Point It

What Point It does

Add3 is a Seattle-headquartered digital marketing agency founded in 2002, providing paid media strategy and execution across search, social, programmatic, SEO, display, and creative channels. Its core proposition is delivering the right message to the right audience at the point of maximum impact, with services spanning Search Engine Marketing, Social Media Advertising, Search Engine Optimization, Display Advertising, Programmatic Advertising, TikTok Advertising, and Creative Services. The product portfolio is organized around a parent brand (Add3) and four specialized sub-brands: Add3SHOP for e-commerce paid media, Add3LEAD for lead generation, Add3CONNECT for programmatic campaigns, and Add3LONDON representing its international London office. The company operates a platform-agnostic technology approach, leveraging Google Ads, Meta, TikTok, Microsoft Advertising, and programmatic advertising technologies rather than proprietary infrastructure.

Add3 generates revenue through professional services fees on custom-quoted, multi-year client engagements. Average client engagement exceeds 3 years and aggregate managed media spend across clients exceeds $50M annually, with the agency earning a percentage of managed spend plus retainer and creative fees. Customer segments are diversified across E-commerce Brands, Beauty and Cosmetics Brands, Retail Brands, and B2B Companies, with named logos including Aegis Living, Nuun Hydration, Darwin's Natural Pet Products, APM Monaco, Magical Brands, Prive Revaux, Navex Global, Bing, Costco, MultiCare, Fujitsu, and Pagliacci Pizza. Distribution is direct via the company website and sales team, with no reseller or channel layer.

The agency's competitive positioning rests on five premier-tier platform partnerships (Google Premier Partner, Microsoft Advertising Select Partner and Growth Council, Meta Business Partner, TikTok Marketing Partner, Reddit Agency Partner), awards including Inc. 5000 (2015), MarCom (2021), AVA (2022), Landy Award and US Search Award (2016), and the owned 'That Doesn't Work Anymore' podcast. Add3 has 11-50 employees across Seattle and London, is privately held, and operates with no disclosed outside funding.

Name

Point It

Legal name

Add3

Website

https://pointit.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Add3 is a Seattle-based digital marketing agency providing paid media, SEO, programmatic, and creative services across Google, Meta, TikTok, and Microsoft platforms to brand clients in e-commerce, beauty, retail, and B2B sectors.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Full-Service Media Planning & Buying (MPAAABAA), Paid Social Media Buying (MPAAABAD), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Paid media management
• Search engine marketing
• Social media advertising
• Programmatic advertising
• Digital marketing agency

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: Add3 generates revenue through providing digital marketing services including paid search, social media advertising, SEO, programmatic advertising, and creative services to brand clients. Revenue is derived from managed service fees based on client spend and engagement scope.

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

Point It operates the Add3 digital marketing agency, which delivers paid media strategies across search, social, programmatic, SEO, and creative channels to brand clients. The agency manages over $50M in aggregate annual media spend and provides integrated services including social media advertising, search engine marketing, SEO, programmatic campaigns, TikTok advertising, and creative services for e-commerce, retail, beauty, and B2B brands.

Product overview

Add3 is a full-service digital marketing agency offering a unified platform of integrated marketing services. The core offering centers on paid media strategies combining Social Media Advertising, Search Engine Marketing, SEO, Programmatic Advertising, Display Advertising, and Creative Services. The portfolio includes two primary sub-brands: Add3SHOP for e-commerce specific paid media strategies and Add3LEAD for lead generation. Additional offerings include Add3CONNECT for programmatic advertising and Add3LONDON for their London location. Services are delivered through a human-powered approach, combining technology with expertise in search, social, programmatic, and content creation to help brands excel.

Differentiator

Problem solved

Functional benefit

Brands

• Add3SHOP: Customized paid media strategies for e-Commerce brands
• Add3LEAD
• Add3CONNECT

Products and services

• Add3SHOP

Quantifiable outcome

• $50M+ aggregate managed spend per year
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or Integration · 1 January 2025Add3 holds Premier Partner status with Google, indicating advanced expertise in Google Ads and related advertising technologies. This partnership provides access to beta testing opportunities and direct platform support.
• MetacoreTechnology or Integration · 1 January 2025Meta Business Partner status, enabling advanced advertising capabilities across Facebook, Instagram, and other Meta platforms with exclusive features and support.
• TikTokcoreTechnology or Integration · 1 January 2025TikTok Marketing Partner providing specialized TikTok advertising services with access to platform features and beta opportunities.
• Microsoft AdvertisingcoreTechnology or Integration · 1 January 2025Microsoft Advertising Select Partner with Growth Council membership, providing advanced capabilities in Bing ads and Microsoft advertising ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• iProspect:

Direct peers

• KlientBoost: Performance marketing agency focused on paid search, paid social, and CRO for SaaS and e-commerce clients. Closely comparable in mid-market positioning, channel mix, and platform-partner approach to Add3.
• PMG: Independent digital agency delivering paid media, SEO, and analytics with notable retail and DTC expertise. Comparable in being platform-partner-driven and vertically focused, though larger than Add3.
• Wpromote: Mid-sized independent digital marketing agency offering paid search, paid social, SEO, and programmatic across enterprise clients. Directly comparable in scale, service mix, and platform-partner-led positioning to Add3.
• Disruptive Advertising: Boutique digital agency specializing in paid search, paid social, and SEO for mid-market and enterprise clients. Closely comparable in headcount, service portfolio, and positioning to Add3.
• Paid Media Group: Boutique paid media agency specializing in Google, Meta, and Microsoft Advertising for enterprise brands. Similar service offering and platform-partner positioning to Add3.
• Brainlabs: Digital media agency specializing in paid search, programmatic, and SEO with strong Google Premier Partner credentials. Comparable paid-media service mix and enterprise client focus to Add3.
• Tinuiti: Large independent digital media agency focused on paid search, social, programmatic, Amazon, and retail media. Operates at meaningfully larger scale than Add3 but with the same paid-media-centric service mix and enterprise client base.

Regional players

• Wolfgang Digital: Irish-based digital marketing agency known for paid search, SEO, and social with strong European client base. Comparable in agency profile to Add3 but operating in a different geography.

Broad incumbents

• Jellyfish: Global digital agency within Brandtech Group offering paid media, creative, content, and analytics across major brands. Larger incumbent competing for the same enterprise paid-media RFPs as Add3.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pointit
• LinkedInlinkedin.com/company/point-it
• Instagraminstagram.com/add3com
• Xx.com/point_it

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point It