Unidy
Unidy GmbH is a Hamburg-based SaaS company providing an EU-hosted customer identity management and single sign-on platform that centralizes authentication, consent, and user data for European sports clubs, media companies, and digital service providers.
- Company typePrivate
- Founded2008
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Unidy does
Unidy GmbH is a Hamburg-based SaaS company founded in 2008 that provides a customer identity management and single sign-on (SSO) platform for European enterprises. The platform centralizes user authentication, opt-in/consent management, and user data aggregation across a customer's digital properties, producing 360-degree user profiles from previously siloed data sources. Core technical components include OpenID Connect and SAML compliance, a User-API with unlimited API calls and webhooks, and 100+ ready-to-go integrations with CRMs, CDPs, iPaaS platforms, and other data services. Infrastructure is hosted entirely within the European Union to meet GDPR requirements.
The company's product is sold primarily through an enterprise field-sales motion with 'Book a Demo' and 'Get in touch' CTAs routed through HubSpot. Revenue is generated via recurring SaaS subscriptions with quote-based enterprise pricing; no public pricing tiers are disclosed. The customer base is heavily weighted toward German-speaking professional sports clubs and federations (HSV, FC St. Pauli, VfL Bochum, Hansa Rostock, FC Köln, Hamburg Towers, Deutsche Golf Sport) with expanding presence in digital media and lifestyle platforms (BTC-ECHO, OMR, Utopia, Darmstadt). The company also runs a partner program to extend reach beyond direct sales. Reported benefits to customers include lower IT costs through integration-based architecture, one-click login conversions, and increased customer lifetime value via unified engagement.
Unidy firmographics
Firmographics- Name
- Unidy
- Legal name
- Unidy GmbH
- Website
- https://unidy.de
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unidy GmbH is a Hamburg-based SaaS company providing an EU-hosted customer identity management and single sign-on platform that centralizes authentication, consent, and user data for European sports clubs, media companies, and digital service providers.
- Ownership category
- akta.pro rank
Unidy industry classification
Industry- Product category
- Customer Identity and Access Management (CIAM) Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers) (HDAEAJAB)
- akta.pro secondary industries
- Single Sign-On (SSO) & Federation (BPAMAEAF), Directory Services & Identity Data Platforms (BPAMAEAG), Directory Services & Identity Stores (LDAP/AD, Cloud Directory) (HDAEAJAA)
Keywords
Where Unidy is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Markets served
Unidy business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Identity management and SSO solution delivered as a cloud-based subscription service, likely with tiered pricing based on features, users, or integration count. Enterprise sales motion suggests custom pricing for larger organizations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Unidy product offering
Product offeringCore offering
Unidy sells a cloud-based customer identity and access management platform that delivers Single Sign-On (SSO), branded user account management, consent management, and 360-degree user profile aggregation. It exposes a User-API with unlimited API calls and webhooks, supports OpenID Connect and SAML, and ships with 100+ ready-to-go integrations so customers can centralize user data across fragmented digital services and synchronize it with CRMs, CDPs, and iPaaS tools.
Product overview
Unidy offers a unified customer identity management and SSO solution as a single integrated platform. The core product provides single sign-on authentication, branded user account management, consent management, and 360° user profile aggregation. The platform enables seamless integration with existing systems via its User-API and webhooks, supporting data synchronization with CRMs, CDPs, and iPaaS tools. Key capabilities include: Single Sign-On for enhanced user experience and conversions; a branded data and consent cockpit with configurable user groups and access rights; zero-party data consent management hosted entirely within the EU for GDPR compliance; and tools for growing first-party user databases with partner integrations for premium memberships and ID-based campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Unidy Identity Management Platform Cloud-based customer identity management and Single Sign-On (SSO) platform that centralizes user data, opt-ins, and consent across multiple digital properties. Delivers unified SSO login, opt-in, and checkout UX, branded user account management with configurable data fields and user groups, GDPR-compliant consent management hosted in the EU, and 360-degree user profile aggregation synchronized with CRMs, CDPs, and iPaaS tools via a User-API and unlimited webhooks. Sold via direct enterprise sales to sports clubs, federations, media, and digital service providers.
Quantifiable outcome
- Lower IT costs through premier integrability
- +2 more outcomes
Companies that use Unidy
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Unidy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Unidy partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Unidy competitors and assessment
Company assessmentEmerging players
- Keycloak: Open-source identity and access management by CNCF, supporting SSO (OIDC/SAML), user federation, and consent. Comparable to Unidy on standards-based identity, though typically self-hosted and developer-led.
- Authgear: Developer-focused identity platform with SSO, OIDC/SAML, and user profile APIs. Comparable to Unidy on API-first identity and integration breadth, though smaller in scale and European presence.
Broad incumbents
- Ping Identity: Enterprise identity platform offering SSO, federation, and identity security. A broader incumbent competing for the same enterprise SSO and federation deals that Unidy targets in Europe.
- Okta: Broad incumbent in workforce and customer identity with SSO, federation, and identity governance. Overlaps with Unidy on enterprise SSO and user management but addresses a much wider identity portfolio.
- Microsoft Entra External ID (Azure AD B2C): Hyperscaler-bundled CIAM offering from Microsoft. Competes with Unidy for SSO, user profiles, and consent but is sold primarily as part of the broader Azure ecosystem.
- ForgeRock: Identity and access management platform serving large enterprises with SSO, user management, and identity governance. Overlaps with Unidy on enterprise federation and customer identity use cases.
- AWS Cognito: Amazon's identity service for SSO, user pools, and federation. Bundled with AWS, posing competitive pressure to specialized CIAM vendors like Unidy, especially for AWS-centric customers.
Direct peers
- Auth0 (Okta): Directly competing CIAM platform offering SSO (SAML/OIDC), universal login, user management, and extensive integrations. Auth0 is the closest functional competitor to Unidy in Europe and globally, though it operates at vastly larger scale and as part of Okta.
- LoginRadius: CIAM platform offering SSO, user management, and consent with integrations to CRMs and marketing tools. Direct peer to Unidy in serving consumer-facing digital businesses with unified identity.
Regional players
- cidaas (Cloud Identity): German CIAM vendor offering SSO, consent management, and EU-hosted identity services. Closest geographic and feature peer to Unidy in the DACH market, competing for the same regulated EU customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Unidy social profiles
Digital presenceUnidy compliance and trust
Trust signalCompliance1 record
Unidy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unidy leadership team
Management profileNumber of profiles
Unidy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unidy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unidy
What does Unidy do?
Unidy sells a cloud-based customer identity and access management platform that delivers Single Sign-On (SSO), branded user account management, consent management, and 360-degree user profile aggregation. It exposes a User-API with unlimited API calls and webhooks, supports OpenID Connect and SAML, and ships with 100+ ready-to-go integrations so customers can centralize user data across fragmented digital services and synchronize it with CRMs, CDPs, and iPaaS tools.
Is Unidy a public or private company?
Unidy is a private company. It is classified as unknown and is currently operating.
When was Unidy founded?
Unidy was founded in 2008. It employs 11 to 50 people.
Where is Unidy based?
Unidy is headquartered in Hamburg, Germany, in the Europe region.
How does Unidy make money?
One revenue line is on record: saaS Subscription.
Who are Unidy's main competitors?
Emerging players on record are Keycloak and Authgear. Broad incumbents are Ping Identity, Okta, Microsoft Entra External ID (Azure AD B2C), ForgeRock and AWS Cognito. Direct peers are Auth0 (Okta) and LoginRadius. cidaas (Cloud Identity) is listed as a regional player.
Does Unidy have an API?
Yes. Unidy provides a User-API enabling developers to integrate identity management capabilities. The platform offers unlimited API calls and webhook support for any use case. Full API documentation is available at demo.unidy.de/api-docs/. Developer documentation is at docs.unidy.io.
What industry is Unidy in?
Unidy's product category is Customer Identity and Access Management (CIAM) Software. Its primary akta.pro industry code is HDAEAJAB, Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers), with a secondary code of BPAMAEAF, Single Sign-On (SSO) & Federation. Its NAICS code is 5132 and its SIC code is 7372.