iGreco
iGreco is a third-generation Calabrian family-owned producer of extra virgin olive oil, wines, and single-dose olive oil portions, selling through McDonald's, HoReCa, DTC e-commerce, and export to 70+ countries from its Cariati facility.
- Company typePrivate
- Founded1970
- HeadquartersCariati, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What iGreco does
iGreco (legal entity Fattorie Greco s.r.l.) is a third-generation, family-owned Calabrian food and beverage producer headquartered in Cariati, in the historic Magna Graecia territory between ancient Kroton and Sybaris along the Nicà river. The company produces two core product categories: extra virgin olive oil (standard 100% Italian, DOP-certified, BIO organic, and flavored variants in 250ml to 1L formats) and wines (still wines Il Bianco, Il Rosato, Il Rosso, Filù Greco Bianco, Masino, Catà, Savù, plus sparkling Gran Cuvée Millesimato Rosé and Bianco produced via Metodo Classico). A third line — Tommy monodose single-serving olive oil portions in stick and mignon formats — is the company's flagship B2B product.
Production is vertically integrated across 250 hectares of owned olive groves in the provinces of Cosenza and Crotone, with in-house bottling and monodose packaging. Notable technical/production methods include night harvesting (Vendemmia Notturna) for the Masino wine and exclusive use of indigenous Calabrian grape varieties (Gaglioppo, Greco Bianco, Nero di Calabria). The company holds BRC international food safety certification — the only such certified operator in Calabria and one of four in Italy — alongside IGP Calabria, DOP, and BIO organic certifications.
The business operates a hybrid go-to-market: enterprise B2B (exclusive monodose supply to McDonald's at ~120 tonnes/year plus emerging Trenitalia/Frecciarossa transportation catering channel), HoReCa distribution through Italian and international upscale restaurants and hotels, direct-to-consumer e-commerce via shop.igreco.eu, international export to 70+ countries (USA, Germany, Austria, Switzerland, Japan with stated interest in China and Russia), and on-site agritourism at the Cariati production facility. Wine bottles retail at €6.50–€18.00; olive oils at €16–€18 per liter. Distribution relies on trade show presence (Vinitaly, Salone Nautico di Genova), experiential tasting tours, and earned media rather than paid acquisition.
iGreco firmographics
Firmographics- Name
- iGreco
- Legal name
- Fattorie Greco s.r.l.
- Website
- https://igreco.eu
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- iGreco is a third-generation Calabrian family-owned producer of extra virgin olive oil, wines, and single-dose olive oil portions, selling through McDonald's, HoReCa, DTC e-commerce, and export to 70+ countries from its Cariati facility.
- Ownership category
- akta.pro rank
iGreco industry classification
Industry- Product category
- Italian Olive Oil & Wine Production
- NAICS
- Starch and Vegetable Fats and Oils Manufacturing (31122), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), All Other Specialty Food Retailers (445298)
- SIC
- Beverages (2080), Food And Kindred Products (2000)
- akta.pro primary industry
- Olive Oil Production & Bottling (AFAKAEAC)
- akta.pro secondary industries
- Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ), Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed) (AFAKAEAE), Salad Dressings & Vinaigrettes Manufacturing (AFAKADAC), Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)
Keywords
Where iGreco is headquartered
LocationHeadquarters
- HQ city
- Cariati
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
iGreco business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: Production and sale of still and sparkling wines under multiple labels (Il Bianco, Il Rosato, Il Rosso, Filù, Masino, Catà, Savù, Gran Cuvée Millesimato) through e-commerce, retail, and HoReCa channels. Prices range from €6.50 to €18.00 per bottle depending on product line.
- Olive Oil Sales: Extra virgin olive oil production and sale in multiple formats (1L, 250ml bottles) including DOP, BIO organic, and standard 100% Italian varieties. Distributed through retail, e-commerce, and food service channels.
- Monodose Products (B2B): Single-serving olive oil portions (Tommy brand) sold in bulk to large food service operators including McDonald's (120 tonnes annually). Monodose formats include stick and mignon sizes for restaurants, airlines, and catering.
- Agritourism and Visits: Guided tours of production facilities, tasting experiences, and hospitality services at the company's Cariati location. The company promotes educational itineraries showcasing their wine and olive oil production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Still Wines - Il Bianco, Il Rosato, Il Rosso |
| Unit Pricing | Pay-as-you-go | Premium Wine - Filù Greco Bianco |
| Unit Pricing | Pay-as-you-go | Extra Virgin Olive Oil - Standard 100% Italian |
| Unit Pricing | Pay-as-you-go | Extra Virgin Olive Oil - DOP |
| Unit Pricing | Pay-as-you-go | Extra Virgin Olive Oil - BIO Organic |
| Transaction based/ take rate | Multi-year contract | Monodose B2B (Tommy) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
iGreco product offering
Product offeringCore offering
iGreco produces and sells Calabrian extra virgin olive oil — including standard 100% Italian, DOP-certified, BIO organic, and Tommy monodose single-serve formats — alongside still and sparkling wines (Il Bianco, Il Rosato, Il Rosso, Filù, Masino, Catà, Savù, and Gran Cuvée Millesimato Rosè and Bianco) made from autochthonous grape varieties. Products are sold through B2B food service contracts (McDonald's, Trenitalia), specialty retail, and direct e-commerce, with distribution to over 70 countries.
Product overview
iGreco is a Calabrian family-owned food and beverage company founded over 50 years ago, now in its third generation. The company produces two main product categories: wine (Vino) and extra virgin olive oil (Extravergine d'oliva), along with flavored olive oils (Aromatizzati) and single-dose olive oil products (Tommy Monodosi). The wine portfolio includes still wines (Il Bianco, Il Rosato, Il Rosso, Filù, Masino, Catà, Savù) and sparkling wines (Gran Cuvée Millesimato Rosè and Gran Cuvée Millesimato Bianco) produced using the Classic Method (Metodo Classico). The olive oil range includes standard, DOP-certified, and organic varieties in various sizes, plus single-dose formats distributed primarily to McDonald's restaurants across Europe. The company operates from Cariati, Calabria, and exports to over 70 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Il Bianco – IGP Calabria White wine from IGP Calabria appellation, sold at €7.00 per bottle through the iGreco store and retail channels.
- Il Rosato – IGP Calabria Rosé wine from IGP Calabria appellation, available through iGreco e-commerce and retail channels.
- Il Rosso – IGP Calabria Red wine from IGP Calabria appellation, available through iGreco e-commerce and retail channels.
- Filù – Greco Bianco IGP Calabria Premium 100% Greco Bianco white wine from IGP Calabria with citrus and grapefruit notes.
- Masino – Nero di Calabria Red Wine Red wine made from 100% Gaglioppo grapes, with intense ruby red color and notes of balsamic herbs, blackberry, and cherry.
- Catà – Gaglioppo Red Wine Red wine made from 100% Gaglioppo grapes, balanced with soft tannins, round and persistent.
- Savù – Gaglioppo Rosato Wine Rosato wine made from 100% Gaglioppo grapes with aromas of rose, wild strawberry, and pomegranate.
- Gran Cuvée Millesimato Rosè – Sparkling Wine Sparkling wine made from 100% Gaglioppo grapes using the Classic Method (Metodo Classico), with aromas reminiscent of bread crust.
- Gran Cuvée Millesimato Bianco – Sparkling Wine White sparkling wine produced using the Classic Method (Metodo Classico), with bright yellow color, fresh and soft taste, pleasant sweetness and lively bubbles.
- Olio Extra Vergine di Oliva 100% Italiano – 1 Liter 100% Italian extra virgin olive oil, 1 liter bottle, category superior obtained directly from olives through mechanical processes.
- Olio Extra Vergine di Oliva D.O.P. – 1 Liter DOP-certified extra virgin olive oil in 1-liter bottle, with protected designation of origin.
- Olio Extra Vergine di Oliva BIOLOGICO – 1 Liter Certified organic extra virgin olive oil in 1-liter bottle.
- Olio Extra Vergine di Oliva BIOLOGICO – 250 ml Certified organic extra virgin olive oil in 250ml bottle.
- Tommy – Monodosi Stick (Single-Dose Olive Oil) Single-dose (monodose) extra virgin olive oil in stick format for food service, restaurants, and airlines — distributed to McDonald's and other B2B partners.
- Tommy – Monodosi Mignon (Single-Dose Olive Oil) Single-dose (monodose) extra virgin olive oil in mignon format for food service, restaurants, and airlines.
- Olio Aromatizzato (Flavored Olive Oil) Flavored olive oils in the iGreco product portfolio.
Quantifiable outcome
- 30+ million monodose portions distributed annually
- +2 more outcomes
Companies that use iGreco
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
iGreco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
iGreco partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, minor, core and strategic.
- McDonald's CorporationflagshipiGreco represented by Giancarlo and Rita Greco at McDonald's Worldwide Connection convention in Las Vegas. Convention reunites McDonald's licensees, suppliers, and partners from 100+ countries. Personal meeting held with Chris Kempczinski, President of McDonald's Corporation.
- Casa McDonald / Antonio D'Amato (SEDA)minoriGreco participated in exclusive fundraising evening at Teatro di San Carlo di Napoli supporting Casa Ronald McDonald projects for Southern Italy. Event gathered McDonald's partners including Antonio D'Amato of SEDA.
- ConfimpresecoreiGreco participates in Confimprese (Italian retail and food service association) board meetings alongside global retail brand leaders. Giancarlo Greco represents the company at high-level industry discussions on sustainability, ESG, and market trends.
- TrenitaliacoreiGreco olive oil selected for Executive Class dining service on Frecciarossa high-speed trains in collaboration with celebrity chef Carlo Cracco. Represents premium positioning for the brand in transportation catering segment.
- Gucci, Tod's, Mediolanum FoundationstrategiciGreco participated alongside luxury brands Gucci, Tod's, and Mediolanum Foundation in high-profile event launching Casa Ronald Milano. Event at 47th floor of Torre Allianz featured creative collaborations including artist Luca Tommassini and sculptor Jago.
- Tommaso Caporale, Riccardo CotarellastrategiciGreco nominated for Oscar Gastronomia award with collaboration from wine experts Tommaso Caporale (sommelier) and Riccardo Cotarella (renowned winemaker), who serve as opinion leaders for the brand.
- International Sustainability Research Consortium (Cotarella)minoriGreco participates in international sustainability research project coordinated by Riccardo Cotarella, bringing Calabrian perspective to global wine industry sustainability initiatives.
- Ronald McDonald Foundation (Fondazione Ronald McDonald)coreiGreco maintains ongoing CSR partnership with Ronald McDonald Foundation, supporting initiatives for families with children needing medical care away from home. Company participates in annual golf charity tournaments and fundraising events. Partnership includes sponsorship of Family Room at Niguarda Hospital and Casa Ronald Milano projects.
- McDonald'sflagshipiGreco has maintained a long-term exclusive partnership with McDonald's for over 15 years as the sole supplier of monodose olive oil portions. Delivers approximately 120 tonnes of extra virgin olive oil annually to McDonald's Italy, with distribution extending to McDonald's locations in other European countries. Partnership encompasses both commercial supply and joint CSR initiatives including Ronald McDonald Foundation support.
- AutogrillcoreAutogrill (through Luca D'Alba, Director General) participates in industry discussions with iGreco at Confimprese events. Represents potential distribution channel for iGreco products in travel retail and airport/hospitality settings.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
iGreco competitors and assessment
Company assessmentDirect peers
- Lucini Italia: Lucini Italia is a premium Italian EVOO brand specializing in single-estate and single-varietal extra virgin olive oils for retail and food service. Comparable to iGreco as a premium-positioned Italian EVOO producer with vertically integrated sourcing, DOP/origin certifications, and multi-channel US/international distribution.
- Colavita: Colavita is one of Italy's largest extra virgin olive oil producers and exporters with a globally recognized brand across retail and foodservice channels. Directly comparable to iGreco as a vertically integrated Italian EVOO producer targeting both premium retail and bulk food service customers, including operations in the United States.
- Librandi: Librandi is a leading Calabrian wine and olive oil producer based in Cirò, specializing in indigenous Gaglioppo grape varieties. Directly comparable to iGreco as a Calabrian producer operating in both wine (using local varieties) and EVOO with strong territorial identity positioning.
Emerging players
- California Olive Ranch: California Olive Ranch is the largest American olive oil producer, focusing on premium California-grown extra virgin olive oils for retail and food service. Comparable to iGreco as a vertically integrated, premium-positioned EVOO producer operating in food service channels globally.
Broad incumbents
- Pompeian: Pompeian is one of the largest olive oil brands in the United States, sourcing from Mediterranean producers and supplying major retailers and food service operators. Comparable to iGreco as an EVOO supplier with substantial retail and bulk food service exposure, though at much larger scale and broader portfolio.
- Carapelli: Carapelli is a major Italian EVOO brand with extensive international retail and food service distribution, owned by Deoleo (the world's largest olive oil company). Comparable to iGreco as a long-established Italian olive oil exporter serving multinational retail and QSR customers.
- Monini: Monini is one of Italy's largest family-owned olive oil companies, with vertically integrated production and global distribution across retail and food service. Comparable to iGreco as a family-controlled Italian EVOO producer with heritage positioning, broad international export, and multi-format packaging (including single-serve) for major retail and food service clients.
- Planeta Winery: Planeta is a major Sicilian wine producer with a portfolio of indigenous and international varieties and broad international distribution. Comparable to iGreco as a Southern Italian family winery with premium positioning, agritourism operations, and exports across HoReCa and retail channels globally.
- Bertolli: Bertolli is a heritage Italian olive oil brand (now owned by Grupo de Nutrición y Salud/Mizkan) with global retail distribution across mass and premium tiers. Comparable to iGreco as an Italian-origin EVOO brand serving both consumer retail and food service channels at large scale.
Regional players
- Feudo dei San Giovanni: Feudo dei San Giovanni is a Calabrian producer of wines and olive oils focused on indigenous grape varieties and estate production. Directly comparable to iGreco as a fellow Calabrian wine and EVOO producer using local terroir and heritage positioning in the regional market.
Market position
Strengths2 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
iGreco social profiles
Digital presenceiGreco compliance and trust
Trust signalCompliance1 record
iGreco financial estimates
Financial estimateRevenue estimate
Valuation estimate
iGreco leadership team
Management profileNumber of profiles
Profiles3 records
iGreco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
iGreco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about iGreco
What does iGreco do?
iGreco produces and sells Calabrian extra virgin olive oil — including standard 100% Italian, DOP-certified, BIO organic, and Tommy monodose single-serve formats — alongside still and sparkling wines (Il Bianco, Il Rosato, Il Rosso, Filù, Masino, Catà, Savù, and Gran Cuvée Millesimato Rosè and Bianco) made from autochthonous grape varieties. Products are sold through B2B food service contracts (McDonald's, Trenitalia), specialty retail, and direct e-commerce, with distribution to over 70 countries.
Is iGreco a public or private company?
iGreco is a private company. It is classified as family owned and is currently operating.
When was iGreco founded?
iGreco was founded in 1970. It employs 11 to 50 people.
Where is iGreco based?
iGreco is headquartered in Cariati, Italy, in the Europe region.
How does iGreco make money?
Four revenue lines are on record. Wine Sales are the primary driver. The others are olive Oil Sales, monodose Products (B2B) and agritourism and Visits.
Who are iGreco's main competitors?
Direct peers on record are Lucini Italia, Colavita and Librandi. California Olive Ranch is listed as an emerging player. Broad incumbents are Pompeian, Carapelli, Monini, Planeta Winery and Bertolli. Feudo dei San Giovanni is listed as a regional player.
Does iGreco have an API?
No public API is recorded for iGreco.
What industry is iGreco in?
iGreco's product category is Italian Olive Oil & Wine Production. Its primary akta.pro industry code is AFAKAEAC, Olive Oil Production & Bottling, with a secondary code of CRAHAGAJ, Olive Oil, Vinegar & Condiment Specialty Stores. Its NAICS code is 31122 and its SIC code is 2080.