Field Group

What Field Group does

Field Group is a strategic creative advertising and marketing agency headquartered in Yakima, Washington. Founded in 1985, the firm provides nine core service areas—consulting and strategy, digital advertising, integrated campaigns, public relations, branding, social media strategy, video and motion, design and creative, and website development—and operates a charitable Create for a Cause program that delivers pro bono branding and website work to Yakima Valley nonprofits. It is woman-owned and certified as both a Women-Owned Small Business (WOSB) and a Women's Business Enterprise (WBE). The company has 11-50 employees and primarily serves nonprofits, government entities, healthcare providers, and small businesses in Yakima Valley and across Central Washington.

Name

Field Group

Legal name

Field Group

Website

https://fgsayshello.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Field Group is a Yakima, Washington strategic creative agency serving nonprofits, government agencies, healthcare providers, and small businesses across the Pacific Northwest with branding, digital advertising, integrated campaigns, public relations, and bilingual Spanish-English marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Yakima

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Advertising Services: Field Group generates revenue through providing custom marketing and advertising services to clients including strategic planning, branding, digital advertising, social media management, website design, video production, and integrated campaigns. Revenue appears to come from ongoing client relationships and project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Field Group is a strategic creative agency that develops custom marketing solutions for businesses, nonprofits, healthcare organizations, and government entities. Its core offering is a suite of nine marketing services—Consulting & Strategy, Digital Advertising, Integrated Campaigns, Public Relations, Branding, Social Media Strategy, Video & Motion, Design & Creative, and Websites—delivered through project-based engagements and ongoing client relationships, plus a pro-bono Create for a Cause program for regional nonprofits.

Product overview

Field Group is a strategic creative and advertising agency offering a comprehensive suite of marketing services organized around nine core service areas: Consulting & Strategy, Digital Advertising, Integrated Campaigns, Public Relations, Branding, Social Media Strategy, Video & Motion, Design & Creative, and Websites. The agency develops custom marketing solutions tailored to each client's individual needs, combining creative development with data-driven strategy and multi-platform campaign execution. Their Create for a Cause program provides pro bono branding services to local nonprofits. Services span the full marketing spectrum from brand development and identity to digital advertising, social media management, video production, and website design.

Differentiator

Problem solved

Functional benefit

Brands

• Create for a Cause: A charitable initiative by Field Group that provides pro-bono creative services (branding, logo design, stylesheets, stationery packages, website prototypes) to Yakima Valley nonprofits through an annual 24-hour creative event.

Products and services

• Consulting & Strategy Strategic consulting services including partnering and facilitation, mission/vision/values development, crisis communication, marketing strategy, and project management for businesses, nonprofits, healthcare, and government clients establishing marketing foundations.
• Digital Advertising Online advertising services including digital insight and reporting, ad creation, management and testing, SEO management, and vanity URL development to drive traffic and conversions for clients.
• Integrated Campaigns Multi-platform marketing campaign development combining traditional, digital, social, and earned media integration with creative development, media buying, and performance metrics reporting.
• Public Relations Earned media and public relations services including guerrilla marketing, public involvement and outreach, media relations, and sponsorships designed to build credibility and visibility for clients.
• Branding Brand development and management services including nomenclature, logo design, brand guidelines creation, and ongoing brand management to establish consistent organizational identity for clients.
• Social Media Strategy Social media marketing services including strategy development, content creation, Google and Meta advertising, and audience engagement management across social platforms.
• Video & Motion Visual storytelling services including motion graphics, branding and storytelling videos, infographics and iconography, custom photo and videography, and videos optimized for ad placement.
• Design & Creative Creative development and design services including integrated creative design, custom illustrations, and brand collateral and merchandise production.
• Websites Website design and development services including WordPress and Craft CMS implementations, custom built sites, landing pages, SEO audits, and builder design.
• Create for a Cause Annual pro bono creative program partnering with Yakima Valley nonprofits to provide new logos, stylesheets, stationery packages, and website homepage prototype designs through a 24-hour creative event.

Quantifiable outcome

• Tri-Cities Airport saw 33% increase in website visitors from Yakima area; 80% overall weekly visitor increase; 28.97% Google Search CTR
• +6 more outcomes

Named customers27 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Allied People Offering Year-round OutreachcoreStrategic or Co-development PartnerPartnered with Juntos En Comunidad initiative to deliver health information to Hispanic-Latino communities in Yakima Valley. Provided insights for developing bilingual tools and culturally relevant materials.
• Center for Latino LeadershipcoreStrategic or Co-development PartnerCollaborated on Juntos En Comunidad project to address health barriers in Hispanic-Latino community. Contributed to survey development and community outreach strategies.
• Empowering Latina Leaders & ActioncoreStrategic or Co-development PartnerPartnered on Juntos En Comunidad health initiative to provide accessible health information and resources to the Hispanic-Latino community.
• La Casa HogarcoreStrategic or Co-development PartnerPartner CBO in Juntos En Comunidad initiative working to address COVID-19 health barriers in Yakima Valley's Hispanic-Latino community.
• Nuestra CasacoreStrategic or Co-development PartnerCommunity partner in Juntos En Comunidad collaborative effort to provide health information and resources to underserved populations.
• Unidos Nueva Alianza FoundationcoreStrategic or Co-development PartnerPartner organization in Juntos En Comunidad initiative to deliver bilingual health resources to Central Washington's Hispanic-Latino community.
• Washington State Department of HealthcoreStrategic or Co-development PartnerCollaborated with Field Group and Community-Based Organizations on the Juntos En Comunidad initiative to address health barriers during COVID-19 pandemic.
• Dr. Kira MausethminorStrategic or Co-development PartnerClinical psychologist who worked with Greater Health Now and Field Group to develop the 'Practice the Pause' behavioral health toolkit during COVID-19.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hitchhiker Ventures / B-Squared: Small-to-mid Pacific Northwest creative agency with integrated branding, digital, and campaign services. Comparable in scale, regional reach, and integrated agency model to Field Group.
• Copacino + Fujikado: Seattle-based strategic creative and advertising agency serving mid-market and regional clients across healthcare, financial services, and consumer brands. Comparable to Field Group in Pacific Northwest geography, integrated service offering (strategy, creative, digital, media), and reliance on long-tenured client relationships.
• GreenRubino: Seattle strategic creative agency offering brand strategy, digital, public relations, and integrated campaigns. Mirrors Field Group's nine-pillar service structure and emphasis on integrated planning for Pacific Northwest clients.
• Match Marketing Group: Mid-sized independent creative agency with capabilities in brand, advertising, digital, and shopper marketing. Comparable in service breadth and mid-market positioning to Field Group.
• JayRay: Tacoma-based creative and public relations agency with integrated service offerings similar to Field Group. Comparable Pacific Northwest footprint, mid-market positioning, and emphasis on integrated multi-platform campaigns.
• Bradley/Hill: Spokane-based integrated marketing agency serving regional and PNW clients across branding, digital, media, and PR. Comparable in size, regional focus, and full-service integrated campaign offerings.
• The Fearey Group: Seattle PR and integrated marketing agency with a Pacific Northwest client base that has historically included nonprofits, healthcare, and government entities. Closely comparable to Field Group's public relations, community outreach, and healthcare campaign work.
• Point It: Seattle digital marketing agency specializing in paid search, paid social, and analytics. Comparable as a Pacific Northwest mid-sized agency with digital advertising and social media capabilities overlapping Field Group's service portfolio.
• DNA: Seattle creative agency providing branding, advertising, and digital production across food, beverage, healthcare, and nonprofit verticals. Directly comparable in offering, regional focus, and mid-market customer profile.

Broad incumbents

• Wieden+Kennedy: Portland-headquartered independent creative agency with global scale. Broadly comparable as a Pacific Northwest strategic creative shop but operates at much larger scale and on global brands, illustrating the ceiling on Field Group's category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FieldGroup
• Facebookfacebook.com/FieldGroup
• LinkedInlinkedin.com/company/the-field-group
• Instagraminstagram.com/fieldgroupyakima
• TikToktiktok.com/@fieldgroupyakima

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Group