Unidy

Customer Identity and Access Management (CIAM) Softwareunidy.de

Unidy GmbH is a Hamburg-based SaaS company providing an EU-hosted customer identity management and single sign-on platform that centralizes authentication, consent, and user data for European sports clubs, media companies, and digital service providers.

Company typePrivate
Founded2008
HeadquartersHamburg, Germany
Headcount11–50
GTM typeB2B
OfferingSoftware

What Unidy does

Unidy GmbH is a Hamburg-based SaaS company founded in 2008 that provides a customer identity management and single sign-on (SSO) platform for European enterprises. The platform centralizes user authentication, opt-in/consent management, and user data aggregation across a customer's digital properties, producing 360-degree user profiles from previously siloed data sources. Core technical components include OpenID Connect and SAML compliance, a User-API with unlimited API calls and webhooks, and 100+ ready-to-go integrations with CRMs, CDPs, iPaaS platforms, and other data services. Infrastructure is hosted entirely within the European Union to meet GDPR requirements.

The company's product is sold primarily through an enterprise field-sales motion with 'Book a Demo' and 'Get in touch' CTAs routed through HubSpot. Revenue is generated via recurring SaaS subscriptions with quote-based enterprise pricing; no public pricing tiers are disclosed. The customer base is heavily weighted toward German-speaking professional sports clubs and federations (HSV, FC St. Pauli, VfL Bochum, Hansa Rostock, FC Köln, Hamburg Towers, Deutsche Golf Sport) with expanding presence in digital media and lifestyle platforms (BTC-ECHO, OMR, Utopia, Darmstadt). The company also runs a partner program to extend reach beyond direct sales. Reported benefits to customers include lower IT costs through integration-based architecture, one-click login conversions, and increased customer lifetime value via unified engagement.

Unidy firmographics

Firmographics

Name: Unidy
Legal name: Unidy GmbH
Website: https://unidy.de
Company type: Private
Founded year: 2008
Operating status: Operating
Headcount range: 11–50 employees
Short description: Unidy GmbH is a Hamburg-based SaaS company providing an EU-hosted customer identity management and single sign-on platform that centralizes authentication, consent, and user data for European sports clubs, media companies, and digital service providers.
Ownership category
akta.pro rank

Unidy industry classification

Industry

Product category: Customer Identity and Access Management (CIAM) Software
NAICS: Software Publishers (5132)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
akta.pro primary industry: Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers) (HDAEAJAB)
akta.pro secondary industries: Single Sign-On (SSO) & Federation (BPAMAEAF), Directory Services & Identity Data Platforms (BPAMAEAG), Directory Services & Identity Stores (LDAP/AD, Cloud Directory) (HDAEAJAA)

Keywords

Customer identity management
Single sign-on platform
Consent management software
User data integration
SSO identity solution

Where Unidy is headquartered

Location

Headquarters

HQ city: Hamburg
HQ country: Germany
HQ region: Europe

Markets served

Unidy business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

SaaS Subscription: Identity management and SSO solution delivered as a cloud-based subscription service, likely with tiered pricing based on features, users, or integration count. Enterprise sales motion suggests custom pricing for larger organizations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Unidy product offering

Product offering

Core offering

Unidy sells a cloud-based customer identity and access management platform that delivers Single Sign-On (SSO), branded user account management, consent management, and 360-degree user profile aggregation. It exposes a User-API with unlimited API calls and webhooks, supports OpenID Connect and SAML, and ships with 100+ ready-to-go integrations so customers can centralize user data across fragmented digital services and synchronize it with CRMs, CDPs, and iPaaS tools.

Product overview

Unidy offers a unified customer identity management and SSO solution as a single integrated platform. The core product provides single sign-on authentication, branded user account management, consent management, and 360° user profile aggregation. The platform enables seamless integration with existing systems via its User-API and webhooks, supporting data synchronization with CRMs, CDPs, and iPaaS tools. Key capabilities include: Single Sign-On for enhanced user experience and conversions; a branded data and consent cockpit with configurable user groups and access rights; zero-party data consent management hosted entirely within the EU for GDPR compliance; and tools for growing first-party user databases with partner integrations for premium memberships and ID-based campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

Unidy Identity Management Platform Cloud-based customer identity management and Single Sign-On (SSO) platform that centralizes user data, opt-ins, and consent across multiple digital properties. Delivers unified SSO login, opt-in, and checkout UX, branded user account management with configurable data fields and user groups, GDPR-compliant consent management hosted in the EU, and 360-degree user profile aggregation synchronized with CRMs, CDPs, and iPaaS tools via a User-API and unlimited webhooks. Sold via direct enterprise sales to sports clubs, federations, media, and digital service providers.

Quantifiable outcome

Lower IT costs through premier integrability
+2 more outcomes

Companies that use Unidy

Customer profile

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Unidy technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Unidy partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Unidy competitors and assessment

Company assessment

Emerging players

Keycloak: Open-source identity and access management by CNCF, supporting SSO (OIDC/SAML), user federation, and consent. Comparable to Unidy on standards-based identity, though typically self-hosted and developer-led.
Authgear: Developer-focused identity platform with SSO, OIDC/SAML, and user profile APIs. Comparable to Unidy on API-first identity and integration breadth, though smaller in scale and European presence.

Broad incumbents

Ping Identity: Enterprise identity platform offering SSO, federation, and identity security. A broader incumbent competing for the same enterprise SSO and federation deals that Unidy targets in Europe.
Okta: Broad incumbent in workforce and customer identity with SSO, federation, and identity governance. Overlaps with Unidy on enterprise SSO and user management but addresses a much wider identity portfolio.
Microsoft Entra External ID (Azure AD B2C): Hyperscaler-bundled CIAM offering from Microsoft. Competes with Unidy for SSO, user profiles, and consent but is sold primarily as part of the broader Azure ecosystem.
ForgeRock: Identity and access management platform serving large enterprises with SSO, user management, and identity governance. Overlaps with Unidy on enterprise federation and customer identity use cases.
AWS Cognito: Amazon's identity service for SSO, user pools, and federation. Bundled with AWS, posing competitive pressure to specialized CIAM vendors like Unidy, especially for AWS-centric customers.

Direct peers

Auth0 (Okta): Directly competing CIAM platform offering SSO (SAML/OIDC), universal login, user management, and extensive integrations. Auth0 is the closest functional competitor to Unidy in Europe and globally, though it operates at vastly larger scale and as part of Okta.
LoginRadius: CIAM platform offering SSO, user management, and consent with integrations to CRMs and marketing tools. Direct peer to Unidy in serving consumer-facing digital businesses with unified identity.

Regional players

cidaas (Cloud Identity): German CIAM vendor offering SSO, consent management, and EU-hosted identity services. Closest geographic and feature peer to Unidy in the DACH market, competing for the same regulated EU customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Unidy compliance and trust

Trust signal

Compliance1 record

Unidy financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Unidy leadership team

Management profile

Number of profiles

Unidy funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Unidy M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unidy

What does Unidy do?

Is Unidy a public or private company?

Unidy is a private company. It is classified as unknown and is currently operating.

When was Unidy founded?

Unidy was founded in 2008. It employs 11 to 50 people.

Where is Unidy based?

Unidy is headquartered in Hamburg, Germany, in the Europe region.

How does Unidy make money?

One revenue line is on record: saaS Subscription.

Who are Unidy's main competitors?

Emerging players on record are Keycloak and Authgear. Broad incumbents are Ping Identity, Okta, Microsoft Entra External ID (Azure AD B2C), ForgeRock and AWS Cognito. Direct peers are Auth0 (Okta) and LoginRadius. cidaas (Cloud Identity) is listed as a regional player.

Does Unidy have an API?

Yes. Unidy provides a User-API enabling developers to integrate identity management capabilities. The platform offers unlimited API calls and webhook support for any use case. Full API documentation is available at demo.unidy.de/api-docs/. Developer documentation is at docs.unidy.io.

What industry is Unidy in?

Unidy's product category is Customer Identity and Access Management (CIAM) Software. Its primary akta.pro industry code is HDAEAJAB, Single Sign-On (SSO) & Federation (SAML/OIDC, Identity Providers), with a secondary code of BPAMAEAF, Single Sign-On (SSO) & Federation. Its NAICS code is 5132 and its SIC code is 7372.