Thai Paiboon Insurance

What Thai Paiboon Insurance does

Thai Paiboon Insurance Public Company Limited (TPB) is a Thai non-life insurance carrier incorporated as a Public Limited Company under the supervision of the Office of Insurance Commission (OIC). The company distributes eight core product lines — voluntary motor, compulsory motor (พ.ร.บ.), accident and travel, home and property, business and liability, marine and transport, cancer, and cyber — to individual consumers, SMEs, and larger commercial accounts across Thailand.

TPB monetizes primarily through recurring insurance premiums, with annual billing cadence and risk-based pricing that is not publicly disclosed. The company operates an omnichannel go-to-market combining a nationwide licensed agent and broker network equipped with proprietary mobile/tablet sales tools (TPB Insure, TPB Insurance Smile), a direct-to-consumer online storefront (tpbinsure2.thaipaiboon.com), and an I-Service customer portal for policy and claims self-service. Underlying technology consists of cookie-based website personalization, a Duo Fax Claim Service for cashless hospital treatment within a 300+ hospital network (shared with affiliated Thai Health Insurance), and a 200+ authorized repair-workshop branded network (My Choice Plus Gold) with standardized claims and repair protocols. The company is headquartered in Bangkok with branch offices in Nakhon Pathom, Chiang Mai, Udon Thani, and Hat Yai, and is affiliated within a group that includes Thai Health Insurance and Thai Credit Bank.

Name

Thai Paiboon Insurance

Legal name

Thai Paiboon Insurance Public Company Limited

Website

https://thaipaiboon.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Thai Paiboon Insurance is a Thai non-life insurance PLC underwriting motor, accident, property, business, marine, cancer, and cyber coverage for consumers and businesses across Thailand via agents, direct online channels, and a nationwide repair and hospital service network.

Ownership category

akta.pro rank

Product category

Non-Life Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Insurance (except Life, Health, and Medical) Carriers (52412)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Motor Vehicle Liability Insurance (FSAJAMAC)

akta.pro secondary industries

Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Travel & Accident (Non-Life) Insurance (FSAJAMAN), Small Business BOP (Main Street) (FSAJAFAA)

Keywords

• Non-life insurance
• Motor insurance
• Accident insurance
• Property insurance
• Marine insurance

Headquarters

HQ city

Din Daeng

HQ country

Thailand

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: TPB generates revenue through collecting insurance premiums from various insurance products including motor, accident, travel, home, business, marine, cancer, and cyber insurance. Premiums are collected upfront or on a recurring basis depending on policy terms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Thai Paiboon Insurance is a Thai non-life insurance company that underwrites and sells motor (voluntary and compulsory พ.ร.บ.), personal accident and travel, home and property, business and liability, marine and transport, cancer, and cyber insurance policies. Policies are distributed through a licensed agent/broker network, the company's direct online platform tpbinsure2.thaipaiboon.com, and service network referrals, supported by an in-house I-Service customer portal for policy and claims management.

Product overview

Thai Paiboon Insurance (ไทยไพบูลย์ประกันภัย) is a Thai non-life insurance company offering a comprehensive portfolio of insurance products. The core product offerings include vehicle/motor insurance, compulsory motor insurance (พ.ร.บ.), personal accident and travel insurance, home and property insurance, business and liability insurance, marine and transport insurance, cancer insurance, and cyber insurance. Supporting these products, the company provides service networks including the My Choice Plus Gold garage network (over 200 authorized repair shops) and a hospital network (over 300 hospitals) with Duo Fax Claim Service for cashless claims processing. Digital customer service is delivered through the I-Service portal, while agents use the TPB Insure and TPB Insurance Smile platforms for online sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Voluntary Motor Insurance (ประกันภัยรถยนต์) Motor vehicle insurance covering own-vehicle damage, theft, and third-party liability for individual car owners in Thailand.
• Compulsory Motor Insurance / พ.ร.บ. (Pramuan Bot Bondt) Mandatory third-party liability motor insurance required by Thai law for all vehicle owners.
• Accident and Travel Insurance (ประกันอุบัติเหตุและการเดินทาง) Personal accident and travel insurance covering medical expenses and trip-related incidents for individuals and travelers.
• Home and Property Insurance (ประกันภัยบ้านและทรัพย์สิน) Insurance coverage for residential properties and assets against fire, theft, and natural disasters.
• Business and Liability Insurance (ประกันภัยสำหรับธุรกิจและความรับผิดชอบ) Commercial insurance covering business liabilities, professional indemnity, and operational risks for businesses.
• Marine and Transport Insurance (ประกันภัยทางทะเลและขนส่ง) Insurance for marine vessels, cargo shipments, and transport logistics against loss or damage.
• Cancer Insurance (ประกันภัยมะเร็ง) Specialized health insurance providing financial protection against cancer diagnosis and treatment costs for individuals.
• Cyber Insurance (ประกันภัยไซเบอร์) Insurance coverage for cyber risks including data breaches, hacking incidents, and digital asset protection for businesses.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Thai Health Insurance (ไทยประกันสุขภาพ)coreStrategic or Co-development PartnerThai Health Insurance is a related company within the same group. Both companies share a hospital network for accident insurance services, allowing TPB policyholders to access cashless treatment at over 300 hospitals in the shared network.
• Thai Credit Bank (ธนาคารไทยเครดิต)minorStrategic or Co-development PartnerThai Credit Bank is a related company within the same business group. Listed as a group company alongside TPB and Thai Health Insurance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bangkok Insurance Public Company Limited: One of Thailand's largest non-life insurers, listed on the SET, offering motor, property, marine, and accident lines through a nationwide agent and broker network — directly comparable to TPB's product mix and distribution model.
• Muang Thai Insurance Public Company Limited: Major Thai non-life insurer providing motor, fire, marine, and accident products via bancassurance with Muang Thai Group and agent channels — competing head-to-head with TPB across motor and SME commercial lines.
• Dhipaya Insurance Public Company Limited: SET-listed Thai non-life carrier with motor, property, marine and liability products — directly competes with TPB in motor and commercial packages and is comparable in product breadth and channel mix.
• Thaivivat Insurance Public Company Limited: Thai non-life insurer focusing on motor and personal lines, operating through agent and broker channels — a like-for-like comparator to TPB's primary motor and accident business.

Broad incumbents

• AXA Insurance Public Company Limited (Thailand): Subsidiary of global insurer AXA offering motor, health, and property coverage in Thailand — overlaps TPB's product set with broader international underwriting capacity and brand strength.
• MSIG Insurance (Thailand) Company Limited: Japanese-owned general insurer in Thailand providing motor, fire, marine, and accident products through agents and brokers — comparable portfolio and distribution approach to TPB.
• Sompo Insurance (Thailand) Public Company Limited: Thai arm of Sompo Japan with motor, property, and liability products distributed via agents and brokers — competes with TPB in the same channels for similar mid-market commercial and motor customers.
• Allianz Ayudhya General Insurance Public Company Limited: Thai joint-venture insurer under the Allianz Group, offering motor, property, health and accident lines — competes with TPB on brand, agent recruitment, and product breadth.
• Chubb Samaggi Insurance Public Company Limited: Thailand operation of Chubb offering personal accident, motor, property, and specialty lines — comparable in product diversification and agent/broker distribution, with stronger international backing.

Emerging players

• FWD Life Insurance / FWD Insurance (Thailand): Asia-focused digital-first insurer expanding in Thailand with motor and personal lines distributed online — represents the insurtech-led competitive threat TPB faces in direct and digital channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thaipaiboonins
• LinkedInlinkedin.com/company/thai-paiboon-insurance
• Facebookfacebook.com/thaipaiboon

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thai Paiboon Insurance