipment rental, venue technical operation partnerships, assembly/dismantling, and live event operating with in-house crew. Digital logistics is supported by a barcode- and RFID-enabled inventory management system.
Revenue is generated through four primary streams: event technology rental, long-term equipment rental for touring and outdoor deployments, managed venue technical services (including permanent staffing and infrastructure management), and smARTvenue SaaS subscriptions. Go-to-market is sales-led and direct, with dedicated account managers assigned from project inception through completion. The company has been expanding through both organic moves (Bern office, new equipment SKUs, electric fleet rollout, apprenticeship pipeline) and inorganic activity (acquisition of the Bild+Ton Rothenburg event division in July 2023). It holds ISO 9001 and ISO 14001 certifications, Swisstainable Level III Leading status, Xaver Silver Award 2024 (Best Corporate Event), and the Aargauer Unternehmenspreis 2026 (1st place, National category).
smARTec firmographics
Firmographics- Name
- smARTec
- Legal name
- smARTec Veranstaltungstechnik AG
- Website
- https://smartec.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
smARTec industry classification
Industry- Product category
- Event Technology Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
- akta.pro secondary industries
- Occupancy, Space Utilization & Workplace Experience (HSAPAPAG), Occupant Experience & Smart Workplace Apps (Room/Desk Booking, Comfort Feedback) (BPABAGAO)
Keywords
Where smARTec is headquartered
LocationHeadquarters
- HQ city
- Aarau
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
smARTec business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Event Technology Rental: Rental of comprehensive event technology including audio, lighting, video, LED walls, and mobile stages. Pricing based on event duration, equipment scope, and technical complexity.
- Long-term Equipment Rental: Extended rental arrangements for touring productions, guest performances, outdoor events, and themed environments. Offers flexibility for multi-week or seasonal deployments.
- Venue Technical Services: Ongoing technical infrastructure management, venue operations partnership, and permanent technical staffing for event locations. Includes consulting, equipment installation, and continuous venue support.
- smARTvenue Platform Subscriptions: SaaS-style platform offering three tiers (Basic, Web, Professional) for digital venue management, virtual tours, and event planning tools. Subscription-based with pricing based on project size and feature requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | smARTvenue Basic: Essential digital venue features |
| Subscription | Monthly | smARTvenue Web: Enhanced features for interactive experiences |
| Subscription | Monthly | smARTvenue Professional: Full platform with advanced collaboration |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
smARTec product offering
Product offeringCore offering
smARTec provides comprehensive event technology rental, production, and management services in Switzerland, including audio, lighting, video, LED walls, and mobile stages from an owned inventory of 16,000+ items. The company delivers full-service event production for corporate, public, and exhibition events, complemented by the proprietary smARTvenue digital twin platform for virtual venue tours and collaborative event planning. Long-term venue technical services, equipment rental, and a subsidiary mobile-stage business (Mobilestage GmbH) round out the offering.
Product overview
smARTec Veranstaltungstechnik AG is a Swiss event technology company offering an integrated suite of services combining its own equipment, personnel, and logistics fleet. The core product portfolio spans the smARTvenue digital twin platform for virtual venue exploration and collaborative planning, equipment rental (lighting, audio, video, mobile stages), and full-service event production including concept, planning, operating, logistics, and venue operation. smARTvenue is their primary digital offering, available as a standalone platform with three tiers (Basic, Web, Professional) offering features including avatar meetings and virtual staging. The smARTvenue platform is complemented by physical event services using their owned equipment pool of over 16,000 items and mobile stages from subsidiary Mobilestage GmbH.
Differentiator
Problem solved
Functional benefit
Brands
- smARTvenue: Digital twin platform for virtual venue exploration, 3D scanning, and event planning optimization.
Products and services
- smARTvenue Digital twin platform enabling virtual venue tours, interactive 3D exploration, and collaborative event planning with avatar meetings and virtual staging capabilities. Offered to venue operators and event organizers as a SaaS product with three subscription tiers.
- Equipment Rental (Vermietung) Rental of event technology equipment from a pool of over 16,000 items including lighting (Cameo, Martin), audio, video (LED walls), and mobile stages. Serves corporate events, public events, and exhibitions in Switzerland.
- Mobile Stages Over 10 different mobile stage sizes managed by subsidiary Mobilestage GmbH from manufacturers Europodium, Stagemaster, Kultour, and Stageline, with short setup times for various event requirements.
- Corporate Event Services Full-service event production for corporate events including technical equipment, setup, and on-site operations. Serves enterprise clients across Switzerland.
- Venue Service Technical service for venues including infrastructure support, equipment rental, existing installation checks, technical outfitting, and venue operation partnership.
- Konzept & Planung (Concept & Planning) Consulting, event conception, specialist planning, project management, and tour support services for corporate and cultural events.
- Public Event Services Full-service production for public events such as festivals, concerts, public celebrations, sports events, and city festivals, requiring rapid deployment and weather-resistant technical infrastructure.
- Exhibition Event Services Full-service production for trade shows, exhibitions, product displays, and expo pavilions with adaptable staging, high-resolution LED displays, and modular technical solutions for varying booth sizes.
Quantifiable outcome
- 14,000 m² combined event space digitally mapped for Halle 550 and StageOne venues
- +2 more outcomes
Companies that use smARTec
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
smARTec technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
smARTec partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Unplugged ZermattcoresmARTec serves as technology partner for the Unplugged Zermatt music festival, providing comprehensive event technology solutions including audio, lighting, and staging systems for this exceptional event experience.
- Mobilestage GmbHcoreSubsidiary company managing mobile stage operations for smARTec. Offers over 10 different mobile stage sizes from manufacturers Europodium, Stagemaster, Kultour, and Stageline for various event requirements.
- Station X EventcoreAnnual collaboration with Station X event for digital twin creation and 3D scanning services to optimize event planning and enable virtual collaboration for this recurring event.
- Kraftwerk BaselcoreCreated digital twin and 3D scan of Kraftwerk Basel venue (3,000 m² event space) enabling virtual tours and efficient event planning for this unique former power plant venue.
- Bürgenstock Resort Lake LucernecoreDeveloped 3D virtual tour for Bürgenstock Resort enabling international guests to experience the venue virtually, showcasing event spaces and panoramic views.
- Halle 550 and StageOnecoreCreated comprehensive digital twin connecting Halle 550 and StageOne venues (total 14,000 m²) for seamless virtual event planning and collaborative venue management.
- Aeschbachhalle AaraucoreDeveloped smARTvenue digital twin for Aeschbachhalle venue, enabling virtual exploration of Eventlounge, Schmiede and Ofenhalle halls, and Markthalle spaces.
- Schloss HallwylcoreCreated digital twin of historic Castle Hallwyl, one of Switzerland's premier wedding venues, enabling virtual tours and event planning for the castle's event rooms.
- Zurich Opera HousecoreLong-standing technical partnership providing lighting and stage technology for Zurich Opera House ballet company touring major opera houses worldwide.
- MummenschanzcoreOngoing partnership providing lighting and stage technical support for Mummenschanz international touring performances.
- Swiss Cleantech AssociationminorIndustry association membership supporting Switzerland's goal to achieve carbon neutrality by 2050. smARTec collaborates with 600+ member companies on sustainability initiatives.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
smARTec competitors and assessment
Company assessmentDirect peers
- Habegger AG: Swiss event technology and live communication provider offering staging, lighting, audio, video, and rigging for corporate and public events. Most direct head-to-head competitor in the Swiss market with similar full-service event production scope.
- Nüssli Group: Swiss-headquartered specialist in event infrastructure, temporary structures, grandstands, and stage construction. Directly comparable on staging and event infrastructure, with broader European footprint than smARTec.
- Neumann&Müller: German event technology and live communication provider offering AV, lighting, video, staging, and event consulting. Comparable full-service model targeting corporate and cultural events in the DACH region.
- LANG AG: German specialist in LED video walls, projection, and event-display technology with rental fleet. Directly comparable on LED and video technology for large events, and a likely ROE Visual customer like smARTec.
- Expotechnik Group: German provider of exhibition, event, and brand architecture services including custom stand construction and event technology. Comparable in exhibition and corporate event production, particularly across DACH.
Broad incumbents
- PRG (Production Resource Group): Global leader in event production services, supplying AV, lighting, video, and staging equipment for concerts, corporate events, and tours. Overlap with smARTec on equipment rental and event production, but at much larger international scale.
- GL Events: French-listed global event services group providing event infrastructure, staging, exhibition services, and venue management. Comparable on event infrastructure and venue operations; broader portfolio and geographic reach.
- MCI Group: Swiss-headquartered global event management, association management, and meetings company. Overlaps with smARTec on corporate events and conferences but focuses more on event strategy and management than equipment rental.
- Messe Frankfurt (Exhibition & Event Services): Global trade fair organizer with venue and event technology services. Comparable on exhibition events and venue operations, but at much larger scale with proprietary venues.
Regional players
- Blackbox Events Switzerland: Swiss event technology firm providing AV, lighting, and event production services. Comparable regional Swiss competitor focused on corporate and private events, though smaller scale than smARTec.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
smARTec social profiles
Digital presencesmARTec compliance and trust
Trust signalCompliance2 records
smARTec financial estimates
Financial estimateRevenue estimate
Valuation estimate
smARTec leadership team
Management profileNumber of profiles
Profiles3 records
smARTec subsidiaries and ownership
Company hierarchySubsidiaries2 records
smARTec funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
smARTec M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about smARTec
What does smARTec do?
smARTec provides comprehensive event technology rental, production, and management services in Switzerland, including audio, lighting, video, LED walls, and mobile stages from an owned inventory of 16,000+ items. The company delivers full-service event production for corporate, public, and exhibition events, complemented by the proprietary smARTvenue digital twin platform for virtual venue tours and collaborative event planning. Long-term venue technical services, equipment rental, and a subsidiary mobile-stage business (Mobilestage GmbH) round out the offering.
Is smARTec a public or private company?
smARTec is a private company. It is classified as unknown and is currently operating.
When was smARTec founded?
smARTec was founded in 1959. It employs 101 to 250 people.
Where is smARTec based?
smARTec is headquartered in Aarau, Switzerland, in the Europe region.
How does smARTec make money?
Four revenue lines are on record. Event Technology Rental is the primary driver. The others are long-term Equipment Rental, venue Technical Services and smARTvenue Platform Subscriptions.
Who are smARTec's main competitors?
Direct peers on record are Habegger AG, Nüssli Group, Neumann&Müller, LANG AG and Expotechnik Group. Broad incumbents are PRG (Production Resource Group), GL Events, MCI Group and Messe Frankfurt (Exhibition & Event Services). Blackbox Events Switzerland is listed as a regional player.
Does smARTec have an API?
No public API is recorded for smARTec.
What industry is smARTec in?
smARTec's product category is Event Technology Services. Its primary akta.pro industry code is BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center), with a secondary code of HSAPAPAG, Occupancy, Space Utilization & Workplace Experience. Its NAICS code is 541850 and its SIC code is 7900.