Pride Decor

What Pride Decor does

Pride Decor, operating alongside the related entity Pride Industrial LLC, is a US-based manufactured supplier of cabinet hardware serving the woodworking industry. Founded in 2005 and headquartered in Chino Hills, California, the company maintains a second office in Dallas, Texas, and operates more than 50,000 square feet of US warehousing. Its customer base is dual-channel: direct-to-consumer buyers purchasing through the pridedecor.com e-commerce storefront, and B2B partners including original equipment manufacturers (OEMs) and wholesale distribution companies in the woodworking industry.

The product portfolio is anchored by Decorative Cabinet Hardware, with approximately 208 SKUs organized into six named collections (Manhattan, Colorado, Charleston, Milan Madison, Monaco, and Florence) spanning knobs, pulls, hinges, appliance handles, bar pulls, square pulls, cup pulls, tab pulls, and coat hooks across traditional, modern, contemporary, and mission styles. Beyond decorative hardware, Pride Decor offers hand-carved Architectural Wood accents and Functional Cabinet Hardware positioned as performance-grade components. The technology stack is conventional for a building-products distributor: an e-commerce storefront, a separate product catalog at prideindustrial.com, and a content blog for organic traffic. There is no mobile application, no public API, no disclosed patents or trademarks, no AI/ML capabilities, and no third-party integrations in the source data.

Revenue is generated through hardware product sales, with no publicly disclosed pricing model beyond the indication that bulk B2B orders are quote-based. The company claims the ability to fulfill orders ranging from tens of pieces to tens of thousands per job with consistent agility. Pride Decor is privately held and founder-controlled, with primary contact Fabien Khoury, no institutional funding rounds, no disclosed external investors, and no public shareholders. Operations are exclusively domestic, with no international footprint, no certifications or compliance disclosures, no awards, and no regulatory actions on record.

Name

Pride Decor

Legal name

Pride Decor LLC

Website

https://pridedecor.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Pride Decor is a US-based manufacturer and supplier of decorative and functional cabinet hardware, including knobs, pulls, and hinges, selling direct-to-consumers via e-commerce and to OEM and wholesale distribution partners in the woodworking industry.

Ownership category

akta.pro rank

Product category

Cabinet Hardware

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323), Custom Architectural Woodwork and Millwork Manufacturing (337212), Ornamental and Architectural Metal Products Manufacturing (33232)

SIC

Cutlery, Handtools & General Hardware (3420), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industry

Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Cabinet hardware supplies
• Decorative hardware manufacturer
• Kitchen cabinet knobs
• Architectural wood accents
• OEM hardware distribution

Headquarters

HQ city

Chino Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Product Sales: Revenue is generated through the sale of cabinet hardware, decorative hardware, functional hardware, knobs, pulls, hinges, appliance handles, and architectural wood products. The company sells directly to consumers via e-commerce and to B2B partners including OEM and distribution partners in the woodworking industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Pride Decor manufactures and supplies decorative and functional cabinet hardware — including knobs, pulls, hinges, and appliance handles — as well as hand-carved architectural wood accents for the woodworking industry. The product portfolio spans more than 200 decorative SKUs organized across design collections (Manhattan, Colorado, Charleston, Milan Madison, Monaco, Florence) and is fulfilled from over 50,000 square feet of US warehousing for both direct-to-consumer orders and B2B OEM/distribution partners.

Product overview

Pride Decor is a manufacturer and supplier of decorative and functional hardware to the woodworking industry. The product portfolio includes four main categories: Decorative Cabinet Hardware (featuring knobs, pulls, hinges, and appliance handles with 208 products across subcategories including Bar Pulls, Square Pulls, Modern, Contemporary, Traditional, and Mission styles), Architectural Wood (hand-carved accents), Functional Cabinet Hardware (performance-grade components), and More Products. Products are organized into named collections including Manhattan, Colorado, Charleston, Milan Madison, Monaco, and Florence. The company operates with over 50,000 square feet of US warehousing to serve OEM and distribution partners, handling projects ranging from tens of pieces to tens of thousands.

Differentiator

Problem solved

Functional benefit

Brands

• Manhattan Collection: Decorative cabinet hardware collection
• Colorado Collection
• Charleston Collection
• Milan Madison Collection
• Monaco Collection
• Florence Collection

Products and services

• Decorative Cabinet Hardware Cabinet knobs, pulls, hinges, and appliance handles sold through Pride Decor's e-commerce site and supplied to B2B partners for kitchen renovations, furniture builds, and woodworking projects.
• Architectural Wood Hand-carved architectural wood accents designed to enhance American homes, sold to consumers and B2B partners in the woodworking industry.
• Functional Cabinet Hardware Functional hardware components for cabinet applications that exceed industry-required performance standards, supplied to OEMs, distributors, and end consumers.
• Manhattan Collection Named collection of decorative cabinet hardware available through the Pride Decor / Pride Industrial catalog.
• Colorado Collection Named collection of decorative cabinet hardware available through the Pride Decor / Pride Industrial catalog.
• Charleston Collection Named collection of decorative cabinet hardware available through the Pride Decor / Pride Industrial catalog.
• Milan Madison Collection Named collection of decorative cabinet hardware available through the Pride Decor / Pride Industrial catalog.
• Monaco Collection Named collection of decorative cabinet hardware available through the Pride Decor / Pride Industrial catalog.
• Florence Collection Named collection of decorative cabinet hardware available through the Pride Decor / Pride Industrial catalog.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Atlas Homewares: Atlas Homewares is a US designer and wholesaler of decorative cabinet hardware, knobs, and pulls serving cabinet dealers and OEMs. Its product breadth, design-led collections, and B2B/wholesale go-to-market directly parallel Pride Decor's.
• Hardware Resources: Hardware Resources designs, imports, and distributes cabinet hardware, functional hardware, and organizational products to cabinet manufacturers and dealers. Its combination of in-house design and broad SKU breadth mirrors Pride Decor's go-to-market.
• Rev-A-Shelf: Rev-A-Shelf specializes in cabinet and kitchen organizational hardware, sold through the same woodworking OEM and dealer channel as Pride Decor. Overlap in customer base and complementary (not identical) product lines makes it a highly relevant peer.
• Top Knobs: Top Knobs is a leading US-based designer and distributor of decorative cabinet hardware with extensive collections of knobs, pulls, and appliance handles. It is the closest comparable to Pride Decor's decorative catalog and shared B2B/DTC distribution model.
• Emtek Products: Emtek manufactures premium decorative cabinet hardware, knobs, and levers, distributed through dealers and showrooms. Pride Decor's named collections (Florence, Milan Madison) overlap directly with Emtek's design-driven positioning and similar price tier.
• Amerock: Amerock is a long-established US manufacturer of cabinet hardware, knobs, pulls, and functional hardware serving both OEM cabinet makers and retail channels. Comparable product breadth, distribution footprint, and customer overlap make it a benchmark peer.
• Jeffrey Alexander: Jeffrey Alexander is a decorative cabinet hardware brand (under Hardware Resources) with extensive collections of knobs, pulls, and appliance pulls. It is a near-identical match to Pride Decor's decorative cabinet hardware business and overlapping customer base.

Broad incumbents

• Liberty Hardware: Liberty Hardware (a division of Masco) is one of the largest US suppliers of decorative and functional cabinet hardware, sold primarily through home center retail. Pride Decor competes for similar end-customer demand through different channels, making Liberty a benchmark incumbent.
• Häfele America: Häfele is a global German hardware manufacturer and distributor supplying the woodworking and furniture industry with cabinet hardware, functional fittings, and architectural accessories. Comparable on functional cabinet hardware and OEM channel, but operating at much larger global scale.
• Richelieu Hardware: Richelieu is a publicly traded Canadian hardware distributor serving cabinetmakers and the woodworking industry across North America with a vast SKU catalog. It is a broader incumbent competing across the same OEM/DTC channels but with materially larger scale and international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pride Decor