Enjoy Car Hire

What Enjoy Car Hire does

Enjoy Car Hire (DBA Enjoy Travel) is a privately held online travel meta-search and comparison platform founded in 2009 and headquartered in Norwich, United Kingdom, with a US operating entity (Enjoy Travel AMER LLC) registered in Florida. The platform aggregates car rental inventory from over 300 brands and 100+ suppliers across more than 140 countries, covering 175+ countries with thousands of pickup locations. It has since expanded into adjacent verticals, offering comparison and booking services for hotels (aggregating chains such as Hilton, Holiday Inn, and Ibis) and airport parking (valet, on-site, and park-and-ride). The platform is available in 18+ languages and supports multiple currencies, accessed via regional domains. The company also operates the Big 7 Travel Blog as a content marketing channel for top-of-funnel customer acquisition.

The underlying technology is a web-based comparison engine that ingests inventory and pricing from multiple suppliers and presents side-by-side options to consumers, supplemented by encrypted payment processing for secure booking transactions. There is no disclosed mobile application, API, or SDK; distribution is exclusively self-serve through the website. Marketing relies on SEO via location-specific landing pages, social media (YouTube, Facebook, X, Instagram, LinkedIn), an email/newsletter funnel with discount incentives, and the editorial blog. Customer segments include individual travelers, family travelers, and business travelers, all served on a transactional basis.

The business model is commission-based: Enjoy Car Hire earns transaction fees on car rental bookings, hotel bookings, and airport parking reservations routed through the platform. Pricing varies by location, vehicle type, rental duration, and supplier, with displayed daily rates such as USA averages around $28.38/day and economy vehicles from $6-$25/day. No subscription or membership fees are charged to consumers. The company is bootstrapped with 1-10 employees, no disclosed external funding, and no parent company, operating as an independent private entity across global markets.

Name

Enjoy Car Hire

Legal name

Enjoy Travel AMER LLC

Website

https://enjoytravel.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Enjoy Car Hire (DBA Enjoy Travel) is a private online travel meta-search platform founded in 2009 that aggregates car rentals, hotels, and airport parking from 300+ brands across 175+ countries, earning commissions on bookings routed through its comparison website.

Ownership category

akta.pro rank

Product category

Online Travel Agency

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

Keywords

• Car rental comparison
• Online travel agency
• Travel meta-search
• Airport parking booking
• Hotel booking comparison

Headquarters

HQ city

Norwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Car Rental Commission: Earn commissions on car rental bookings made through the platform from affiliated rental companies.
2. Hotel Booking Commission: Earn commissions on hotel bookings through the platform featuring major hotel chains.
3. Airport Parking Commission: Earn commissions on airport parking reservations booked through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Enjoy Car Hire (operating as Enjoy Travel) is an online travel comparison and booking meta-search platform that aggregates car rental, hotel, and airport parking deals from over 100 national and local suppliers across 175+ countries. Customers search, compare side-by-side prices from competing suppliers, and book directly through the website, with Enjoy earning commissions on the transactions. The platform is available in 18+ languages and supports multiple currencies.

Product overview

Enjoy Car Hire operates a multi-service travel comparison and booking platform consisting of four distinct product lines: a car rental meta-search engine (the primary offering, aggregating over 100 suppliers across 175+ countries), a hotel comparison service (aggregating major hotel chains), an airport parking booking service (covering valet, on-site, and park-and-ride options), and the Big 7 Travel editorial blog. The platform is available in 18 languages and supports multiple currencies. The car rental platform serves as the core product around which hotels and airport parking are bundled as complementary travel verticals.

Differentiator

Problem solved

Functional benefit

Products and services

• Enjoy Travel Car Rental Comparison Platform A travel meta-search and comparison platform that aggregates car rental deals from over 100 national and local suppliers across 175+ countries, allowing users to compare prices and book vehicles through a single interface for leisure trips, business travel, and weekend getaways.
• Enjoy Travel Hotels A hotel comparison and booking service that aggregates deals from major hotel chains including Holiday Inn, Hilton, Ibis, Novotel, Premier Inn, Crowne Plaza, and Radisson, enabling users to search by location, style, or price.
• Enjoy Travel Airport Parking An airport parking comparison and booking service covering valet, on-site, and park-and-ride options at airports across the US, including meet-and-greet parking options and Park Mark-awarded car parks.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• AlamocoreChannel Partner/ Reseller/ DistributorMajor US car rental brand featured on the Enjoy Travel platform for car rental comparisons. Alamo is one of the featured suppliers among the 100+ suppliers across 140+ countries available on the platform.
• EnterprisecoreChannel Partner/ Reseller/ DistributorMajor car rental brand featured on the Enjoy Travel platform. Enterprise is among the prominent suppliers available for comparison booking.
• EuropcarcoreChannel Partner/ Reseller/ DistributorInternational car rental company featured on the platform with coverage across multiple countries including Europe and beyond.
• HertzcoreChannel Partner/ Reseller/ DistributorGlobal car rental brand featured on the Enjoy Travel platform, offering rentals in airports, city centres and popular destinations.
• Green MotionminorChannel Partner/ Reseller/ DistributorEco-focused car rental brand available on the platform.
• AviscoreChannel Partner/ Reseller/ DistributorMajor international car rental brand featured on the platform with global coverage.
• SixtcoreChannel Partner/ Reseller/ DistributorPremium car rental brand featured on the Enjoy Travel platform with operations across Europe and internationally.
• BudgetcoreChannel Partner/ Reseller/ DistributorValue-oriented car rental brand available on the platform for budget-conscious travelers.
• NationalcoreChannel Partner/ Reseller/ DistributorCar rental brand featured on the platform offering rentals at airports and city locations.
• DollarminorChannel Partner/ Reseller/ DistributorCar rental brand available on the platform for budget-friendly rentals.
• Holiday InncoreChannel Partner/ Reseller/ DistributorMajor hotel chain featured on Enjoy Travel's hotel booking platform.
• HiltoncoreChannel Partner/ Reseller/ DistributorPremium hotel chain featured on the hotel booking platform.
• IbiscoreChannel Partner/ Reseller/ DistributorBudget hotel brand featured on the platform's hotel comparison service.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rentalcars.com: Owned by Booking Holdings, Rentalcars.com is the largest dedicated car rental comparison/booking platform globally. It is the most direct competitor to Enjoy Travel's core product, aggregating the same global rental brands and selling into similar traveler segments.
• Kayak: Kayak is a leading travel meta-search engine covering flights, hotels, and car rentals. Its car rental vertical competes head-on with Enjoy Travel by aggregating supplier pricing for side-by-side comparison.
• DiscoverCars: DiscoverCars is a car rental comparison specialist with global coverage and a similar aggregator-led model to Enjoy Travel. Both focus on transparent, all-inclusive pricing across multiple international rental brands.
• AutoSlash: AutoSlash is a US-focused car rental discount and comparison platform that tracks rental rates and coupons. It competes for the same leisure and road-trip traveler use cases that Enjoy Travel addresses in the North American market.
• Carrentals.com: Carrentals.com, part of the Booking Holdings portfolio alongside Rentalcars.com and Kayak, is a car rental meta-search engine. It directly overlaps Enjoy Travel's product in price-comparison shopping across global rental brands.
• Skyscanner: Skyscanner is a global travel meta-search engine that started with flights and has expanded into car rental and hotels. It competes for the same multi-modal traveler comparison intent that Enjoy Travel addresses.

Emerging players

• QEEQ: QEEQ is a car rental comparison platform that has expanded aggressively into the US and European markets. As a more recently scaled entrant, it overlaps directly with Enjoy Travel's core proposition while representing the next-generation of car-rental-focused aggregators.

Broad incumbents

• Expedia: Expedia is a major global OTA with a substantial car rental offering alongside flights, hotels, and packages. It competes for the same traveler wallet share with a much larger brand and product portfolio.
• Booking.com: Booking.com is the world's largest accommodation OTA and has expanded its car rental offering significantly. Its scale, loyalty program (Genius), and direct traffic make it a major incumbent competitor in the broader online travel booking space.
• Tripadvisor: Tripadvisor is a travel meta-search and review platform with a car rental booking offering. Its established traveler-review brand and global SEO presence compete for the same top-of-funnel travel planning traffic that Enjoy Travel targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Enjoy_Car_Hire
• YouTubeyoutube.com/@enjoytravel-uk
• Facebookfacebook.com/enjoycarhire
• LinkedInlinkedin.com/company/enjoycarhire
• Instagraminstagram.com/enjoytravelcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enjoy Car Hire