PSC

What PSC does

Petroleum Service Company (PSC), founded in 1924 and headquartered in Hanover Township, Pennsylvania, is a privately held direct-to-consumer e-commerce distributor of petroleum products, lubricants, coatings, fuels, adhesives, and maintenance equipment, operating under the tagline 'The Pioneer of Online Petroleum Sales'. The company sells more than 4,000 SKUs across nine merchandising categories — Industrial & Manufacturing Lubricants, Fleet & Heavy Equipment, Automobile & Light Truck, Small Engine, Aviation, Racing Fuels, Greases, Coatings, and Adhesive Bonding & Sealants — sourced from major OEMs including Shell, Mobil, Phillips 66, Sunoco, FUCHS, Chevron, TOTAL, Power Service, Gulf, and BlueSky. Its e-commerce storefront runs on BigCommerce with PayPal payment processing, supplemented by a free Progressive Web App, rule-based selector tools (Fuel Additive Calculator, Protective Coating Selector, Grease Selector, Cross Reference Tool), Hotjar user-behavior analytics, and a UserWay accessibility widget for WCAG 2.1 compliance.

PSC generates revenue through three primary streams: (1) one-time online product sales at publicly posted prices with bulk discount tiers, (2) the PSC Select Shipping annual subscription ($399/year, auto-renewing) that bundles unlimited ground and LTL/TL freight across 23 eligible US states, and (3) B2B trade credit extended via a credit-application workflow. The company serves a diversified customer base spanning industrial manufacturers, commercial fleet and heavy-equipment operators, DIY automotive consumers, aviation buyers, motorsports/racing customers, government purchasers via its GSA Schedule contract, and surface-preparation/sandblasting buyers. Its owned brand 'Undercoating In A Can' — which meets US Military Specification MIL-PRF-62218B — and the QUIKCOAT applicator line anchor PSC's proprietary product differentiation within an otherwise OEM-resale catalog, while digital content marketing (blog, video library, selector tools) and government procurement positioning drive customer acquisition across the funnel.

Name

PSC

Legal name

Petroleum Service Company Inc.

Website

https://petroleumservicecompany.com

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

11–50 employees

Short description

Petroleum Service Company (PSC) is a Pennsylvania-based, privately held online distributor selling more than 4,000 lubricant, coating, fuel, and maintenance SKUs to industrial, fleet, automotive DIY, aviation, racing, government, and sandblasting customers across the United States, with an annual PSC Select Shipping membership bundling freight at $399 per year.

Ownership category

akta.pro rank

Product category

Online Petroleum & Lubricant Retail

NAICS

Petroleum and Petroleum Products Merchant Wholesalers (4247), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum Bulk Stations & Terminals (5171), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

akta.pro secondary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Industrial lubricants
• Fleet maintenance supplies
• Petroleum product distribution
• Automotive undercoatings
• Aviation lubricants

Headquarters

HQ city

Wilkes Barre

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Online Product Sales (One-Time Purchases): Primary revenue stream — direct e-commerce sales of over 4,000 petroleum, lubricant, coating, adhesive, equipment, and maintenance products via the BigCommerce storefront at petroleumservicecompany.com. Prices are posted publicly; taxes and shipping are added at checkout. Bulk discount tiers apply. Payment is processed through PayPal.
2. PSC Select Shipping Membership: Annual subscription of $399 auto-renewing every 365 days, covering all ground and freight (LTL/TL) shipping for 12 months within 22–23 eligible states. Generates recurring subscription revenue and drives higher purchase frequency.
3. Trade Credit / B2B Credit Sales: PSC extends trade credit to qualified business buyers via a Credit Application process, supporting B2B account-based purchasing in addition to credit card transactions.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

PSC operates a direct-to-consumer e-commerce storefront at petroleumservicecompany.com, branded as the 'Pioneer of Online Petroleum Sales', aggregating more than 4,000 petroleum, lubricant, coating, fuel, adhesive, and maintenance products from leading manufacturers (Shell, Mobil, Phillips 66, Sunoco, FUCHS, Chevron, TOTAL, Power Service) alongside its proprietary Undercoating In A Can line. Revenue is layered with the PSC Select Shipping annual subscription ($399/year), which covers unlimited ground and freight shipping across 23 US states and drives recurring purchase frequency.

Product overview

Petroleum Service Company (PSC) operates a single unified e-commerce storefront at petroleumservicecompany.com — branded as the 'Pioneer of Online Petroleum Sales' — selling more than 4,000 lubrication, coating, fuel, adhesive, maintenance, and equipment SKUs from multiple manufacturers (Shell, Mobil, Phillips 66, TOTAL, Power Service, Sunoco, FUCHS, Chevron, Gulf, BlueSky, and others). The store is organized into merchandising category modules (Industrial & Manufacturing Lubricants, Fleet & Heavy Equipment Lubricants, Automobile & Light Truck Lubricants, Aviation Lubricants, Racing Fuels, Greases, Coatings, Adhesive Bonding & Sealants, Equipment, Additional Maintenance Supplies) layered with proprietary branded products, most notably the 'Undercoating In A Can' line (Original Black Wax, Clear Wax, Rubberized, Clear Fluid Coat) and PSC's own applicator equipment — QUIKCOAT EZ Sprayer and QUIKCOAT Precision Sprayer — together with the Wet Film Thickness Gauge. On top of the marketplace, PSC offers a recurring subscription add-on, PSC Select Shipping, a $399/year membership covering all ground and freight shipping in 23 U.S. states. The store also offers free digital tools (Cross Reference Tool, Fuel Additive Calculator, Protective Coating Selector, Grease Selector), a free Progressive Web App companion, and an editorial Resource Library (blog, video library, articles) supporting product education.

Differentiator

Problem solved

Functional benefit

Brands

• Undercoating In A Can: Petroleum Service Company's owned brand of wax-based and other corrosion-preventative undercoatings, supplied in aerosols, cans, pails, kegs, and drums, plus applicator accessories. The brand page describes it as 'over 50 years of industry experience' and it also has its own site at undercoatinginacan.com.
• QUIKCOAT
• PSC Select Shipping

Products and services

• PSC Online Storefront (petroleumservicecompany.com) Direct-to-consumer e-commerce storefront offering more than 4,000 petroleum, lubricant, coating, fuel, adhesive, maintenance, and equipment products from multiple manufacturers, built on BigCommerce with PayPal payment processing, customer accounts, bulk pricing, quote requests, and credit applications. Targets industrial, fleet, aviation, government, and DIY automotive buyers across the US.
• PSC Select Shipping Subscription Annual shipping membership at $399/year (auto-renewing every 365 days) covering all ground and LTL/TL freight shipping for unlimited orders across 23 eligible US states (CT, DC, DE, GA, IL, IN, KY, MA, ME, MD, MI, NH, NJ, NY, NC, OH, PA, RI, SC, TN, VT, VA, WV). Includes Insider Perks (early product updates, exclusive deals) and an optional liftgate fee. Targets repeat buyers of petroleum, lubricant, and coating products.
• Undercoating In A Can (proprietary brand) PSC's proprietary line of wax-based, rubberized, and clear fluid corrosion-preventative undercoatings in Original Black Wax, Clear Wax, Rubberized Coating, and Clear Fluid Coat formulas. Black Wax meets US Military Specification MIL-PRF-62218B. Designed for rust encapsulation and prevention on commercial vehicles, passenger cars, trailers, RVs, and equipment. Sold through PSC's online storefront and the dedicated undercoatinginacan.com site.
• QUIKCOAT EZ Sprayer All-metal spray gun applicator priced at $75 with an adjustable nozzle for flow and pattern control, designed for spraying Undercoating In A Can coatings on automotive undercarriages, trailers, and equipment.
• QUIKCOAT Precision Sprayer (Pressure Container Spray Gun) Pressure container spray gun system with attachable wands, priced at $259.33, used to apply Undercoating In A Can coatings with precise control.
• Wet Film Thickness Gauge Mil thickness gauge (SKU UCIACGAUGE) priced at $3.50 that measures wet coating thickness from 1 to 80 mils (front) and 25 to 2,000 microns (back), used to verify proper paint and coating application per the coating's technical data sheet.

Quantifiable outcome

• PSC Select members report up to 50% savings versus their prior vendor (per Mike P. testimonial).
• +5 more outcomes

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core and minor.

• BigCommercecoreTechnology or IntegrationBigCommerce powers PSC's e-commerce storefront at petroleumservicecompany.com, hosting customer accounts, order history, and aggregate clickstream/order data. The relationship is governed by BigCommerce's separate terms of use and privacy policy.
• PayPalcoreTechnology or IntegrationPayPal processes all payment card transactions for purchases made through PSC's website, collecting billing information, products purchased, promotion codes, and recipient details subject to PayPal's privacy policy.
• U.S. General Services Administration (GSA)coreChannel Partner/ Reseller/ DistributorPSC is a GSA contract holder, enabling federal-government procurement of PSC's industrial, fleet, automotive, and maintenance product lines via the GSA Schedule program.
• Shell LubricantscoreOEM/ Whitelabel/ Licensing PartnerPSC distributes Shell Lubricants products (e.g., Shell PANOLIN S3 HLP Synth EAL 32, environmentally acceptable hydraulic fluids) as a reseller through its online storefront with product data sheets and SDS links.
• Phillips 66 AviationcoreOEM/ Whitelabel/ Licensing PartnerPSC resells Phillips 66 aviation lubricants (e.g., X/C Aviation Oil 20W-50, Powerflow NZ Hydraulic Oil) as a distributor in its 'Aviation Lubricants' and 'Fleet & Heavy Equipment' categories.
• Sunoco (Sunoco Race Fuels / Sunoco Lubricants)coreOEM/ Whitelabel/ Licensing PartnerPSC distributes Sunoco race fuels (e.g., E85-R 99 Octane with free drum pump promotion on 54-gallon drums) and Sunoco lubricants (e.g., Sunvis 632 Ashless AW Hydraulic Oil) as an online reseller.
• Mobil (ExxonMobil)coreOEM/ Whitelabel/ Licensing PartnerPSC resells Mobil industrial lubricants (e.g., Mobil DTE 10 Excel 32 hydraulic fluid) through its online catalog.
• Chevron LubricantscoreOEM/ Whitelabel/ Licensing PartnerPSC distributes Chevron lubricants including Chevron Clarity Hydraulic Oil AW 32 (an environmentally aware hydraulic oil) through its industrial lubricants catalog.
• FUCHS LubricantscoreOEM/ Whitelabel/ Licensing PartnerPSC resells FUCHS lubricants such as FUCHS RENOLIN B 32 HVI through its heavy-duty hydraulic fluids category.
• Power Service (Power Service Products)coreOEM/ Whitelabel/ Licensing PartnerPSC distributes Power Service diesel fuel additives and treatments such as Power Service Diesel Injector & DPF Flush across its chemical additives and fuel additives categories.
• TOTAL LubricantscoreOEM/ Whitelabel/ Licensing PartnerPSC resells TOTAL industrial lubricants such as TOTAL Vulsol 7000 through its industrial & manufacturing lubricants category.
• BlueSky LubricantsminorOEM/ Whitelabel/ Licensing PartnerPSC distributes BlueSky lubricants such as BlueSky Terra-H 32 and BlueSky Stratus ZF-AW 32 in its marine EAL hydraulic fluids category.
• Gulf Oil (Gulf Lubricants)minorOEM/ Whitelabel/ Licensing PartnerPSC resells Gulf lubricants including Gulf Harmony NZ Hydraulic Fluid 32 and Gulf EcoHarmony Fleet Hydraulic 32 in its heavy-duty hydraulic fluids category.
• Blackstone LaboratoriesminorOthersPSC's blog article 'What is Engine Oil Analysis?' references Blackstone Laboratories as a recommended third-party oil-analysis lab service that customers can use alongside PSC's lubricants.
• Polaris LaboratoriesminorOthersPSC's blog article 'What is Engine Oil Analysis?' references Polaris Laboratories as a recommended oil-analysis lab service provider used by customers to monitor engine health.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Grainger: Largest U.S. industrial MRO distributor with broad e-commerce and B2B procurement offerings, including lubricants and chemicals. Larger incumbent overlapping with PSC on industrial/fleet categories.
• Zoro: Industrial MRO e-commerce platform (Grainger subsidiary) carrying an expanding assortment of lubricants, fluids, and maintenance products. Competes with PSC in the online industrial-supplies channel with broader category coverage.
• Safety-Kleen: North American leader in parts cleaning, fluid management, and used-oil collection, with an industrial lubricant product line. A larger incumbent offering overlapping products but as part of a broader environmental services portfolio.
• MSC Industrial: Major industrial MRO distributor with a metalworking and fluids category including cutting fluids and lubricants. Comparable B2B procurement model and industrial-customer focus.

Emerging players

• ULINE: Industrial packaging and shipping supply distributor with an expanding maintenance and lubrication assortment. Comparable direct e-commerce distribution model for industrial buyers, though not a core lubricant specialist.

Direct peers

• Kelley Oil Company: Specialty lubricant and petroleum product distributor serving industrial, fleet, and agricultural customers across the U.S. Direct competitor in the multi-brand online lubricant distribution space.
• Lubrication Engineers, Inc. Manufacturer and direct-to-customer marketer of specialty industrial lubricants, greases, and reliability-focused fluids. Comparable in its focus on industrial/fleet buyers and direct e-commerce channel strategy.
• AMSOIL: Direct-to-consumer specialty synthetic lubricant manufacturer with strong proprietary brand and e-commerce channel. Comparable proprietary-brand and direct-purchase model in the specialty lubricants market.
• Whitaker Oil Company: Online and direct distributor of industrial lubricants, motor oils, greases, and petroleum products with comparable multi-brand catalog and B2B focus. Closely aligned with PSC's specialty lubricant distribution model.
• Morris Lubricants: Manufacturer and distributor of specialty lubricants including industrial, automotive, and heritage-grade oils. Overlaps with PSC's catalog depth and brand-led marketing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/embed/RJfv62oiO3A
• Xx.com/PSCOnlineStore
• Facebookfacebook.com/PetroleumServiceCompany

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSC