Truman Orthodontics

What Truman Orthodontics does

Truman Orthodontics is a private orthodontic practice operating three clinical offices across the Las Vegas metropolitan area — Summerlin, Centennial Hills, and Henderson, Nevada. The practice delivers traditional orthodontic treatments including metal braces, ceramic clear braces, Invisalign (and Invisalign Teen), and a proprietary clear aligner brand called TruSmile, serving children, teens, and adult patients seeking teeth straightening and bite correction. Patient flow is direct-to-consumer, driven by Instagram marketing, the practice website, community engagement programs (notably a referral car-magnet contest with monthly gift card prizes and an annual Disneyland grand prize), and word-of-mouth referrals from satisfied families.

Treatment delivery is supported by a modern digital workflow: digital impression scanning replaces traditional alginate molds, in-office 3D printing produces custom appliances, and indirect bonding enables same-day braces placement at the initial consultation. Care is provided by three orthodontists — Dr. Mark, Dr. Zach, and Dr. Joe (Dr. Truman) — operating under a collaborative treatment-planning model. The practice offers 0% interest flexible financing to broaden access across price-sensitive family budgets.

The business model is a fee-for-service consumer healthcare practice; revenue is generated per orthodontic case with payment plans structured around treatment duration. The practice does not disclose financial data, has no reported external investment, no DSO affiliation, and no parent company. Headcount is reported in the 11–50 range, and the practice has been operating since 2004 with no documented ownership changes, acquisitions, or expansions outside the existing three-office footprint.

Name

Truman Orthodontics

Legal name

Truman Orthodontics

Website

https://trumanortho.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Truman Orthodontics is a private Las Vegas-area orthodontic practice operating three offices that provide metal braces, ceramic braces, Invisalign, and clear aligners to children, teens, and adult patients using digital impressions, 3D printing, and same-day treatment starts.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Adult Orthodontics (HLABABAC), Clear Aligner Orthodontics (HLABABAD)

Keywords

• Orthodontic treatment services
• Metal and ceramic braces
• Clear aligner therapy
• Invisalign provider services
• Teeth straightening services

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Revenue generated from providing orthodontic treatments including braces (metal, ceramic) and clear aligners (Invisalign, TruSmile). Services are provided at three office locations in Las Vegas and Henderson, NV.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Truman Orthodontics is an orthodontic practice that provides teeth-straightening treatments including traditional metal braces, tooth-colored ceramic braces, Invisalign clear aligners (including Invisalign Teen), and custom clear aligners. Treatment is delivered in person at three locations in the Las Vegas–Henderson, Nevada metropolitan area, with capabilities such as same-day braces, digital impressions, 3D printing, and indirect bonding.

Product overview

Truman Orthodontics is an orthodontic practice offering a comprehensive portfolio of teeth straightening treatments. The core offerings include Metal Braces (traditional option), Ceramic Clear Braces (aesthetic alternative), Invisalign & Invisalign Teen (clear aligner system), and Clear Aligners (custom aligners). The practice emphasizes modern technology including indirect bonding, digital impressions, and 3D printing, and offers same-day braces service. Treatment is provided by three orthodontists (Dr. Mark, Dr. Zach, and Dr. Joe) across three locations in the Las Vegas and Henderson areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces Traditional metal braces treatment for correcting teeth alignment and bite issues, offered at all three practice locations.
• Ceramic Clear Braces Tooth-colored ceramic braces that are less visible than metal braces, providing a more aesthetic option for teeth straightening for teens and adults.
• Invisalign & Invisalign Teen Clear aligner treatment (Invisalign, including the Invisalign Teen variant) that straightens teeth without traditional brackets and wires, suitable for adults and adolescents.
• Clear Aligners (TruSmile) Custom-made clear aligners for discreet teeth alignment, marketed under the TruSmile brand as an alternative to traditional bracket-and-wire orthodontic treatment.

Quantifiable outcome

• Same-day braces capability reduces treatment start time and eliminates an extra office visit

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• Align Technology (Invisalign): Manufacturer of the Invisalign clear aligner system that Truman relies on for a core share of revenue. Included as an ecosystem peer because Invisalign's pricing, provider tiers, and product roadmap directly govern Truman's aligner economics and competitive positioning.

Direct peers

• Imagen Dental Partners: Orthodontic-focused DSO that partners with established multi-doctor orthodontic practices, providing capital and back-office support while preserving local branding. Directly comparable as a partnership/roll-up counterpart for an independent group like Truman.
• Smile Doctors: The largest orthodontic-focused DSO in the U.S., operating hundreds of multi-doctor orthodontic clinics. Directly comparable to Truman in core service (braces and clear aligners) but at vastly greater scale, with corporate marketing, central procurement, and Invisalign provider leverage Truman lacks.

Broad incumbents

• Bright Now! Dental: Multi-state dental group practice chain offering general dentistry plus orthodontics. Comparable as a corporate-backed group practice competitor serving similar middle-market patients across multiple metros.
• Heartland Dental: The largest U.S. dental support organization, supporting thousands of dental offices including orthodontic service lines. Comparable as a DSO-scale competitor with superior marketing, recruiting, and supplier leverage, even though orthodontic-only is not its focus.
• Pacific Dental Services: Large DSO supporting hundreds of dental offices across the U.S., including practices offering orthodontic treatment. Comparable as an institutional competitor with materially greater capital, marketing reach, and operational scale than an independent three-location group.
• MB2 Dental Solutions: Dental partnership organization supporting several hundred affiliated practices nationwide. Comparable as a DSO partner/competitor with the ability to acquire or outcompete independent orthodontic groups on recruitment, technology, and supplier terms.
• Gentle Dental: Multi-location dental group with orthodontic service lines operating across multiple U.S. markets. Comparable as a multi-clinic group practice model, though typically broader (general + specialty) than Truman's orthodontic-only positioning.
• Western Dental & Orthodontics: Large multi-specialty dental group offering general dentistry plus in-house orthodontics. Operates at much larger scale with corporate infrastructure, competing for the same orthodontic case starts across multiple California/Nevada-adjacent markets.

Emerging players

• Candid: Direct-to-consumer clear aligner company that pivoted to a hybrid in-office + remote-monitoring model. Comparable as an alternative channel for adult clear aligner cases that could pull prospective Truman patients toward a lower-touch treatment path.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/truman_orthodontics
• Xx.com/trumanortho
• Facebookfacebook.com/trumanortho
• LinkedInlinkedin.com/company/truman-orthodontics-henderson

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truman Orthodontics