What One Green Bean does

One Green Bean is a full-service earned media agency operating across London (UK headquarters), Sydney (Australia), Amsterdam (Netherlands), and Doha (Qatar). Founded in 2007, the agency provides integrated PR, social media, content creation, and influencer ("co-maker") marketing services to enterprise and mid-market brand clients. Its core offerings span four service pillars: Public Relations (insight-led strategy, media relations, corporate communications, events, and talent management), Social (digital consultancy, social-first creative, community management, and paid media), Content (documentaries, podcasts, music videos, photography, and creative production), and Co-maker (influencer identification, relationship management, and end-to-end campaign execution).

The company serves a diverse roster of enterprise brand clients including Nike, Tesco Mobile, Domino's, Porsche, Vodafone, Dyson, Huawei, Virgin Atlantic, TUI, and Costa, among others. Its business model is B2B professional services delivered on a project and retainer basis, with services sold directly to client marketing and brand teams in each regional market. Headcount stands at 100+ specialists, with regional Managing Directors Richard Tompkins (UK) and Amber Abbott (Australia) leading operations; founders Anthony Freedman (Global CEO) and Kat Thomas (Global ECD) provide global leadership. The agency is a subsidiary of Havas, the global communications conglomerate, and its Amsterdam office operates from Havas Village. The company's positioning is that of a creative-led earned media shop rather than a paid-media agency, with measurable campaign outcomes cited across case studies (e.g., 855m earned reach for Domino's "Nobody Delivers Better"; +37% unit sales for Cillit Bang's "Project Barry"; share of voice lifted from 17.5% to 38.9% for Tesco Mobile).

The agency has no proprietary technology platform — its core deliverable is creative service work delivered by human teams. It received Marketing Society Brand of the Year in 2024 for the Domino's campaign and continues to extend its geographic footprint, most recently into Doha. Revenue, financial performance, and ownership structure details beyond the Havas parent relationship are not disclosed in public materials.

Name

One Green Bean

Legal name

One Green Bean

Website

https://onegreenbean.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

One Green Bean is a Havas-owned full-service earned media agency with 100+ specialists across London, Sydney, Amsterdam, and Doha, providing PR, social media, influencer, and content marketing services to enterprise brands including Nike, Domino's, Tesco Mobile, and Porsche.

Ownership category

akta.pro rank

Headquarters

HQ city

The Rocks

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Earned Media Services: Full-service agency model providing PR, social media management, content creation, and influencer/co-maker services to brand clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

One Green Bean is a full-service earned media agency that delivers PR, social media, content creation, and influencer (Co-maker) marketing services to brand clients. The firm helps brands earn attention through insight-led strategy, creative development, media relations, events, social-first content, community management, and end-to-end influencer campaign execution. Services are delivered on a project and retainer basis across offices in London, Sydney, Amsterdam and Doha.

Product overview

One Green Bean is a full-service earned media agency operating across London, Sydney, and Amsterdam. The company offers four integrated service pillars: Public Relations (media relations, strategy, events, corporate communications), Social (digital consultancy, social strategy, content, community management, paid media), Content (video production, documentaries, podcasts, photography), and Co-maker (influencer identification, relationship management, campaign execution). These capabilities work together to help brands earn attention through strategic, creative, and production expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services

Quantifiable outcome

• Nike After Dark Tour: 44.5M+ combined total reach, 100% positive sentiment, 220 pieces editorial coverage
• +4 more outcomes

Named customers31 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Internet MattersminorStrategic or Co-development PartnerPartnership with Internet Matters for Tesco Mobile's Phoney Friend campaign addressing children's online safety and AI-generated misinformation. The partnership included a £200,000 grant for primary schools.
• Ambitious About AutismminorStrategic or Co-development PartnerPartnership between Vanish and Ambitious About Autism for the Me, My Autism & I campaign raising awareness about autism and clothing sensitivities.
• How&HowminorGTM or Marketing PartnerCreative agency credited for brand and website design work.
• Lucha BritanniaminorGTM or Marketing PartnerWrestling troupe partnership for Domino's Wrestle Mexicana campaign reuniting 20 wrestlers for the first time since COVID-19.
• MTVminorStrategic or Co-development PartnerPartnership with MTV for Strongbow's Big Picnic music and arts festival in Johannesburg.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: World's largest PR firm offering PR, social, content and earned-media services globally. Competes with One Green Bean for the same enterprise clients but at significantly larger scale and broader service breadth.
• Golin: IPG-owned global PR and integrated communications agency with deep brand-marketing and influencer expertise. Directly competes for consumer-brand and tech-client pitches similar to One Green Bean.
• FleishmanHillard: Omnicom-owned global PR, social and integrated marketing agency. A direct competitor in the earned-media space for multinational enterprise clients, but with a much broader service portfolio.
• Ketchum: Omnicom global PR and communications agency offering earned media, influencer and content capabilities. Competes for enterprise brand briefs at the same level of strategic scope but at meaningfully greater scale.
• Ogilvy PR: WPP-owned global PR and influence arm of Ogilvy. Competes across earned media, social and influencer for the same enterprise clients One Green Bean serves, but as part of a far broader agency network.

Direct peers

• Havas PR: Sister earned-media agency within the Havas network; offers near-identical PR, social and influencer capabilities and shares clients and infrastructure with One Green Bean, making it the closest comparable inside the same parent group.
• The Goat Agency: Global influencer marketing agency with end-to-end campaign management - the same Co-maker/influencer pillar that One Green Bean sells. Overlaps on influencer identification, creative co-development and reporting for enterprise brands.
• Hope&Glory: London-headquartered independent earned-media agency serving consumer brands across PR, social and influencer. Closely comparable to One Green Bean on size (~100 staff), UK base, consumer brand focus and integrated earned-media service offering.
• Billion Dollar Boy: Global influencer and creator marketing agency with offices in London, New York and other major markets. Competes directly with One Green Bean's Co-maker service line for enterprise influencer briefs.
• We Are Social: Global social-first creative agency with deep influencer and content capabilities. Operates from multiple countries like One Green Bean and directly competes for the same consumer-brand earned-media and influencer briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/onegreenbean

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Green Bean